Tissue Paper Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Nature, By End User, By Distribution Channel, By Region & Competition, 2020-2030F

Description

The Global Tissue Paper market was valued at USD 95.36 billion in 2024 and is expected to grow to USD 150.31 billion by 2030 with a CAGR of 6.25% during the forecast period. The Tissue Paper market is primarily driven by increasing consumer awareness of hygiene and health, which has led to higher demand for personal care products like toilet paper, facial tissues, and paper towels. As consumers prioritize cleanliness and convenience, the demand for disposable tissue products has surged. Additionally, growth in the healthcare, hospitality, and foodservice sectors is contributing to the market expansion, as these industries rely on tissue products for cleanliness and hygiene purposes. As a part of this, according to IBEF, The Indian food services sector is set to experience significant growth, with a projected CAGR of 8.1% from 2024 to 2028.The sector's current contribution to India's GDP is 1.9%. Increasing urbanization, along with a rise in disposable incomes, especially in emerging economies, is also supporting market growth. Also, sustainability trends are driving demand for eco-friendly tissue paper products made from recycled materials, creating new opportunities in the market. Growing e-commerce platforms are also boosting product accessibility.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 95.36 Billion
Market Size 2030	USD 150.31 Billion
CAGR 2025-2030	6.25%
Fastest Growing Segment	Organic
Largest Market	North America

Key Market Drivers

Growing Innovation by Key Player

Growing innovation by key players is a significant driver in the global tissue paper market. As a part of this, as of May 2024, the Sofidel Group launched its Regina Rotoloni toilet paper maxi rolls in Spain, Poland, the Netherlands, Hungary, and Romania. As the demand for tissue products continues to rise, manufacturers are focusing on innovation to meet changing consumer preferences and differentiate themselves in a competitive market. Key players are developing new tissue paper products with enhanced features such as improved softness, strength, and absorbency, which are essential for increasing consumer satisfaction. Additionally, there is a growing focus on sustainable innovation, with many companies investing in the development of eco-friendly tissue paper made from recycled materials or sustainable wood sources. This not only caters to environmentally conscious consumers but also aligns with global sustainability goals. Also, product diversification has become a priority for market leaders, with innovations like hypoallergenic tissues, scented options, and biodegradable variants gaining popularity. Companies are also leveraging advanced technologies for better manufacturing processes, reducing waste, and increasing production efficiency. In addition, e-commerce platforms are being used to showcase and sell innovative tissue products, allowing manufacturers to reach a wider customer base. The continuous innovation by key players is driving the growth of the global tissue paper market, responding to both consumer demands for quality and sustainability.

Key Market Challenges

Stringent Government Regulation

Stringent government regulations pose a significant challenge to the global tissue paper market. As environmental concerns grow, many governments have implemented stricter regulations regarding the sourcing of raw materials, production processes, and waste management in the tissue paper industry. These regulations often focus on sustainable sourcing of wood and fiber, with requirements to use certified, recycled, or responsibly sourced materials to minimize deforestation and environmental degradation. Compliance with these regulations can lead to higher production costs for manufacturers, as sourcing sustainable materials and upgrading manufacturing processes to meet environmental standards often require significant investments. Also, some countries have imposed bans or restrictions on single-use plastic packaging, which affects tissue paper products packaged in plastic. Companies must adopt eco-friendly packaging solutions, such as biodegradable or recyclable materials, which can be more expensive to produce. These regulatory shifts require tissue paper manufacturers to invest in new technologies and practices to meet legal standards, creating financial and operational challenges. The rising complexity of regulations, particularly in markets with varying environmental standards, also increases the risk of non-compliance, leading to potential penalties and reputational damage. While these regulations are designed to improve sustainability, they add a layer of complexity to production and distribution, hindering the growth of the global tissue paper market. As governments continue to enforce tighter regulations, manufacturers will need to navigate these challenges while balancing environmental responsibility and cost-effectiveness.

Key Market Trends

Increased Consumer Inclination Towards Organic Tissue Paper

Increased consumer inclination towards organic tissue paper is a significant trend shaping the global tissue paper market. As consumers become more health-conscious and environmentally aware, there is a growing preference for organic tissue products made from sustainably sourced, chemical-free materials. Organic tissue paper, often made from bamboo, recycled fibers, or wood sourced from certified sustainable forests, aligns with the rising demand for eco-friendly products. This shift reflects broader global trends in sustainability, with consumers seeking to minimize their environmental impact by choosing products that are biodegradable, free of harmful chemicals, and produced with environmentally responsible processes. The increased demand for organic tissue paper is also linked to the rising awareness of the negative environmental impact caused by conventional tissue production methods, such as deforestation and excessive water usage. Organic tissue paper is seen as an eco-friendlier alternative that supports sustainability while meeting consumer needs for hygiene and convenience. Also, brands offering organic products often highlight their commitment to ethical sourcing, reducing carbon footprints, and using less harmful bleaching agents, which further attract environmentally conscious consumers. This trend is driving manufacturers to innovate and expand their organic product lines, providing consumers with a wider range of tissue paper options, from toilet paper and facial tissues to paper towels and napkins. With more retailers and online platforms featuring organic tissue paper products, this market segment is expected to experience sustained growth, especially as consumers increasingly prioritize sustainability and health in their purchasing decisions.

