Social Commerce Market By Business Model, By Product Type, By Sales Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

Description

List of Tables

According to a new report published by Allied Market Research, titled, "Social Commerce Market," The social commerce market was valued at $784 billion in 2022, and is estimated to reach $9864.6 billion by 2032, growing at a CAGR of 29% from 2023 to 2032.

The utilization of social networking sites such as Instagram, Twitter, Facebook, and others, to allow the online purchase and sale of items and services is referred to as social commerce. In simple terms, it is a type of e-commerce in which social media platforms serve as the principal method of transaction. The social commerce market is a fast-expanding part of the e-commerce business, driven by the increasing acceptance of social media sites and consumers' desire to purchase online. Social commerce allows companies to reach out and connect with customers via social media sites, resulting in a more personalized and dynamic buying experience.

The smartphone has become an integral part of a consumer's life, and its popularity has grown over the past two decades. The growth of technology and fierce competition between smartphone manufacturers have paved the way for easy availability of smartphones at an affordable price, which is increasing the penetration of the product in different regions of the globe. According to ncbi.nlm.nih.gov in 2021, 6.4 billion individuals around the globe use a smartphone, and the growth rate is expected to see a significant rise in the upcoming years. The smartphone offers a unique shopping experience to consumers as online retail companies are launching their user-friendly websites with the integration of the latest technology such as the augmented reality that offers easy usage and a detailed experience. Major players such as OnePlus, and Oppo are collaborating with e-commerce companies and offering in-built apps on their mobile which offers them the chance to browse different products through the apps and simplify their shopping experience. All the above factors drive the popularity & adoption of using e-commerce websites and fueling the social commerce market growth.

The social commerce market is segmented into the business model, product type, sales channel, and region. By business model, the market is classified into business to consumer (B2C), business to business (B2B), and consumer to consumer (C2C). By product type, the market is classified into personal and beauty care, apparel, food & beverages, home products, health supplement, consumer electronics, and others. By sales channel, the market is divided into video commerce (live stream + prerecorded), social network-led commerce, social reselling, group buying, and product review platform. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Spain, Italy, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, Turkey, and rest of LAMEA).

Players operating in the global social commerce market have adopted various developmental strategies to expand their social commerce market share, increase profitability, and remain competitive in the market. Key players profiled in this report include Verint Systems Inc., Snap, Inc., Trell Experience Pvt Ltd., Etsy, Inc., Poshmark, Inc., Inmobi Pte Ltd., Yunji Inc, Meta Platforms, Inc., Twitter, Inc., Alibaba Group Holding Limited, Pinduoduo Inc., ByteDance, Amazon.com, Inc., and Pinterest, Inc.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the social commerce market analysis from 2022 to 2032 to identify the prevailing social commerce market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the social commerce market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global social commerce market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Business Model

Business to Consumer (B2C)
Business to Business (B2B)
Consumer to Consumer (C2C)

By Product Type

Personal and Beauty Care
- Sub-type
- Skin and Sun Care
- Haircare
- Deodorant and Fragrances
- Makeup and Color Cosmetics
Apparel
- Sub-type
- Clothing
- Footwear
Food and Beverages
- Sub-type
- Food
- Beverages
Home Products
Health supplements
- Sub-type
- Functional Food
- Dietary Supplement
Consumer Electronics
Others

By Sales Channel

Video Commerce (Live Stream + Prerecorded)
Social Network-led Commerce
Social Reselling
Group Buying
Product Review Platforms

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Asia-Pacific
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
LAMEA
- Brazil
- South Africa
- Saudi Arabia
- Turkey
- Rest of LAMEA

Key Market Players:

Alibaba Group Holding Limited
Amazon.com, Inc.
ByteDance
Etsy, Inc.
InMobi Pte Ltd
Meta Platforms, Inc.
Pinduoduo Inc.
Pinterest, Inc.
Poshmark, Inc.
Snap, Inc.
Tencent Holdings Limited
Trell Experiences Pvt Ltd.
Twitter, Inc.
Verint Systems Inc.
Yunji Inc.

