MENA Food Truck Market: Current Analysis and Forecast (2023-2030)

A food truck is a mobile kitchen that serves and sells food on the streets or at events. These trucks often offer a variety of quick and convenient food options, ranging from traditional street foods to gourmet dishes. They have become popular in many cities around the world for their unique cuisine and convenient locations.

The MENA Food Truck Market is expected to grow at a strong CAGR of 8.84% during the forecast period (2023-2030). The rising consumer trend toward fast food and beverages significantly propels the expansion of the food truck industry in the MENA region. Moreover, high tourist traffic in the region and the sizable population under 24 years old, characterized by adventurous tastes and social media influence, drives the popularity of food trucks and fosters a culture of culinary exploration. As per the UNICEF, May 2023, more than 250 million children and youth aged 0-to-24 years live in MENA countries, comprising around 47 percent of the total population. The rapid urbanization across MENA countries results in increased foot traffic and demand for convenient on-the-go dining options, creating a favorable environment for food trucks.

Based on vehicle type, the market is segmented into vans, trailers, trucks, and others. The trailers held a dominant share of the market in 2022. This is mainly due to the ability to equip trailers with advanced kitchen facilities enables chefs to experiment with innovative cooking techniques and deliver a premium dining experience. Additionally, trailers provide mobility and flexibility for food truck owners, allowing them to reach different locations easily and tap into new customer bases. Moreover, convenience and versatility have helped attract more entrepreneurs to the food truck industry in the MENA region, leading to its rapid growth in recent years.

Based on the food type, the market is segmented into Emirati cuisine, international fusion cuisine, street food classics, and others. Emirati Cuisine held a significant share of the market in 2022. The authenticity and uniqueness of local flavors contribute significantly to the success of food trucks offering Emirati dishes. Entrepreneurs leverage traditional recipes, such as shawarma, falafel, and kebabs, to create a fusion of modern street food experiences rooted in Emirati culinary traditions. As a result, the embrace of Emirati flavors within the food truck landscape becomes a catalyst for both cultural preservation and economic growth in the MENA region.

Based on the customer's age, the food truck market has been classified into under 24, between 25 to 44, between 45 to 54, and aged 55 and above. Aged 55 and above is expected to grow with a higher CAGR during the forecast period (2023-2030). This is mainly older individuals seek post-retirement ventures that align with their interests, and the food truck business allows them to turn their passion for food into a fulfilling and potentially lucrative venture. Moreover, the flexibility and adaptability of food trucks cater well to the lifestyle of individuals aged 55 and above. These entrepreneurs are drawn to the idea of managing a smaller, mobile business that allows them to engage with different communities and events.

For a better understanding of the market adoption of the Food Truck industry, the MENA market is analyzed based on its worldwide presence in countries such as UAE, Saudi Arabia, Egypt, Kuwait, and the Rest of the MENA. The Food Truck market in UAE has witnessed higher growth of the market during the forecast period (2023-2030). This is mainly due to the diverse emigrant population in the UAE, contributing to a rich culinary landscape with a demand for international flavors. The food truck phenomenon aligns with the fast-paced lifestyle in urban areas like Dubai and Abu Dhabi, where residents and tourists alike appreciate the convenience and novelty of on-the-go dining experiences. Moreover, Government initiatives supporting small businesses and entrepreneurship have facilitated the growth of food trucks in the UAE. Favorable regulations and licensing procedures have encouraged more entrepreneurs to enter the industry, resulting in a vibrant and competitive food truck scene. The combination of cultural diversity, urban lifestyle, and government support has propelled the food truck industry to thrive in the UAE.

Some of the major players operating in the market include Al Assri Ind. LLC, Marox Catering Equipment, BESPOKE TRAILERS, TheFoodTruck.Co, Ahoy Concepts Manufacturing LLC, MOG, MAB Inc., Karmod Plastic, cgs.com.sa, Ozan Food Truck.