Fabric Softeners and Conditioners Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product, By Nature, By End User, By Distribution Channel, By Region & Competition, 2020-2030F

Description

Global Fabric Softeners and Conditioners market was valued at USD 15.23 billion in 2024 and is expected to grow to USD 21.67 billion by 2030 with a CAGR of 4.02% during the forecast period. The Fabric Softeners and Conditioners market is driven by several factors, including the increasing consumer demand for convenient and effective laundry solutions. As lifestyles become busier, consumers seek products that offer ease of use while enhancing the quality of their laundry. Fabric softeners and conditioners are popular for their ability to soften fabrics, reduce wrinkles, and impart pleasant fragrances, making them an essential part of household cleaning routines. Also, growing awareness of fabric care benefits, such as the preservation of clothing quality and longevity, further boosts market demand. Environmental concerns have also led to a rise in eco-friendly and biodegradable fabric softeners, appealing to environmentally conscious consumers. These factors, coupled with rising disposable incomes and urbanization, are propelling market growth.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 15.23 Billion
Market Size 2030	USD 21.67 Billion
CAGR 2025-2030	4.02%
Fastest Growing Segment	Residential
Largest Market	North America

Key Market Drivers

Expansion Strategies Adopted by Key Players

Key players in the global fabric softeners and conditioners market are adopting various expansion strategies to strengthen their market position and meet the growing demand for laundry products. As a part of this, as of September 2024, Snuggle has partnered with Katelyn Brown, marking the musician's first ambassadorship for the laundry care brand. The Nashville-based singer, wife, and mother will promote her affinity for Snuggle products as part of her family's everyday routine. One major strategy is product innovation, with companies introducing new formulations such as eco-friendly, biodegradable, and natural fabric softeners to cater to the increasing consumer demand for sustainable and non-toxic products. In response to growing health and environmental concerns, many brands are emphasizing hypoallergenic, plant-based, and cruelty-free ingredients. Another significant strategy is geographic expansion. Companies are targeting emerging markets in Asia-Pacific, Latin America, and Africa, where rising urbanization, disposable incomes, and changing lifestyles are driving the demand for premium laundry care products. Strategic partnerships and collaborations with retailers and e-commerce platforms are also helping brands increase their reach, making fabric softeners more accessible to a broader consumer base. Also, key players are investing in aggressive marketing campaigns to build brand awareness and loyalty. They are utilizing digital marketing, influencer partnerships, and social media engagement to connect with younger, health-conscious consumers. Through these various strategies, major players in the fabric softeners and conditioners market aim to capture a larger share of the growing global market.

Key Market Challenges

Fluctuating Prices of Raw Material

Fluctuating prices of raw materials present a significant challenge for the global fabric softeners and conditioners market. Key ingredients, such as surfactants, fragrances, and essential oils, are subject to price volatility due to factors like supply chain disruptions, geopolitical tensions, and environmental changes. When raw material costs rise, manufacturers are often forced to either absorb the higher costs, which can reduce profit margins, or pass them on to consumers, potentially making products less affordable and competitive. These price fluctuations can also lead to production delays, affecting the overall supply chain and the timely availability of products in the market. For companies reliant on specific raw materials that are in short supply or experiencing price hikes, managing production costs and maintaining consistent product quality becomes a complex task. This challenge requires manufacturers to adopt cost-effective sourcing strategies, diversify their supplier base, and explore alternative materials to minimize the impact of raw material price volatility on their business.

Key Market Trends

Growing Demand for Eco-Friendly Products

The growing demand for eco-friendly products is a significant trend in the global fabric softeners and conditioners market. As consumers become more environmentally conscious, they are increasingly seeking products that are both effective and sustainable. This shift is driving manufacturers to create fabric softeners and conditioners that are biodegradable, free from harmful chemicals like phosphates and parabens, and packaged in recyclable or reusable materials. Consumers are also looking for products that use natural ingredients, such as plant-based surfactants and essential oils, instead of synthetic fragrances and dyes. This trend is further fuelled by government regulations and sustainability initiatives, encouraging brands to adopt greener manufacturing processes. Eco-friendly fabric softeners not only appeal to environmentally conscious consumers but also align with the broader global push toward reducing the environmental footprint of everyday household products. As a result, this trend is shaping the future of the fabric softener and conditioner market, with an increasing number of brands offering environmentally friendly options.

