Global Augmented Reality Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032

Description

List of Tables

The global demand for Augmented Reality Market is presumed to reach the market size of nearly USD 1298.85 Billion by 2032 from USD 61.39 Billion in 2023 with a CAGR of 40.37% under the study period 2024-2032.

Augmented reality (AR) is an enriched experience of an actual or real-world environment where the objects or situations that reside in the real world are enhanced by computer-generated perceptual data and using multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. In simple words to say, the technology augments the user's visual perception of their environment. It includes three basic features: a combination of real and virtual worlds, accurate 3D registration of virtual and real objects, and real-time interaction.

MARKET DYNAMICS

Augmented reality (AR) is among the most prominent technology trends right now. The technology is growing exponentially with increasing application in industries like manufacturing, utilities, telecommunications, retail, healthcare, and logistics for various uses, including assembly, maintenance and repair, education and training, retail showcasing, and diagnostics. Augmented reality (AR) is widely employed across industrial and non-industrial applications due to its ability to facilitate tasks, solve complex problems, provide access to resources, and enhance overall experience. Companies are exploring the potential of augmented reality technology to offer a customized, interactive, and value-added experience to customers. Industries are investing heavily in technology to rip benefits to their fullest. Key players and end-user sectors are collaborating to get easy access to technology. However, security and privacy issues concerning augmented reality and health issues due to excessive usage of augmented reality pose barriers to market growth.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Augmented Reality. The growth and trends of Augmented Reality industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Augmented Reality market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Component

Hardware
Software

By Display

Head-Mounted Display
Smart Glass (Cinema Display Glasses, XR Glasse)
Head-Up Display (Handheld Devices)

By Application

Aerospace & Defense
Automotive
Education (E-learning Educational Games and Simulations)
E-commerce & Retail (Hypermarket, Supermarket, Malls and Shopping Centers)
Gaming & Entertainment (Video Games, Live Events and Concerts, Amusement Parks)
Healthcare (Hospitals, Clinics, Medical Training and Education)
Industrial & Manufacturing (Energy & Utilities, Construction and Engineering, Mining, Others)
Others

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Augmented Reality market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Augmented Reality market include Microsoft, Google LLC, Apple Inc., Sony Corporation, Blippar Limited, Xiaomi Corporation, Lenovo Group, Meta, PTC Inc., Snap Inc., TeamViewer AG, Zappar Limited, Magic Leap Incorporated, Vuzix Corporation, Wikitude GmbH. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

Product Code: VMR11215266

1. PREFACE

1.1. Report Description
- 1.1.1 Objective
- 1.1.2 Target Audience
- 1.1.3 Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1 Market Research Process
- 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3. AUGMENTED REALITY - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Component
- 3.7.2 Market Attractiveness Analysis By Display
- 3.7.3 Market Attractiveness Analysis By Application
- 3.7.4 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1 List of Raw Materials
- 4.2.2 Raw Material Manufactures List
- 4.2.3 Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1 Direct Marketing
- 4.4.2 Indirect Marketing
- 4.4.3 Marketing Channel Development Trend

5. GLOBAL AUGMENTED REALITY MARKET ANALYSIS BY COMPONENT

5.1. Overview By Component
5.2. Historical and Forecast Data Analysis By Component
5.3. Hardware Historic and Forecast Sales By Regions
5.4. Software Historic and Forecast Sales By Regions

6. GLOBAL AUGMENTED REALITY MARKET ANALYSIS BY DISPLAY

6.1. Overview By Display
6.2. Historical and Forecast Data Analysis By Display
6.3. Head-Mounted Display Historic and Forecast Sales By Regions
6.4. Smart Glass (Cinema Display Glasses, XR Glasse) Historic and Forecast Sales By Regions
6.5. Head-Up Display (Handheld Devices) Historic and Forecast Sales By Regions

7. GLOBAL AUGMENTED REALITY MARKET ANALYSIS BY APPLICATION

7.1. Overview By Application
7.2. Historical and Forecast Data Analysis By Application
7.3. Aerospace & Defense Historic and Forecast Sales By Regions
7.4. Automotive Historic and Forecast Sales By Regions
7.5. Education (E-learning Educational Games and Simulations) Historic and Forecast Sales By Regions
7.6. E-commerce & Retail (Hypermarket, Supermarket, Malls and Shopping Centers) Historic and Forecast Sales By Regions
7.7. Gaming & Entertainment (Video Games, Live Events and Concerts, Amusement Parks) Historic and Forecast Sales By Regions
7.8. Healthcare (Hospitals, Clinics, Medical Training and Education) Historic and Forecast Sales By Regions
7.9. Industrial & Manufacturing (Energy & Utilities, Construction and Engineering, Mining, Others) Historic and Forecast Sales By Regions
7.10. Others Historic and Forecast Sales By Regions

