Western Europe Online Payment Methods Market Trends, Consumer Adoption, and Growth Forecasts 2025

Description

Digital Wallets and Pay by Bank Gain Ground: yStats.com Reveals 2025 Online Payment Trends in Western Europe

Younger Generations Drive Digital Wallet Growth

Digital wallets are gaining traction in Western Europe, particularly among younger consumers. Weekly usage surpassed 20% in Germany and the UK in 2024, while France and Italy showed steady but slower growth. Convenience and mobile integration continue to fuel adoption, though card usage remains prevalent in some markets.

Cards Dominate Despite Rising Alternatives

Cards continue to lead in transaction volume, especially in the UK, where they made up over 60% of payments in 2023. Contactless technology is now standard across the region, with high trust in domestic card schemes like Girocard and Cartes Bancaires. While new methods like BNPL and Pay by Bank grow, cards remain a secure and reliable choice.

Security and Cost Shape Payment Preferences

Across markets, security and affordability are top considerations when choosing payment options. UK and German consumers prioritized secure methods, while the Netherlands favored Pay by Bank for its fee-free model. Spain stood out for its openness to new digital payment tools, especially among Gen Z users.

Product Code: 1690

1. Key Takeaways

2. Management Summary

3. UK

3.1. Online Payment Method Trends
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Important Factors When Trying New Online Payment Methods, in %, 2024
- Share of Generation Z (Ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024
- Share of Adults Using Selected Payment Methods for Online Purchases, by Payment Method, in %, 2024
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
- Share of Adults Using Buy Now Pay Later Services, in %, 2022 and 2023
3.2. Payment Infrastructure & Transaction Volume
- Cards Transaction Value, in USD trillion, 2023 & 2027f
- Total Payments via Faster Payments and Remote Banking, in billions, 2023 & 2033f
- Total Debit Card Payments, in billions, 2023 & 2033f
- Contactless Debit and Credit Card Payment Volume, in billions, 2023 & 2033f
- Bacs Direct Credit Payment Volume, in billions, 2023 & 2033f
- Direct Debit Payment Volume, in billions, 2023 & 2033f
- Share of Card Payments (Debit and Credit), in %, 2023 & 2033f
- Share of Payments Made via Contactless Debit and Credit Cards, in %, 2033f
- Share of Adults Using Online vs Mobile Banking, in %, 2023

4. France

4.1. Online Payment Methods: Usage & Emerging Trends
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Share of Online Payment Methods Used by Online Shoppers, in %, 2024
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Top Reasons for Using a Credit Card Online Among Adults Aged 60+, in % of Respondents, 2024
- Factors Influencing Consumers' Pref. When Selecting an Online Payment Method, in %, 2024
- Share of Generation Z (Ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Share of Respondents Familiar With Pay by Bank, in % of Respondents, 2024
- Share of Respondents Who Have Never Used Pay by Bank Online, in %, 2024
- Share of Adults Somewhat Familiar with Pay by Bank, Aged 18-29 and 60+, in %, 2024
4.2. Market Context & Payment Infrastructure
- Cards Transaction Value, in USD billion, 2024 & 2028f
- Share of 18-24-Year-Olds Using Contactless Debit Cards, in %, 2023
- Share of 18-24-Year-Olds Using Mobile Payment Services, in %, 2023
- E-Commerce Market Value, in EUR billion, 2022 & 2023

5. Germany

5.1. Online Payment Methods: Usage & Consumer Preferences
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- E-Commerce Payment Methods by Revenue Share, in %, 2023
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Share of Generation Z (ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Share of Young Adults Aged 18-29 Using Pay by Bank Daily or Weekly, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Factors Influencing Consumers' Prefrences When Selecting an Online Payment Method, in %, 2024
5.2. E-Commerce & Payment Infrastructure
- E-Commerce Market Value, in USD billion, 2023 & 2027f
- Breakdown of Payment Methods by Type, in %, 2023
- Cards Transaction Value, in USD billion, 2023 & 2027f
- Breakdown of Card Schemes by Market Share, in %, 2023

6. Spain Online Payment Methods: Usage, Preferences & Adoption

Overview of Online Payment Methods and Consumer Preferences, March 2025
Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
Share of Generation Z (Ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
Share of Young Adults Aged 18-29 Using Pay by Bank Daily or Weekly, in %, 2024
Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024
Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024

