Global Feminine Protection Market Size By Product (Menstrual Care Products, Internal Cleansers), By Distribution (Supermarkets, Convenience store), By Geographic Scope And Forecast

Feminine Protection Market Size And Forecast

Feminine Protection Market size was valued at USD 24.58 Billion in 2021 and is projected to reach USD 38.77 Billion by 2030, growing at a CAGR of 5.78% from 2022 to 2030.

The availability of quality education among women and technological advancements in menstrual care products leads women to a better understanding of their bodies and hygiene. Sometimes due to poor sanitation of genital areas, women can have itching, infections, or in severe cases, infertility. The use and application of the products are for personal care and maintaining hygiene during the menstrual cycle. The Global Feminine Protection Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Feminine Protection Market Definition

Feminine protection consists of several products that are widely used for personal hygiene and the prevention of health issues that can occur by irregular self-care during the menstrual cycle. The FDA regulates female hygiene products in three ways that are medical devices (like tampons, sanitary pads, and most personal lubricants), over-the-counter medications (like medicated douches, anti-itch lotions, and some yeast infection treatments), and non-medicated items (like deodorizing sprays, powders, washes, non medicated douches, and most wipes).

According to FDA regulations, these items should not contain any poisonous or harmful material that may render them hazardous to consumers under the conditions of use recommended on the label. Menstrual hygiene management (MHM) practices differ worldwide and are affected by factors like personal preferences, socioeconomic level, local traditions and beliefs, and availability of water and sanitation. MHM practices can be unsanitary and uncomfortable for girls and women in disadvantaged contexts. although, there is no concise proof that unsanitary MHM practices increase a woman's risk of infections.

Global Feminine Protection Market Overview

The increased level of education in women, along with more women working and better literacy in teenage girls, are some of the factors driving the market's growth. The increasing number of diseases and infections in the genital areas due to poor hygiene is driving the market.

Furthermore, the growing awareness about the need and importance of hygiene during menstruation and the need for odor removal is increasing the popularity of products. Despite women regularly using several feminine hygiene products, there is a general scarcity of published medical information about the genital area and how personal hygiene practices can affect it. Daily gentle washing of the genital area is an essential element of feminine hygiene and general intimate health, as suggested by guidelines. Women should be urged to use a medically recommended product that has been clinically evaluated and carefully designed to give targeted antibacterial and other health advantages while not providing any harm. In rural areas, the general lack of awareness regarding hygiene and these products has led to lower demand in underdeveloped countries and rural areas.

Global Feminine Protection Market Segmentation Analysis

The Global Feminine Protection Market is segmented on the basis of Product, Distribution, And Geography.

Feminine Protection Market Segmentation by Product

• Menstrual Care Products
• Internal Cleansers
• Deodorizing Products

Based on the Product, the feminine protection market has been segmented into menstrual care products, internal cleansers, and deodorizing products. Menstrual care products currently hold the highest market share due to the necessity for feminine hygiene.

Feminine Protection Market Segmentation by Distribution

• Supermarkets
• Convenience store
• Chemist/ Drug store
• Online marketplace
• Others

Based on the Distribution, the feminine protection market has been segmented into supermarkets, convenience stores, chemist/drug stores, online marketplace, and others. Supermarkets are expected to have the highest market share in the forecasted period due to the variety of choices in terms of brands and prices in a single place.

Feminine Protection Market Geographical Analysis

• North America
• the Asia Pacific
• Latin America
• Europe
• the Middle East and Africa

Based on regional analysis, the feminine protection market has been classified into North America, Asia Pacific, Latin America, Europe, Middle East, and Africa. North America and Europe currently hold the highest market share due to their higher standard of living. The Asia-Pacific region is expected to show positive market growth over the forecast period due to the rising awareness about hygiene and urbanization in countries like India and China.

Key Players

The "Global Feminine Protection Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as Kimberly-Clark, The Procter & Gamble, Unicharm Corporation, Johnson & Johnson, Edgewell Personal Care, Hengan International, Kao Corporation, Ontex, and Diva International. Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis.

Key Developments

In June 2021, P&G Launched Nervive Nerve Relief, a new lineup of dietary supplements developed to promote healthy nerves.

• On July 9, 2021, Johnson & Johnson launched the J&J Centers for global health discovery, to address the world's health challenges.
• In Nov 2021, Edgewell Personal Care announced the acquisition of Billie.