8. GLOBAL AUGMENTED REALITY MARKET ANALYSIS BY GEOGRAPHY

8.1. Regional Outlook
8.2. Introduction
8.3. North America Sales Analysis
- 8.3.1 Overview, Historic and Forecast Data Sales Analysis
- 8.3.2 North America By Segment Sales Analysis
- 8.3.3 North America By Country Sales Analysis
- 8.3.4 United States Sales Analysis
- 8.3.5 Canada Sales Analysis
- 8.3.6 Mexico Sales Analysis
8.4. Europe Sales Analysis
- 8.4.1 Overview, Historic and Forecast Data Sales Analysis
- 8.4.2 Europe By Segment Sales Analysis
- 8.4.3 Europe By Country Sales Analysis
- 8.4.4 United Kingdom Sales Analysis
- 8.4.5 France Sales Analysis
- 8.4.6 Germany Sales Analysis
- 8.4.7 Italy Sales Analysis
- 8.4.8 Russia Sales Analysis
- 8.4.9 Rest Of Europe Sales Analysis
8.5. Asia Pacific Sales Analysis
- 8.5.1 Overview, Historic and Forecast Data Sales Analysis
- 8.5.2 Asia Pacific By Segment Sales Analysis
- 8.5.3 Asia Pacific By Country Sales Analysis
- 8.5.4 China Sales Analysis
- 8.5.5 India Sales Analysis
- 8.5.6 Japan Sales Analysis
- 8.5.7 South Korea Sales Analysis
- 8.5.8 Australia Sales Analysis
- 8.5.9 South East Asia Sales Analysis
- 8.5.10 Rest Of Asia Pacific Sales Analysis
8.6. Latin America Sales Analysis
- 8.6.1 Overview, Historic and Forecast Data Sales Analysis
- 8.6.2 Latin America By Segment Sales Analysis
- 8.6.3 Latin America By Country Sales Analysis
- 8.6.4 Brazil Sales Analysis
- 8.6.5 Argentina Sales Analysis
- 8.6.6 Peru Sales Analysis
- 8.6.7 Chile Sales Analysis
- 8.6.8 Rest of Latin America Sales Analysis
8.7. Middle East & Africa Sales Analysis
- 8.7.1 Overview, Historic and Forecast Data Sales Analysis
- 8.7.2 Middle East & Africa By Segment Sales Analysis
- 8.7.3 Middle East & Africa By Country Sales Analysis
- 8.7.4 Saudi Arabia Sales Analysis
- 8.7.5 UAE Sales Analysis
- 8.7.6 Israel Sales Analysis
- 8.7.7 South Africa Sales Analysis
- 8.7.8 Rest Of Middle East And Africa Sales Analysis

9. COMPETITIVE LANDSCAPE OF THE AUGMENTED REALITY COMPANIES

9.1. Augmented Reality Market Competition
9.2. Partnership/Collaboration/Agreement
9.3. Merger And Acquisitions
9.4. New Product Launch
9.5. Other Developments

10. COMPANY PROFILES OF AUGMENTED REALITY INDUSTRY

10.1. Top Companies Market Share Analysis
10.2. Market Concentration Rate
10.3. Microsoft
- 10.3.1 Company Overview
- 10.3.2 Company Revenue
- 10.3.3 Products
- 10.3.4 Recent Developments
10.4. Google LLC
- 10.4.1 Company Overview
- 10.4.2 Company Revenue
- 10.4.3 Products
- 10.4.4 Recent Developments
10.5. Apple Inc.
- 10.5.1 Company Overview
- 10.5.2 Company Revenue
- 10.5.3 Products
- 10.5.4 Recent Developments
10.6. Sony Corporation
- 10.6.1 Company Overview
- 10.6.2 Company Revenue
- 10.6.3 Products
- 10.6.4 Recent Developments
10.7. Blippar Limited
- 10.7.1 Company Overview
- 10.7.2 Company Revenue
- 10.7.3 Products
- 10.7.4 Recent Developments
10.8. Xiaomi Corporation
- 10.8.1 Company Overview
- 10.8.2 Company Revenue
- 10.8.3 Products
- 10.8.4 Recent Developments
10.9. Lenovo Group
- 10.9.1 Company Overview
- 10.9.2 Company Revenue
- 10.9.3 Products
- 10.9.4 Recent Developments
10.10. Meta
- 10.10.1 Company Overview
- 10.10.2 Company Revenue
- 10.10.3 Products
- 10.10.4 Recent Developments
10.11. PTC Inc.
- 10.11.1 Company Overview
- 10.11.2 Company Revenue
- 10.11.3 Products
- 10.11.4 Recent Developments
10.12. Snap Inc.
- 10.12.1 Company Overview
- 10.12.2 Company Revenue
- 10.12.3 Products
- 10.12.4 Recent Developments
10.13. TeamViewer AG
- 10.13.1 Company Overview
- 10.13.2 Company Revenue
- 10.13.3 Products
- 10.13.4 Recent Developments
10.14. Zappar Limited
- 10.14.1 Company Overview
- 10.14.2 Company Revenue
- 10.14.3 Products
- 10.14.4 Recent Developments
10.15. Magic Leap Incorporated
- 10.15.1 Company Overview
- 10.15.2 Company Revenue
- 10.15.3 Products
- 10.15.4 Recent Developments
10.16. Vuzix Corporation
- 10.16.1 Company Overview
- 10.16.2 Company Revenue
- 10.16.3 Products
- 10.16.4 Recent Developments
10.17. Wikitude GmbH
- 10.17.1 Company Overview
- 10.17.2 Company Revenue
- 10.17.3 Products
- 10.17.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies