Hair and Scalp Care Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Sales Channel, By Region & Competition, 2020-2030F

Description

Global Hair And Scalp Care Market was valued at USD 101.45 billion in 2024 and is projected to reach USD 146.21 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.34% during the forecast period. Market expansion is being driven by heightened consumer awareness around scalp health, increasing preference for natural and organic ingredients, and the emergence of personalized hair care solutions.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 101.45 Billion
Market Size 2030	USD 146.21 Billion
CAGR 2025-2030	6.34%
Fastest Growing Segment	Online
Largest Market	North America

Premium and professional hair care products are gaining momentum, supported by innovations in formulations that address key concerns such as dandruff, hair loss, and scalp sensitivity. The e-commerce sector continues to play a pivotal role in market development by providing accessibility, product variety, and convenience. In 2024, U.S. e-commerce penetration reached a record 22.7%, underscoring the growing importance of digital retail. Since 2020, online sales have consistently accounted for at least 20% of total U.S. retail activity, emphasizing the expanding role of e-commerce in consumer purchasing behavior.

Market Drivers

Heightened Awareness of Scalp Health and Hair Wellness

A major driver of market growth is the increasing awareness among consumers of the role scalp health plays in maintaining strong, vibrant hair. Concerns over issues such as hair thinning, dandruff, and scalp irritation-often linked to pollution, stress, and changing lifestyles-are leading more individuals to seek targeted care. Dermatologists and trichologists are advocating for the scalp to be treated with the same care as facial skin, prompting rising demand for specialized products like scalp serums, exfoliants, and treatment solutions.

The influence of social media and digital content has further fueled this trend. Influencers, hair care professionals, and brands are actively educating consumers about proper scalp care routines, encouraging adoption of products tailored to individual needs. The demand for sulfate-free, paraben-free, and dermatologist-tested formulations continues to rise, contributing to the growth of the premium segment in the scalp care category.

Market Challenges

Intensified Competition and Product Differentiation

The global hair and scalp care market is characterized by intense competition and a high degree of saturation. Major industry players such as L'Oreal, Unilever, and Procter & Gamble dominate the space, while numerous emerging and niche brands continue to enter the market, particularly through direct-to-consumer (DTC) channels.

In this crowded landscape, product differentiation has become increasingly challenging. Companies are under pressure to invest in advanced research and development (R&D) to offer distinctive products, including personalized hair care solutions, scalp microbiome-friendly formulations, and high-efficacy hair growth treatments. However, the high costs associated with continuous innovation can be a significant barrier, especially for smaller and independent brands.

Market Trends

Growth of Multi-Functional and Hybrid Hair Care Products

The demand for multi-functional and hybrid hair care products is rising rapidly, as consumers seek streamlined routines that deliver multiple benefits in a single product. This trend reflects a growing desire for efficiency, convenience, and value in personal care.

Examples of such innovations include 2-in-1 shampoo-conditioners, leave-in treatments with built-in heat protection, and scalp serums combining anti-dandruff action with hair growth support. Brands are developing advanced all-in-one solutions that address hydration, scalp health, and color protection simultaneously. Additionally, the integration of skincare-inspired ingredients-such as hyaluronic acid, peptides, and niacinamide-into hair formulations is becoming increasingly prevalent.

Minimalist beauty routines, sustainable packaging, and travel-ready formats are further reinforcing consumer interest in hybrid and multi-functional offerings, making this a key trend shaping the future of the hair and scalp care industry.

Key Market Players

L'Oreal S.A.
Unilever plc
Johnson & Johnson Services, Inc.
Kao Corporation
Shiseido Co., Ltd.
The Estee Lauder Companies Inc.
Beiersdorf AG
Revlon Inc.
Amorepacific US, Inc.
Himalaya Global Holdings Ltd.

Report Scope:

In this report, the Global Hair and Scalp Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair and Scalp Care Market, By Product Type:

Anti-dandruff
Hair Loss
Dry & Itchy Scalp
White & Grey Hair
Others

Hair and Scalp Care Market, By Sales Channel:

Hypermarket/Supermarket
Departmental stores
Pharmacy
Online
Others

Hair and Scalp Care Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia-Pacific
- China
- Japan
- India
- South Korea
- Indonesia
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair and Scalp Care Market.

