Vietnam Travel & Tourism Market By Service Offering, By Type, By Purpose of Visit, By Region, Competition Forecast & Opportunities, 2020-2030F

Description

Vietnam Travel & Tourism market was valued at USD 17.90 billion in 2024 and is expected to reach USD 42.01 billion by 2030 with a CAGR of 15.34% during the forecast period. Strong economic growth, supportive government policies, increase in competition among market players, and adoption of attractive marketing and promotional strategies by market players are the key factors driving the growth of the Vietnam travel & tourism market in the forecast period. Tourism is considered as one of the most prominent revenues producing industries in Vietnam, and the economy is majorly dependent on domestic traveling to generate significant income sources. The rise in disposable income of consumers enables them to afford domestic traveling as many international countries have closed their international borders for people belonging to other nationalities. Domestic traveling is expected to grow at a rapid rate and is expected to recover the amount in a short time due to increasing domestic spending by consumers and the launch of attractive and affordable tourist packages by market players.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 17.90 Billion
Market Size 2030	USD 42.01 Billion
CAGR 2025-2030	15.34%
Fastest Growing Segment	Outbound
Largest Market	Northern Region

Local tourism can be boosted by focusing on developing emerging destinations with cooperation from local authorities, online travel agencies, hotels, and airlines. Outdoor tourism, which involves mountains, beaches, sunshine, nature, were among the top choices for Vietnamese travelers after the lockdown restrictions were relaxed. The travel & tourism industry is rapidly evolving with time, and with relaxations in international traveling and vaccination facilities, the industry is expected to witness growth opportunities in the forecast period.

Key Market Drivers

Government Initiatives and Policy Support

Vietnam's government has taken decisive steps to rejuvenate its tourism industry. By implementing measures such as lengthening the duration of visa exemptions and bringing back the option for three-month tourist visas, they anticipate a substantial increase in foreign visitors. These initiatives are part of a broader strategy to make Vietnam a more attractive destination for international travelers. Furthermore, the government is placing a strong emphasis on leveraging digital technology to modernize its tourism marketing efforts. This digital push is expected to make the country's tourism offerings more accessible and appealing to a global audience, thereby stimulating the sector's growth. The combination of eased travel restrictions and advanced marketing techniques positions Vietnam as a forward-thinking nation ready to welcome the world's travelers once again. In 2023, the government released Resolution No. 82/NQ-CP on tourist promotion and the National Assembly's (NA) visa policy as a stimulus for the tourism industry to revive and develop.

Key Market Challenges

Sustainability Issues

Vietnam's tourism industry is grappling with significant sustainability issues that threaten its future. The rapid growth in tourism has led to environmental concerns, such as habitat destruction, water pollution, and strain on local resources. These challenges are not only ecological but also social, impacting the quality of life for residents and the overall visitor experience. To ensure the sector's resilience, a multifaceted approach is needed. This includes implementing eco-friendly practices, promoting responsible tourism, and engaging local communities in conservation efforts. Investments in sustainable infrastructure and stricter regulations can also mitigate negative impacts. By prioritizing sustainability, Vietnam can protect its natural and cultural heritage while fostering a thriving tourism economy. The success of these measures will be critical in maintaining the allure of Vietnam as a premier travel destination.

Key Market Players

Viet Vision Travel & Trading JSC
Lily's Travel Agency
Hello Vietnam Travel
Vietnam Amazing Tours
Deluxe Vietnam Tours Co.,Ltd.
Get Up and Go Vietnam
Vietnam Escape Tours
Threeland Travel
- Vietnam Adventure Tour
Phu Quoc Island Explorer

Report Scope:

In this report, Vietnam Travel & Tourism market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Vietnam Travel & Tourism Market, By Service Offering:

Ticket Reservation
Hotel Booking
Holiday/Tour Packages
Travel Insurance
Foreign Exchange
Conference/Trade Fair/MICE
Others

Vietnam Travel & Tourism Market, By Type:

Domestic
Inbound
Outbound

Vietnam Travel & Tourism Market, By Purpose of Visit:

Business
Leisure & Recreation
Education
Medical
Social Activity
Others

Vietnam Travel & Tourism Market, By Region:

Northern
Southern
Central

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Vietnam Travel & Tourism market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Service Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customer

4.1. Factors Influencing Purchase Decision
4.2. Sources of Information

5. Vietnam Travel & Tourism Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Service Offering Market Share Analysis (Ticket Reservation, Hotel Booking, Holiday/Tour Packages, Travel Insurance, Foreign Exchange, Conference/Trade Fair Services/MICE and Others)
- 5.2.2. By Type Market Share Analysis (Domestic, Inbound, Outbound)
- 5.2.3. By Purpose of Visit Market Share Analysis (Business, Leisure & Recreation, Education, Medical, Social Activity, Others)
- 5.2.4. By Regional Market Share Analysis
  - 5.2.4.1. Northern Region Market Share Analysis
  - 5.2.4.2. Central Region Market Share Analysis
  - 5.2.4.3. Southern Region Market Share Analysis
- 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Vietnam Travel & Tourism Market Mapping & Opportunity Assessment
- 5.3.1. By Service Offering Market Mapping & Opportunity Assessment
- 5.3.2. By Type Market Mapping & Opportunity Assessment
- 5.3.3. By Purpose of Visit Market Mapping & Opportunity Assessment
- 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. Vietnam Domestic Travel & Tourism Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Service Offering Market Share Analysis
- 6.2.2. By Purpose of Visit Market Share Analysis

