PUBLISHER: TechSci Research | PRODUCT CODE: 1692202
PUBLISHER: TechSci Research | PRODUCT CODE: 1692202
Hair Straightener Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Plate Type, By Application, By Sales Channel, By Region & Competition, 2020-2030F
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Global Hair Straightener market was valued at USD 626.96 million in 2024 and is expected to grow to USD 840.21 million by 2030 with a CAGR of 5.06% during the forecast period. The global hair straightener market is experiencing steady growth, driven by increasing beauty consciousness, evolving fashion trends, and rising disposable incomes. Technological advancements, such as cordless, steam-based, and ceramic-coated models, are enhancing product efficiency and safety. The expansion of e-commerce platforms has further boosted accessibility and sales. For instance, in recent years, beauty brands have expanded their online presence, experiencing significant growth. In 2023, online sales are projected to account for 36.6% of total revenue in the beauty industry.
| Market Overview | |
|---|---|
| Forecast Period | 2026-2030 |
| Market Size 2024 | USD 626.96 Million |
| Market Size 2030 | USD 840.21 Million |
| CAGR 2025-2030 | 5.06% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Key Market Drivers
Rising Beauty Consciousness and Grooming Trends
One of the primary factors driving the global hair straightener market is the growing emphasis on personal grooming and beauty consciousness. Consumers, especially millennials and Gen Z, are more inclined toward hairstyling and self-care routines, influenced by social media trends, celebrity endorsements, and beauty influencers. The increasing importance of appearance in social and professional settings has led to a higher demand for hair styling tools, including hair straighteners. In May 2023, a survey of U.S. consumers revealed that 75% had purchased beauty products in the preceding three months. Across cosmetics, fragrance, haircare, and skincare, the average spend during this period was USD124, fueling demand in the hair straightener market.
Moreover, the rising disposable income in developing economies allows consumers to spend more on premium hair care products, further accelerating market growth. The demand is particularly strong in regions like Asia-Pacific and Latin America, where urbanization and changing lifestyles are leading to an increased adoption of hairstyling products.
Key Market Challenges
Concerns Over Hair Damage and Health Effects
One of the biggest challenges in the hair straightener market is the growing awareness of hair damage caused by excessive heat exposure. Consumers are becoming more informed about the risks associated with frequent use of hair straighteners, including hair dryness, breakage, and split ends. High temperatures can weaken the hair cuticle, leading to long-term hair health concerns. This has led to a shift in consumer preferences toward alternative styling methods, such as heat-free hair straightening solutions and protective styling techniques.
In response to these concerns, manufacturers are focusing on developing hair straighteners with advanced technologies like infrared heating, steam infusion, and temperature control systems to minimize hair damage. However, convincing consumers that these innovations are truly less damaging remains a challenge. Additionally, some regulatory bodies and dermatologists continue to caution against frequent use of heat-based styling tools, which may negatively impact the market demand for traditional hair straighteners.
Key Market Trends
Growing Demand for Cordless and Portable Devices
Convenience and portability are becoming top priorities for consumers, leading to an increased demand for cordless and travel-friendly hair straighteners. Traditional corded straighteners can be restrictive, making it difficult for users to style their hair on the go. With advancements in battery technology, many brands are now offering cordless models with fast-charging capabilities and long-lasting battery life.
Portable straighteners are particularly popular among busy professionals, travelers, and individuals with active lifestyles. These devices provide the flexibility to style hair anytime, anywhere, without needing a power outlet. Additionally, compact and lightweight designs make them easy to carry in handbags or travel kits. This trend is expected to continue as consumers prioritize convenience and mobility in their beauty routines.
Key Market Players
- The Procter & Gamble Company
- Coty Inc.
- Panasonic Corporation
- Koninklijke Philips N.V.
- Conair Corporation
- Spectrum Brands, Inc.
- Dyson Ltd.
- Helen of Troy, L.P. (Revlon)
- Farouk Systems International
- VEGA Industries Private Limited
Report Scope:
In this report, the Global Hair Straightener Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Hair Straightener Market, By Product Type:
- Wide Plate
- Medium Plate
- Mini Plate
Hair Straightener Market, By Plate Type:
- Ceramic
- Titanium
- Tourmaline
Hair Straightener Market, By Application:
- Household
- Commercial
Hair Straightener Market, By Sales Channel:
- Supermarkets/Hypermarkets
- Multi-Branded Stores
- Online
- Others
Hair Straightener Market, By Region:
- North America
- United States
- Canada
- Mexico
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- South America
- Argentina
- Colombia
- Brazil
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Hair Straightener Market.
