PUBLISHER: TechSci Research | PRODUCT CODE: 1703380
PUBLISHER: TechSci Research | PRODUCT CODE: 1703380
Shampoo Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Form, By Distribution Channel, By Region & Competition, 2020-2030F
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Global shampoo market was valued at USD 38.37 billion in 2024 and is projected to reach USD 50.83 billion by 2030, growing at a compound annual growth rate (CAGR) of 4.8% during the forecast period.
| Market Overview | |
|---|---|
| Forecast Period | 2026-2030 |
| Market Size 2024 | USD 38.37 Billion |
| Market Size 2030 | USD 50.83 Billion |
| CAGR 2025-2030 | 4.8% |
| Fastest Growing Segment | Online |
| Largest Market | Asia-Pacific |
This growth is fueled by increasing consumer awareness surrounding hair care, rising disposable incomes, and evolving beauty and wellness trends. The market is segmented by product type-including anti-dandruff, hair fall control, 2-in-1, volumizing, and daily-use shampoos-addressing a wide range of consumer needs. It is further categorized by format (liquid and dry) and distribution channels (offline and online).
Liquid shampoos continue to dominate due to their broad usage and familiarity among consumers, while dry shampoos are gaining popularity for their convenience and time-saving appeal. Offline retail-through supermarkets, drugstores, and specialty outlets-remains a primary sales channel, although e-commerce is expanding rapidly, supported by increasing digital adoption and consumer preference for convenience.
Market Drivers
Growing Consumer Awareness of Hair Care and Personal Grooming
One of the primary drivers of market growth is the increasing global awareness of hair care and grooming. Consumers are becoming more informed about specific hair concerns and the benefits of using specialized shampoos such as anti-dandruff, volumizing, and hair fall control products.
Digital media, social platforms, and the influence of beauty experts have empowered consumers to make more informed decisions. According to the Mintel Beauty Survey 2024, 83% of global consumers now consider hair health as important as skin health. Additionally, 64% of adults report experiencing hair fall or scalp-related concerns (Dove Global Hair Study, 2024).
This increased focus on appearance-particularly among millennials and Gen Z-has led to growing demand for premium, functional, and natural formulations. Shampoos that are sulfate-free, paraben-free, cruelty-free, and organic are increasingly favored by health-conscious and eco-aware consumers. In response, manufacturers are expanding their product lines to meet evolving expectations, fueling ongoing market growth.
Market Challenges
Rising Competition and Market Saturation
The global shampoo market is characterized by intense competition and growing saturation. Established multinationals such as Procter & Gamble, Unilever, and L'Oreal dominate the industry, yet they face increasing pressure from emerging brands, private-label offerings, and DTC (direct-to-consumer) startups.
As more brands enter the space, price competition intensifies, compressing margins and creating challenges in differentiation. Startups and niche players often capitalize on trends like clean beauty, sustainable packaging, and targeted formulations, resonating with environmentally conscious and ingredient-aware consumers.
Moreover, counterfeit and low-quality products, especially in developing markets, threaten brand reputation and erode consumer trust. To address this, companies must invest in anti-counterfeiting technologies, supply chain transparency, and consumer education.
To remain competitive, established brands are increasingly focusing on reformulation, market expansion, and strategic marketing investments, while also adapting to the changing digital and retail landscapes.
Market Trends
Growth of Personalized and Customized Shampoo Solutions
One of the most dynamic trends in the shampoo market is the emergence of personalized and customized hair care solutions. Advances in artificial intelligence, data science, and biotechnology are enabling brands to develop shampoos tailored to individual hair types, scalp conditions, and lifestyle habits.
Innovative companies such as Function of Beauty, Prose, and Nutrafol leverage online diagnostics, AI-driven questionnaires, and even DNA testing to formulate bespoke shampoos. These offerings appeal particularly to younger demographics who seek targeted results and value uniqueness over mass-market products.
Many of these brands operate on subscription models, enhancing consumer retention and delivering tailored products at consistent intervals. As technology continues to evolve, customization is expected to become a key differentiator in the increasingly competitive shampoo landscape.
Key Market Players
- Church & Dwight Co., Inc.
- Henkel AG & Co. KGaA
- PIERRE FABRE S.A
- L'Oreal S.A.