Product Code: A54327

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
3.3. Porter's five forces analysis
- 3.3.1. Moderate bargaining power of suppliers
- 3.3.2. Moderate to high threat of new entrants
- 3.3.3. Moderate threat of substitutes
- 3.3.4. High intensity of rivalry
- 3.3.5. Moderate bargaining power of buyers
3.4. Market dynamics
- 3.4.1. Drivers
  - 3.4.1.1. Increase in e-commerce channel
  - 3.4.1.2. Increased penetration of smartphone
  - 3.4.1.3. Rise in social media platforms

3.4.2. Restraints
- 3.4.2.1. Increase in incidence of online frauds
- 3.4.2.2. Increase in threat of data breach and privacy

3.4.3. Opportunities
- 3.4.3.1. Introduction of Augmented reality

3.5. COVID-19 Impact Analysis on the market
3.6. Parent Market Analysis

CHAPTER 4: SOCIAL COMMERCE MARKET, BY BUSINESS MODEL

4.1. Overview
- 4.1.1. Market size and forecast
4.2. Business to Consumer (B2C)
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
4.3. Business to Business (B2B)
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
4.4. Consumer to Consumer (C2C)
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country

CHAPTER 5: SOCIAL COMMERCE MARKET, BY PRODUCT TYPE

5.1. Overview
- 5.1.1. Market size and forecast
5.2. Personal and Beauty Care
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.2.4. Personal and Beauty Care Social Commerce Market by Sub-type
  - 5.2.4.1. Skin and Sun Care Market size and forecast, by region
  - 5.2.4.2. Haircare Market size and forecast, by region
  - 5.2.4.3. Deodorant and Fragrances Market size and forecast, by region
  - 5.2.4.4. Makeup and Color Cosmetics Market size and forecast, by region
5.3. Apparel
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.3.4. Apparel Social Commerce Market by Sub-type
  - 5.3.4.1. Clothing Market size and forecast, by region
  - 5.3.4.2. Footwear Market size and forecast, by region
5.4. Food and Beverages
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
- 5.4.4. Food and Beverages Social Commerce Market by Sub-type
  - 5.4.4.1. Food Market size and forecast, by region
  - 5.4.4.2. Beverages Market size and forecast, by region
5.5. Home Products
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country
5.6. Health supplements
- 5.6.1. Key market trends, growth factors and opportunities
- 5.6.2. Market size and forecast, by region
- 5.6.3. Market share analysis by country
- 5.6.4. Health supplements Social Commerce Market by Sub-type
  - 5.6.4.1. Functional Food Market size and forecast, by region
  - 5.6.4.2. Dietary Supplement Market size and forecast, by region
5.7. Consumer Electronics
- 5.7.1. Key market trends, growth factors and opportunities
- 5.7.2. Market size and forecast, by region
- 5.7.3. Market share analysis by country
5.8. Others
- 5.8.1. Key market trends, growth factors and opportunities
- 5.8.2. Market size and forecast, by region
- 5.8.3. Market share analysis by country

CHAPTER 6: SOCIAL COMMERCE MARKET, BY SALES CHANNEL

6.1. Overview
- 6.1.1. Market size and forecast
6.2. Video Commerce (Live Stream + Prerecorded)
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
6.3. Social Network-led Commerce
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
6.4. Social Reselling
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
6.5. Group Buying
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by region
- 6.5.3. Market share analysis by country
6.6. Product Review Platforms
- 6.6.1. Key market trends, growth factors and opportunities
- 6.6.2. Market size and forecast, by region
- 6.6.3. Market share analysis by country

