Pet Perfume Market: Current Analysis and Forecast (2024-2032)

Perfume for pets is a rather specific product category that can be attributed to the pet care market to improve the hygiene and perfume of pets. These products target an individual who wants their pet to have fresh-smelling fur and to eliminate pet smell or odors. Special products such as pet perfumes that are to be used in the grooming of the pets are developed in such a way that they do not contain some of the chemicals that are normally used in other perfumes which can irritant the skin or the respiratory system of the pet. The use of perfumes for pets is in line with the global trend that has seen the trend in the sale of special pet-care products increase mainly due to the consideration of pets indeed as family members who need to be given quality products. Apart from concealing odors, some pet perfumes may come with the added advantages of aromatherapy or even skin conditioning. With the increased market demand for pet care products, it is projected that there will be an even higher market demand for specialized grooming products such as pet perfume.

The Pet Perfume Market is expected to grow at a steady rate of around 5.2% owing to the expanding product portfolio. For instance, in August 2024, Italy-based fashion house Dolce & Gabbana launched a new alcohol-free perfume for dogs called 'Fefe' in honor of Domenico Dolce's poodle, but not all vets and pet owners agree it's safe or appropriate. Moreover, increasing pet adoption, increasing awareness and demand for pet hygiene, and rising disposable income are leading to the growth of the market and are anticipated to boost the pet perfume market.

Based on the pet type, the market is segmented into dogs, cats, and others. The dogs segment held a significant share of the market in the year 2023 owing to higher pet adoption, rising pet care expenditure, and the importance of grooming and the health of the pets. The essence here is that pet dogs are bathed and groomed frequently compared to pet cats hence creating the need for dog fragrances that complement the pet's cleanliness. New developments in scents suitable to the breed and type of fur on dogs have also contributed to market growth. This segment is being fueled by an increasing number of products and more focus on grooming the dog, which is placing them as the market leader in the bigger pet perfume industry. Thus, the dog segment held a significant share of the market in the year 2023.

Based on the fragrance type, the market is segmented into fruity, floral, woody, and others. The fruity segment is expected to experience significant growth in the forecast period owing to the increasing trend of fresh and appealing scents among pet owners. Also, there is a general shift in consumers' preference for such fragrances for rejuvenation or bustle much as human personal care products. Sweet fragrances especially apple, berry, and citrus are also gaining demand in pet perfumes because of their smell and perceived cleanliness. These fragrances do not only aim to cover up faults that pets have like the smell but also bring quick whiff that makes grooming the pet a fun activity. Additionally, fruity scents are more naturality linked to products thus conforming well to this emerging market of customers who are shifting from chemical-based pet care products. Thus, the fruity segment is expected to grow at a significant rate in the forecast period among the fragrance type.

For a better understanding of the market adoption of pet perfume, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America held the majority share of the market in the year 2023 owing to increasing trends in terms of growth and development as the pet segment here is experiencing rapid growth and development in terms of luxury and care. There are growing trends towards relative and specialty grooming products for pets such as pet perfumes in the current market which has led to creativity in the market. There are new scents and creations currently available at the manufacturers' market, and many of them contain natural as well as organic ingredients to suit the health-conscious customer. Improvements in fragrance technology and formulation of innovative products have also greatly contributed to the progress by coming up with products that are hypoallergenic and non-toxic. For instance, in October 2023, U.S.-based Cosmo International Fragrances expanded the capabilities of the company's ScentSilent Natural Technology to the pet care category, to offer an effective and sustainable solution to pet malodors. The artificial intelligence platform is designed to help transform perfume formulations by eliminating odors as well as obtaining an advanced formula that is said to perform effectively in terms of long-lasting fragrances and sensory performances. Thus, amongst areas, North America held a significant share of the market in the year 2023.

Some of the major players operating in the market include Cosmos Corporation; Earthwhile Endeavors, Inc.; The Basil; Mipuchi New Zealand Limited; Isle of Dogs; Warren London; Captain Zack; Odo-rite; Alpha Aromatics; Boltz Petcare.