LED Oral Care Kits Market: Current Analysis and Forecast (2023-2030)

LED oral care kits are devices designed to improve oral hygiene and appearance, mostly focused on teeth whitening. The central component emits a specific wavelength of LED light, usually blue, to activate whitening agents in the accompanying gel or strips. This accelerates the whitening process. These kits include whitening gel or strips containing hydrogen peroxide or carbamide peroxide. These agents penetrate the enamel to break down stains and discoloration, resulting in whiter teeth. LED oral care kits come in rechargeable or battery-operated options. Innovations in treatment options are leading to the growth of the market. Several other factors, such as rising research & development activities, rising healthcare expenditure, rising regulatory support, and a surge in government collaborations & partnerships are leading drivers of LED oral care kits globally.

The LED Oral Care Kits Market is expected to grow at a steady rate of around 5.1% owing to the rising incidences of oral diseases like dental caries. For instance, according to the World Health Organization, an estimated 2 billion people suffer from caries of permanent teeth and 514 million children suffer from caries of primary teeth. Several factors, including a growing preference for aesthetic dentistry, an increase in public awareness of oral care, and increased investments in dental departments are driving the market's growth during the forecast period. Apart from this, accelerated treatment efficiency with LED oral care kits has resulted in effective treatment procedures which are also driving this market of LED oral care kits at a steady rate.

Based on the type, the market is segmented into battery, charge, and others. The battery segment held the maximum share in the global market of LED oral care kits in 2022 owing to the rising investments in technological advancements. Battery-operated LED oral care kits rely on replaceable batteries. They include an LED light device and whitening gel for teeth whitening and also offer portability and convenience. Thus, among the types, the battery segment held a significant market share in 2022.

Based on distribution channels, the market is bifurcated into online and offline. The online store segment is expected to grow with a high CAGR owing to the ubiquity of digital media and the prevalence of social media marketing which has had a significant impact on the internet penetration of various countries, with the majority of sales being made through online media. Also, several new innovative launches for providing enhanced care to consumers are driving this segment's growth. For instance, in February 2023, Digital-first oral care brand Perfora raised a funding of Rs 80 lakh for 2.5% equity from three major companies namely, Lenskart, Emcure Pharmaceuticals, and Sugar. Thus, the online segment is expected to grow at a significant rate in the upcoming years.

For a better understanding of the market adoption of LED oral care kits, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is dominating the market in the current scenario of 2022 due to the surge in cases of dental disorders, rising awareness about oral care, and the rising number of investments in introducing oral care products. For instance, in 2022, according to the U.S. Department of Health & Human Services, 64.1% of adults age 18 and older with a dental exam or cleaning in the past year in the U.S. Government organizations are initiating oral care awareness programs for the sake of the growing dental disorder cases in the region. Thus, amongst regions, North America held a significant share of the market in 2022.

Some of the major players operating in the market include Colgate-Palmolive Company; GLO Science; Auraglow; MySmile; SNOW COSMETICS LLC; BrightWhiteSmiles.net; Starlite Smile; Active Wow; Procter & Gamble; Shyn.