Protein Crisps Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, By Product, By Sales Channel, By Region & Competition, 2020-2030F

Description

Global Protein Crisps Market was valued at USD 1.59 billion in 2024 and is expected to reach USD 2.57 billion by 2030 with a CAGR of 8.39% during the forecast period. The global protein crisps market is experiencing significant growth, driven by increasing consumer demand for high-protein, low-calorie, and functional snacks. Rising health consciousness, dietary preferences, and the popularity of protein-rich foods are fueling market expansion. Key players are innovating with plant-based, whey, and soy protein crisps to cater to diverse dietary needs. The market is also benefiting from the surge in sports nutrition and weight management trends. In 2023, nearly half of U.S. households bought plant-based milk at least once, while only 15% purchased plant-based meat and seafood.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 1.59 Billion
Market Size 2030	USD 2.57 Billion
CAGR 2025-2030	8.39%
Fastest Growing Segment	Online
Largest Market	North America

Market Drivers

Rising Health Consciousness and Demand for High-Protein Diets

Consumers are increasingly prioritizing health and wellness, leading to a surge in demand for high-protein diets. Protein is essential for muscle growth, weight management, and overall well-being, making protein crisps a popular choice for health-conscious individuals. With growing awareness of the benefits of protein consumption, consumers are shifting away from traditional high-carb snacks and opting for protein-rich alternatives. This trend is particularly strong among fitness enthusiasts, athletes, and individuals following specialized diets such as keto, paleo, and high-protein meal plans. The increasing emphasis on health and functional foods is expected to drive sustained market growth.

Key Market Challenges

High Production Costs and Pricing Challenges

One of the significant challenges in the global protein crisps market is the high cost of production. Protein crisps are made from specialized ingredients such as whey protein, soy protein, pea protein, and other plant-based sources, which are often more expensive than conventional snack ingredients like corn or wheat. Additionally, processing high-protein ingredients requires advanced manufacturing techniques, such as extrusion and dehydration, to maintain nutritional integrity and texture.

These factors contribute to higher production costs, leading to premium pricing for protein crisps. While health-conscious consumers may be willing to pay a premium for high-protein snacks, price sensitivity remains a barrier to mass adoption. Many consumers, especially in emerging markets, still opt for traditional, lower-cost snack options. To address this challenge, manufacturers must optimize production processes, explore cost-effective protein sources, and introduce budget-friendly product lines to cater to price-sensitive consumers.

Key Market Trends

Functional and Fortified Protein Crisps

Consumers are looking for more than just protein in their snacks-they want functional benefits that align with their health and wellness goals. As a result, protein crisps fortified with additional nutrients such as fiber, vitamins, probiotics, and adaptogens are becoming increasingly popular.

For example, some brands are incorporating ingredients like collagen for skin health, probiotics for gut health, or omega-3 fatty acids for brain function. Protein crisps that support immunity, digestion, and muscle recovery are particularly appealing to fitness enthusiasts and health-conscious consumers. This trend is driving innovation in ingredient formulation, with manufacturers developing multi-functional snacks that cater to a wide range of dietary needs.

Key Market Players

Nestle S.A.
General Mills Inc.
WK Kellogg Co
PepsiCo, Inc.
Proti Foods LLC
WorldPantry.com LLC. (Quest)
Premier Nutrition Company, LLC
Post Holdings, Inc.
Bio-Nutritional Research Group, Inc. (Power Crunch)
THG Nutrition Limited (Myprotein)

Report Scope:

In this report, the global Protein Crisps Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Protein Crisps Market, By Product:

Pea Protein Crisps
Milk Protein Crisps
Whey Protein Crisps
Others

Protein Crisps Market, By Sales Channel:

Hypermarkets/Supermarkets
Departmental Stores
Online
Others

Protein Crisps Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- Germany
- Spain
- Italy
- United Kingdom
Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
- Kuwait
South America
- Brazil
- Argentina
- Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Protein Crisps Market.