Key Market Players

The Procter & Gamble Company
Unilever Plc
Reckitt Benckiser's
Henkel AG & Co. KGaA
Colgate-Palmolive Company
LG H&H Co., Ltd
Pigeon Corporation
Church & Dwight Co., Inc.
Melaleuca Inc.
Sindhu Ultramarine Chemicals Pvt. Ltd

Report Scope:

In this report, the Global Fabric Softeners and Conditioners Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fabric Softeners and Conditioners Market, By Product:

Liquid
Dryer Sheets
Dryer Balls
Others

Fabric Softeners and Conditioners Market, By Nature:

Organic
Regular

Fabric Softeners and Conditioners Market, By End User:

Residential
Commercial

Fabric Softeners and Conditioners Market, By Distribution Channel:

Supermarket/Hypermarket
Convenience Stores
Specialty Stores
Online
Others

Fabric Softeners and Conditioners Market, By Region:

North America
- United States
- Canada
- Mexico
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Fabric Softeners and Conditioners Market.

Available Customizations:

Global Fabric Softeners and Conditioners Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customers

4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision

5. Global Fabric Softeners and Conditioners Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Market Share Analysis (Liquid, Dryer Sheets, Dryer Balls, Others)
- 5.2.2. By Nature Market Share Analysis (Organic, Regular)
- 5.2.3. By End User Market Share Analysis (Residential, Commercial)
- 5.2.4. By Distribution Channel Market Share Analysis (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online, Others)
- 5.2.5. By Regional Market Share Analysis
  - 5.2.5.1. North America Market Share Analysis
  - 5.2.5.2. Europe Market Share Analysis
  - 5.2.5.3. Asia Pacific Market Share Analysis
  - 5.2.5.4. Middle East & Africa Market Share Analysis
  - 5.2.5.5. South America Market Share Analysis
- 5.2.6. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Global Fabric Softeners and Conditioners Market Mapping & Opportunity Assessment
- 5.3.1. By Product Market Mapping & Opportunity Assessment
- 5.3.2. By Nature Market Mapping & Opportunity Assessment
- 5.3.3. By End User Market Mapping & Opportunity Assessment
- 5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.5. By Regional Market Mapping & Opportunity Assessment

6. North America Fabric Softeners and Conditioners Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Market Share Analysis
- 6.2.2. By Nature Market Share Analysis
- 6.2.3. By End User Market Share Analysis
- 6.2.4. By Distribution Channel Market Share Analysis
- 6.2.5. By Country Market Share Analysis
6.3. North America: Country Analysis
- 6.3.1. United States Fabric Softeners and Conditioners Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Market Share Analysis
    - 6.3.1.2.2. By Nature Market Share Analysis
    - 6.3.1.2.3. By End User Market Share Analysis
    - 6.3.1.2.4. By Distribution Channel Market Share Analysis
- 6.3.2. Canada Fabric Softeners and Conditioners Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Market Share Analysis
    - 6.3.2.2.2. By Nature Market Share Analysis
    - 6.3.2.2.3. By End User Market Share Analysis
    - 6.3.2.2.4. By Distribution Channel Market Share Analysis
- 6.3.3. Mexico Fabric Softeners and Conditioners Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Market Share Analysis
    - 6.3.3.2.2. By Nature Market Share Analysis
    - 6.3.3.2.3. By End User Market Share Analysis
    - 6.3.3.2.4. By Distribution Channel Market Share Analysis

7. Asia Pacific Fabric Softeners and Conditioners Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Market Share Analysis
- 7.2.2. By Nature Market Share Analysis
- 7.2.3. By End User Market Share Analysis
- 7.2.4. By Distribution Channel Market Share Analysis
- 7.2.5. By Country Market Share Analysis
7.3. Asia Pacific: Country Analysis
- 7.3.1. China Fabric Softeners and Conditioners Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Market Share Analysis
    - 7.3.1.2.2. By Nature Market Share Analysis
    - 7.3.1.2.3. By End User Market Share Analysis
    - 7.3.1.2.4. By Distribution Channel Market Share Analysis
- 7.3.2. Japan Fabric Softeners and Conditioners Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Market Share Analysis
    - 7.3.2.2.2. By Nature Market Share Analysis
    - 7.3.2.2.3. By End User Market Share Analysis
    - 7.3.2.2.4. By Distribution Channel Market Share Analysis
- 7.3.3. India Fabric Softeners and Conditioners Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Market Share Analysis
    - 7.3.3.2.2. By Nature Market Share Analysis
    - 7.3.3.2.3. By End User Market Share Analysis
    - 7.3.3.2.4. By Distribution Channel Market Share Analysis
- 7.3.4. Australia Fabric Softeners and Conditioners Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Market Share Analysis
    - 7.3.4.2.2. By Nature Market Share Analysis
    - 7.3.4.2.3. By End User Market Share Analysis
    - 7.3.4.2.4. By Distribution Channel Market Share Analysis
- 7.3.5. South Korea Fabric Softeners and Conditioners Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Market Share Analysis
    - 7.3.5.2.2. By Nature Market Share Analysis
    - 7.3.5.2.3. By End User Market Share Analysis
    - 7.3.5.2.4. By Distribution Channel Market Share Analysis
- 7.3.6. Indonesia Fabric Softeners and Conditioners Market Outlook
  - 7.3.6.1. Market Size & Forecast
    - 7.3.6.1.1. By Value
  - 7.3.6.2. Market Share & Forecast
    - 7.3.6.2.1. By Product Market Share Analysis
    - 7.3.6.2.2. By Nature Market Share Analysis
    - 7.3.6.2.3. By End User Market Share Analysis
    - 7.3.6.2.4. By Distribution Channel Market Share Analysis