CHAPTER 7: SOCIAL COMMERCE MARKET, BY REGION

7.1. Overview
- 7.1.1. Market size and forecast By Region
7.2. North America
- 7.2.1. Key trends and opportunities
- 7.2.2. Market size and forecast, by Business Model
- 7.2.3. Market size and forecast, by Product Type
  - 7.2.3.1. North America Personal and Beauty Care Social Commerce Market by Sub-type
  - 7.2.3.2. North America Apparel Social Commerce Market by Sub-type
  - 7.2.3.3. North America Food and Beverages Social Commerce Market by Sub-type
  - 7.2.3.4. North America Health supplements Social Commerce Market by Sub-type
- 7.2.4. Market size and forecast, by Sales Channel
- 7.2.5. Market size and forecast, by country
  - 7.2.5.1. U.S.
  - 7.2.5.1.1. Key market trends, growth factors and opportunities
  - 7.2.5.1.2. Market size and forecast, by Business Model
  - 7.2.5.1.3. Market size and forecast, by Product Type
  - 7.2.5.1.4. Market size and forecast, by Sales Channel
  - 7.2.5.2. Canada
  - 7.2.5.2.1. Key market trends, growth factors and opportunities
  - 7.2.5.2.2. Market size and forecast, by Business Model
  - 7.2.5.2.3. Market size and forecast, by Product Type
  - 7.2.5.2.4. Market size and forecast, by Sales Channel
  - 7.2.5.3. Mexico
  - 7.2.5.3.1. Key market trends, growth factors and opportunities
  - 7.2.5.3.2. Market size and forecast, by Business Model
  - 7.2.5.3.3. Market size and forecast, by Product Type
  - 7.2.5.3.4. Market size and forecast, by Sales Channel
7.3. Europe
- 7.3.1. Key trends and opportunities
- 7.3.2. Market size and forecast, by Business Model
- 7.3.3. Market size and forecast, by Product Type
  - 7.3.3.1. Europe Personal and Beauty Care Social Commerce Market by Sub-type
  - 7.3.3.2. Europe Apparel Social Commerce Market by Sub-type
  - 7.3.3.3. Europe Food and Beverages Social Commerce Market by Sub-type
  - 7.3.3.4. Europe Health supplements Social Commerce Market by Sub-type
- 7.3.4. Market size and forecast, by Sales Channel
- 7.3.5. Market size and forecast, by country
  - 7.3.5.1. Germany
  - 7.3.5.1.1. Key market trends, growth factors and opportunities
  - 7.3.5.1.2. Market size and forecast, by Business Model
  - 7.3.5.1.3. Market size and forecast, by Product Type
  - 7.3.5.1.4. Market size and forecast, by Sales Channel
  - 7.3.5.2. UK
  - 7.3.5.2.1. Key market trends, growth factors and opportunities
  - 7.3.5.2.2. Market size and forecast, by Business Model
  - 7.3.5.2.3. Market size and forecast, by Product Type
  - 7.3.5.2.4. Market size and forecast, by Sales Channel
  - 7.3.5.3. France
  - 7.3.5.3.1. Key market trends, growth factors and opportunities
  - 7.3.5.3.2. Market size and forecast, by Business Model
  - 7.3.5.3.3. Market size and forecast, by Product Type
  - 7.3.5.3.4. Market size and forecast, by Sales Channel
  - 7.3.5.4. Netherlands
  - 7.3.5.4.1. Key market trends, growth factors and opportunities
  - 7.3.5.4.2. Market size and forecast, by Business Model
  - 7.3.5.4.3. Market size and forecast, by Product Type
  - 7.3.5.4.4. Market size and forecast, by Sales Channel
  - 7.3.5.5. Italy
  - 7.3.5.5.1. Key market trends, growth factors and opportunities
  - 7.3.5.5.2. Market size and forecast, by Business Model
  - 7.3.5.5.3. Market size and forecast, by Product Type
  - 7.3.5.5.4. Market size and forecast, by Sales Channel
  - 7.3.5.6. Spain
  - 7.3.5.6.1. Key market trends, growth factors and opportunities
  - 7.3.5.6.2. Market size and forecast, by Business Model
  - 7.3.5.6.3. Market size and forecast, by Product Type
  - 7.3.5.6.4. Market size and forecast, by Sales Channel
  - 7.3.5.7. Rest of Asia-Pacific
  - 7.3.5.7.1. Key market trends, growth factors and opportunities
  - 7.3.5.7.2. Market size and forecast, by Business Model
  - 7.3.5.7.3. Market size and forecast, by Product Type
  - 7.3.5.7.4. Market size and forecast, by Sales Channel
7.4. Asia-Pacific
- 7.4.1. Key trends and opportunities
- 7.4.2. Market size and forecast, by Business Model
