Middle East Foundation Market: Current Analysis and Forecast (2023-2030)

Foundations refer to supplements that include a combination of vitamins, minerals, essential fatty acids, amino acids, and antioxidants, among others. They are called foundation supplements because they form the basic building blocks for overall well-being and are essential for supporting vital bodily processes such as metabolism, immunity, hormone balance, and cellular function. Foundation supplements are often recommended as a starting point for a well-rounded supplement regimen and are typically used to address nutrient deficiencies and support general health and wellness.

The Middle East Foundation Market is expected to grow at a strong CAGR of 7.0% during the forecast period. There are several factors driving the growth of the foundation industry in the Middle East region. One of the key factors is the increasing demand for beauty and personal care products. As people become more conscious about their appearance and beauty, the demand for cosmetic ingredients is expected to grow. This includes ingredients for skincare, haircare, and makeup products. Adding to this, increasing focus on natural and organic ingredients is also anticipated to contribute towards the growth of the foundation market. There is a growing demand for natural and organic cosmetic products due to a rising preference for chemical-free, sustainable, and environmentally friendly options. Consumers are increasingly seeking ingredients derived from natural sources like plant extracts, essential oils, and herbal extracts. This trend has led to the development and commercialization of natural and organic cosmetic ingredients, driving market growth.

On the basis of product type, the foundation market is segmented into powder, oil, emulsifier, and others. The powder foundation segment held a significant share of the market in 2022. This type of foundation is available in loose or compact form. It is generally made from finely ground minerals like talc, mica, and zinc oxide. Powder foundation is known for providing a matte finish and is suitable for oily or combination skin types. It helps in absorbing excess oil and gives light coverage. The emulsifier segment is anticipated to grow at the highest CAGR during the forecast period. Emulsifier foundations are a combination of oil and water-based ingredients. They are designed to provide hydration without making the skin too oily or greasy. These foundations usually have a lightweight texture and can be used on various skin types. They offer a natural or satin finish and provide medium coverage.

On the basis of the application, the foundation market is segmented into cosmetics, food and beverage, and others. The cosmetic segment led the Middle East foundation market with the highest market share in 2022. This segment includes foundation products that are primarily used for makeup purposes. Foundations in the cosmetics industry are available in different forms, such as liquid, cream, powder, and stick. They are designed to match a wide range of skin tones and are used to provide coverage, hide blemishes or uneven skin tones, and create a smooth canvas for other makeup products.

On the basis of distribution channel, the foundation market is segmented into online and offline. The offline segment led the market in 2022. The offline distribution channel comprises traditional brick-and-mortar stores, including department stores, specialty beauty stores, supermarkets, and drugstores. This channel allows customers to physically visit stores, interact with the products, seek assistance from sales personnel, and make immediate purchases. Further, the online segment is anticipated to grow at the highest CAGR during the forecast period. This segment includes the sale of foundation ingredients through various online platforms such as e-commerce websites, online beauty retailers, and direct-to-consumer brands. Online distribution channels offer customers the convenience of shopping from the comfort of their homes, access to a wide variety of products from different brands, and the ability to compare prices and read reviews before making a purchase. This channel has witnessed significant growth in recent years, driven by the increasing popularity of online shopping and the convenience it offers to consumers.

Saudi Arabia led the market in 2022. As cosmetic foundation industry in Saudi Arabia is the changing cultural landscape and the increasing acceptance of cosmetics among the local population. In the past, cosmetic use among Saudi women was limited, primarily due to religious and cultural reasons. However, there has been a considerable shift in attitudes towards cosmetics in recent years, with more Saudi women embracing makeup as a means of self-expression and beauty enhancement.

Some of the major players operating in the market include: Ajinomoto Co., Inc., BASF SE, Croda International Plc, Dow, Innospec, Merck KGaA, SEPPIC, Silverline Chemicals, Solvay, and Symrise.