Key Market Players

Kimberly-Clark Corporation
Essity AB
Vinda International Holdings Limited
The Procter & Gamble Company
Hengan International Group Company Ltd
Sofidel S.p.A.
Kruger Inc.
MPI Papermills
Lotus Tissue Papers Products
Beeta Tissues

Report Scope:

In this report, the Global Tissue Paper Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Tissue Paper Market, By Type:

Facial Tissue Paper
Toilet Tissue Paper
Napkins
Paper Towel
Others

Tissue Paper Market, By Nature:

Organic
Regular

Tissue Paper Market, By End User:

Residential
Commercial

Tissue Paper Market, By Distribution Channel:

Supermarket/Hypermarket
Convenience Stores
Specialty Stores
Online
Others

Tissue Paper Market, By Region:

North America
- United States
- Canada
- Mexico
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Tissue Paper Market.

Available Customizations:

Global Tissue Paper Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customers

4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision

5. Global Tissue Paper Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type Market Share Analysis (Facial Tissue Paper, Toilet Tissue Paper, Napkins, Paper Towel, Others)
- 5.2.2. By Nature Market Share Analysis (Organic, Regular)
- 5.2.3. By End User Market Share Analysis (Residential, Commercial)
- 5.2.4. By Distribution Channel Market Share Analysis (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online, Others)
- 5.2.5. By Regional Market Share Analysis
  - 5.2.5.1. North America Market Share Analysis
  - 5.2.5.2. Europe Market Share Analysis
  - 5.2.5.3. Asia Pacific Market Share Analysis
  - 5.2.5.4. Middle East & Africa Market Share Analysis
  - 5.2.5.5. South America Market Share Analysis
- 5.2.6. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Global Tissue Paper Market Mapping & Opportunity Assessment
- 5.3.1. By Type Market Mapping & Opportunity Assessment
- 5.3.2. By Nature Market Mapping & Opportunity Assessment
- 5.3.3. By End User Market Mapping & Opportunity Assessment
- 5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.5. By Regional Market Mapping & Opportunity Assessment

6. North America Tissue Paper Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type Market Share Analysis
- 6.2.2. By Nature Market Share Analysis
- 6.2.3. By End User Market Share Analysis
- 6.2.4. By Distribution Channel Market Share Analysis
- 6.2.5. By Country Market Share Analysis
6.3. North America: Country Analysis
- 6.3.1. United States Tissue Paper Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type Market Share Analysis
    - 6.3.1.2.2. By Nature Market Share Analysis
    - 6.3.1.2.3. By End User Market Share Analysis
    - 6.3.1.2.4. By Distribution Channel Market Share Analysis
- 6.3.2. Canada Tissue Paper Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type Market Share Analysis
    - 6.3.2.2.2. By Nature Market Share Analysis
    - 6.3.2.2.3. By End User Market Share Analysis
    - 6.3.2.2.4. By Distribution Channel Market Share Analysis
- 6.3.3. Mexico Tissue Paper Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type Market Share Analysis
    - 6.3.3.2.2. By Nature Market Share Analysis
    - 6.3.3.2.3. By End User Market Share Analysis
    - 6.3.3.2.4. By Distribution Channel Market Share Analysis