8. Europe Fabric Softeners and Conditioners Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Market Share Analysis
- 8.2.2. By Nature Market Share Analysis
- 8.2.3. By End User Market Share Analysis
- 8.2.4. By Distribution Channel Market Share Analysis
- 8.2.5. By Country Market Share Analysis
8.3. Europe: Country Analysis
- 8.3.1. France Fabric Softeners and Conditioners Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Market Share Analysis
    - 8.3.1.2.2. By Nature Market Share Analysis
    - 8.3.1.2.3. By End User Market Share Analysis
    - 8.3.1.2.4. By Distribution Channel Market Share Analysis
- 8.3.2. United Kingdom Fabric Softeners and Conditioners Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Market Share Analysis
    - 8.3.2.2.2. By Nature Market Share Analysis
    - 8.3.2.2.3. By End User Market Share Analysis
    - 8.3.2.2.4. By Distribution Channel Market Share Analysis
- 8.3.3. Italy Fabric Softeners and Conditioners Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Market Share Analysis
    - 8.3.3.2.2. By Nature Market Share Analysis
    - 8.3.3.2.3. By End User Market Share Analysis
    - 8.3.3.2.4. By Distribution Channel Market Share Analysis
- 8.3.4. Germany Fabric Softeners and Conditioners Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Market Share Analysis
    - 8.3.4.2.2. By Nature Market Share Analysis
    - 8.3.4.2.3. By End User Market Share Analysis
    - 8.3.4.2.4. By Distribution Channel Market Share Analysis
- 8.3.5. Spain Fabric Softeners and Conditioners Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Market Share Analysis
    - 8.3.5.2.2. By Nature Market Share Analysis
    - 8.3.5.2.3. By End User Market Share Analysis
    - 8.3.5.2.4. By Distribution Channel Market Share Analysis

9. South America Fabric Softeners and Conditioners Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Market Share Analysis
- 9.2.2. By Nature Market Share Analysis
- 9.2.3. By End User Market Share Analysis
- 9.2.4. By Distribution Channel Market Share Analysis
- 9.2.5. By Country Market Share Analysis
9.3. South America: Country Analysis
- 9.3.1. Argentina Fabric Softeners and Conditioners Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Market Share Analysis
    - 9.3.1.2.2. By Nature Market Share Analysis
    - 9.3.1.2.3. By End User Market Share Analysis
    - 9.3.1.2.4. By Distribution Channel Market Share Analysis
- 9.3.2. Colombia Fabric Softeners and Conditioners Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Market Share Analysis
    - 9.3.2.2.2. By Nature Market Share Analysis
    - 9.3.2.2.3. By End User Market Share Analysis
    - 9.3.2.2.4. By Distribution Channel Market Share Analysis
- 9.3.3. Brazil Fabric Softeners and Conditioners Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Market Share Analysis
    - 9.3.3.2.2. By Nature Market Share Analysis
    - 9.3.3.2.3. By End User Market Share Analysis
    - 9.3.3.2.4. By Distribution Channel Market Share Analysis

10. Middle East & Africa Fabric Softeners and Conditioners Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Market Share Analysis
- 10.2.2. By Nature Market Share Analysis
- 10.2.3. By End User Market Share Analysis
- 10.2.4. By Distribution Channel Market Share Analysis
- 10.2.5. By Country Market Share Analysis
10.3. Middle East & Africa: Country Analysis
- 10.3.1. South Africa Fabric Softeners and Conditioners Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Market Share Analysis
    - 10.3.1.2.2. By Nature Market Share Analysis
    - 10.3.1.2.3. By End User Market Share Analysis
    - 10.3.1.2.4. By Distribution Channel Market Share Analysis
- 10.3.2. Saudi Arabia Fabric Softeners and Conditioners Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Market Share Analysis
    - 10.3.2.2.2. By Nature Market Share Analysis
    - 10.3.2.2.3. By End User Market Share Analysis
    - 10.3.2.2.4. By Distribution Channel Market Share Analysis
- 10.3.3. UAE Fabric Softeners and Conditioners Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Market Share Analysis
    - 10.3.3.2.2. By Nature Market Share Analysis
    - 10.3.3.2.3. By End User Market Share Analysis
    - 10.3.3.2.4. By Distribution Channel Market Share Analysis
- 10.3.4. Turkey Fabric Softeners and Conditioners Market Outlook
  - 10.3.4.1. Market Size & Forecast
    - 10.3.4.1.1. By Value
  - 10.3.4.2. Market Share & Forecast
    - 10.3.4.2.1. By Product Market Share Analysis
    - 10.3.4.2.2. By Nature Market Share Analysis
    - 10.3.4.2.3. By End User Market Share Analysis
    - 10.3.4.2.4. By Distribution Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Impact of COVID-19 on Global Fabric Softeners and Conditioners Market

12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Region Impacted
- 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. The Procter & Gamble Company
  - 14.1.1.1. Company Details
  - 14.1.1.2. Products
  - 14.1.1.3. Financials (As Per Availability)
  - 14.1.1.4. Key Market Focus & Geographical Presence
  - 14.1.1.5. Recent Developments
  - 14.1.1.6. Key Management Personnel
- 14.1.2. Unilever Plc
  - 14.1.2.1. Company Details
  - 14.1.2.2. Products
  - 14.1.2.3. Financials (As Per Availability)
  - 14.1.2.4. Key Market Focus & Geographical Presence
  - 14.1.2.5. Recent Developments
  - 14.1.2.6. Key Management Personnel
- 14.1.3. Reckitt Benckiser's
  - 14.1.3.1. Company Details
  - 14.1.3.2. Products
  - 14.1.3.3. Financials (As Per Availability)
  - 14.1.3.4. Key Market Focus & Geographical Presence
  - 14.1.3.5. Recent Developments
  - 14.1.3.6. Key Management Personnel
- 14.1.4. Henkel AG & Co. KGaA
  - 14.1.4.1. Company Details
  - 14.1.4.2. Products
  - 14.1.4.3. Financials (As Per Availability)
  - 14.1.4.4. Key Market Focus & Geographical Presence
  - 14.1.4.5. Recent Developments
  - 14.1.4.6. Key Management Personnel
- 14.1.5. Colgate-Palmolive Company
  - 14.1.5.1. Company Details
  - 14.1.5.2. Products
  - 14.1.5.3. Financials (As Per Availability)
  - 14.1.5.4. Key Market Focus & Geographical Presence
  - 14.1.5.5. Recent Developments
  - 14.1.5.6. Key Management Personnel
- 14.1.6. LG H&H Co., Ltd
  - 14.1.6.1. Company Details
  - 14.1.6.2. Products
  - 14.1.6.3. Financials (As Per Availability)
  - 14.1.6.4. Key Market Focus & Geographical Presence
  - 14.1.6.5. Recent Developments
  - 14.1.6.6. Key Management Personnel
- 14.1.7. Pigeon Corporation
  - 14.1.7.1. Company Details
  - 14.1.7.2. Products
  - 14.1.7.3. Financials (As Per Availability)
  - 14.1.7.4. Key Market Focus & Geographical Presence
  - 14.1.7.5. Recent Developments
  - 14.1.7.6. Key Management Personnel
- 14.1.8. Church & Dwight Co., Inc.
  - 14.1.8.1. Company Details
  - 14.1.8.2. Products
  - 14.1.8.3. Financials (As Per Availability)
  - 14.1.8.4. Key Market Focus & Geographical Presence
  - 14.1.8.5. Recent Developments
  - 14.1.8.6. Key Management Personnel
- 14.1.9. Melaleuca Inc.
  - 14.1.9.1. Company Details
  - 14.1.9.2. Products
  - 14.1.9.3. Financials (As Per Availability)
  - 14.1.9.4. Key Market Focus & Geographical Presence
  - 14.1.9.5. Recent Developments
  - 14.1.9.6. Key Management Personnel
- 14.1.10. Sindhu Ultramarine Chemicals Pvt. Ltd
  - 14.1.10.1. Company Details
  - 14.1.10.2. Products
  - 14.1.10.3. Financials (As Per Availability)
  - 14.1.10.4. Key Market Focus & Geographical Presence
  - 14.1.10.5. Recent Developments
  - 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

15.1. Key Focus Areas
15.2. Target By Product
15.3. Target By Nature