Gluten-Free Products Market: Current Analysis and Forecast (2024-2032)

The gluten-free products market has also grown globally mainly because consumers are being made aware of gluten-related diseases such as Celiac disease and gluten sensitivity. The request for healthier snacks through conscious consumers has also contributed to market growth. Many companies have added gluten-free products from baked foods to snacks and drink products because of developments in food technology and product innovation. Strategic drivers that have been driving the growth of this market include the increased use of gluten products for lifestyle purposes and increased availability channels including supermarkets, online presence, and gluten stores. North America and European countries are showing this trend mostly, but the Asia-Pacific region can be identified as a potential market because of the increasing urban population and focus on their diet plans.

The gluten-free products market is set to show a growth rate of about 8.4%. This is due to the increasing prevalence of Celiac disease. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive the Gluten-Free Products market. For instance, in November 2021, Hy-Vee, Inc., a supermarket chain, introduced Good Graces, a new private brand featuring a full range of gluten-free products. Good Graces currently includes 30 gluten-free products with an additional 60 items in development.

Based on product, the market is segmented into bakery products, snacks & RTE products, pizzas & pasta, desserts & ice creams, and others. The bakery products category is expected to have the largest market share of the gluten-free products market. Owing to the high demand for products that can be used in multiple ways. These include bakery meals such as breads, cakes, pastries, cookies, and biscuits tailored to the basic human needs of gluten intolerance patients or sensitive system individuals as well as providing for the requirements of health-conscious customers. New flour combinations and processing methods have made choices of gluten-free baking appealing, enhancing their quality even further. This segment has highly saturated consumption among consumers and is an often-consuming category which enhances the growth of this market type.

Based on the source, the market is bifurcated into animal sources and plant sources. Among these, the animal sources segment is the largest contributor to the gluten-free products industry. These products offer an extensive range of proteins in the form of meat, poultry products, eggs, and dairy products. They target patients avoiding gluten in their diets and other consumers who want to take nutrient-rich foods instead of plant-based products. Over the past years, consumer awareness and interest in high-protein diet, and gluten-free products have contributed to animal-based gluten-free foods. Further, there has been more innovation in different other processed meat products such as gluten-free processed meats and an increase in lactose-free dairy products has broadened the market. This segment is also affected by an increase in the uptake of ketogenic and paleo diets which are in line with gluten and animal-based foods.

Based on the distribution channel, the market is segmented into convenience stores, supermarkets & hypermarkets, specialty stores, online, and others. Among these, supermarkets and hypermarkets are among the most significant distribution channels in the gluten-free products market. Supermarkets and hypermarkets play a major role in the markets by offering a variety of gluten-free products. Sections, campaigns, and branded and private options make the retail channels crucial. Being convenient foods and one-stop stores, they guarantee steady sales with freshly baked gluten-free products.

For a better understanding of the market adoption of gluten-free products, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the North American gluten-free products market is relatively new and vibrant due to the growing popularity of gluten disorders and health-conscious consumers turning to gluten-free products as healthier options. The United States alone accounts for more than one-third of consumption thus making it the world's largest market for gluten-free foods most of which fall under bakery products, snacks, and ready-to-eat meals. New drivers include a better product supply, the introduction of newly developed gluten-free food products, and quality labeling. The increase in online stores and shops focused solely on gluten-free products also increases the demand in the market, not only for sick people.

Some major players running in the market include The Hain Celestial Group; General Mills, Inc.; Kellanova; The Kraft Heinz Company; Barilla G. e R. F.lli S.p.A.; Spaichinger Nudelmacher (ALB-GOLD Group); Arnott's Group (Kohlberg Kravis Roberts & Co. L.P.); Ecotone; Alara Wholefoods Ltd; PepsiCo, Inc.