7. Asia Pacific Tissue Paper Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type Market Share Analysis
- 7.2.2. By Nature Market Share Analysis
- 7.2.3. By End User Market Share Analysis
- 7.2.4. By Distribution Channel Market Share Analysis
- 7.2.5. By Country Market Share Analysis
7.3. Asia Pacific: Country Analysis
- 7.3.1. China Tissue Paper Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type Market Share Analysis
    - 7.3.1.2.2. By Nature Market Share Analysis
    - 7.3.1.2.3. By End User Market Share Analysis
    - 7.3.1.2.4. By Distribution Channel Market Share Analysis
- 7.3.2. Japan Tissue Paper Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type Market Share Analysis
    - 7.3.2.2.2. By Nature Market Share Analysis
    - 7.3.2.2.3. By End User Market Share Analysis
    - 7.3.2.2.4. By Distribution Channel Market Share Analysis
- 7.3.3. India Tissue Paper Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type Market Share Analysis
    - 7.3.3.2.2. By Nature Market Share Analysis
    - 7.3.3.2.3. By End User Market Share Analysis
    - 7.3.3.2.4. By Distribution Channel Market Share Analysis
- 7.3.4. Australia Tissue Paper Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type Market Share Analysis
    - 7.3.4.2.2. By Nature Market Share Analysis
    - 7.3.4.2.3. By End User Market Share Analysis
    - 7.3.4.2.4. By Distribution Channel Market Share Analysis
- 7.3.5. South Korea Tissue Paper Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type Market Share Analysis
    - 7.3.5.2.2. By Nature Market Share Analysis
    - 7.3.5.2.3. By End User Market Share Analysis
    - 7.3.5.2.4. By Distribution Channel Market Share Analysis
- 7.3.6. Indonesia Tissue Paper Market Outlook
  - 7.3.6.1. Market Size & Forecast
    - 7.3.6.1.1. By Value
  - 7.3.6.2. Market Share & Forecast
    - 7.3.6.2.1. By Type Market Share Analysis
    - 7.3.6.2.2. By Nature Market Share Analysis
    - 7.3.6.2.3. By End User Market Share Analysis
    - 7.3.6.2.4. By Distribution Channel Market Share Analysis

8. Europe Tissue Paper Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type Market Share Analysis
- 8.2.2. By Nature Market Share Analysis
- 8.2.3. By End User Market Share Analysis
- 8.2.4. By Distribution Channel Market Share Analysis
- 8.2.5. By Country Market Share Analysis
8.3. Europe: Country Analysis
- 8.3.1. France Tissue Paper Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type Market Share Analysis
    - 8.3.1.2.2. By Nature Market Share Analysis
    - 8.3.1.2.3. By End User Market Share Analysis
    - 8.3.1.2.4. By Distribution Channel Market Share Analysis
- 8.3.2. United Kingdom Tissue Paper Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type Market Share Analysis
    - 8.3.2.2.2. By Nature Market Share Analysis
    - 8.3.2.2.3. By End User Market Share Analysis
    - 8.3.2.2.4. By Distribution Channel Market Share Analysis
- 8.3.3. Italy Tissue Paper Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type Market Share Analysis
    - 8.3.3.2.2. By Nature Market Share Analysis
    - 8.3.3.2.3. By End User Market Share Analysis
    - 8.3.3.2.4. By Distribution Channel Market Share Analysis
- 8.3.4. Germany Tissue Paper Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type Market Share Analysis
    - 8.3.4.2.2. By Nature Market Share Analysis
    - 8.3.4.2.3. By End User Market Share Analysis
    - 8.3.4.2.4. By Distribution Channel Market Share Analysis
- 8.3.5. Spain Tissue Paper Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type Market Share Analysis
    - 8.3.5.2.2. By Nature Market Share Analysis
    - 8.3.5.2.3. By End User Market Share Analysis
    - 8.3.5.2.4. By Distribution Channel Market Share Analysis

9. South America Tissue Paper Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type Market Share Analysis
- 9.2.2. By Nature Market Share Analysis
- 9.2.3. By End User Market Share Analysis
- 9.2.4. By Distribution Channel Market Share Analysis
- 9.2.5. By Country Market Share Analysis
9.3. South America: Country Analysis
- 9.3.1. Argentina Tissue Paper Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type Market Share Analysis
    - 9.3.1.2.2. By Nature Market Share Analysis
    - 9.3.1.2.3. By End User Market Share Analysis
    - 9.3.1.2.4. By Distribution Channel Market Share Analysis
- 9.3.2. Colombia Tissue Paper Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type Market Share Analysis
    - 9.3.2.2.2. By Nature Market Share Analysis
    - 9.3.2.2.3. By End User Market Share Analysis
    - 9.3.2.2.4. By Distribution Channel Market Share Analysis
- 9.3.3. Brazil Tissue Paper Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type Market Share Analysis
    - 9.3.3.2.2. By Nature Market Share Analysis
    - 9.3.3.2.3. By End User Market Share Analysis
    - 9.3.3.2.4. By Distribution Channel Market Share Analysis