7. Vietnam Inbound Travel & Tourism Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Service Offering Market Share Analysis
- 7.2.3. By Purpose of Visit Market Share Analysis

8. Vietnam Outbound Travel & Tourism Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Service Offering Market Share Analysis
- 8.2.3. By Purpose of Visit Market Share Analysis

9. Market Dynamics

9.1. Drivers
9.2. Challenges

10. Impact of COVID-19 on Vietnam Travel & Tourism Market

10.1. Impact Assessment Model
- 10.1.1. Key Segments Impacted
- 10.1.2. Key Regions Impacted

11. Market Trends & Developments

12. Porter's Five Forces Model

12.1. Competitive Rivalry
12.2. Bargaining Power of Buyers
12.3. Bargaining Power of Suppliers
12.4. Threat of New Entrants
12.5. Threat of Substitutes

13. SWOT Analysis

13.1. Strengths
13.2. Weaknesses
13.3. Opportunities
13.4. Threats

14. Policy and Regulatory Landscape

15. Vietnam Economic Profile

16. Competitive Landscape

16.1. Company Profiles
- 16.1.1. Viet Vision Travel & Trading JSC
  - 16.1.1.1. Company Details
  - 16.1.1.2. Service Offering & Services
  - 16.1.1.3. Financials (As Per Availability)
  - 16.1.1.4. Key market Focus & Geographical Presence
  - 16.1.1.5. Recent Developments
  - 16.1.1.6. Key Management Personnel
- 16.1.2. Lily's Travel Agency
  - 16.1.2.1. Company Details
  - 16.1.2.2. Service Offering & Services
  - 16.1.2.3. Financials (As Per Availability)
  - 16.1.2.4. Key market Focus & Geographical Presence
  - 16.1.2.5. Recent Developments
  - 16.1.2.6. Key Management Personnel
- 16.1.3. Hello Vietnam Travel
  - 16.1.3.1. Company Details
  - 16.1.3.2. Service Offering & Services
  - 16.1.3.3. Financials (As Per Availability)
  - 16.1.3.4. Key market Focus & Geographical Presence
  - 16.1.3.5. Recent Developments
  - 16.1.3.6. Key Management Personnel
- 16.1.4. Vietnam Amazing Tours
  - 16.1.4.1. Company Details
  - 16.1.4.2. Service Offering & Services
  - 16.1.4.3. Financials (As Per Availability)
  - 16.1.4.4. Key market Focus & Geographical Presence
  - 16.1.4.5. Recent Developments
  - 16.1.4.6. Key Management Personnel
- 16.1.5. Deluxe Vietnam Tours Co.,Ltd.
  - 16.1.5.1. Company Details
  - 16.1.5.2. Service Offering & Services
  - 16.1.5.3. Financials (As Per Availability)
  - 16.1.5.4. Key market Focus & Geographical Presence
  - 16.1.5.5. Recent Developments
  - 16.1.5.6. Key Management Personnel
- 16.1.6. Get Up and Go Vietnam
  - 16.1.6.1. Company Details
  - 16.1.6.2. Service Offering & Services
  - 16.1.6.3. Financials (As Per Availability)
  - 16.1.6.4. Key market Focus & Geographical Presence
  - 16.1.6.5. Recent Developments
  - 16.1.6.6. Key Management Personnel
- 16.1.7. Vietnam Escape Tours
  - 16.1.7.1. Company Details
  - 16.1.7.2. Service Offering & Services
  - 16.1.7.3. Financials (As Per Availability)
  - 16.1.7.4. Key market Focus & Geographical Presence
  - 16.1.7.5. Recent Developments
  - 16.1.7.6. Key Management Personnel
- 16.1.8. Threeland Travel
  - 16.1.8.1. Company Details
  - 16.1.8.2. Service Offering & Services
  - 16.1.8.3. Financials (As Per Availability)
  - 16.1.8.4. Key market Focus & Geographical Presence
  - 16.1.8.5. Recent Developments
  - 16.1.8.6. Key Management Personnel
- 16.1.9. Vietnam Adventure Tour
  - 16.1.9.1. Company Details
  - 16.1.9.2. Service Offering & Services
  - 16.1.9.3. Financials (As Per Availability)
  - 16.1.9.4. Key market Focus & Geographical Presence
  - 16.1.9.5. Recent Developments
  - 16.1.9.6. Key Management Personnel
- 16.1.10. Phu Quoc Island Explorer
  - 16.1.10.1. Company Details
  - 16.1.10.2. Service Offering & Services
  - 16.1.10.3. Financials (As Per Availability)
  - 16.1.10.4. Key market Focus & Geographical Presence
  - 16.1.10.5. Recent Developments
  - 16.1.10.6. Key Management Personnel

17. Strategic Recommendations

17.1. Key Focus Areas
17.2. Target Type
17.3. Target Purpose of Visit