Multichannel Order Management Market By Type, Application, Deployment, Functionality, & Region for 2024-2031

Multichannel Order Management Market Valuation - 2024-2031

The multichannel order management market was valued to be around USD 2.08 Billion in 2024 and is expected to reach USD 3.61 Billion by 2031, with a growth rate (CAGR) of 7.88% during the forecast period from 2024 to 2031. This growth is propelled by the rising adoption of multichannel strategies aimed at streamlining order processing and enhancing customer experience. With a focus on operational efficiency and real-time inventory management, there is an expected surge in demand for advanced order management solutions

Multichannel Order Management Market: Definition/Overview

Multichannel order management entails efficiently managing and fulfilling orders across various sales channels. It serves as the central nervous system for the entire order fulfillment operation, ensuring a seamless experience from order placement to delivery. Consolidated order data is brought together by multichannel order management from all sales channels, including online stores, physical stores, marketplaces like Amazon or eBay, and mobile apps. This eliminates the need to manage orders from separate systems, saving time and reducing errors. Order processing is streamlined through the automation of various tasks such as order confirmation, payment processing, inventory allocation, and picking and packing. This improves efficiency and reduces the risk of mistakes.

What Factors are Driving the Growth of the Multichannel Order Management Market?

The increasing rise of e-commerce is a major driver of the multichannel order management market. According to the US Census Bureau, e-commerce sales in the United States reached USD 870.8 Billion in 2021, up 14.2% from 2020. This significant increase in online transactions across numerous channels demands strong order management solutions to handle the increasing number and complexity of orders.

Retailers are increasingly using omnichannel tactics to give consistent purchasing experiences across several platforms. According to a National Retail Federation poll, 73% of customers browse across various channels. This trend is increasing the demand for multichannel order management solutions that can integrate and streamline orders from several sales channels.

Furthermore, consumers are increasingly expecting individualized shopping experiences, prompting companies to implement complex order management systems. According to an Accenture survey, 91% of consumers prefer to purchase with businesses that know, recall, and provide relevant offers and recommendations. This demand for customization is driving the development of multichannel order management solutions that can provide a single view of client data and orders across all channels.

Will High Cost of Multichannel Order Management Systems Plummet its Sales?

High implementation costs are associated with complex multichannel order management solutions, particularly for smaller businesses. The upfront costs of software licenses, customization, and integration with existing systems act as a barrier to new entrants. The challenges in integrating multichannel order management solutions with existing enterprise resource planning (ERP) systems and other software. This process is complex and time-consuming, resulting in deployment delays and unexpected costs. The handling of multichannel order management solutions by sensitive customer data is making security a paramount concern. Thus, businesses hesitate to adopt multichannel order management due to potential security risks and the ongoing costs associated with maintaining robust data protection measures.

Furthermore, an expertise gap exists within smaller businesses regarding the implementation and maintenance of multichannel order management solutions. The specialized skills and knowledge required for effective operation also lacking, leading to inefficiencies and underutilization of features. The evolving technology landscape is proving challenging for multichannel order management solutions. Businesses must be prepared for ongoing upgrades and potential compatibility issues with existing systems. Some multichannel order management solutions have limited scalability, struggling to effectively scale as a business grows. This necessitates a complete overhaul or integration with additional solutions later on, thus limiting the market growth.

Category-Wise Acumens

Which are the Drivers that Propel the Cloud-based Deployment in the Market?

The cloud-based segment is estimated to dominate the multichannel order management market during the forecast period. Cloud-based solutions can easily accommodate fluctuating transaction volumes and business growth without the need for significant infrastructure investments. This flexibility allows operations to be scaled seamlessly in response to changing market conditions and customer demands. Typically, lower upfront costs compared to on-premises solutions are offered by cloud-based models. With cloud-based models, large initial investments in hardware, software licenses, and IT infrastructure can be avoided by businesses, instead opting for subscription-based pricing models that provide greater cost predictability and flexibility. This cost-effectiveness is particularly appealing to small and medium-sized enterprises (SMEs) with limited IT budgets, enabling them to access advanced multichannel order management capabilities without breaking the bank.

Improved accessibility and collaboration capabilities are also offered by cloud-based deployment. With data stored in the cloud, the multichannel order management system can be accessed by users from any location with an internet connection, enabling remote work and facilitating collaboration among distributed teams. Greater agility and responsiveness in decision-making are fostered by this accessibility, as key stakeholders can access real-time data and insights, thereby driving business growth. Enhanced security features and data protection measures are offered by cloud-based deployment compared to on-premises solutions.

Furthermore, the need for robust cybersecurity measures, such as encryption, authentication, and access controls is catching the attention of cloud service providers and thereby, increasing investments to safeguard sensitive customer data and ensure compliance with regulatory requirements. This heightened security is essential in today's digital landscape, where cyber threats are increasingly sophisticated and pervasive. Cloud-based deployment is expected to continue holding the dominant market share in the multichannel order management market due to its scalability, cost-effectiveness, accessibility, collaboration capabilities, and enhanced security features. As businesses increasingly prioritize agility, efficiency, and data security, cloud-based solutions offer a compelling value proposition, there is widespread adoption and market dominance.

Will the Retail & E-Commerce Segment Turn into an Epicenter of Growth in the Multichannel Order Management Market?

