India Wine Market, By Product Type (Still Wine, Sparkling Wine, Fortified Wine & Vermouth), By Color (Red Wine, Rose Wine, White Wine), By Sales Channel (Liquor Stores, On-Premises, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

India Wine Market was valued at USD 226.21 million in 2024 and is anticipated to grow USD 406.08 million by 2030 with a CAGR of 10.30% during forecast period. India's wine market is witnessing steady growth, driven by increasing urbanization, rising disposable incomes, and evolving consumer preferences. The expanding middle class and millennials are showing a growing inclination toward premium and imported wines. Domestic production is also gaining momentum, with local wineries improving quality and expanding distribution networks. Government initiatives, including relaxed import regulations and promotional efforts, further support market expansion. Wine tourism, particularly in regions like Nashik, is boosting awareness and demand. While challenges such as high taxation and limited awareness persist, the market's future looks promising with increasing acceptance of wine as a lifestyle beverage.

Key Market Drivers

Rising Disposable Incomes and Changing Lifestyles

India's economic growth has resulted in a significant rise in disposable incomes, particularly among the urban middle class and millennials. With increasing purchasing power, consumers are willing to explore premium and imported wines. The shift in lifestyle preferences, influenced by global exposure and rising aspirations, has led to a greater acceptance of wine as a sophisticated and aspirational beverage. Unlike traditional alcoholic drinks such as whiskey or beer, wine is often associated with luxury, wellness, and social gatherings, making it an attractive choice for the affluent population.

Additionally, women are emerging as an important consumer segment, as they perceive wine as a more socially acceptable and refined alcoholic beverage compared to spirits. This demographic shift is further fueling wine consumption across metropolitan cities like Mumbai, Delhi, and Bangalore, where fine dining and social drinking trends are gaining traction.

Key Market Challenges

High Taxation and Regulatory Barriers

One of the most significant challenges for the wine industry in India is the high taxation and complex regulatory framework. Wine, like other alcoholic beverages, falls under the purview of state governments, leading to varying taxation rates and distribution policies across different states. This fragmented regulatory landscape makes it difficult for wineries and importers to operate smoothly across the country.

Key Market Trends

Rising Demand for Premium and Imported Wines

One of the most notable trends in India's wine market is the growing demand for premium and imported wines. With rising disposable incomes and greater exposure to global lifestyles, Indian consumers, especially millennials and affluent urban dwellers, are increasingly opting for high-quality wines. Imported wines from countries like France, Italy, Spain, Australia, and Chile are gaining popularity, as consumers seek unique flavors and superior quality.

The preference for premium wines is also driven by gifting culture and special occasions. Wine is becoming a popular choice for corporate gifts, wedding celebrations, and festive seasons, further boosting the sales of high-end brands. Additionally, international wine brands are investing in India, expanding their distribution networks, and launching India-exclusive variants to cater to the evolving tastes of Indian consumers.

Key Market Players

• Radico Khaitan Limited (Magic Moments)
• The Absolut Company AB
• Diageo India
• Noblewood Limited (Beluga)
• Bacardi India Private Limited (Eristoff)
• Campari India Private Ltd (Skyy Wine)
• Hermes Distelliery Private Limited (Red Bliss)
• Wine-Searcher Limited
• Modi Illva India Pvt. Ltd.
• Hound Technologies Private Limited (Barfecto)

Report Scope:

In this report, the India Wine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Wine Market, By Product Type:

• Still Wine
• Sparkling Wine
• Fortified Wine & Vermouth

India Wine Market, By Color:

• Red Wine
• Rose Wine
• White Wine

India Wine Market, By Sales Channel:

• Liquor Stores
• On-Premises
• Others

India Wine Market, By Region:

• North
• South
• West
• East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Wine Market.

Available Customizations:

India Wine Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).