Available Customizations:
Global Hair Straightener Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
- 1.1. Product Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
3. Executive Summary
- 3.1. Market Overview
- 3.2. Market Forecast
- 3.3. Key Regions
- 3.4. Key Segments
4. Voice of Customers
- 4.1. Brand Awareness
- 4.2. Factor Influencing Purchase Decision
5. Global Hair Straightener Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.2. Market Share & Forecast
- 5.2.1. By Product Type Market Share Analysis (Wide Plate, Medium Plate, Mini Plate)
- 5.2.2. By Plate Type Market Share Analysis (Ceramic, Titanium, Tourmaline)
- 5.2.3. By Application Market Share Analysis (Household, Commercial)
- 5.2.4. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Others)
- 5.2.5. By Regional Market Share Analysis
- 5.2.5.1. North America Market Share Analysis
- 5.2.5.2. Europe Market Share Analysis
- 5.2.5.3. Asia Pacific Market Share Analysis
- 5.2.5.4. Middle East & Africa Market Share Analysis
- 5.2.5.5. South America Market Share Analysis
- 5.2.6. By Top 5 Companies Market Share Analysis, Others (2024)
- 5.3. Global Hair Straightener Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By Plate Type Market Mapping & Opportunity Assessment
- 5.3.3. By Application Market Mapping & Opportunity Assessment
- 5.3.4. By Sales Channel Market Mapping & Opportunity Assessment
- 5.3.5. By Regional Market Mapping & Opportunity Assessment
6. North America Hair Straightener Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis
- 6.2.2. By Plate Type Market Share Analysis
- 6.2.3. By Application Market Share Analysis
- 6.2.4. By Sales Channel Market Share Analysis
- 6.2.5. By Country Market Share Analysis
- 6.3. North America: Country Analysis
- 6.3.1. United States Hair Straightener Market Outlook
- 6.3.1.1. Market Size & Forecast
- 6.3.1.1.1. By Value
- 6.3.1.2. Market Share & Forecast
- 6.3.1.2.1. By Product Type Market Share Analysis
- 6.3.1.2.2. By Plate Type Market Share Analysis
- 6.3.1.2.3. By Application Market Share Analysis
- 6.3.1.2.4. By Sales Channel Market Share Analysis
- 6.3.1.1. Market Size & Forecast
- 6.3.2. Canada Hair Straightener Market Outlook
- 6.3.2.1. Market Size & Forecast
- 6.3.2.1.1. By Value
- 6.3.2.2. Market Share & Forecast
- 6.3.2.2.1. By Product Type Market Share Analysis
- 6.3.2.2.2. By Plate Type Market Share Analysis
- 6.3.2.2.3. By Application Market Share Analysis
- 6.3.2.2.4. By Sales Channel Market Share Analysis
- 6.3.2.1. Market Size & Forecast
- 6.3.3. Mexico Hair Straightener Market Outlook
- 6.3.3.1. Market Size & Forecast
- 6.3.3.1.1. By Value
- 6.3.3.2. Market Share & Forecast
- 6.3.3.2.1. By Product Type Market Share Analysis
- 6.3.3.2.2. By Plate Type Market Share Analysis
- 6.3.3.2.3. By Application Market Share Analysis
- 6.3.3.2.4. By Sales Channel Market Share Analysis
- 6.3.3.1. Market Size & Forecast
- 6.3.1. United States Hair Straightener Market Outlook
7. Asia Pacific Hair Straightener Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis
- 7.2.2. By Plate Type Market Share Analysis
- 7.2.3. By Application Market Share Analysis
- 7.2.4. By Sales Channel Market Share Analysis
- 7.2.5. By Country Market Share Analysis
- 7.3. Asia Pacific: Country Analysis
- 7.3.1. China Hair Straightener Market Outlook
- 7.3.1.1. Market Size & Forecast
- 7.3.1.1.1. By Value
- 7.3.1.2. Market Share & Forecast
- 7.3.1.2.1. By Product Type Market Share Analysis
- 7.3.1.2.2. By Plate Type Market Share Analysis
- 7.3.1.2.3. By Application Market Share Analysis
- 7.3.1.2.4. By Sales Channel Market Share Analysis
