Sleep Tourism Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Travel Type (Domestic, International), By Accommodation (Hotel, Resorts, Retreat Centers), By Region & Competition, 2020-2030F

Description

Global Sleep Tourism market was valued at USD 74.23 billion in 2024 and is expected to grow to USD 120.34 billion by 2030 with a CAGR of 7.68% during the forecast period. The Sleep Tourism market is primarily driven by the growing awareness of the importance of sleep for mental and physical health. Rising stress levels, along with an increasing prevalence of sleep disorders, have led people to seek ways to improve sleep quality. Also, the wellness tourism trend is gaining momentum, with travelers looking for experiences that promote relaxation, rejuvenation, and overall well-being. As people become more conscious of the impact of sleep on health, they are willing to invest in sleep-enhancing vacations, such as sleep retreats, wellness resorts, and sleep-focused hotels. Also, the rise in disposable incomes, a shift toward personalized travel experiences, and advances in sleep technologies, such as sleep monitoring tools and therapeutic treatments, further support market growth.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 74.23 Billion
Market Size 2030	USD 120.34 Billion
CAGR 2025-2030	7.68%
Fastest Growing Segment	International
Largest Market	North America

Key Market Drivers

Rising Stress & Sleep Disorder

Rising stress levels and an increase in sleep disorders are significant drivers of the global sleep tourism market. As a part of this, according to a recent study, as of 2022, over three-quarters of adults reported experiencing symptoms of stress, such as headaches, fatigue, and depression. In today's fast-paced, demanding world, stress has become a widespread issue, affecting millions of people globally. Chronic stress, coupled with the pressures of modern life, has led to a surge in sleep-related issues such as insomnia, sleep apnea, and restless leg syndrome. These conditions often result in poor sleep quality, which further exacerbates stress and impacts overall health. As awareness grows about the negative consequences of insufficient sleep on mental and physical health, people are seeking ways to improve their sleep quality. This has sparked an interest in sleep tourism, where travelers seek out experiences designed to alleviate stress and enhance sleep. These include sleep retreats, specialized wellness resorts, and hotels offering sleep-enhancing environments, such as soundproof rooms, ergonomic beds, and calming atmospheres. Sleep tourism provides an opportunity to address these issues by offering dedicated spaces for relaxation, stress reduction, and rest. Personalized services such as sleep consultations, relaxation therapies, and mindfulness practices are becoming increasingly popular among tourists who wish to improve their sleep patterns. The growing recognition of the importance of quality sleep, coupled with the global rise in sleep disorders and stress, continues to drive the expansion of the sleep tourism market.

Key Market Challenges

Lack of Awareness Among Consumers

A significant challenge facing the global sleep tourism market is the lack of awareness among consumers about the benefits and existence of sleep-focused travel experiences. Despite increasing awareness of the importance of sleep for overall health, many people remain unaware of the specialized services and accommodations that can enhance sleep quality during travel. This lack of awareness is hindering the growth of the market, as potential customers may not recognize the value of sleep tourism or may not even know it's an option. Also, sleep tourism is still a relatively new and niche sector compared to more established forms of wellness and luxury tourism. Many travelers are more familiar with traditional wellness retreats or spas, leaving sleep-specific services underutilized. There is also a misconception that sleep issues can be easily managed without seeking specialized help or that improving sleep quality during travel is secondary to other aspects of vacation. To overcome this challenge, education and awareness campaigns are necessary to inform consumers about the benefits of sleep tourism, such as better rest, improved mental health, and increased productivity. Promoting sleep retreats, wellness hotels with sleep-enhancing amenities, and sleep therapies through digital marketing, partnerships with health professionals, and customer testimonials can help bridge the knowledge gap and drive demand for sleep tourism services.

Key Market Trends

Rise in Wellness Tourism

The rise in wellness tourism is a significant trend driving the growth of the global sleep tourism market. As a part of this, according to a recent study, as of 2024, the estimated value of the global wellness tourism industry in 2028 was approximately 1.35 trillion U.S. dollars. This represented an increase of over 100% from the 2022 market size, which was slightly above 637 billion U.S. dollars. As more travelers seek to prioritize their health and well-being, wellness tourism has gained tremendous popularity. This trend focuses on promoting physical, mental, and emotional health, which aligns closely with the objectives of sleep tourism. Wellness tourists are increasingly looking for experiences that not only offer relaxation and rejuvenation but also focus on improving sleep quality, which is essential for overall health. Sleep tourism, as a niche within wellness tourism, offers targeted solutions to address the rising demand for better sleep. Resorts, hotels, and retreats are now incorporating sleep-focused services, such as personalized sleep programs, relaxation therapies, and sleep consultations. These accommodations often feature advanced sleep technologies, like soundproof rooms, sleep tracking devices, and customized bedding, which cater to the specific needs of guests looking to enhance their sleep during travel. This trend is fuelled by growing consumer awareness of the importance of sleep, with more people understanding its critical role in maintaining good health.