Available Customizations:

Global Protein Crisps Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision

5. Global Protein Crisps Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product (Pea Protein Crisps, Milk Protein Crisps, Whey Protein Crisps, Others)
- 5.2.2. By Sales Channel (Hypermarkets/Supermarkets, Departmental Stores, Online, Others)
- 5.2.3. By Region
- 5.2.4. By Company (2024)
5.3. Market Map

6. North America Protein Crisps Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product
- 6.2.2. By Sales Channel
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Protein Crisps Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product
    - 6.3.1.2.2. By Sales Channel
- 6.3.2. Canada Protein Crisps Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product
    - 6.3.2.2.2. By Sales Channel
- 6.3.3. Mexico Protein Crisps Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product
    - 6.3.3.2.2. By Sales Channel

7. Europe Protein Crisps Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product
- 7.2.2. By Sales Channel
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. France Protein Crisps Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product
    - 7.3.1.2.2. By Sales Channel
- 7.3.2. Germany Protein Crisps Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product
    - 7.3.2.2.2. By Sales Channel
- 7.3.3. Spain Protein Crisps Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product
    - 7.3.3.2.2. By Sales Channel
- 7.3.4. Italy Protein Crisps Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product
    - 7.3.4.2.2. By Sales Channel
- 7.3.5. United Kingdom Protein Crisps Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product
    - 7.3.5.2.2. By Sales Channel

8. Asia-Pacific Protein Crisps Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product
- 8.2.2. By Sales Channel
- 8.2.3. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Protein Crisps Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product
    - 8.3.1.2.2. By Sales Channel
- 8.3.2. Japan Protein Crisps Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product
    - 8.3.2.2.2. By Sales Channel
- 8.3.3. India Protein Crisps Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product
    - 8.3.3.2.2. By Sales Channel
- 8.3.4. Vietnam Protein Crisps Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product
    - 8.3.4.2.2. By Sales Channel
- 8.3.5. South Korea Protein Crisps Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product
    - 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Protein Crisps Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product
- 9.2.2. By Sales Channel
- 9.2.3. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa Protein Crisps Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product
    - 9.3.1.2.2. By Sales Channel
- 9.3.2. Saudi Arabia Protein Crisps Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product
    - 9.3.2.2.2. By Sales Channel
- 9.3.3. UAE Protein Crisps Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product
    - 9.3.3.2.2. By Sales Channel
- 9.3.4. Turkey Protein Crisps Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Product
    - 9.3.4.2.2. By Sales Channel
- 9.3.5. Kuwait Protein Crisps Market Outlook
  - 9.3.5.1. Market Size & Forecast
    - 9.3.5.1.1. By Value
  - 9.3.5.2. Market Share & Forecast
    - 9.3.5.2.1. By Product
    - 9.3.5.2.2. By Sales Channel

10. South America Protein Crisps Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product
- 10.2.2. By Sales Channel
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Protein Crisps Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product
    - 10.3.1.2.2. By Sales Channel
- 10.3.2. Argentina Protein Crisps Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product
    - 10.3.2.2.2. By Sales Channel
- 10.3.3. Colombia Protein Crisps Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product
    - 10.3.3.2.2. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Porters Five Forces Analysis

13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Nestle S.A.
  - 14.1.1.1. Business Overview
  - 14.1.1.2. Company Snapshot
  - 14.1.1.3. Products & Services
  - 14.1.1.4. Financials (As Per Availability)
  - 14.1.1.5. Key Market Focus & Geographical Presence
  - 14.1.1.6. Recent Developments
  - 14.1.1.7. Key Management Personnel
- 14.1.2. General Mills Inc.
- 14.1.3. WK Kellogg Co
- 14.1.4. PepsiCo, Inc.
- 14.1.5. Proti Foods LLC
- 14.1.6. WorldPantry.com LLC. (Quest)
- 14.1.7. Premier Nutrition Company, LLC
- 14.1.8. Post Holdings, Inc.
- 14.1.9. Bio-Nutritional Research Group, Inc. (Power Crunch)
- 14.1.10. THG Nutrition Limited (Myprotein)