- 7.3.1.1. Market Size & Forecast
- 7.3.2. Japan Hair Straightener Market Outlook
- 7.3.2.1. Market Size & Forecast
- 7.3.2.1.1. By Value
- 7.3.2.2. Market Share & Forecast
- 7.3.2.2.1. By Product Type Market Share Analysis
- 7.3.2.2.2. By Plate Type Market Share Analysis
- 7.3.2.2.3. By Application Market Share Analysis
- 7.3.2.2.4. By Sales Channel Market Share Analysis
- 7.3.2.1. Market Size & Forecast
- 7.3.3. India Hair Straightener Market Outlook
- 7.3.3.1. Market Size & Forecast
- 7.3.3.1.1. By Value
- 7.3.3.2. Market Share & Forecast
- 7.3.3.2.1. By Product Type Market Share Analysis
- 7.3.3.2.2. By Plate Type Market Share Analysis
- 7.3.3.2.3. By Application Market Share Analysis
- 7.3.3.2.4. By Sales Channel Market Share Analysis
- 7.3.3.1. Market Size & Forecast
- 7.3.4. Australia Hair Straightener Market Outlook
- 7.3.4.1. Market Size & Forecast
- 7.3.4.1.1. By Value
- 7.3.4.2. Market Share & Forecast
- 7.3.4.2.1. By Product Type Market Share Analysis
- 7.3.4.2.2. By Plate Type Market Share Analysis
- 7.3.4.2.3. By Application Market Share Analysis
- 7.3.4.2.4. By Sales Channel Market Share Analysis
- 7.3.4.1. Market Size & Forecast
- 7.3.5. South Korea Hair Straightener Market Outlook
- 7.3.5.1. Market Size & Forecast
- 7.3.5.1.1. By Value
- 7.3.5.2. Market Share & Forecast
- 7.3.5.2.1. By Product Type Market Share Analysis
- 7.3.5.2.2. By Plate Type Market Share Analysis
- 7.3.5.2.3. By Application Market Share Analysis
- 7.3.5.2.4. By Sales Channel Market Share Analysis
- 7.3.5.1. Market Size & Forecast
- 7.3.6. Indonesia Hair Straightener Market Outlook
- 7.3.6.1. Market Size & Forecast
- 7.3.6.1.1. By Value
- 7.3.6.2. Market Share & Forecast
- 7.3.6.2.1. By Product Type Market Share Analysis
- 7.3.6.2.2. By Plate Type Market Share Analysis
- 7.3.6.2.3. By Application Market Share Analysis
- 7.3.6.2.4. By Sales Channel Market Share Analysis
- 7.3.6.1. Market Size & Forecast
- 7.3.1. China Hair Straightener Market Outlook
8. Europe Hair Straightener Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis
- 8.2.2. By Plate Type Market Share Analysis
- 8.2.3. By Application Market Share Analysis
- 8.2.4. By Sales Channel Market Share Analysis
- 8.2.5. By Country Market Share Analysis
- 8.3. Europe: Country Analysis
- 8.3.1. France Hair Straightener Market Outlook
- 8.3.1.1. Market Size & Forecast
- 8.3.1.1.1. By Value
- 8.3.1.2. Market Share & Forecast
- 8.3.1.2.1. By Product Type Market Share Analysis
- 8.3.1.2.2. By Plate Type Market Share Analysis
- 8.3.1.2.3. By Application Market Share Analysis
- 8.3.1.2.4. By Sales Channel Market Share Analysis
- 8.3.1.1. Market Size & Forecast
- 8.3.2. United Kingdom Hair Straightener Market Outlook
- 8.3.2.1. Market Size & Forecast
- 8.3.2.1.1. By Value
- 8.3.2.2. Market Share & Forecast
- 8.3.2.2.1. By Product Type Market Share Analysis
- 8.3.2.2.2. By Plate Type Market Share Analysis
- 8.3.2.2.3. By Application Market Share Analysis
- 8.3.2.2.4. By Sales Channel Market Share Analysis
- 8.3.2.1. Market Size & Forecast
- 8.3.3. Italy Hair Straightener Market Outlook
- 8.3.3.1. Market Size & Forecast
- 8.3.3.1.1. By Value
- 8.3.3.2. Market Share & Forecast
- 8.3.3.2.1. By Product Type Market Share Analysis
- 8.3.3.2.2. By Plate Type Market Share Analysis
- 8.3.3.2.3. By Application Market Share Analysis
- 8.3.3.2.4. By Sales Channel Market Share Analysis
- 8.3.3.1. Market Size & Forecast
- 8.3.4. Germany Hair Straightener Market Outlook
- 8.3.4.1. Market Size & Forecast
- 8.3.4.1.1. By Value
- 8.3.4.2. Market Share & Forecast
- 8.3.4.2.1. By Product Type Market Share Analysis
