Global Social Commerce Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030

List of Tables

The global demand for Social Commerce Market is presumed to reach the market size of nearly USD 7471.35 BN by 2030 from USD 730.85 BN in 2022 with a CAGR of 33.72% under the study period 2023 - 2030.

Social commerce is a type of electronic commerce (e-commerce) that involves the use of social media platforms to facilitate the buying and selling of goods and services. In social commerce, social media platforms such as Facebook, Instagram, and Pinterest are used as the primary platform for buying and selling products or services. Social commerce is different from traditional e-commerce because it leverages the power of social media networks to drive sales and revenue. Social media platforms offer features such as shoppable posts, product tagging, and in-app checkout, which make it easier for users to discover, explore, and purchase products without leaving the platform.

Market Dynamics:

The widespread adoption of social media platforms is one of the primary drivers of social commerce. As more people spend time on social media platforms, businesses are leveraging these platforms to reach new audiences and engage with customers in real time. The rise of mobile commerce is also driving the growth of social commerce. With more people using smartphones to browse and shop online, social commerce platforms that are optimized for mobile are becoming increasingly important for businesses. Social media platforms are highly influential in shaping consumer behaviour. The social proof provided by likes, shares, and comments on social media can greatly impact purchasing decisions, making social commerce a powerful tool for businesses. Social commerce platforms allow businesses to personalize the shopping experience for each individual customer. This can include personalized recommendations, targeted advertising, and tailored content, which can improve the overall customer experience and drive sales. Many e-commerce platforms are integrating with social media platforms to make social commerce more accessible and convenient for businesses. This integration allows businesses to manage their social media presence and e-commerce activities from a single platform, streamlining their operations and improving their overall efficiency.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of social commerce. The growth and trends of social commerce industry provide a holistic approach to this study.

Market Segmentation:

This section of the social commerce market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Business Model

Business To Consumer (B2C)
Business To Business (B2B)
Consumer To Consumer (C2C)

By Product Type

Personal & Beauty Care
Apparels
Accessories
Home Products
Health Supplements
Food & Beverage
Others

By Platform/Sales Channel

Video Commerce (Live Stream + Prerecorded)
Social Network-Led Commerce
Social Reselling
Group Buying
Product Review Platforms

Regional Analysis

This section covers the regional outlook, which accentuates current and future demand for the Social Commerce market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the social commerce market include Etsy, Inc., Fashnear Technologies Private Limited (Meesho), Meta Platforms, Inc. (Facebook), Pinduoduo Inc., Pinterest, Inc., Poshmark, Roposo, Snap, Inc., Taobao, TikTok (Douyin), Trell Shop, Twitter, Inc., WeChat (Weixin), Xiaohongshu, Yunji Sharing Technology Co., Ltd. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

Product Code: VMR112110606

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . SOCIAL COMMERCE - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Business Model
- 3.7.2 Market Attractiveness Analysis By Product Type
- 3.7.3 Market Attractiveness Analysis By Platform/Sales Channel
- 3.7.4 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK

6 . GLOBAL SOCIAL COMMERCE MARKET ANALYSIS BY BUSINESS MODEL

6.1 Overview by Business Model
6.2 Historical and Forecast Data
6.3 Analysis by Business Model
6.4 Business To Consumer (B2C) Historic and Forecast Sales by Regions
6.5 Business To Business (B2B) Historic and Forecast Sales by Regions
6.6 Consumer To Consumer (C2C) Historic and Forecast Sales by Regions

7 . GLOBAL SOCIAL COMMERCE MARKET ANALYSIS BY PRODUCT TYPE

7.1 Overview by Product Type
7.2 Historical and Forecast Data
7.3 Analysis by Product Type
7.4 Personal & Beauty Care Historic and Forecast Sales by Regions
7.5 Apparels Historic and Forecast Sales by Regions
7.6 Accessories Historic and Forecast Sales by Regions
7.7 Home Products Historic and Forecast Sales by Regions
7.8 Health Supplements Historic and Forecast Sales by Regions
7.9 Food & Beverage Historic and Forecast Sales by Regions
7.10. Others Historic and Forecast Sales by Regions

8 . GLOBAL SOCIAL COMMERCE MARKET SALES ANALYSIS BY PLATFORM/SALES CHANNEL

8.1 Overview by Platform/Sales Channel
8.2 Historical and Forecast Data
8.3 Analysis by Platform/Sales Channel
8.4 Video Commerce (Live Stream + Prerecorded) Historic and Forecast Sales by Regions
8.5 Social Network-led Commerce Historic and Forecast Sales by Regions
8.6 Social Reselling Historic and Forecast Sales by Regions
8.7 Group Buying Historic and Forecast Sales by Regions
8.8 Product Review Platforms Historic and Forecast Sales by Regions