- 7.4.3. Market size and forecast, by Product Type
  - 7.4.3.1. Asia-Pacific Personal and Beauty Care Social Commerce Market by Sub-type
  - 7.4.3.2. Asia-Pacific Apparel Social Commerce Market by Sub-type
  - 7.4.3.3. Asia-Pacific Food and Beverages Social Commerce Market by Sub-type
  - 7.4.3.4. Asia-Pacific Health supplements Social Commerce Market by Sub-type
- 7.4.4. Market size and forecast, by Sales Channel
- 7.4.5. Market size and forecast, by country
  - 7.4.5.1. China
  - 7.4.5.1.1. Key market trends, growth factors and opportunities
  - 7.4.5.1.2. Market size and forecast, by Business Model
  - 7.4.5.1.3. Market size and forecast, by Product Type
  - 7.4.5.1.4. Market size and forecast, by Sales Channel
  - 7.4.5.2. Japan
  - 7.4.5.2.1. Key market trends, growth factors and opportunities
  - 7.4.5.2.2. Market size and forecast, by Business Model
  - 7.4.5.2.3. Market size and forecast, by Product Type
  - 7.4.5.2.4. Market size and forecast, by Sales Channel
  - 7.4.5.3. India
  - 7.4.5.3.1. Key market trends, growth factors and opportunities
  - 7.4.5.3.2. Market size and forecast, by Business Model
  - 7.4.5.3.3. Market size and forecast, by Product Type
  - 7.4.5.3.4. Market size and forecast, by Sales Channel
  - 7.4.5.4. South Korea
  - 7.4.5.4.1. Key market trends, growth factors and opportunities
  - 7.4.5.4.2. Market size and forecast, by Business Model
  - 7.4.5.4.3. Market size and forecast, by Product Type
  - 7.4.5.4.4. Market size and forecast, by Sales Channel
  - 7.4.5.5. Australia
  - 7.4.5.5.1. Key market trends, growth factors and opportunities
  - 7.4.5.5.2. Market size and forecast, by Business Model
  - 7.4.5.5.3. Market size and forecast, by Product Type
  - 7.4.5.5.4. Market size and forecast, by Sales Channel
  - 7.4.5.6. Rest of Asia-Pacific
  - 7.4.5.6.1. Key market trends, growth factors and opportunities
  - 7.4.5.6.2. Market size and forecast, by Business Model
  - 7.4.5.6.3. Market size and forecast, by Product Type
  - 7.4.5.6.4. Market size and forecast, by Sales Channel
7.5. LAMEA
- 7.5.1. Key trends and opportunities
- 7.5.2. Market size and forecast, by Business Model
- 7.5.3. Market size and forecast, by Product Type
  - 7.5.3.1. LAMEA Personal and Beauty Care Social Commerce Market by Sub-type
  - 7.5.3.2. LAMEA Apparel Social Commerce Market by Sub-type
  - 7.5.3.3. LAMEA Food and Beverages Social Commerce Market by Sub-type
  - 7.5.3.4. LAMEA Health supplements Social Commerce Market by Sub-type
- 7.5.4. Market size and forecast, by Sales Channel
- 7.5.5. Market size and forecast, by country
  - 7.5.5.1. Brazil
  - 7.5.5.1.1. Key market trends, growth factors and opportunities
  - 7.5.5.1.2. Market size and forecast, by Business Model
  - 7.5.5.1.3. Market size and forecast, by Product Type
  - 7.5.5.1.4. Market size and forecast, by Sales Channel
  - 7.5.5.2. South Africa
  - 7.5.5.2.1. Key market trends, growth factors and opportunities
  - 7.5.5.2.2. Market size and forecast, by Business Model
  - 7.5.5.2.3. Market size and forecast, by Product Type
  - 7.5.5.2.4. Market size and forecast, by Sales Channel
  - 7.5.5.3. Saudi Arabia
  - 7.5.5.3.1. Key market trends, growth factors and opportunities
  - 7.5.5.3.2. Market size and forecast, by Business Model
  - 7.5.5.3.3. Market size and forecast, by Product Type
  - 7.5.5.3.4. Market size and forecast, by Sales Channel
  - 7.5.5.4. Turkey
  - 7.5.5.4.1. Key market trends, growth factors and opportunities
  - 7.5.5.4.2. Market size and forecast, by Business Model
  - 7.5.5.4.3. Market size and forecast, by Product Type
  - 7.5.5.4.4. Market size and forecast, by Sales Channel
  - 7.5.5.5. Rest of LAMEA
  - 7.5.5.5.1. Key market trends, growth factors and opportunities
  - 7.5.5.5.2. Market size and forecast, by Business Model
  - 7.5.5.5.3. Market size and forecast, by Product Type
  - 7.5.5.5.4. Market size and forecast, by Sales Channel

