Bath Bomb Market: Current Analysis and Forecast (2024-2032)

Bath bombs are a thick composite of dry ingredients that are not sponges but produce fizz when wet. They add essential oils, fragrances, bubbles, and color to the bath water. When used, these ingredients melt and dissolve into the water when dropped into the bath, making the bathing process more enjoyable. Some of the driving forces that are leading to the growth of the bath bomb market include the rising demand for fancy and luxurious products, changing lifestyles, and rising disposable income of consumers. Also, innovative product launches by the key competitors are propelling the growth of the market. For instance, in April 2021, Canada-based Valens Company launched nuance CBD (Cannabidiol) bath bombs.

The Bath Bomb Market is expected to grow at a steady rate of around 4% owing to the rising development of new innovative products. For instance, in February 2024, Lush launched a limited edition bath bomb -"Saltbomb inspired by 'Saltburn.' Several other factors, including the explosion of product launches, the expanding distribution channels, and strategic partnerships between FMCG (fast-moving consumer goods) companies, drive the market's growth during the forecast period. Apart from this, improving the affordability and accessibility of bath bombs are also driving this market steadily.

Based on the ingredient type, the market is bifurcated into natural and synthetic ingredients. The natural segment is expected to grow significantly in the forecast period as consumers are increasingly inclined towards using clean, sustainable, and health-oriented products. The market still experiences new trends and innovations with a thrust on more market growth and sustainability. This segment is expected to grow as consumers are increasingly becoming aware of the beauty and wellness options available in the market. Thus, the natural segment is expected to hold a significant market share in the forecast period among the ingredient types.

Based on the fragrance type, the market is segmented into floral, fruity, wood-based, and others. The floral segment dominated the type segment in the year 2023. This is the most rapidly growing part of the bath bomb market caused by buyers' desire for natural aromas that make bath sessions enjoyable. Sustainability in products, material usage, and embracement of innovations in product usability and sourcing are the factors that are accelerating this segment. For instance, in March 2022, Lush released a Sakura bath bomb as part of the new designed-in-Japan floral lineup.

Based on the distribution channel, the market is categorized into online and offline. The online segment is expected to grow with a significant CAGR in the forecast period. The online distribution channel is an essential feature of the bath bomb market as it helps the business make use of internet sales and promotion possibilities. One of the major benefits of building a brand presence online is that the audience is global rather than being restricted to a specific region. Also, faster, and easier deliveries, along with multiple discounts offered by online distribution platforms, attract customers to these platforms which is driving the growth of the online segment.

For a better understanding of the market adoption of bath bombs, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America dominated the market in the current scenario of 2023 due to the rising product launches of bath bombs, FMCG (Fast-Moving Consumer Goods) company expansions, and rising company collaborations & acquisitions. For instance, in February 2021, U.S.-based Betoken partnered with Hari Om Hemp on Valentine's Day CBD Bath Bomb named Go Away. Other factors, such as the improving affordability and accessibility of personal care products, propel the region's market growth. Thus, amongst areas, North America held a significant share of the market in 2023.

Some of the major players operating in the market include Lush Retail Ltd.; The Body Shop; The Village Company; Da Bomb; PDC Brands; Level Naturals; Lavender Boutique Farm; Musee Bath; LifeAround2Angels; Anjou.com.