Key Market Players

Hilton Worldwide Holdings Inc.,
Mandarin Oriental Hotel Group Limited
Pan Pacific Hotels Group Limited
Canyon Ranch
InterContinental Hotels Group
CHS3, LLC
Welgrow Travels Private Limited
Niraamaya Retreats Pvt. Ltd
Atmantan Wellness Centre
Pureandcure B.V.

Report Scope:

In this report, the Global Sleep Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sleep Tourism Market, By Travel Type:

Domestic
International

Sleep Tourism Market, By Accommodation:

Hotel
Resorts
Retreat Centers

Sleep Tourism Market, By Region:

North America
- United States
- Canada
- Mexico
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Sleep Tourism Market.

Available Customizations:

Global Sleep Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

4.1. Brand Awareness
4.2. Factor Influencing Purchasing Decision

5. Global Sleep Tourism Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Travel Type (Domestic, International)
- 5.2.2. By Accommodation (Hotel, Resorts, Retreat Centers)
- 5.2.3. By Region
- 5.2.4. By Company (2024)
5.3. Market Map

6. North America Sleep Tourism Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Travel Type
- 6.2.2. By Accommodation
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Sleep Tourism Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Travel Type
    - 6.3.1.2.2. By Accommodation
- 6.3.2. Canada Sleep Tourism Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Travel Type
    - 6.3.2.2.2. By Accommodation
- 6.3.3. Mexico Sleep Tourism Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Travel Type
    - 6.3.3.2.2. By Accommodation

7. Europe Sleep Tourism Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Travel Type
- 7.2.2. By Accommodation
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. France Sleep Tourism Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Travel Type
    - 7.3.1.2.2. By Accommodation
- 7.3.2. Germany Sleep Tourism Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Travel Type
    - 7.3.2.2.2. By Accommodation
- 7.3.3. Spain Sleep Tourism Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Travel Type
    - 7.3.3.2.2. By Accommodation
- 7.3.4. Italy Sleep Tourism Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Travel Type
    - 7.3.4.2.2. By Accommodation
- 7.3.5. United Kingdom Sleep Tourism Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Travel Type
    - 7.3.5.2.2. By Accommodation

8. Asia-Pacific Sleep Tourism Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Travel Type
- 8.2.2. By Accommodation
- 8.2.3. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Sleep Tourism Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Travel Type
    - 8.3.1.2.2. By Accommodation
- 8.3.2. Japan Sleep Tourism Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Travel Type
    - 8.3.2.2.2. By Accommodation
- 8.3.3. India Sleep Tourism Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Travel Type
    - 8.3.3.2.2. By Accommodation
- 8.3.4. Australia Sleep Tourism Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Travel Type
    - 8.3.4.2.2. By Accommodation
- 8.3.5. South Korea Sleep Tourism Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Travel Type
    - 8.3.5.2.2. By Accommodation

9. Middle East & Africa Sleep Tourism Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Travel Type
- 9.2.2. By Accommodation
- 9.2.3. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa Sleep Tourism Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Travel Type
    - 9.3.1.2.2. By Accommodation
- 9.3.2. Saudi Arabia Sleep Tourism Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Travel Type
    - 9.3.2.2.2. By Accommodation
- 9.3.3. UAE Sleep Tourism Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Travel Type
    - 9.3.3.2.2. By Accommodation
- 9.3.4. Turkey Sleep Tourism Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Travel Type
    - 9.3.4.2.2. By Accommodation

10. South America Sleep Tourism Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Travel Type
- 10.2.2. By Accommodation
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Sleep Tourism Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Travel Type
    - 10.3.1.2.2. By Accommodation
- 10.3.2. Argentina Sleep Tourism Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Travel Type
    - 10.3.2.2.2. By Accommodation
- 10.3.3. Colombia Sleep Tourism Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Travel Type
    - 10.3.3.2.2. By Accommodation

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Porters Five Forces Analysis

13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Hilton Worldwide Holdings Inc.,
  - 14.1.1.1. Business Overview
  - 14.1.1.2. Company Snapshot
  - 14.1.1.3. Products & Services
  - 14.1.1.4. Financials (As Per Availability)
  - 14.1.1.5. Key Market Focus & Geographical Presence
  - 14.1.1.6. Recent Developments
  - 14.1.1.7. Key Management Personnel
- 14.1.2. Mandarin Oriental Hotel Group Limited
- 14.1.3. Pan Pacific Hotels Group Limited
- 14.1.4. Canyon Ranch
- 14.1.5. InterContinental Hotels Group
- 14.1.6. CHS3, LLC
- 14.1.7. Welgrow Travels Private Limited
- 14.1.8. Niraamaya Retreats Pvt. Ltd
- 14.1.9. Atmantan Wellness Centre
- 14.1.10. Pureandcure B.V.