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

9.1. Etsy, Inc.
- 9.1.1. Company overview
- 9.1.2. Key Executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.1.7. Key strategic moves and developments
9.2. Meta Platforms, Inc.
- 9.2.1. Company overview
- 9.2.2. Key Executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
- 9.2.7. Key strategic moves and developments
9.3. Pinduoduo Inc.
- 9.3.1. Company overview
- 9.3.2. Key Executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
- 9.3.7. Key strategic moves and developments
9.4. Pinterest, Inc.
- 9.4.1. Company overview
- 9.4.2. Key Executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Business performance
- 9.4.7. Key strategic moves and developments
9.5. Poshmark, Inc.
- 9.5.1. Company overview
- 9.5.2. Key Executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Key strategic moves and developments
9.6. InMobi Pte Ltd
- 9.6.1. Company overview
- 9.6.2. Key Executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Key strategic moves and developments
9.7. Snap, Inc.
- 9.7.1. Company overview
- 9.7.2. Key Executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.7.6. Business performance
- 9.7.7. Key strategic moves and developments
9.8. Alibaba Group Holding Limited
- 9.8.1. Company overview
- 9.8.2. Key Executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
- 9.8.7. Key strategic moves and developments
9.9. ByteDance
- 9.9.1. Company overview
- 9.9.2. Key Executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Key strategic moves and developments
9.10. Trell Experiences Pvt Ltd.
- 9.10.1. Company overview
- 9.10.2. Key Executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.10.6. Key strategic moves and developments
9.11. Twitter, Inc.
- 9.11.1. Company overview
- 9.11.2. Key Executives
- 9.11.3. Company snapshot
- 9.11.4. Operating business segments
- 9.11.5. Product portfolio
- 9.11.6. Business performance
- 9.11.7. Key strategic moves and developments
9.12. Tencent Holdings Limited
- 9.12.1. Company overview
- 9.12.2. Key Executives
- 9.12.3. Company snapshot
- 9.12.4. Operating business segments
- 9.12.5. Product portfolio
- 9.12.6. Business performance
- 9.12.7. Key strategic moves and developments
9.13. Yunji Inc.
- 9.13.1. Company overview
- 9.13.2. Key Executives
- 9.13.3. Company snapshot
- 9.13.4. Operating business segments
- 9.13.5. Product portfolio
- 9.13.6. Business performance
9.14. Amazon.com, Inc.
- 9.14.1. Company overview
- 9.14.2. Key Executives
- 9.14.3. Company snapshot
- 9.14.4. Operating business segments
- 9.14.5. Product portfolio
- 9.14.6. Business performance
- 9.14.7. Key strategic moves and developments
9.15. Verint Systems Inc.
- 9.15.1. Company overview
- 9.15.2. Key Executives
- 9.15.3. Company snapshot
- 9.15.4. Operating business segments
- 9.15.5. Product portfolio
- 9.15.6. Business performance
- 9.15.7. Key strategic moves and developments