Global Online Travel Market Insights 2024

Description

Global Online Travel Market Insights 2024 reveals that AI and Mobile Drive Global Online Travel Market to Over €1 Trillion by 2032, According to yStats.com.

Digital Platforms to Lead Global Travel Growth

The shift towards digital travel booking platforms, particularly Online Travel Agencies (OTAs), continues to accelerate. The global online travel market is expected to grow at a CAGR of over +10% from 2024 to 2032, reaching a market value exceeding EUR 1 trillion by 2032.

Mobile Devices Drive Online Travel Shift

Mobile devices are key drivers in online travel, accounting for over 65% of traffic to travel websites in 2023. With the rise of mobile-first consumers, travel companies must adapt their platforms for mobile bookings.

AI and Personalization Elevate Travel Experience

AI is transforming the travel industry by providing personalized recommendations and optimizing customer interactions. In 2024, about 20% of travelers in South Korea and Germany used AI tools for planning their trips. The role of AI is set to expand, enhancing customer experiences by simplifying booking processes and offering tailored options.

Product Code: 1678

1. Key Takeaways

2. Management Summary

3. Global Online Travel Market Insights

Overview of Online Travel Market And Trends, October 2024 (1 of 2)
Overview of Online Travel Market And Trends, October 2024 (2 of 2)
Online Travel Market Size, in USD billion, 2023 & 2024e & 2032f
Share of Online Travel Bookings Making Up Total Travel Bookings, in %, 2023 & 2026f
CAGR of Online Travel Market Bookings, in %, 2023-2026f
Online Travel Market Size, in USD trillion, 2023 & 2027f
Online Travel Agency Market Value, in USD trillion, 2023 & 2027f
Online Travel Agency Market Expenditure, in USD billion, 2023 & 2027f
Breakdown of Online Travel Agency Market Value, by Domestic vs International Trips, in %, 2023 & 2027f
Online Travel Agency Market Value, by Domestic vs International Trips, in USD billion, 2023 & 2027f
Share of the U.S. Contributing to Online Travel Agency Market Value, in %, 2023
Share of Online Travel Consumers Who Are Always/Frequently Influenced by Digital Advancements of a Travel Service Or Product, in %, 2023
Share of OTA's Making Up the Total Travel Market, in %, 2024e
Share of Travelers Who Find It Important to Have the Option to Book Their Entire Trip Online, in %, June 2024
Share of Travelers Who Feel That It Is Important to Be Able to Book Their Entire Trip Online, by Generation, in % of Travelers, 2023e
Number of "Hilton" Hotel Check-Ins Through App, in millions, June 2022 & June 2023
Share of Travelers Who Want to Use a Digital Hotel Room Key, in %, June 2024
Share of Travelers Who Appreciate Travel Apps That Reduce the Friction And Stress of Travel, in %, 2023e
Share of Travelers Who Appreciate Travel Apps That Reduce the Friction And Stress of Travel, by Generation, in % of Travelers, 2023e
Share of Travelers Who Find the Ability to Utilize Personal Devices Seamlessly While Traveling Important, in %, 2023e
Share of Travelers Who Find the Ability to Utilize Personal Devices Seamlessly With On-Property Technology Important, by Generation, in % of Travelers, 2023e
Share of Internet Users Who Visited Travel Websites And Used Travel Apps, in %, Q3 2023
Share of Internet Users Who Use the Internet to Research Places And Travel, in %, Q3 2023
Share of Internet Users Who Use the Internet to Research Places And Travel, by Age, in % of Internet Users, Q3 2023
Top Sources of Trip Inspiration, in % of Travelers, February 2024
Top Origins of Social Media Travel Inspiration, in % of Travelers, February 2024
Share of Travelers Who State That Search Engine Results Play A Key Part In Their Trip Planning Journey, in %, February 2024
Year-on-Year Growth of Online Bookings From Global Air Travel Providers, by Region, in % of Year-on-Year Growth, Q1 2024
Share of Travelers Who Have Used AI And Found It Helpful When Planning for Travel, by Country, in % of Travelers, Q1 2024
AI Use Cases in Travel, in % of Travelers, October 2023
Share of Travelers Who Are Curious to Use AI When Planning a Trip, in %, October 2023
Top 5 Resources Used in the 45 Days Leading Up To Booking Travel, in % of Travelers, April 2023
Average Time Travelers Spent With Resources Used on the Path to Travel Purchase, in Minutes, April 2023
Top 5 Use Cases of Social Media in the Path to Travel Purchase, in % of Travelers, April 2023
Share of Frustration Experienced by Users During Sessions, by Industry, in %, October 2023
Frustration Factors Experienced While Visiting Travel & Hospitality Websites, in % of Website Visitors, October 2023
Internet Traffic Change, by Industry, in % of Year-on-Year Change, Q4 2023
Breakdown of Travel & Hospitality Websites Traffic, by Device, in %, 2022 & 2023
Breakdown of Travel & Hospitality Websites Traffic, by Marketing Channel, in %, 2022 & 2023
Breakdown of Paid vs Unpaid Travel & Hospitality Websites Traffic, by Device, in %, December 2023
Breakdown of New vs Returning Travel & Hospitality Websites Traffic, by Device, in %, December 2023
Scroll Rate of Travel & Hospitality Websites, by Device, in %, December 2023