Global Tea Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032

List of Tables

The global demand for Tea Market is presumed to reach the market size of nearly USD 34.46 Billion by 2032 from USD 19.97 Billion in 2023 with a CAGR of 6.25% under the study period 2024 - 2032.

Tea is a beloved beverage crafted from the dried leaves of the Camellia sinensis plant, originating in East Asia. With various types like black, green, oolong, and white, it is known for its refreshing taste, stimulating effects, and potential health benefits. The production involves drying, oxidation, rolling, and fermentation, resulting in diverse flavors and characteristics. It can be enjoyed hot or cold and may be flavored with herbs, fruits, spices, or sweeteners. Beyond its traditional use, it is also used in culinary recipes, herbal medicine, and beauty products, making it a versatile and widely appreciated drink enjoyed globally for its cultural, social, and therapeutic significance.

MARKET DYNAMICS

The spurring consumer awareness regarding the health benefits of tea consumption, including antioxidants, polyphenols, and phytochemicals, is driving demand for tea products as part of a healthy lifestyle. Tea, sourced from the Camellia sinensis plant, offers a range of health-promoting properties, such as improved metabolism, immune function, and cognitive health, driving its popularity among health-conscious consumers. Additionally, the increasing trend towards natural and organic beverages drives demand for organic and specialty teas, including green tea, herbal tea, and matcha, which are perceived as healthier and more sustainable alternatives to conventional beverages. Moreover, the expanding variety of tea flavors, blends, and formats, as well as innovative packaging and marketing strategies, are attracting new consumer segments and driving market growth.

Furthermore, the rising disposable incomes, urbanization, and changing consumer lifestyles in developing markets such as China, India, and Southeast Asia are driving demand for premium and specialty teas, driving market expansion globally. Additionally, the growing popularity of tea culture and rituals, including tea ceremonies, tastings, and social gatherings, drives demand for high-quality and artisanal teas, fostering a sense of community and appreciation for tea craftsmanship. Moreover, the COVID-19 pandemic has accelerated the shift towards home-based consumption and online shopping, driving demand for packaged and convenience tea products that offer convenience, comfort, and wellness benefits for consumers staying at home. However, changing consumer preferences and health trends may challenge the market growth in the coming years.

The report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of tea. The growth and trends of Tea Industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the tea market report provides detailed data on the segments by analyzing them at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Type

Black Tea
Green Tea
Oolong Tea
Herbal Tea
Others (Flavored Tea, Iced Tea, Etc.)

By Distribution Channel

Hypermarkets/Supermarkets
Retail Stores
Convenience Stores
Online Stores

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Tea market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Tea market include Unilever, Starbucks Corporation, Wissotzky Tea, Associated British Foods, Nestle S.A., Akbar Brothers Ltd., Tata Consumer Products Limited, The Republic of Tea, DAVIDs TEA, Assam Company India Ltd., Lipton Teas and Infusion, Caraway Tea, Harris Tea Company. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

Product Code: VMR112114415

1. PREFACE

1.1. Report Description
- 1.1.1 Objective
- 1.1.2 Target Audience
- 1.1.3 Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1 Market Research Process
- 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3. TEA - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Type
- 3.7.2 Market Attractiveness Analysis By Distribution Channel
- 3.7.3 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1 List of Raw Materials
- 4.2.2 Raw Material Manufactures List
- 4.2.3 Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1 Direct Marketing
- 4.4.2 Indirect Marketing
- 4.4.3 Marketing Channel Development Trend

5. GLOBAL TEA MARKET ANALYSIS BY TYPE

5.1. Overview By Type
5.2. Historical and Forecast Data
5.3. Analysis By Type
5.4. Black Tea Historic and Forecast Sales By Regions
5.5. Green Tea Historic and Forecast Sales By Regions
5.6. Oolong Tea Historic and Forecast Sales By Regions
5.7. Herbal Tea Historic and Forecast Sales By Regions
5.8. Others (Flavored Tea, Iced Tea, etc.) Historic and Forecast Sales By Regions

6. GLOBAL TEA MARKET ANALYSIS BY DISTRIBUTION CHANNEL

6.1. Overview By Distribution Channel
6.2. Historical and Forecast Data
6.3. Analysis By Distribution Channel
6.4. Hypermarkets/Supermarkets Historic and Forecast Sales By Regions
6.5. Retail Stores Historic and Forecast Sales By Regions
6.6. Convenience Stores Historic and Forecast Sales By Regions
6.7. Online Stores Historic and Forecast Sales By Regions