10. Middle East & Africa Tissue Paper Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type Market Share Analysis
- 10.2.2. By Nature Market Share Analysis
- 10.2.3. By End User Market Share Analysis
- 10.2.4. By Distribution Channel Market Share Analysis
- 10.2.5. By Country Market Share Analysis
10.3. Middle East & Africa: Country Analysis
- 10.3.1. South Africa Tissue Paper Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type Market Share Analysis
    - 10.3.1.2.2. By Nature Market Share Analysis
    - 10.3.1.2.3. By End User Market Share Analysis
    - 10.3.1.2.4. By Distribution Channel Market Share Analysis
- 10.3.2. Saudi Arabia Tissue Paper Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type Market Share Analysis
    - 10.3.2.2.2. By Nature Market Share Analysis
    - 10.3.2.2.3. By End User Market Share Analysis
    - 10.3.2.2.4. By Distribution Channel Market Share Analysis
- 10.3.3. UAE Tissue Paper Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type Market Share Analysis
    - 10.3.3.2.2. By Nature Market Share Analysis
    - 10.3.3.2.3. By End User Market Share Analysis
    - 10.3.3.2.4. By Distribution Channel Market Share Analysis
- 10.3.4. Turkey Tissue Paper Market Outlook
  - 10.3.4.1. Market Size & Forecast
    - 10.3.4.1.1. By Value
  - 10.3.4.2. Market Share & Forecast
    - 10.3.4.2.1. By Type Market Share Analysis
    - 10.3.4.2.2. By Nature Market Share Analysis
    - 10.3.4.2.3. By End User Market Share Analysis
    - 10.3.4.2.4. By Distribution Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Impact of COVID-19 on Global Tissue Paper Market

12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Region Impacted
- 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Kimberly-Clark Corporation
  - 14.1.1.1. Company Details
  - 14.1.1.2. Products
  - 14.1.1.3. Financials (As Per Availability)
  - 14.1.1.4. Key Market Focus & Geographical Presence
  - 14.1.1.5. Recent Developments
  - 14.1.1.6. Key Management Personnel
- 14.1.2. Essity AB
  - 14.1.2.1. Company Details
  - 14.1.2.2. Products
  - 14.1.2.3. Financials (As Per Availability)
  - 14.1.2.4. Key Market Focus & Geographical Presence
  - 14.1.2.5. Recent Developments
  - 14.1.2.6. Key Management Personnel
- 14.1.3. Vinda International Holdings Limited
  - 14.1.3.1. Company Details
  - 14.1.3.2. Products
  - 14.1.3.3. Financials (As Per Availability)
  - 14.1.3.4. Key Market Focus & Geographical Presence
  - 14.1.3.5. Recent Developments
  - 14.1.3.6. Key Management Personnel
- 14.1.4. The Procter & Gamble Company
  - 14.1.4.1. Company Details
  - 14.1.4.2. Products
  - 14.1.4.3. Financials (As Per Availability)
  - 14.1.4.4. Key Market Focus & Geographical Presence
  - 14.1.4.5. Recent Developments
  - 14.1.4.6. Key Management Personnel
- 14.1.5. Hengan International Group Company Ltd
  - 14.1.5.1. Company Details
  - 14.1.5.2. Products
  - 14.1.5.3. Financials (As Per Availability)
  - 14.1.5.4. Key Market Focus & Geographical Presence
  - 14.1.5.5. Recent Developments
  - 14.1.5.6. Key Management Personnel
- 14.1.6. Sofidel S.p.A.
  - 14.1.6.1. Company Details
  - 14.1.6.2. Products
  - 14.1.6.3. Financials (As Per Availability)
  - 14.1.6.4. Key Market Focus & Geographical Presence
  - 14.1.6.5. Recent Developments
  - 14.1.6.6. Key Management Personnel
- 14.1.7. Kruger Inc.
  - 14.1.7.1. Company Details
  - 14.1.7.2. Products
  - 14.1.7.3. Financials (As Per Availability)
  - 14.1.7.4. Key Market Focus & Geographical Presence
  - 14.1.7.5. Recent Developments
  - 14.1.7.6. Key Management Personnel
- 14.1.8. MPI Papermills
  - 14.1.8.1. Company Details
  - 14.1.8.2. Products
  - 14.1.8.3. Financials (As Per Availability)
  - 14.1.8.4. Key Market Focus & Geographical Presence
  - 14.1.8.5. Recent Developments
  - 14.1.8.6. Key Management Personnel
- 14.1.9. Lotus Tissue Papers Products
  - 14.1.9.1. Company Details
  - 14.1.9.2. Products
  - 14.1.9.3. Financials (As Per Availability)
  - 14.1.9.4. Key Market Focus & Geographical Presence
  - 14.1.9.5. Recent Developments
  - 14.1.9.6. Key Management Personnel
- 14.1.10. Beeta Tissues
  - 14.1.10.1. Company Details
  - 14.1.10.2. Products
  - 14.1.10.3. Financials (As Per Availability)
  - 14.1.10.4. Key Market Focus & Geographical Presence
  - 14.1.10.5. Recent Developments
  - 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

15.1. Key Focus Areas
15.2. Target By Type
15.3. Target By Nature