- 8.3.4.2.2. By Plate Type Market Share Analysis
- 8.3.4.2.3. By Application Market Share Analysis
- 8.3.4.2.4. By Sales Channel Market Share Analysis
- 8.3.4.1. Market Size & Forecast
- 8.3.5. Spain Hair Straightener Market Outlook
- 8.3.5.1. Market Size & Forecast
- 8.3.5.1.1. By Value
- 8.3.5.2. Market Share & Forecast
- 8.3.5.2.1. By Product Type Market Share Analysis
- 8.3.5.2.2. By Plate Type Market Share Analysis
- 8.3.5.2.3. By Application Market Share Analysis
- 8.3.5.2.4. By Sales Channel Market Share Analysis
- 8.3.5.1. Market Size & Forecast
- 8.3.1. France Hair Straightener Market Outlook
9. South America Hair Straightener Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.2. Market Share & Forecast
- 9.2.1. By Product Type Market Share Analysis
- 9.2.2. By Plate Type Market Share Analysis
- 9.2.3. By Application Market Share Analysis
- 9.2.4. By Sales Channel Market Share Analysis
- 9.2.5. By Country Market Share Analysis
- 9.3. South America: Country Analysis
- 9.3.1. Argentina Hair Straightener Market Outlook
- 9.3.1.1. Market Size & Forecast
- 9.3.1.1.1. By Value
- 9.3.1.2. Market Share & Forecast
- 9.3.1.2.1. By Product Type Market Share Analysis
- 9.3.1.2.2. By Plate Type Market Share Analysis
- 9.3.1.2.3. By Application Market Share Analysis
- 9.3.1.2.4. By Sales Channel Market Share Analysis
- 9.3.1.1. Market Size & Forecast
- 9.3.2. Colombia Hair Straightener Market Outlook
- 9.3.2.1. Market Size & Forecast
- 9.3.2.1.1. By Value
- 9.3.2.2. Market Share & Forecast
- 9.3.2.2.1. By Product Type Market Share Analysis
- 9.3.2.2.2. By Plate Type Market Share Analysis
- 9.3.2.2.3. By Application Market Share Analysis
- 9.3.2.2.4. By Sales Channel Market Share Analysis
- 9.3.2.1. Market Size & Forecast
- 9.3.3. Brazil Hair Straightener Market Outlook
- 9.3.3.1. Market Size & Forecast
- 9.3.3.1.1. By Value
- 9.3.3.2. Market Share & Forecast
- 9.3.3.2.1. By Product Type Market Share Analysis
- 9.3.3.2.2. By Plate Type Market Share Analysis
- 9.3.3.2.3. By Application Market Share Analysis
- 9.3.3.2.4. By Sales Channel Market Share Analysis
- 9.3.3.1. Market Size & Forecast
- 9.3.1. Argentina Hair Straightener Market Outlook
10. Middle East & Africa Hair Straightener Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.2. Market Share & Forecast
- 10.2.1. By Product Type Market Share Analysis
- 10.2.2. By Plate Type Market Share Analysis
- 10.2.3. By Application Market Share Analysis
- 10.2.4. By Sales Channel Market Share Analysis
- 10.2.5. By Country Market Share Analysis
- 10.3. Middle East & Africa: Country Analysis
- 10.3.1. South Africa Hair Straightener Market Outlook
- 10.3.1.1. Market Size & Forecast
- 10.3.1.1.1. By Value
- 10.3.1.2. Market Share & Forecast
- 10.3.1.2.1. By Product Type Market Share Analysis
- 10.3.1.2.2. By Plate Type Market Share Analysis
- 10.3.1.2.3. By Application Market Share Analysis
- 10.3.1.2.4. By Sales Channel Market Share Analysis
- 10.3.1.1. Market Size & Forecast
- 10.3.2. Saudi Arabia Hair Straightener Market Outlook
- 10.3.2.1. Market Size & Forecast
- 10.3.2.1.1. By Value
- 10.3.2.2. Market Share & Forecast
- 10.3.2.2.1. By Product Type Market Share Analysis
- 10.3.2.2.2. By Plate Type Market Share Analysis
- 10.3.2.2.3. By Application Market Share Analysis
- 10.3.2.2.4. By Sales Channel Market Share Analysis
- 10.3.2.1. Market Size & Forecast
- 10.3.3. UAE Hair Straightener Market Outlook
- 10.3.3.1. Market Size & Forecast
- 10.3.3.1.1. By Value
- 10.3.3.2. Market Share & Forecast
- 10.3.3.2.1. By Product Type Market Share Analysis
- 10.3.3.2.2. By Plate Type Market Share Analysis
