Decorated Apparel Market: Current Analysis and Forecast (2023-2030)

A category of goods known as "decorated apparel" includes clothing and accessories that have been adorned with artwork, logos, or other decorations. Numerous techniques, such as printing, embroidery, applique, and embroidery, can be used to apply the decorations. Decorated clothing is a popular option for team uniforms, corporate gifts, and promotional items. The most significant driver of the decorated apparel market is consumer demand. People are more likely to buy decorated clothing as they become more aware of the options available to them for personalising their attire which surge the demand of decorated apparel among consumers.

The decorated apparel market is expected to grow at a steady rate of around CAGR of 12% from 2023 to 2030 owing to rise in embroidery, screen printing, sublimation, and heat transfer activities on apparel. The main factors anticipated to drive demand for the decorated apparel is rise in personal disposable income, an increase in the number of smartphone users, and a greater preference among consumers for purchasing fashion accessories online and technological development in decorated apparel market surge the industry's expansion. For instance, a U.S. based supplier of gemstones named Gem Fix Inc. recently created a device to sew embellishments of various sizes and shapes onto clothing, enabling designers and manufacturers of clothing and accessories to produce more intricate and intriguing decorated motifs.

Based on application type, the market is segmented into men, women and children. Women segment is the dominant for Decorated Apparel Market in 2022. The availability and demand for different products, including t-shirts, tops, kurtas, and gowns, are what's fueling the segment's growth. The demand for graphic t-shirts, which have become popular as semi-formal and casual dresses, is also increasing as a result of product innovations in the women's clothing industry due to changing consumer preferences. For instance, Due to the rising demand for decorated clothing and changing fashion trends among women, the women's application held the top spot in the market with a market share of 42.20% in 2022.

Based on product type, the market is segmented into embroidery, screen printing, dye sublimation, direct to garment printing and digital printing. Screen printing is anticipated to grow at the highest CAGR. The screen-printing process is a popular printing technique because it produces sharp, long-lasting designs that tolerate many washings. However, this approach has a high setup fee and might be pricey if orders are not placed in large quantities. The development of screen-printing technology has been hastened by the switch from manual to automatic screen-printing presses. One of the most widely used printing techniques is screen printing. Some of the well-known screen printing businesses include Oregon Screen Impressions and Deluxe Screen Printing. For Instance, in January 2023, M&R Printing Equipment introduce polaris industrial inline high-speed DTG printing system, and the brand-new COBRA TSE 20 station/18 color high performance automatic carousel screen-printing press to set a new standard with the latest generation of garment decoration technology.

For a better understanding of the market adoption of the decorated apparel market, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia Pacific dominant market share in 2020. In this region, as the middle-class population's disposable income has grown, the number of people purchasing high-end embellished clothing for the first time has risen. Customers are more attracted to decorated clothing due to their demand for high-quality goods and the growing influence of social media on fashion trends. In comparison to the rest of the globe, Asian Pacific customers dress very differently. The dominance of Asia Pacific attracts the manufacturers to invest in the region. For Instance, in May 2019, a Canadian company called Gildan that uses screen printing technology to create embellished clothing has revealed plans to spend $45.0 million to buy property in Bangladesh for two sizable textile facilities and associated sewing businesses.

Some of the major players operating in the market include: Gildan Activewear S.R.L.; Fruit of Loom, Inc.; Downtown Custom Print wear; Hanes brands Inc.; Master Print wear; Delta Apparel, Inc.; Target Decorated Apparel; Advance Print wear Limited; Lynka; New England Print wear.