- The Procter & Gamble (P&G) Company
- Unilever PLC
- The Estee Lauder Companies Inc.
- Kao Corporation
- Shiseido Co., Ltd.
- Olaplex, Inc.
Report Scope:
In this report, the global shampoo market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Shampoo Market, By Product Type:
- Anti-Dandruff Shampoo
- Hair-fall Shampoo
- 2-in-1 Shampoo
- Volumizing Shampoo
- Everyday Shampoo
- Others
Shampoo Market, By Form:
- Liquid
- Dry
Shampoo Market, By Distribution Channel:
- Offline
- Online
Shampoo Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Germany
- Spain
- Italy
- United Kingdom
- Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
- Kuwait
- Egypt
- South America
- Brazil
- Argentina
- Colombia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the global shampoo market.
Available Customizations:
Global Shampoo market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
- 1.1. Product Overview
- 1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations
2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
3. Executive Summary
- 3.1. Overview of the Market
- 3.2. Overview of Key Market Segmentations
- 3.3. Overview of Key Market Players
- 3.4. Overview of Key Regions/Countries
- 3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
5. Global Shampoo Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.2. Market Share & Forecast
- 5.2.1. By Product Type Market Share Analysis (Anti-Dandruff Shampoo, Hair-fall Shampoo, 2-in-1 Shampoo, Volumizing Shampoo, Everyday Shampoo, Others)
- 5.2.2. By Form Market Share Analysis (Liquid, Dry)
- 5.2.3. By Distribution Channel Market Share Analysis (Online, Offline)
- 5.2.4. By Regional Market Share Analysis
- 5.2.4.1. North America Market Share Analysis
- 5.2.4.2. Europe Market Share Analysis
- 5.2.4.3. Asia-Pacific Market Share Analysis
- 5.2.4.4. Middle East & Africa Market Share Analysis
- 5.2.4.5. South America Market Share Analysis
- 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
- 5.3. Global Shampoo Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By Form Market Mapping & Opportunity Assessment
- 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.4. By Regional Market Mapping & Opportunity Assessment
6. North America Shampoo Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis
- 6.2.2. By Form Market Share Analysis
- 6.2.3. By Distribution Channel Market Share Analysis
- 6.2.4. By Country Market Share Analysis
- 6.2.4.1. United States Shampoo Market Outlook
- 6.2.4.1.1. Market Size & Forecast
- 6.2.4.1.1.1. By Value
- 6.2.4.1.2. Market Share & Forecast
- 6.2.4.1.2.1. By Product Type Market Share Analysis
- 6.2.4.1.2.2. By Form Market Share Analysis
- 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.2. Canada Shampoo Market Outlook
- 6.2.4.2.1. Market Size & Forecast
- 6.2.4.2.1.1. By Value
- 6.2.4.2.2. Market Share & Forecast
- 6.2.4.2.2.1. By Product Type Market Share Analysis
- 6.2.4.2.2.2. By Form Market Share Analysis
- 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.3. Mexico Shampoo Market Outlook
- 6.2.4.3.1. Market Size & Forecast
- 6.2.4.3.1.1. By Value
- 6.2.4.3.2. Market Share & Forecast
- 6.2.4.3.2.1. By Product Type Market Share Analysis
- 6.2.4.3.2.2. By Form Market Share Analysis
- 6.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.1. United States Shampoo Market Outlook
7. Europe Shampoo Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis
- 7.2.2. By Form Market Share Analysis
- 7.2.3. By Distribution Channel Market Share Analysis
- 7.2.4. By Country Market Share Analysis
- 7.2.4.1. France Shampoo Market Outlook
- 7.2.4.1.1. Market Size & Forecast
- 7.2.4.1.1.1. By Value
- 7.2.4.1.2. Market Share & Forecast
- 7.2.4.1.2.1. By Product Type Market Share Analysis
- 7.2.4.1.2.2. By Form Market Share Analysis
- 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.2. Germany Shampoo Market Outlook
- 7.2.4.2.1. Market Size & Forecast
- 7.2.4.2.1.1. By Value
- 7.2.4.2.2. Market Share & Forecast
- 7.2.4.2.2.1. By Product Type Market Share Analysis
- 7.2.4.2.2.2. By Form Market Share Analysis
- 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.3. Spain Shampoo Market Outlook
- 7.2.4.3.1. Market Size & Forecast
- 7.2.4.3.1.1. By Value
- 7.2.4.3.2. Market Share & Forecast
- 7.2.4.3.2.1. By Product Type Market Share Analysis
- 7.2.4.3.2.2. By Form Market Share Analysis
- 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.4. Italy Shampoo Market Outlook
- 7.2.4.4.1. Market Size & Forecast
- 7.2.4.4.1.1. By Value
- 7.2.4.4.2. Market Share & Forecast
- 7.2.4.4.2.1. By Product Type Market Share Analysis
- 7.2.4.4.2.2. By Form Market Share Analysis
- 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.5. United Kingdom Shampoo Market Outlook
- 7.2.4.5.1. Market Size & Forecast
- 7.2.4.5.1.1. By Value
- 7.2.4.5.2. Market Share & Forecast
- 7.2.4.5.2.1. By Product Type Market Share Analysis
- 7.2.4.5.2.2. By Form Market Share Analysis
- 7.2.4.5.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.1. France Shampoo Market Outlook
8. Asia-Pacific Shampoo Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis
- 8.2.2. By Form Market Share Analysis
- 8.2.3. By Distribution Channel Market Share Analysis
- 8.2.4. By Country Market Share Analysis
- 8.2.4.1. China Shampoo Market Outlook
- 8.2.4.1.1. Market Size & Forecast
- 8.2.4.1.1.1. By Value
- 8.2.4.1.2. Market Share & Forecast
- 8.2.4.1.2.1. By Product Type Market Share Analysis
- 8.2.4.1.2.2. By Form Market Share Analysis
- 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.2. Japan Shampoo Market Outlook
- 8.2.4.2.1. Market Size & Forecast
- 8.2.4.2.1.1. By Value
- 8.2.4.2.2. Market Share & Forecast
- 8.2.4.2.2.1. By Product Type Market Share Analysis
- 8.2.4.2.2.2. By Form Market Share Analysis
- 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.3. India Shampoo Market Outlook
- 8.2.4.3.1. Market Size & Forecast
- 8.2.4.3.1.1. By Value
- 8.2.4.3.2. Market Share & Forecast
- 8.2.4.3.2.1. By Product Type Market Share Analysis
- 8.2.4.3.2.2. By Form Market Share Analysis
- 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.4. Vietnam Shampoo Market Outlook
- 8.2.4.4.1. Market Size & Forecast
- 8.2.4.4.1.1. By Value
- 8.2.4.4.2. Market Share & Forecast
- 8.2.4.4.2.1. By Product Type Market Share Analysis
- 8.2.4.4.2.2. By Form Market Share Analysis
- 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.5. South Korea Shampoo Market Outlook
- 8.2.4.5.1. Market Size & Forecast
- 8.2.4.5.1.1. By Value
- 8.2.4.5.2. Market Share & Forecast
- 8.2.4.5.2.1. By Product Type Market Share Analysis
- 8.2.4.5.2.2. By Form Market Share Analysis
- 8.2.4.5.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.1. China Shampoo Market Outlook
9. Middle East & Africa Shampoo Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.2. Market Share & Forecast
- 9.2.1. By Product Type Market Share Analysis
- 9.2.2. By Form Market Share Analysis
- 9.2.3. By Distribution Channel Market Share Analysis
- 9.2.4. By Country Market Share Analysis
- 9.2.4.1. South Africa Shampoo Market Outlook
- 9.2.4.1.1. Market Size & Forecast
- 9.2.4.1.1.1. By Value
- 9.2.4.1.2. Market Share & Forecast
- 9.2.4.1.2.1. By Product Type Market Share Analysis
- 9.2.4.1.2.2. By Form Market Share Analysis
- 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.2. Saudi Arabia Shampoo Market Outlook
- 9.2.4.2.1. Market Size & Forecast
- 9.2.4.2.1.1. By Value
- 9.2.4.2.2. Market Share & Forecast
- 9.2.4.2.2.1. By Product Type Market Share Analysis
- 9.2.4.2.2.2. By Form Market Share Analysis
- 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.3. UAE Shampoo Market Outlook
- 9.2.4.3.1. Market Size & Forecast
- 9.2.4.3.1.1. By Value
- 9.2.4.3.2. Market Share & Forecast
- 9.2.4.3.2.1. By Product Type Market Share Analysis
- 9.2.4.3.2.2. By Form Market Share Analysis
- 9.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.4. Turkey Shampoo Market Outlook
- 9.2.4.4.1. Market Size & Forecast
- 9.2.4.4.1.1. By Value
- 9.2.4.4.2. Market Share & Forecast
- 9.2.4.4.2.1. By Product Type Market Share Analysis
- 9.2.4.4.2.2. By Form Market Share Analysis
- 9.2.4.4.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.5. Kuwait Shampoo Market Outlook
- 9.2.4.5.1. Market Size & Forecast
- 9.2.4.5.1.1. By Value
- 9.2.4.5.2. Market Share & Forecast
- 9.2.4.5.2.1. By Product Type Market Share Analysis
- 9.2.4.5.2.2. By Form Market Share Analysis
- 9.2.4.5.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.6. Egypt Shampoo Market Outlook
- 9.2.4.6.1. Market Size & Forecast
- 9.2.4.6.1.1. By Value
- 9.2.4.6.2. Market Share & Forecast
- 9.2.4.6.2.1. By Product Type Market Share Analysis
- 9.2.4.6.2.2. By Form Market Share Analysis
- 9.2.4.6.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.1. South Africa Shampoo Market Outlook
10. South America Shampoo Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.2. Market Share & Forecast
- 10.2.1. By Product Type Market Share Analysis
- 10.2.2. By Form Market Share Analysis
- 10.2.3. By Distribution Channel Market Share Analysis
- 10.2.4. By Country Market Share Analysis
- 10.2.4.1. Brazil Shampoo Market Outlook
- 10.2.4.1.1. Market Size & Forecast
- 10.2.4.1.1.1. By Value
- 10.2.4.1.2. Market Share & Forecast
- 10.2.4.1.2.1. By Product Type Market Share Analysis
- 10.2.4.1.2.2. By Form Market Share Analysis
- 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 10.2.4.2. Argentina Shampoo Market Outlook
- 10.2.4.2.1. Market Size & Forecast
- 10.2.4.2.1.1. By Value
- 10.2.4.2.2. Market Share & Forecast
- 10.2.4.2.2.1. By Product Type Market Share Analysis
- 10.2.4.2.2.2. By Form Market Share Analysis
- 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 10.2.4.3. Colombia Shampoo Market Outlook
- 10.2.4.3.1. Market Size & Forecast
- 10.2.4.3.1.1. By Value
- 10.2.4.3.2. Market Share & Forecast
- 10.2.4.3.2.1. By Product Type Market Share Analysis
- 10.2.4.3.2.2. By Form Market Share Analysis
- 10.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 10.2.4.1. Brazil Shampoo Market Outlook
11. Market Dynamics
- 11.1. Drivers
- 11.2. Challenges
12. Market Trends & Developments
- 12.1. Merger & Acquisition (If Any)
- 12.2. Product Type Launches (If Any)
- 12.3. Recent Developments
13. SWOT Analysis
- 13.1. Strength
- 13.2. Weaknesses
- 13.3. Opportunity
- 13.4. Threat
14. Competitive Landscape
- 14.1. Company Profiles
- 14.1.1. Church & Dwight Co., Inc.
- 14.1.1.1. Business Overview
- 14.1.1.2. Company Snapshot
- 14.1.1.3. Product Types & Services
- 14.1.1.4. Financials (As Reported)
- 14.1.1.5. Recent Developments
- 14.1.1.6. Key Personnel Details
- 14.1.2. Henkel AG & Co. KGaA
- 14.1.3. PIERRE FABRE S.A
- 14.1.4. L'Oreal S.A.
- 14.1.5. The Procter & Gamble (P&G) Company
- 14.1.6. Unilever PLC
- 14.1.7. The Estee Lauder Companies Inc.
- 14.1.8. Kao Corporation
- 14.1.9. Shiseido Co., Ltd.
- 14.1.10. Olaplex, Inc.
- 14.1.1. Church & Dwight Co., Inc.
15. Strategic Recommendations/Action Plan
- 15.1. Key Focus Areas
- 15.1.1. Target Product Type
- 15.1.2. Target Form
- 15.1.3. Target Distribution Channel
16. About Us & Disclaimer