- 10.3.3.2.3. By Application Market Share Analysis
- 10.3.3.2.4. By Sales Channel Market Share Analysis
- 10.3.3.1. Market Size & Forecast
- 10.3.4. Turkey Hair Straightener Market Outlook
- 10.3.4.1. Market Size & Forecast
- 10.3.4.1.1. By Value
- 10.3.4.2. Market Share & Forecast
- 10.3.4.2.1. By Product Type Market Share Analysis
- 10.3.4.2.2. By Plate Type Market Share Analysis
- 10.3.4.2.3. By Application Market Share Analysis
- 10.3.4.2.4. By Sales Channel Market Share Analysis
- 10.3.4.1. Market Size & Forecast
- 10.3.1. South Africa Hair Straightener Market Outlook
11. Market Dynamics
- 11.1. Drivers
- 11.2. Challenges
12. Impact of COVID-19 on Global Hair Straightener Market
- 12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Region Impacted
- 12.1.3. Key Countries Impacted
13. Market Trends & Developments
14. Competitive Landscape
- 14.1. Company Profiles
- 14.1.1. The Procter & Gamble Company
- 14.1.1.1. Company Details
- 14.1.1.2. Products
- 14.1.1.3. Financials (As Per Availability)
- 14.1.1.4. Key Market Focus & Geographical Presence
- 14.1.1.5. Recent Developments
- 14.1.1.6. Key Management Personnel
- 14.1.2. Coty Inc.
- 14.1.2.1. Company Details
- 14.1.2.2. Products
- 14.1.2.3. Financials (As Per Availability)
- 14.1.2.4. Key Market Focus & Geographical Presence
- 14.1.2.5. Recent Developments
- 14.1.2.6. Key Management Personnel
- 14.1.3. Panasonic Corporation
- 14.1.3.1. Company Details
- 14.1.3.2. Products
- 14.1.3.3. Financials (As Per Availability)
- 14.1.3.4. Key Market Focus & Geographical Presence
- 14.1.3.5. Recent Developments
- 14.1.3.6. Key Management Personnel
- 14.1.4. Koninklijke Philips N.V.
- 14.1.4.1. Company Details
- 14.1.4.2. Products
- 14.1.4.3. Financials (As Per Availability)
- 14.1.4.4. Key Market Focus & Geographical Presence
- 14.1.4.5. Recent Developments
- 14.1.4.6. Key Management Personnel
- 14.1.5. Conair Corporation
- 14.1.5.1. Company Details
- 14.1.5.2. Products
- 14.1.5.3. Financials (As Per Availability)
- 14.1.5.4. Key Market Focus & Geographical Presence
- 14.1.5.5. Recent Developments
- 14.1.5.6. Key Management Personnel
- 14.1.6. Spectrum Brands, Inc.
- 14.1.6.1. Company Details
- 14.1.6.2. Products
- 14.1.6.3. Financials (As Per Availability)
- 14.1.6.4. Key Market Focus & Geographical Presence
- 14.1.6.5. Recent Developments
- 14.1.6.6. Key Management Personnel
- 14.1.7. Dyson Ltd.
- 14.1.7.1. Company Details
- 14.1.7.2. Products
- 14.1.7.3. Financials (As Per Availability)
- 14.1.7.4. Key Market Focus & Geographical Presence
- 14.1.7.5. Recent Developments
- 14.1.7.6. Key Management Personnel
- 14.1.8. Helen of Troy, L.P. (Revlon)
- 14.1.8.1. Company Details
- 14.1.8.2. Products
- 14.1.8.3. Financials (As Per Availability)
- 14.1.8.4. Key Market Focus & Geographical Presence
- 14.1.8.5. Recent Developments
- 14.1.8.6. Key Management Personnel
- 14.1.9. Farouk Systems International
- 14.1.9.1. Company Details
- 14.1.9.2. Products
- 14.1.9.3. Financials (As Per Availability)
- 14.1.9.4. Key Market Focus & Geographical Presence
- 14.1.9.5. Recent Developments
- 14.1.9.6. Key Management Personnel
- 14.1.10. VEGA Industries Private Limited
- 14.1.10.1. Company Details
- 14.1.10.2. Products
- 14.1.10.3. Financials (As Per Availability)
- 14.1.10.4. Key Market Focus & Geographical Presence
- 14.1.10.5. Recent Developments
- 14.1.10.6. Key Management Personnel
- 14.1.1. The Procter & Gamble Company
15. Strategic Recommendations/Action Plan
- 15.1. Key Focus Areas
- 15.2. Target By Product Type
- 15.3. Target By Sales Channel
16. About Us & Disclaimer
