Diaper (Baby and Adult Diaper) Market Size By Product Type (Pant Type, Tape Type, Pad Type, Others), By Material (Disposable Diapers, Training Nappies, Cloth Diapers, Others), By Distribution Channel (Offline, Online), By Geographic Scope And Forecast

Diaper (Baby and Adult Diaper) Market Size And Forecast

Diaper (Baby and Adult Diaper) Market size was valued at USD 71.69 Billion in 2024 and is projected to reach USD 100.94 Billion by 2031, growing at a CAGR of 4.37% during the forecast period 2024-2031.

The increasing awareness among the population for baby hygiene, the growing number of females working percentage, and the rise in the geriatric population are the key factors fueling the growth of the market. In addition, the increase in chronic conditions results in mobility impairment, due to which people are unable to access the toilet independently, Those with cognitive impairment, such as dementia, may require diapers because they may not recognize their need to reach a toilet, such conditions are increasing rapidly which in term increases the usage of diapers, these factors create a positive impact on the growth of the market. Furthermore, the rapid development in the field of the healthcare sector imposes a positive factor in market growth. The Global Diaper (Baby and Adult Diaper) Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

What is a Diaper?

Diaper refers to a thick piece of soft paper or cloth that is fastened around the waist like underwear. Diaper allows the wearer to urinate or defecate without using a toilet, by absorbing or containing waste products to prevent soiling of outer clothing or the external environment. The application of diapers can provide different vital advantages such as convenience, safety, quick changes, more sanitation, and less irritation, amongst others. Diapers are more convenient to use as they are widely available in many specialty stores, and also already available for online purchase on many convenient E-commerce websites. Another major benefit of its application is that it can be changed easily after use in less time regardless of the place and conditions. Diapers are very much hypoallergenic, thus, offering safety from irritations due to allergies, chemicals, and the rest of the others.

There are various types of diapers available in the market; the major categorization includes cloth diapers, disposable diapers, reusable, and recyclable, amongst others. Disposable diapers are designed to be thrown away as are of one-time use. This potentially offers more sanitation and less irritation. Disposable diapers provide peaceful sleep to the babies without disturbing them due to tonight's wetness. There are adult diapers also available for adult incontinence. Adult diapers give elderly people freedom from the worry of bladder leakage so they can get back to what matters most in their daily routine. Likewise, these are outstanding absorbent products that give adult users the confidence to reconnect with life again. These support the customers' health and longevity, as a necessity of life.

Diaper (Baby and Adult Diaper) Market Outlook

The increasing adult population and rising awareness of hygiene fuel the growth of the Diaper Market. Along with the increase in the elderly population, there is a high prevalence of urinary incontinence among adults that spurs the demand for adult diapers. The aging population is leading to the growing prevalence of incontinence disease among people. Urinary incontinence worsens with age and is evaluated based on its frequency, severity, and predictability and is mainly caused owing to pregnancy, urinary tract infection, prostate surgery, chronic coughs, and neurological injuries in both men and women. This increases the demand from consumers for the usage of adult diapers, which subsequently fosters the growth of the diaper market. The surging demand for eco-friendly biodegradable diapers is another major driver for the diaper (baby and adult diaper) market around the globe. With babies using between 2,500 and 3,000 disposable diapers in the first year of their life, a huge strain is being created on the environment. Moreover, the growing demand for natural and hygienic products is forcing manufacturers to develop bio-based disposable diapers, which is also projected to foster the market demand.

Consumers or parents are getting more aware of the negative impact of the chemicals in diapers such as sodium polyacrylate, dioxins, tributyl-tin, volatile organic compounds, dyes, fragrances, and among others, on their babies as well as the environment. The adverse effects include diaper rash, candida infections, skin irritation, and food sensitivities that appear to be diaper allergies. Moreover, baby diaper also leads to serious urinary infections in babies owing to a lot of moisture, germs, and warmth. At a global level, developed countries are aware of diapers and their benefits, but developing nations are still practicing the customs and traditions. Hence, the government institutes and other regulatory bodies of such nations are making efforts to bring awareness among the people. Some of nations still undergo the social stigmas of adult incontinence which are restricting people from using adult diapers.

Verified Market Research narrows down the available data using primary sources to validate the data and use it in compiling a full-fledged market research study. The report contains a quantitative and qualitative estimation of market elements that interests the client. The "Global Diaper (Baby and Adult Diaper) Market" is mainly bifurcated into sub-segments which can provide classified data regarding the latest trends in the market.

Diaper (Baby and Adult Diaper) Market Segment Analysis

Diaper (Baby and Adult Diaper) Market is segmented into Product Type, Material, Distribution Channel, and Geography.

By Product Type

Based on Product Type, the market is bifurcated into Pant Type, Tape Type, Pad Type, Others. Pant Type accounted for the largest market share and is projected to grow at a CAGR of 3.80% during the forecast period. Pant type diapers have an elastic band around the waist and around the legs, which are soft and flexible. Therefore, they fit comfortably with the baby's physique. Pant diapers ensure that the baby can move with agility, ready to learn new things. There is no need to worry about leakage. Diaper pants are suitable for babies who are learning to crawl and have a lot of movement and activities. Pants diapers come in various sizes, baby pants are more suitable from the time the baby weighs around 6 kg or so.

By Material

On the basis of Material, the Global Diaper (Baby and Adult Diaper) Market has been segmented into Disposable Diapers, Training Nappies, Cloth Diapers, Others. Disposable Diapers accounted for the largest market share and is projected to grow at a CAGR of 4.11% during the forecast period. Disposable diapers are likely to be most preferred owing to the ease of use and convenience offered. A disposable diaper consists of an absorbent pad sandwiched between two sheets of nonwoven fabric. The pad is specially designed to absorb and retain body fluids, and the nonwoven fabric gives the diaper a comfortable shape and helps prevent leakage. Disposable diapers are made by a multi-step process in which the absorbent pad is first vacuum-formed, then attached to a permeable top sheet and impermeable bottom sheet. Moreover, the components are sealed together by the application of heat or ultrasonic vibrations.

By Distribution Channel

Based on Distribution Channel, the market is segmented into Offline, Online. Offline accounted for the largest market share and is projected to grow at a CAGR of 3.97% during the forecast period. The offline channel mainly includes Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Drug Stores/Pharmacies, and Others. Offline sales channels become the primary sales medium in geographies where internet reach is a challenge, and are powerful influencers in converting abandoned carts to sales and revenues. The most important boost that the offline sales channel can provide the OTA (and not as a backup for sure) lies in reducing the crippling numbers of abandoned cart rates.

By Geographic Scope

On the basis of Geographical Analysis, the Global Diaper (Baby and Adult Diaper) Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America accounted for the largest market share and is projected to grow at a CAGR of 2.90% during the forecast period. North America is likely to witness significant market share over the forecast period due to the growing acceptance of adult diaper use among the aged population in countries like the US and Canada. In developing economies, some consumers who are traveling prefer diapers over public toilets, owing to the poor conditions of toilets in the countries. With the emerging diseases in the world, adult diapers were developed which can serve adult incontinence. Incontinence can occur due to several diseases such as UT infections, prostate infections, and also, aging is also one of the reasons.

Keyplayers

The "Global Diaper (Baby and Adult Diaper) Market" study report will provide a valuable insight with an emphasis on the global market including some of the major key players such as Svenska Cellulosa AB, Unicharm Corporation, Kao Corporation, Procter & Gamble, Kimberly-Clark Corporation, Abena UK Ltd, Essity AB, Tykables, and the rest others.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Key Recent Developments in the Market

The table below provides a quick snapshot of key developments made by major players in the market.