7. GLOBAL TEA MARKET ANALYSIS BY GEOGRAPHY

7.1. Regional Outlook
7.2. Introduction
7.3. North America Sales Analysis
- 7.3.1 Overview, Historic and Forecast Data Sales Analysis
- 7.3.2 North America By Segment Sales Analysis
- 7.3.3 North America By Country Sales Analysis
- 7.3.4 United States Sales Analysis
- 7.3.5 Canada Sales Analysis
- 7.3.6 Mexico Sales Analysis
7.4. Europe Sales Analysis
- 7.4.1 Overview, Historic and Forecast Data Sales Analysis
- 7.4.2 Europe By Segment Sales Analysis
- 7.4.3 Europe By Country Sales Analysis
- 7.4.4 United Kingdom Sales Analysis
- 7.4.5 France Sales Analysis
- 7.4.6 Germany Sales Analysis
- 7.4.7 Italy Sales Analysis
- 7.4.8 Russia Sales Analysis
- 7.4.9 Rest Of Europe Sales Analysis
7.5. Asia Pacific Sales Analysis
- 7.5.1 Overview, Historic and Forecast Data Sales Analysis
- 7.5.2 Asia Pacific By Segment Sales Analysis
- 7.5.3 Asia Pacific By Country Sales Analysis
- 7.5.4 China Sales Analysis
- 7.5.5 India Sales Analysis
- 7.5.6 Japan Sales Analysis
- 7.5.7 South Korea Sales Analysis
- 7.5.8 Australia Sales Analysis
- 7.5.9 South East Asia Sales Analysis
- 7.5.10 Rest Of Asia Pacific Sales Analysis
7.6. Latin America Sales Analysis
- 7.6.1 Overview, Historic and Forecast Data Sales Analysis
- 7.6.2 Latin America By Segment Sales Analysis
- 7.6.3 Latin America By Country Sales Analysis
- 7.6.4 Brazil Sales Analysis
- 7.6.5 Argentina Sales Analysis
- 7.6.6 Peru Sales Analysis
- 7.6.7 Chile Sales Analysis
- 7.6.8 Rest of Latin America Sales Analysis
7.7. Middle East & Africa Sales Analysis
- 7.7.1 Overview, Historic and Forecast Data Sales Analysis
- 7.7.2 Middle East & Africa By Segment Sales Analysis
- 7.7.3 Middle East & Africa By Country Sales Analysis
- 7.7.4 Saudi Arabia Sales Analysis
- 7.7.5 UAE Sales Analysis
- 7.7.6 Israel Sales Analysis
- 7.7.7 South Africa Sales Analysis
- 7.7.8 Rest Of Middle East And Africa Sales Analysis

8. COMPETITIVE LANDSCAPE OF THE TEA COMPANIES

8.1. Tea Market Competition
8.2. Partnership/Collaboration/Agreement
8.3. Merger And Acquisitions
8.4. New Product Launch
8.5. Other Developments

9. COMPANY PROFILES OF TEA INDUSTRY

9.1. Top Companies Market Share Analysis
9.2. Market Concentration Rate
9.3. Unilever
- 9.3.1 Company Overview
- 9.3.2 Company Revenue
- 9.3.3 Products
- 9.3.4 Recent Developments
9.4. Starbucks Corporation
- 9.4.1 Company Overview
- 9.4.2 Company Revenue
- 9.4.3 Products
- 9.4.4 Recent Developments
9.5. Wissotzky Tea
- 9.5.1 Company Overview
- 9.5.2 Company Revenue
- 9.5.3 Products
- 9.5.4 Recent Developments
9.6. Associated British Foods
- 9.6.1 Company Overview
- 9.6.2 Company Revenue
- 9.6.3 Products
- 9.6.4 Recent Developments
9.7. Nestle S.A.
- 9.7.1 Company Overview
- 9.7.2 Company Revenue
- 9.7.3 Products
- 9.7.4 Recent Developments
9.8. Akbar Brothers Ltd.
- 9.8.1 Company Overview
- 9.8.2 Company Revenue
- 9.8.3 Products
- 9.8.4 Recent Developments
9.9. Tata Consumer Products Limited
- 9.9.1 Company Overview
- 9.9.2 Company Revenue
- 9.9.3 Products
- 9.9.4 Recent Developments
9.10. The Republic Of Tea
- 9.10.1 Company Overview
- 9.10.2 Company Revenue
- 9.10.3 Products
- 9.10.4 Recent Developments
9.11. DAVIDs TEA
- 9.11.1 Company Overview
- 9.11.2 Company Revenue
- 9.11.3 Products
- 9.11.4 Recent Developments
9.12. Assam Company India Ltd.
- 9.12.1 Company Overview
- 9.12.2 Company Revenue
- 9.12.3 Products
- 9.12.4 Recent Developments
9.13. Lipton Teas And Infusion
- 9.13.1 Company Overview
- 9.13.2 Company Revenue
- 9.13.3 Products
- 9.13.4 Recent Developments
9.14. Caraway Tea
- 9.14.1 Company Overview
- 9.14.2 Company Revenue
- 9.14.3 Products
- 9.14.4 Recent Developments
9.15. Harris Tea Company.
- 9.15.1 Company Overview
- 9.15.2 Company Revenue
- 9.15.3 Products
- 9.15.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies