PUBLISHER: TechSci Research | PRODUCT CODE: 1703349
PUBLISHER: TechSci Research | PRODUCT CODE: 1703349
Online Beauty And Personal Care Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Gender, By Nature, By Region & Competition, 2020-2030F
We offer 8 hour analyst time for an additional research. Please contact us for the details.
The Global online beauty and personal care market was valued at USD 58.13 Billion in 2024 and is expected to reach USD 113.51 Billion by 2030 with a CAGR of 11.8% during the forecast period. The global Online Beauty and Personal Care Market has witnessed significant growth, driven by increasing internet penetration, rising consumer preference for e-commerce platforms, and the growing influence of social media and beauty influencers.
| Market Overview | |
|---|---|
| Forecast Period | 2026-2030 |
| Market Size 2024 | USD 58.13 Billion |
| Market Size 2030 | USD 113.51 Billion |
| CAGR 2025-2030 | 11.8% |
| Fastest Growing Segment | Skin And Sun Care Products |
| Largest Market | North America |
Market Drivers
Rising Internet Penetration and E-Commerce Growth
The rapid expansion of internet access and smartphone adoption worldwide has significantly boosted the online beauty and personal care market. With more consumers relying on digital platforms for shopping, e-commerce has become a primary distribution channel for beauty products. The PowerReviews Changing Face of the Beauty Shopper Study 49% say they now spend more than USD 50 online on beauty products. Online retail offers convenience, a wider product selection, and competitive pricing, attracting a growing customer base. Additionally, social media and influencer marketing have amplified product visibility, encouraging consumers to purchase beauty and personal care items online. The ease of comparing products, reading reviews, and accessing personalized recommendations further enhances the online shopping experience, driving market growth.
Key Market Challenges
Intense Competition and Market Saturation
The online beauty and personal care market is highly competitive, with numerous brands, both established and emerging, vying for consumer attention. The rise of direct-to-consumer (DTC) brands, influencer-led labels, and private-label products has intensified competition, making it difficult for companies to differentiate themselves. Additionally, the market is becoming increasingly saturated, with similar product offerings across brands, leading to price wars and shrinking profit margins. Smaller and newer brands struggle to gain visibility, while larger players must continuously innovate to retain market share. The challenge lies in maintaining brand loyalty, offering unique value propositions, and leveraging digital marketing effectively to stand out in a crowded marketplace.
Key Market Trends
Rise of Clean and Sustainable Beauty
The beauty and personal care industry is experiencing a significant shift toward clean, sustainable, and eco-conscious products. Consumers are increasingly prioritizing brands that offer toxin-free, cruelty-free, and environmentally friendly formulations. This trend is driven by growing awareness of climate change, plastic pollution, and the harmful effects of synthetic chemicals. Brands are responding by adopting sustainable packaging, such as biodegradable or refillable containers, and transparently listing ingredients to build trust. Online platforms play a crucial role in this movement by providing detailed product information, certifications (e.g., vegan, organic, or fair-trade labels), and customer reviews that validate claims. Additionally, digital marketplaces often feature dedicated sections for sustainable beauty, making it easier for conscious consumers to discover and purchase these products.
Key Market Players
- Johnson & Johnson
- Unilever PLC
- Kao Corporation
- Beiersdorf AG
- Henkel AG & Co. KGaA
- Revlon Inc.
- The Estee Lauder Companies Inc.
- Avon Products Inc.
- LOREAL S. A.
- Reckitt Benckiser Group PLC.
Report Scope:
In this report, the global online beauty and personal care market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Online Beauty And Personal Care Market, By Product Type:
- Makeup and color cosmetics
- Skin and sun care products
- Hair care products
- Deodorants and fragrances
- Others
Online Beauty And Personal Care Market, By Gender:
- Women
- Men
- Unisex
Online Beauty And Personal Care Market, By Nature:
- Organic
- Conventional
Online Beauty And Personal Care Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Germany
- Spain
- Italy
- United Kingdom
- Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
- Kuwait
- Egypt
- South America
- Brazil
- Argentina
- Colombia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the global online beauty and personal care market.
Available Customizations:
Global Online Beauty And Personal Care market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
- 1.1. Product Overview
- 1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations
2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
3. Executive Summary
- 3.1. Overview of the Market
- 3.2. Overview of Key Market Segmentations
- 3.3. Overview of Key Market Players
- 3.4. Overview of Key Regions/Countries
- 3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
5. Global Online Beauty And Personal Care Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.2. Market Share & Forecast
- 5.2.1. By Product Type Market Share Analysis (Makeup and color cosmetics, Skin and sun care products, Hair care products, Deodorants and fragrances, Others)
- 5.2.2. By Gender Market Share Analysis (Women, Men, Unisex)
- 5.2.3. By Nature Market Share Analysis (Organic, Conventional)
- 5.2.4. By Regional Market Share Analysis
- 5.2.4.1. North America Market Share Analysis
- 5.2.4.2. Europe Market Share Analysis
- 5.2.4.3. Asia-Pacific Market Share Analysis
- 5.2.4.4. Middle East & Africa Market Share Analysis
- 5.2.4.5. South America Market Share Analysis
- 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
- 5.3. Global Online Beauty And Personal Care Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By Gender Market Mapping & Opportunity Assessment
- 5.3.3. By Nature Market Mapping & Opportunity Assessment
- 5.3.4. By Regional Market Mapping & Opportunity Assessment
6. North America Online Beauty And Personal Care Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis
- 6.2.2. By Gender Market Share Analysis
- 6.2.3. By Nature Market Share Analysis
- 6.2.4. By Country Market Share Analysis
- 6.2.4.1. United States Online Beauty And Personal Care Market Outlook
- 6.2.4.1.1. Market Size & Forecast
- 6.2.4.1.1.1. By Value
- 6.2.4.1.2. Market Share & Forecast
- 6.2.4.1.2.1. By Product Type Market Share Analysis
- 6.2.4.1.2.2. By Gender Market Share Analysis
- 6.2.4.1.2.3. By Nature Market Share Analysis
- 6.2.4.2. Canada Online Beauty And Personal Care Market Outlook
- 6.2.4.2.1. Market Size & Forecast
- 6.2.4.2.1.1. By Value
- 6.2.4.2.2. Market Share & Forecast
- 6.2.4.2.2.1. By Product Type Market Share Analysis
- 6.2.4.2.2.2. By Gender Market Share Analysis
- 6.2.4.2.2.3. By Nature Market Share Analysis
- 6.2.4.3. Mexico Online Beauty And Personal Care Market Outlook
- 6.2.4.3.1. Market Size & Forecast
- 6.2.4.3.1.1. By Value
- 6.2.4.3.2. Market Share & Forecast
- 6.2.4.3.2.1. By Product Type Market Share Analysis
- 6.2.4.3.2.2. By Gender Market Share Analysis
- 6.2.4.3.2.3. By Nature Market Share Analysis
- 6.2.4.1. United States Online Beauty And Personal Care Market Outlook
7. Europe Online Beauty And Personal Care Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis
- 7.2.2. By Gender Market Share Analysis
- 7.2.3. By Nature Market Share Analysis
- 7.2.4. By Country Market Share Analysis
- 7.2.4.1. France Online Beauty And Personal Care Market Outlook
- 7.2.4.1.1. Market Size & Forecast
- 7.2.4.1.1.1. By Value
- 7.2.4.1.2. Market Share & Forecast
- 7.2.4.1.2.1. By Product Type Market Share Analysis
- 7.2.4.1.2.2. By Gender Market Share Analysis
- 7.2.4.1.2.3. By Nature Market Share Analysis
- 7.2.4.2. Germany Online Beauty And Personal Care Market Outlook
- 7.2.4.2.1. Market Size & Forecast
- 7.2.4.2.1.1. By Value
- 7.2.4.2.2. Market Share & Forecast
- 7.2.4.2.2.1. By Product Type Market Share Analysis
- 7.2.4.2.2.2. By Gender Market Share Analysis
- 7.2.4.2.2.3. By Nature Market Share Analysis
- 7.2.4.3. Spain Online Beauty And Personal Care Market Outlook
- 7.2.4.3.1. Market Size & Forecast
- 7.2.4.3.1.1. By Value
- 7.2.4.3.2. Market Share & Forecast
- 7.2.4.3.2.1. By Product Type Market Share Analysis
- 7.2.4.3.2.2. By Gender Market Share Analysis
- 7.2.4.3.2.3. By Nature Market Share Analysis
- 7.2.4.4. Italy Online Beauty And Personal Care Market Outlook
- 7.2.4.4.1. Market Size & Forecast
- 7.2.4.4.1.1. By Value
- 7.2.4.4.2. Market Share & Forecast
- 7.2.4.4.2.1. By Product Type Market Share Analysis
- 7.2.4.4.2.2. By Gender Market Share Analysis
- 7.2.4.4.2.3. By Nature Market Share Analysis
- 7.2.4.5. United Kingdom Online Beauty And Personal Care Market Outlook
- 7.2.4.5.1. Market Size & Forecast
- 7.2.4.5.1.1. By Value
- 7.2.4.5.2. Market Share & Forecast
- 7.2.4.5.2.1. By Product Type Market Share Analysis
- 7.2.4.5.2.2. By Gender Market Share Analysis
- 7.2.4.5.2.3. By Nature Market Share Analysis
- 7.2.4.1. France Online Beauty And Personal Care Market Outlook
8. Asia-Pacific Online Beauty And Personal Care Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis
- 8.2.2. By Gender Market Share Analysis
- 8.2.3. By Nature Market Share Analysis
- 8.2.4. By Country Market Share Analysis
- 8.2.4.1. China Online Beauty And Personal Care Market Outlook
- 8.2.4.1.1. Market Size & Forecast
- 8.2.4.1.1.1. By Value
- 8.2.4.1.2. Market Share & Forecast
- 8.2.4.1.2.1. By Product Type Market Share Analysis
- 8.2.4.1.2.2. By Gender Market Share Analysis
- 8.2.4.1.2.3. By Nature Market Share Analysis
- 8.2.4.2. Japan Online Beauty And Personal Care Market Outlook
- 8.2.4.2.1. Market Size & Forecast
- 8.2.4.2.1.1. By Value
- 8.2.4.2.2. Market Share & Forecast
- 8.2.4.2.2.1. By Product Type Market Share Analysis
- 8.2.4.2.2.2. By Gender Market Share Analysis
- 8.2.4.2.2.3. By Nature Market Share Analysis
- 8.2.4.3. India Online Beauty And Personal Care Market Outlook
- 8.2.4.3.1. Market Size & Forecast
- 8.2.4.3.1.1. By Value
- 8.2.4.3.2. Market Share & Forecast
- 8.2.4.3.2.1. By Product Type Market Share Analysis
- 8.2.4.3.2.2. By Gender Market Share Analysis
- 8.2.4.3.2.3. By Nature Market Share Analysis
- 8.2.4.4. Vietnam Online Beauty And Personal Care Market Outlook
- 8.2.4.4.1. Market Size & Forecast
- 8.2.4.4.1.1. By Value
- 8.2.4.4.2. Market Share & Forecast
- 8.2.4.4.2.1. By Product Type Market Share Analysis
- 8.2.4.4.2.2. By Gender Market Share Analysis
- 8.2.4.4.2.3. By Nature Market Share Analysis
- 8.2.4.5. South Korea Online Beauty And Personal Care Market Outlook
- 8.2.4.5.1. Market Size & Forecast
- 8.2.4.5.1.1. By Value
- 8.2.4.5.2. Market Share & Forecast
- 8.2.4.5.2.1. By Product Type Market Share Analysis
- 8.2.4.5.2.2. By Gender Market Share Analysis
- 8.2.4.5.2.3. By Nature Market Share Analysis
- 8.2.4.1. China Online Beauty And Personal Care Market Outlook
9. Middle East & Africa Online Beauty And Personal Care Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.2. Market Share & Forecast
- 9.2.1. By Product Type Market Share Analysis
- 9.2.2. By Gender Market Share Analysis
- 9.2.3. By Nature Market Share Analysis
- 9.2.4. By Country Market Share Analysis
- 9.2.4.1. South Africa Online Beauty And Personal Care Market Outlook
- 9.2.4.1.1. Market Size & Forecast
- 9.2.4.1.1.1. By Value
- 9.2.4.1.2. Market Share & Forecast
- 9.2.4.1.2.1. By Product Type Market Share Analysis
- 9.2.4.1.2.2. By Gender Market Share Analysis
- 9.2.4.1.2.3. By Nature Market Share Analysis
- 9.2.4.2. Saudi Arabia Online Beauty And Personal Care Market Outlook
- 9.2.4.2.1. Market Size & Forecast
- 9.2.4.2.1.1. By Value
- 9.2.4.2.2. Market Share & Forecast
- 9.2.4.2.2.1. By Product Type Market Share Analysis
- 9.2.4.2.2.2. By Gender Market Share Analysis
- 9.2.4.2.2.3. By Nature Market Share Analysis
- 9.2.4.3. UAE Online Beauty And Personal Care Market Outlook
- 9.2.4.3.1. Market Size & Forecast
- 9.2.4.3.1.1. By Value
- 9.2.4.3.2. Market Share & Forecast
- 9.2.4.3.2.1. By Product Type Market Share Analysis
- 9.2.4.3.2.2. By Gender Market Share Analysis
- 9.2.4.3.2.3. By Nature Market Share Analysis
- 9.2.4.4. Turkey Online Beauty And Personal Care Market Outlook
- 9.2.4.4.1. Market Size & Forecast
- 9.2.4.4.1.1. By Value
- 9.2.4.4.2. Market Share & Forecast
- 9.2.4.4.2.1. By Product Type Market Share Analysis
- 9.2.4.4.2.2. By Gender Market Share Analysis
- 9.2.4.4.2.3. By Nature Market Share Analysis
- 9.2.4.5. Kuwait Online Beauty And Personal Care Market Outlook
- 9.2.4.5.1. Market Size & Forecast
- 9.2.4.5.1.1. By Value
- 9.2.4.5.2. Market Share & Forecast
- 9.2.4.5.2.1. By Product Type Market Share Analysis
- 9.2.4.5.2.2. By Gender Market Share Analysis
- 9.2.4.5.2.3. By Nature Market Share Analysis
- 9.2.4.6. Egypt Online Beauty And Personal Care Market Outlook
- 9.2.4.6.1. Market Size & Forecast
- 9.2.4.6.1.1. By Value
- 9.2.4.6.2. Market Share & Forecast
- 9.2.4.6.2.1. By Product Type Market Share Analysis
- 9.2.4.6.2.2. By Gender Market Share Analysis
- 9.2.4.6.2.3. By Nature Market Share Analysis
- 9.2.4.1. South Africa Online Beauty And Personal Care Market Outlook
10. South America Online Beauty And Personal Care Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.2. Market Share & Forecast
- 10.2.1. By Product Type Market Share Analysis
- 10.2.2. By Gender Market Share Analysis
- 10.2.3. By Nature Market Share Analysis
- 10.2.4. By Country Market Share Analysis
- 10.2.4.1. Brazil Online Beauty And Personal Care Market Outlook
- 10.2.4.1.1. Market Size & Forecast
- 10.2.4.1.1.1. By Value
- 10.2.4.1.2. Market Share & Forecast
- 10.2.4.1.2.1. By Product Type Market Share Analysis
- 10.2.4.1.2.2. By Gender Market Share Analysis
- 10.2.4.1.2.3. By Nature Market Share Analysis
- 10.2.4.2. Argentina Online Beauty And Personal Care Market Outlook
- 10.2.4.2.1. Market Size & Forecast
- 10.2.4.2.1.1. By Value
- 10.2.4.2.2. Market Share & Forecast
- 10.2.4.2.2.1. By Product Type Market Share Analysis
- 10.2.4.2.2.2. By Gender Market Share Analysis
- 10.2.4.2.2.3. By Nature Market Share Analysis
- 10.2.4.3. Colombia Online Beauty And Personal Care Market Outlook
- 10.2.4.3.1. Market Size & Forecast
- 10.2.4.3.1.1. By Value
- 10.2.4.3.2. Market Share & Forecast
- 10.2.4.3.2.1. By Product Type Market Share Analysis
- 10.2.4.3.2.2. By Gender Market Share Analysis
- 10.2.4.3.2.3. By Nature Market Share Analysis
- 10.2.4.1. Brazil Online Beauty And Personal Care Market Outlook
11. Market Dynamics
- 11.1. Drivers
- 11.2. Challenges
12. Market Trends & Developments
- 12.1. Merger & Acquisition (If Any)
- 12.2. Product Type Launches (If Any)
- 12.3. Recent Developments
13. SWOT Analysis
- 13.1. Strength
- 13.2. Weaknesses
- 13.3. Opportunity
- 13.4. Threat
14. Competitive Landscape
- 14.1. Company Profiles
- 14.1.1. Johnson & Johnson.
- 14.1.1.1. Business Overview
- 14.1.1.2. Company Snapshot
- 14.1.1.3. Product Types & Services
- 14.1.1.4. Financials (As Reported)
- 14.1.1.5. Recent Developments
- 14.1.1.6. Key Personnel Details
- 14.1.2. Unilever PLC
- 14.1.3. Kao Corporation
- 14.1.4. Beiersdorf AG
- 14.1.5. Henkel AG & Co. KGaA
- 14.1.6. Revlon Inc.
- 14.1.7. The Estee Lauder Companies Inc.
- 14.1.8. Avon Products Inc.
- 14.1.9. LOREAL S. A.
- 14.1.10.Reckitt Benckiser Group PLC.
- 14.1.1. Johnson & Johnson.
15. Strategic Recommendations/Action Plan
- 15.1. Key Focus Areas
- 15.1.1. Target Product Type
- 15.1.2. Target Gender
- 15.1.3. Target Nature
16. About Us & Disclaimer