The retail & eCommerce segment is estimated to dominate the market during the forecast period. The surge in online shopping is propelling the demand for multichannel order management solutions. This growth is driven by the shift of consumers towards online platforms, prompting retailers and e-commerce businesses to seek robust order management systems capable of handling orders across various channels. The complexity of retail operations is increasing, with retailers operating across multiple channels such as physical stores, online marketplaces, social media platforms, and mobile apps. Managing orders seamlessly across these diverse channels necessitates advanced multichannel order management capabilities. Recognizing the importance of providing a unified customer experience, retailers are increasingly integrating and synchronizing their sales channels. Rising customer expectations demand a seamless shopping experience across all channels. Customers expect convenience in browsing and purchasing products online, along with options for in-store pickup, home delivery, and easy returns. As multichannel order management solutions enable retailers to meet these expectations by offering flexible fulfillment options and real-time order tracking, it is likely to witness rapid growth.

There is a pressing need for operational efficiency among retailers to remain competitive. Multichannel order management systems automate order processing tasks, optimize inventory management, and provide actionable insights through advanced analytics. By implementing these solutions, retailers can reduce processing times, minimize errors, and enhance operational efficiency.

Furthermore, technological advancements, including cloud computing, artificial intelligence, and machine learning, have revolutionized multichannel order management capabilities. These technologies enable retailers to leverage predictive analytics, demand forecasting, and personalized recommendations driving sales and also for improving customer satisfaction. The retail & e-commerce segment is poised to drive significant growth in the multichannel order management market. As retailers continue to prioritize omnichannel strategies and invest in advanced order management solutions, this segment is expected to witness sustained growth and innovation in the foreseeable future.

How Does North America Drive an Increase in Sales within the Multichannel Order Management Market?

North America is estimated to dominate the multichannel order management market during the forecast period. North American retailers are at the forefront of implementing omnichannel strategies, driving up demand for multichannel order management solutions. According to a National Retail Federation survey, 73% of customers browse across various channels. Also, a Shopify survey found that 73% of North American merchants prioritize omnichannel strategies, compared to the global average of 70%. This high adoption rate is fueling the expansion of multichannel order management solutions in the region.

Furthermore, North America's robust technology infrastructure enables the deployment of complex multichannel order management systems. The International Telecommunication Union (ITU) reports that 91.8% of people in North America utilized the Internet in 2021, the highest rate in the world. This high level of connection, along with superior cloud computing capabilities, allows firms to successfully install and exploit complicated multichannel order management solutions.

What are the Drivers Bolstering the Multichannel Order Management Market in Asia Pacific?

The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is experiencing tremendous growth in e-commerce, necessitating sophisticated multichannel order management solutions. According to a report by Google, Temasek, and Bain & Company, the Southeast Asian e-commerce sector is expected to reach USD 234 Billion by 2025, rising at a compound annual growth rate (CAGR) of 18% over 2020. This significant rise is driving up demand for solutions that can efficiently manage orders across many channels.

Furthermore, retailers in Asia Pacific are increasingly implementing omnichannel strategies to satisfy changing consumer expectations. According to a Zebra Technologies report, 88% of retailers in Asia Pacific want to invest more in mobile ordering and fulfillment solutions over the next three years. This shift toward omnichannel retail is increasing the demand for multichannel order management solutions that can smoothly combine many sales channels.

Competitive Landscape

Examining the competitive landscape of the multichannel order management market is crucial for gaining insights into the industry's dynamics. This research aims to analyze the competitive landscape, focusing on key players, market trends, innovations, and strategies. By conducting this analysis, valuable insights will be provided to industry stakeholders, assisting them in effectively navigating the competitive environment and seizing emerging opportunities. Understanding the competitive landscape will enable stakeholders to make informed decisions, adapt to market trends, and develop strategies to enhance their market position and competitiveness in the multichannel order management market.

Some of the prominent players operating in the multichannel order management market include:

SAP SE

Brightpearl, Inc.

Zoho Corporation

Delhivery Pvt. Ltd.

com, Inc.

HCL Technologies Limited

Cloud Commerce Pro Ltd.

IBM Corporation

Oracle Corporation

Linnworks

Selro

Latest Developments

In April 2023, new capabilities within the Oracle Fusion Cloud Applications Suite were unveiled by Oracle, aimed at assisting customers in accelerating supply chain planning, enhancing operational efficiency, and improving financial accuracy. These updates were encompassed by new planning features, usage-based pricing, rebate management capabilities in Oracle Fusion Cloud Supply Chain & Manufacturing (SCM), and enhancements to the quote-to-cash processes in Oracle Fusion Applications.

In February 2023, Warehouse Management Solutions (WMS) and Order Management Solutions (OMS), branded as Ecom Magnum, were launched by Ecom Express as a service offering for sellers. The new SaaS offering is suited for online sellers seeking order and warehouse management solutions to integrate with e-marketplaces.

Multichannel Order Management Market, By Category

• Type:
• Standalone
• Integrated
• Application:
• Manufacturing
• Healthcare
• Automotive
• Retail & E-Commerce
• Consumer Goods
• Electronics
• Hospitality
• Telecommunications
• Deployment:
• On-premises
• Cloud-based
• Functionality:
• Order Capture
• Inventory Management
• Order Processing
• Integration
• Analytics & Reporting
• Customer Service
• Region:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa