MENA Smart Home Appliances Market: Current Analysis and Forecast (2023-2030)

Smart home appliances are devices that are connected to the internet and can be controlled and monitored remotely using a smartphone or other internet-connected device. These appliances are designed to make life easier and more convenient by automating tasks and providing real-time information about their performance.

The MENA Smart Home Appliances Market is expected to grow at a strong CAGR of 28.8% during the forecast period (2023-2030). The MENA region has been experiencing significant urbanization over the past few decades, with a growing number of people migrating to cities in search of better opportunities. According to the World Bank in 2021, the Middle East and North Africa (MENA), is already 64% urbanized. This trend has resulted in increased disposable income among urban dwellers. Moreover, many governments in the MENA region have launched initiatives aimed at reducing energy consumption and promoting sustainability.

Based on the product, the market is segmented into smart washing machines, smart refrigerators, smart air purifiers, smart air conditioners, smart TVs, and others. Smart washing machines held a significant share of the market in 2022. Smart washing machines have become popular in the MENA region due to their ability to offer convenience and efficiency. These appliances allow users to control and monitor their laundry remotely through smartphone apps. Therefore, the rising use of smartphones is driving the growth of the MENA market. According to the Cybersecurity ASEE, in 2023, about 9.80 million smartphone users were present in UAE, with 9.32 million mobile internet users which is responsible for the extended growth of mobile commerce (which is around 44% of the total eCommerce sales revenue).

Based on the distribution channel, the market is bifurcated into online and offline. The online segment is expected to grow with a significant CAGR during the forecast period (2023-2030). This is mainly due to the rapid adoption of e-commerce platforms and online marketplaces in the region. Moreover, consumers in MENA have increasingly turned to online channels to purchase smart home appliances due to the convenience, variety, and often competitive pricing offered by these platforms.

For a better understanding of the market adoption of the smart home appliances industry, the MENA market is analyzed based on its worldwide presence in countries such as UAE, Saudi Arabia, Egypt, Kuwait, and the Rest of MENA. The United Arab Emirates (UAE) is expected to grow with a significant CAGR during the forecast period. This is mainly due to the rapidly expanding urban population and a growing middle class with increasing disposable incomes. As residents seek more convenient and energy-efficient living solutions then the demand for smart home appliances has surged. Moreover, the rising popularity of voice-activated smart assistants like Amazon's Alexa and Google Assistant enhances the connectivity and functionality of smart homes. Additionally, the UAE government's initiatives to promote smart and sustainable living through smart city projects have further boosted the market.

Some of the major players operating in the market include: Siemens AG, Honeywell International Inc., LG Electronics, Hisense Middle East, Hitachi, Ltd., Schneider Electric, Electrolux, Samsung, Haier Inc., Panasonic Marketing Middle East & Africa FZE.