7. Netherlands Market Context & Payment Infrastructure

Overview of Online Payment Methods and Consumer Preferences, March 2025
Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
Share of Consumers Using Pay by Bank at Least Monthly, in %, 2024
Share of Adults Using Pay by Bank Daily or Weekly, Aged 18-29 and 30-39, in %, 2024
Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
Factors Influencing Consumers' Pref. When Selecting an Online Payment Method, in %, 2024
Share of Generation Z (ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

8. Italy

8.1. Online Payment Methods: Usage & Preferences
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Breakdown of Online Transactions by Payment Method, in %, 2023
- Breakdown of Payment Methods by Type, in %, 2023
- Share of Consumers Increasing Card Use for Online vs. In-Store Purchases, in %, 2024
- Breakdown of Gen Z Increasing Card Use for Online and In-Store Purchases, in %, 2024
- Share of Consumers Preferring Credit or Debit Cards for Tracking Expenses & Convenience, in %, 2024
- Share of Consumers Preferences for Digital Payments in Italy and Abroad, in %, 2024
- Share of Millennials Prioritizing Discounts & Benefits Choosing Digital Payment Methods, in %, 2024
- Share of Consumers Prioritizing Discounts & Benefits in Digital Payments, %, 2024
- Main Factors for Choosing Digital Payments Over Cash, in %, 2024
8.2. Market Context & Infrastructure
- Breakdown of Card Schemes by Market Share, in %, 2023
- Cards Transaction Value, in USD billion, 2023 & 2027f
- E-Commerce Market Value, in USD billion, 2023 & 2027f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

9. Belgium Online Payment Methods

Overview of Online Payment Methods and Consumer Preferences, March 2025

10. Sweden Online Payment Methods

Overview of Online Payment Methods and Consumer Preferences, March 2025

11. Austria Mobile & Digital Wallet Payment Trends

Overview of Online Payment Methods and Consumer Preferences, March 2025
Share of Respondents Planning to Increase Mobile Payment Use in the Next Two Years, in %, 2023
Breakdown of Digital Wallet Usage by Type, in %, 2024
Cards Transaction Value, in USD billion, 2024 & 2028f
Share of Respondents Using Contactless Debit Cards and Cash, in %, 2020-2023
Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

12. Switzerland Online & Mobile Payment Preferences

Overview of Online Payment Methods and Consumer Preferences, March 2025
Share of Respondents Preferring Digital Payment Providers for Payments, in %, 2023
Share of Mobile Payment Usage, by Payment Method, in %, 2021-2024 (Part 1 of 2)
Share of Mobile Payment Usage, by Payment Method, in %, 2021-2024 (Part 2 of 2)
Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

13. Denmark Online Payment Methods

Overview of Online Payment Methods and Consumer Preferences, March 2025

14. Finland

14.1. Online Payment Methods: Usage, Motivations & Trends
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Share of Young Adults Aged 18-29 Using Pay by Bank Daily or Weekly, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Share of Generation Z (ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024
14.2. Broader Digital Commerce & Payment Context
- Share of Respondents Using Contactless Debit Cards as the Most Frequent Paym. Meth., in %, 2023
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

15. Norway Online Payment Methods

Overview of Online Payment Methods and Consumer Preferences, March 2025

16. Portugal Online Payment Methods

Overview of Online Payment Methods and Consumer Preferences, March 2025

17. Ireland Online Payment Methods

Overview of Online Payment Methods and Consumer Preferences, March 2025
Share of Respondents Preferring Digital Payment Providers for Payments, in %, 2023
Share of 18-24-Year-Olds Using Mobile Payment Services, in %, 2023
Share of 18-24-Year-Olds Using Contactless Debit Cards, in %, 2023

18. Regional Overview: Europe & Western Europe Payment Trends

18.1. Europe-Wide Digital Payment Usage Patterns
- Share of Respondents Using Digital Payments, by Category, in % of Respondents, 2024
- Digital Wallets Adoption by Category: In-Store, in % of Digital Payment Users, 2024
- Digital Wallets Adoption by Category: Online, in % of Digital Payment Users, 2024
- Digital Wallets Adoption by Category: In-App, in % of Digital Payment Users, 2024
18.2. Europe-Wide Transaction Volume and Payment Mix
- Total Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f
- Total B2B Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f
- Payment Mix: New Payments vs Traditional Payments, In % of transaction volume, 2023
18.3. Instant Economy Consumer Trends in Western Europe
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024.
18.4. Western Europe E-Commerce Market Overview
- Retail E-Commerce Share, in % of Total Retail Sales, 2022-2028f
- Retail E-Commerce Sales, in USD billion, in % of Year-on-Year Change, 2022-2028f
- Online Retail Sales, in USD billion, 2023 & 2028f