9 . GLOBAL SOCIAL COMMERCE MARKET SALES ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook Sales Analysis
9.2. Introduction Sales Analysis
9.3. North America Sales Analysis
- 9.3.1. Overview, Historic and Forecast Sales Analysis
- 9.3.2. North America By Segment Sales Analysis
- 9.3.3. North America By Country Sales Analysis
- 9.3.4. United State Sales Analysis
- 9.3.5. Canada Sales Analysis
- 9.3.6. Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1. Overview, Historic and Forecast Sales Analysis
- 9.4.2. Europe by Segment Sales Analysis
- 9.4.3. Europe by Country Sales Analysis
- 9.4.4. United Kingdom Sales Analysis
- 9.4.5. France Sales Analysis
- 9.4.6. Germany Sales Analysis
- 9.4.7. Italy Sales Analysis
- 9.4.8. Russia Sales Analysis
- 9.4.9. Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1. Overview, Historic and Forecast Sales Analysis
- 9.5.2. Asia Pacific by Segment Sales Analysis
- 9.5.3. Asia Pacific by Country Sales Analysis
- 9.5.4. China Sales Analysis
- 9.5.5. India Sales Analysis
- 9.5.6. Japan Sales Analysis
- 9.5.7. South Korea Sales Analysis
- 9.5.8. Australia Sales Analysis
- 9.5.9. Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1. Overview, Historic and Forecast Sales Analysis
- 9.6.2. Latin America by Segment Sales Analysis
- 9.6.3. Latin America by Country Sales Analysis
- 9.6.4. Brazil Sales Analysis
- 9.6.5. Argentina Sales Analysis
- 9.6.6. Peru Sales Analysis
- 9.6.7. Chile Sales Analysis
- 9.6.8. Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1. Overview, Historic and Forecast Sales Analysis
- 9.7.2. Middle East & Africa by Segment Sales Analysis
- 9.7.3. Middle East & Africa by Country Sales Analysis
- 9.7.4. Saudi Arabia Sales Analysis
- 9.7.5. UAE Sales Analysis
- 9.7.6. Israel Sales Analysis
- 9.7.7. South Africa Sales Analysis
- 9.7.8. Rest Of Middle East And Africa Sales Analysis

10 . COMPETITIVE LANDSCAPE OF THE SOCIAL COMMERCE COMPANIES

10.1. Social Commerce Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11 . COMPANY PROFILES OF SOCIAL COMMERCE INDUSTRY

11.1. Top 10 Company Share Analysis
11.2. Market Concentration Rate
11.3. Etsy Inc.
- 11.3.1. Company Overview
- 11.3.2. Company Revenue
- 11.3.3. Products
- 11.3.4. Recent Developments
11.4. Fashnear Technologies Private Limited (Meesho)
- 11.4.1. Company Overview
- 11.4.2. Company Revenue
- 11.4.3. Products
- 11.4.4. Recent Developments
11.5. Meta Platforms Inc. (Facebook)
- 11.5.1. Company Overview
- 11.5.2. Company Revenue
- 11.5.3. Products
- 11.5.4. Recent Developments
11.6. Pinduoduo Inc.
- 11.6.1. Company Overview
- 11.6.2. Company Revenue
- 11.6.3. Products
- 11.6.4. Recent Developments
11.7. Pinterest Inc.
- 11.7.1. Company Overview
- 11.7.2. Company Revenue
- 11.7.3. Products
- 11.7.4. Recent Developments
11.8. Poshmark
- 11.8.1. Company Overview
- 11.8.2. Company Revenue
- 11.8.3. Products
- 11.8.4. Recent Developments
11.9. Roposo
- 11.9.1. Company Overview
- 11.9.2. Company Revenue
- 11.9.3. Products
- 11.9.4. Recent Developments
11.10. Snap Inc.
- 11.10.1. Company Overview
- 11.10.2. Company Revenue
- 11.10.3. Products
- 11.10.4. Recent Developments
11.11. Taobao
- 11.11.1. Company Overview
- 11.11.2. Company Revenue
- 11.11.3. Products
- 11.11.4. Recent Developments
11.12. TikTok (Douyin)
- 11.12.1. Company Overview
- 11.12.2. Company Revenue
- 11.12.3. Products
- 11.12.4. Recent Developments
11.13. Trell Shop
- 11.13.1. Company Overview
- 11.13.2. Company Revenue
- 11.13.3. Products
- 11.13.4. Recent Developments
11.14. Twitter Inc.
- 11.14.1. Company Overview
- 11.14.2. Company Revenue
- 11.14.3. Products
- 11.14.4. Recent Developments
11.15. WeChat (Weixin)
- 11.15.1. Company Overview
- 11.15.2. Company Revenue
- 11.15.3. Products
- 11.15.4. Recent Developments
11.16. Xiaohongshu
- 11.16.1. Company Overview
- 11.16.2. Company Revenue
- 11.16.3. Products
- 11.16.4. Recent Developments
11.17. Yunji Sharing Technology Co. Ltd.
- 11.17.1. Company Overview
- 11.17.2. Company Revenue
- 11.17.3. Products
- 11.17.4. Recent Developments

*Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies