Organic Makeup Remover Market: Current Analysis and Forecast (2022-2028)

Organic makeup remover is a product that is used to clean or remove makeup from the skin. Natural ingredients are used to manufacture organic makeup remover. Makeup removal products are made using various essential oils like jojoba, almond, coconut, castor, and olive oil, as well as aloe vera gel and micellar water. Organic makeup remover is rich in antioxidants and fatty acids, which cleanse the pores by hydrating and providing nourishment to the skin. Makeup removers are used in day-to-day life to prevent skin problems or issues from harmful makeup products. Traditional makeup removers contain chemicals that can lead to skin irritation or hormone disturbance. As a result, organic makeup removers are becoming progressively popular across the world.

The Organic Makeup Remover market is expected to grow at a steady rate of around 6% owing to the rising adoption of makeup removers in daily skincare routines is driving the market growth. The surge in consumer awareness regarding the unsafe chemical components present in conventional makeup removers also offers lucrative growth opportunities for the market during the forecast period. Rapid product development and introduction by key market players in the beauty and personal care industry have boosted the use of organic makeup remover, which ultimately drives the growth of the market. For instance, in January 2020, MARA Beauty launched Algae Enzyme cleansing oil in the skincare segment, which includes chia, moringa, squalene oils, and fruit enzymes such as pumpkin, papaya, pineapple, and grapefruit.

Based on type, the market is segmented into liquids, wipes, and others. The liquid category is expected to offer lucrative opportunities for the growth and expansion of the organic makeup remover market during the forecast period owing to the increase in production and usage of liquid-based makeup removers prepared using natural elements. Moreover, liquid organic makeup removers help consumers to clear their skin in a single swipe with fewer side effects.

Based on the distribution channel, the organic makeup remover market has been categorized into hypermarkets & supermarkets, pharmacies & drug stores, e-commerce, and others. Among them, the hypermarket and supermarket segment held the greatest share of the market. These stores have emphasized on providing natural and chemical-free products to entice customers and provide them an option to choose from a wide variety of brands before making a purchase decision. For instance, in January 2017, Beauty Counter, a network marketing company, decided to remove 1400 chemicals from their range of personal care goods that the European Union has restricted. The e-commerce segment is also anticipated to witness growth at a faster rate. The surge in internet penetration and extensive marketing/promotion efforts made by various online beauty products companies have made this market profitable.

For a better understanding of the market adoption of the organic makeup remover Industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Russia, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific), Rest of World. North America holds the major market share in the organic makeup remover market and is anticipated to grow at a substantial CAGR during the forecast period. due to the presence of organic certification programs for the beauty and cosmetics sector, such as the USDA's National Organic Program (NOP) and NSF International's NSF/ANSI 305 are among the factors boosting the growth of the market in the region. In addition, the region has numerous market players who have been serving in the industry for a long period of time. These organizations had more time to spread their product portfolios and invest more in R&D to bring innovative product offerings to the market, supporting the organic makeup remover market in North America. Asia-Pacific also displayed steady growth in the market during the period of forecast owing to the rising consciousness of consumers towards organic products in developing nations such as India and China. Furthermore, several small-scale companies and startups are tapping into organic skincare products, which is expected to increase the acceptance of eco-friendly or organic skin care products, thus boosting the growth of the organic makeup remover market in the region.

Some of the major players operating in the market include: Caudalie, Foxbrim Naturals, Nature's Brands, Inc., Grown Alchemist, Inika Organic, RMS Beauty, Madara Cosmetics, Sky Organics, Estelle & Thild, and Burt's Bees.