Europe Cross-Border B2C E-Commerce Market 2023

PUBLISHED: March 8, 2023

PAGES: 84 Pages

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"Cross-border E-Commerce in Europe is forecasted to see a double-digit growth in the coming years": new yStats.com report.

Digital wallets such as PayPal are the preferred cross-border B2C E-Commerce payment method in Europe

As consumers globally are warming up to the idea of online shopping via cross-border means, digital modes of payment are also gaining momentum. Although card-based payment methods are still among the preferred methods to pay for cross-border purchases, mobile wallets such as Pay Pal, Apple Pay, and Ali Pay among others are becoming popular among buyers worldwide, as revealed by the new yStats.com report. The popularity of digital wallets extends to Europe. For example, PayPal, followed by credit card and direct transfer were the top 3 cross-border payment methods that cross-border shoppers used as of April 2022. Similarly, Italy also saw more than half of online shoppers inclining towards PayPal for their cross-border purchases as of January 2022. In Germany too, PayPal, followed by credit card and direct transfer were among the most accepted payment methods by majority of companies as of April 2022. .

As the growth of B2C cross-border E-Commerce is picking up pace in Europe, China leads the pack as the preferred purchase destination

The growing demand for online shopping during and post pandemic also led to the gradual shift towards cross-border B2C E-Commerce. A high share of online shoppers globally preferred cross-border purchases due to better price and availability of products otherwise not available locally as of September 2022, with clothing, apparel and footwear being the most purchased categories among more than one-third of online shoppers as of October 2022, as revealed by the new yStats.com report. With Germany being the home to several large cross-border online marketplaces and brands such as Hugo Boss and About You, fashion items such as clothing and footwear were also popular cross-border purchase categories among more than half of online shoppers in Germany as of H1 2022. Additionally, more than half of online shoppers in Sweden and Netherlands inclined towards the purchase of clothing, footwear, and accessories via online cross-border channels. Furthermore, in Luxembourg also a large share of online shoppers preferred to purchase clothing, footwear, and accessories from abroad as of 2021. China was the preferred cross-border purchase destination worldwide, with its share being the highest for shoppers in Greece, Latvia, and Slovenia among other nations. Despite this, the country's share in E-Commerce market declined in 2021 in comparison to its share in 2020. Moreover, in terms of the country of most recent cross-border purchase, China was not among the most preferred purchase destination for countries such as Iceland, Finland and Cyprus, according to the new yStats.com report.

Product Code: 1607

1. Management Summary

2. Global

Cross-Border B2C E-Commerce Market Overview, November 2022
Cross-Border B2C E-Commerce Market Size, in USD trillion, 2022e & 2026f
Share of Online Shoppers Making Cross-Border Purchases, by Select Countries, in %, September 2022
Share of Retailers Selling Internationally, by Select Countries, in %, September 2022
Share of Cross-Border E-Commerce Value of Total E-Commerce Transactions, in %, 2023f
Share of Online Shoppers Who Made Purchases Outside Their Country, in %, 2019 & 2021
Share of Online Shoppers Who Are More Comfortable With Cross-Border Shopping Now Than in 2020, in %, January 2022
Preferred Platforms Among Online Shoppers for Buying a Branded Product Internationally, in % of Online Shoppers, July 2022
Breakdown of Top Online Platforms Used for Cross-Border Shopping, in % of Cross-Border Purchases, October 2022
Breakdown of the Most Used Devices for Making International Online Purchase, in % of Online Shoppers, July 2022
Share of Shoppers Who Prefer to Buy Directly From International Brands Instead of Using Marketplaces, by Generation, in % of Shoppers, Q2 2022
Share of Shoppers From Select Countries Who Shopped for Luxury Products Internationally, in %, Q2 2022
Most Popular Market for the Purchase of Cross-Border Luxury Products, in % of Shoppers, Q2 2022
Share of Luxury Cross-Border Shoppers Who Are Willing to Forgo In-Store Shopping Experience to Receive Their Products Quickly When Purchased Online, in %, Q2 2022
Top Luxury Product Categories That Shoppers Buy Internationally, in % of Shoppers, Q2 2022
Top Product Categories Purchased via Cross-Border B2C E-Commerce, in % of Online Shoppers, October 2022
Share of Cross-Border Online Purchases, by Product Value, in % of Online Shoppers, October 2022
Breakdown of Cross-Border Online Purchases, by Product Weight, in % of Online Shoppers, October 2021
Top Reasons for Cross-Border Shopping, in % of Respondents, September 2022
Top Reasons for Making Cross-Border Purchases, by Generation, in % of Respondents, November 2021
Top Reasons for Cart Abandonment When Shopping Online Internationally, in % of Online Shoppers, July 2022
Share of Cross-Border Online Purchases, by Delivery Speed, in % of Online Shoppers, October 2022
Top Countries From Where The Most Recent Cross-Border B2C E-Commerce Purchases Were Made, in % of Online Shoppers, October 2022
Breakdown of Cross-Border Online Purchase Frequency, by Generation, in % of Respondents, November 2021
Breakdown of Online Shoppers' Future Intentions to Buy Online From Domestic and Foreign Retailers, in %, October 2022
Cross-Border Payment Transaction Value, by B2B, B2C, C2B and C2C, in USD trillion, 2020-2022f
Top 10 Shopping Apps by Downloads, incl. "Cross-Border B2C E-Commerce Apps", 2020 & Q1 2021-Q3 2021
10 Most Downloaded Shopping Apps, incl. "Cross-Border B2C E-Commerce Apps", by Number of Downloads, in millions, H1 2022