Available Customizations:

Global Hair and Scalp Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Hair and Scalp Care Market Outlook

4.1. Market Size & Forecast
- 4.1.1. By Value
4.2. Market Share & Forecast
- 4.2.1. By Product Type (Anti-dandruff, Hair Loss, Dry & Itchy Scalp, White & Grey Hair, Others)
- 4.2.2. By Sales Channel (Hypermarket/Supermarket, Departmental stores, Pharmacy, Online, Others)
- 4.2.3. By Region
- 4.2.4. By Company (2024)
4.3. Market Map

5. North America Hair and Scalp Care Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type
- 5.2.2. By Sales Channel
- 5.2.3. By Country
5.3. North America: Country Analysis
- 5.3.1. United States Hair and Scalp Care Market Outlook
  - 5.3.1.1. Market Size & Forecast
    - 5.3.1.1.1. By Value
  - 5.3.1.2. Market Share & Forecast
    - 5.3.1.2.1. By Product Type
    - 5.3.1.2.2. By Sales Channel
- 5.3.2. Canada Hair and Scalp Care Market Outlook
  - 5.3.2.1. Market Size & Forecast
    - 5.3.2.1.1. By Value
  - 5.3.2.2. Market Share & Forecast
    - 5.3.2.2.1. By Product Type
    - 5.3.2.2.2. By Sales Channel
- 5.3.3. Mexico Hair and Scalp Care Market Outlook
  - 5.3.3.1. Market Size & Forecast
    - 5.3.3.1.1. By Value
  - 5.3.3.2. Market Share & Forecast
    - 5.3.3.2.1. By Product Type
    - 5.3.3.2.2. By Sales Channel

6. Europe Hair and Scalp Care Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Sales Channel
- 6.2.3. By Country
6.3. Europe: Country Analysis
- 6.3.1. France Hair and Scalp Care Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Sales Channel
- 6.3.2. Germany Hair and Scalp Care Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Sales Channel
- 6.3.3. Spain Hair and Scalp Care Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Sales Channel
- 6.3.4. Italy Hair and Scalp Care Market Outlook
  - 6.3.4.1. Market Size & Forecast
    - 6.3.4.1.1. By Value
  - 6.3.4.2. Market Share & Forecast
    - 6.3.4.2.1. By Product Type
    - 6.3.4.2.2. By Sales Channel
- 6.3.5. United Kingdom Hair and Scalp Care Market Outlook
  - 6.3.5.1. Market Size & Forecast
    - 6.3.5.1.1. By Value
  - 6.3.5.2. Market Share & Forecast
    - 6.3.5.2.1. By Product Type
    - 6.3.5.2.2. By Sales Channel

7. Asia-Pacific Hair and Scalp Care Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Sales Channel
- 7.2.3. By Country
7.3. Asia-Pacific: Country Analysis
- 7.3.1. China Hair and Scalp Care Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Sales Channel
- 7.3.2.Japan Hair and Scalp Care Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Sales Channel
- 7.3.3. India Hair and Scalp Care Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Sales Channel
- 7.3.4. South Korea Hair and Scalp Care Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Sales Channel
- 7.3.5. Indonesia Hair and Scalp Care Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Sales Channel

8. Middle East & Africa Hair and Scalp Care Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Sales Channel
- 8.2.3. By Country
8.3. MEA: Country Analysis
- 8.3.1. South Africa Hair and Scalp Care Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Sales Channel
- 8.3.2. Saudi Arabia Hair and Scalp Care Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Sales Channel
- 8.3.3. UAE Hair and Scalp Care Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Sales Channel
- 8.3.4. Turkey Hair and Scalp Care Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Sales Channel

9. South America Hair and Scalp Care Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Sales Channel
- 9.2.3. By Country
9.3. South America: Country Analysis
- 9.3.1. Brazil Hair and Scalp Care Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Sales Channel
- 9.3.2. Argentina Hair and Scalp Care Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Sales Channel
- 9.3.3. Colombia Hair and Scalp Care Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Sales Channel

10. Market Dynamics

10.1. Drivers
10.2. Challenges

11. Market Trends & Developments

11.1. Merger & Acquisition (If Any)
11.2. Product Launches (If Any)
11.3. Recent Developments

12. Porters Five Forces Analysis

12.1. Competition in the Industry
12.2. Potential of New Entrants
12.3. Power of Suppliers
12.4. Power of Customers
12.5. Threat of Substitute Products

13. Competitive Landscape

13.1. Company Profiles
- 13.1.1. L'Oreal S.A.
  - 13.1.1.1. Business Overview
  - 13.1.1.2. Company Snapshot
  - 13.1.1.3. Products & Services
  - 13.1.1.4. Financials (As Per Availability)
  - 13.1.1.5. Key Market Focus & Geographical Presence
  - 13.1.1.6. Recent Developments
  - 13.1.1.7. Key Management Personnel
- 13.1.2. Unilever plc
- 13.1.3. Johnson & Johnson Services, Inc.
- 13.1.4. Kao Corporation
- 13.1.5. Shiseido Co., Ltd.
- 13.1.6. The Estee Lauder Companies Inc.
- 13.1.7. Beiersdorf AG
- 13.1.8. Revlon Inc.
- 13.1.9. Amorepacific US, Inc.
- 13.1.10. Himalaya Global Holdings Ltd.