PUBLISHER: yStats.com | PRODUCT CODE: 1548607
PUBLISHER: yStats.com | PRODUCT CODE: 1548607
North America B2B E-Commerce Marketplaces 2024: Reveals As Estimated in 2023, B2B Marketplace Sales in the U.S. Reached a Value of Over EUR 0.2 trillion- A Deep Dive by yStats.com
Cautious Growth in Marketplace Adoption
North American companies are gradually embracing B2B E-Commerce marketplaces. In 2023, over 60% of companies reported that less than 25% of their purchases were made through these platforms, indicating a careful move away from traditional procurement.
Challenges in Adoption
Ongoing issues such as insufficient searchable product information and subpar user experiences continue to hamper broader adoption. Over half of companies struggle to find detailed product information, while more than 40% experience slow loading times and unintuitive interfaces.
AI-Driven Innovation
Artificial intelligence is a key driver of innovation in B2B E-Commerce, enhancing everything from trend forecasting to procurement automation. As AI technology advances, B2B marketplaces are expected to become increasingly vital to business operations in North America.