Online On-Demand Home Services Market - Global Industry Payment Mode, Share, Trends, Opportunity and Forecast, By Platform, By Type, By Payment Mode, By Region & Competition, 2020-2030F

Description

Global Online On-Demand Home Services market was valued at USD 4.03 billion in 2024 and is expected to grow to USD 6.34 billion by 2030 with a CAGR of 17.23% during the forecast period. The Online On-Demand Home Services market is primarily driven by the increasing adoption of smartphones and the internet, making it easier for consumers to access a wide variety of services at their convenience. As busy lifestyles and the demand for time-saving solutions rise, people are increasingly turning to online platforms for services like cleaning, maintenance, plumbing, and home repairs. The ability to book and pay for services via apps or websites offers a seamless, hassle-free experience. Also, the growing trend of homeownership, coupled with the demand for personalized and immediate services, further fuels market growth. The expansion of service providers and improved payment systems also contributes to the increasing popularity of on-demand home services globally.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 4.03 Billion
Market Size 2030	USD 6.34 Billion
CAGR 2025-2030	17.23%
Fastest Growing Segment	Health & Wellness
Largest Market	North America

Key Market Drivers

Rising Working Population

The rising working population is a key driver of the global online on-demand home services market. As a part of this, according to the Government of India, as of October 2024, India has experienced considerable growth in employment over the years. With employment rising by almost 36%, adding approximately 170 million jobs from 2016-17 to 2022-23. As more people enter the workforce and work longer hours, the demand for convenient, time-saving services has increased. Busy professionals, families, and individuals with limited free time are turning to online platforms to book various home services such as cleaning, maintenance, repairs, and personal assistance. The convenience of scheduling services on-demand, without the need to negotiate or make appointments during traditional business hours, appeals to those with hectic work schedules. This growing demand is further fueled by the increasing reliance on digital tools and smartphones for everyday tasks. With the ability to access and pay for home services through apps or websites, consumers can easily arrange help with just a few taps on their devices. The flexibility of these services also fits well with the unpredictable schedules of working individuals. Also, as urbanization continues to rise, many working individuals and families find it difficult to manage household tasks alongside their professional responsibilities. As a result, they seek solutions that provide both convenience and quality service. The growing emphasis on work-life balance and the increasing number of dual-income households are further accelerating the demand for on-demand home services, making this a significant market driver globally.

Key Market Challenges

Rising Competition Among Players

Rising competition among players is a significant challenge in the global online on-demand home services market. As the market continues to grow, more platforms and service providers are entering the space, creating a highly competitive environment. Established platforms must continually innovate to differentiate themselves and maintain customer loyalty. With numerous options available to consumers, it becomes difficult for any single company to dominate the market. This heightened competition often leads to price wars, which can erode profit margins for service providers and reduce overall service quality. Also, attracting and retaining customers in such a saturated market requires substantial marketing efforts and investment in customer service. New players often offer promotional discounts and incentives, further intensifying competition and making it harder for companies to build long-term customer relationships. In addition, the large number of service providers means that ensuring consistent quality across all offerings can be challenging. Companies must implement strict quality control measures to meet customer expectations, which requires substantial operational effort. To stay ahead, players in the market must focus on improving user experiences, offering innovative features, and maintaining high service standards while managing costs. As the competition continues to rise, companies will need to balance these challenges to sustain growth and profitability in the rapidly evolving market.

Key Market Trends

Rising Flexibility of Payment Method

The rising flexibility of payment methods is an important trend in the global online on-demand home services market. As consumers demand more convenience and flexibility in their purchasing experiences, service providers are adapting by offering a variety of payment options. The trend towards flexible payment methods allows customers to choose from a wide range of payment solutions, including credit/debit cards, digital wallets, mobile payment apps, and even cash on delivery in certain cases. This flexibility makes transactions more seamless and user-friendly, accommodating diverse consumer preferences. Also, the rise of subscription-based models and pay-per-use options is also gaining traction. These models allow consumers to subscribe for recurring services at discounted rates or pay for services on an as-needed basis, giving them more control over their spending. This level of customization in payment options helps attract a broader audience, especially those seeking convenience and affordability. Integration of secure payment systems, such as one-click payments and advanced encryption, also ensures a higher level of security, addressing concerns about fraud and data breaches. Also, some platforms offer instalment payment plans, allowing customers to pay for larger services over time, making it easier for households to budget for home services. The growing variety of payment methods is helping drive the adoption of online on-demand home services, enhancing overall customer satisfaction.

Key Market Players

Amazon.com, Inc
Angi Inc.,
Housejoy India Private Limited
TaskEasy, Inc.
TaskRabbit, Inc.
Thumbtack, Inc.
Urbanclap Technologies India Private Limited
Balaji Nursery
LawnMowingOnline.com LLC
Lawn Starter Inc.

Report Scope:

In this report, the Global Online On-Demand Home Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online On-Demand Home Services Market, By Platform:

Website
Mobile

Online On-Demand Home Services Market, By Type:

Home Cleaning (Car Wash, Maid, Pest Control, Others)
Repairs & Maintenance (Plumbing, Electrical, Carpentry, Others)
Health & Wellness (Beauty/Salon Services, Fitness Coach, Others)
Others

Online On-Demand Home Services Market, By Payment Mode:

Pre-Availing Online Payment
Cash Payment
Post-Availing Online Payment

Online On-Demand Home Services Market, By Region:

North America
- United States
- Canada
- Mexico
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Online On-Demand Home Services Market.

Available Customizations:

Global Online On-Demand Home Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Payment Methodology

2.1. Objective of the Study
2.2. Baseline Payment Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Payment Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customers

4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision

5. Global Online On-Demand Home Services Market Outlook

5.1. Market Payment Mode & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Platform Market Share Analysis (Website, Mobile)
- 5.2.2. By Type Market Share Analysis (Home Cleaning (Car Wash, Maid, Pest Control, Others), Repairs & Maintenance (Plumbing, Electrical, Carpentry, Others), Health & Wellness (Beauty/Salon Services, Fitness Coach, Others), Others)
- 5.2.3. By Payment Mode Market Share Analysis (Pre-Availing Online Payment, Cash Payment, Post-Availing Online Payment)
- 5.2.4. By Regional Market Share Analysis
  - 5.2.4.1. North America Market Share Analysis
  - 5.2.4.2. Europe Market Share Analysis
  - 5.2.4.3. Asia Pacific Market Share Analysis
  - 5.2.4.4. Middle East & Africa Market Share Analysis
  - 5.2.4.5. South America Market Share Analysis
- 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Global Online On-Demand Home Services Market Mapping & Opportunity Assessment
- 5.3.1. By Platform Market Mapping & Opportunity Assessment
- 5.3.2. By Type Market Mapping & Opportunity Assessment
- 5.3.3. By Payment Mode Market Mapping & Opportunity Assessment
- 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Online On-Demand Home Services Market Outlook

6.1. Market Payment Mode & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Platform Market Share Analysis
- 6.2.2. By Type Market Share Analysis
- 6.2.3. By Payment Mode Market Share Analysis
- 6.2.4. By Country Market Share Analysis
6.3. North America: Country Analysis
- 6.3.1. United States Online On-Demand Home Services Market Outlook
  - 6.3.1.1. Market Payment Mode & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Platform Market Share Analysis
    - 6.3.1.2.2. By Type Market Share Analysis
    - 6.3.1.2.3. By Payment Mode Market Share Analysis
- 6.3.2. Canada Online On-Demand Home Services Market Outlook
  - 6.3.2.1. Market Payment Mode & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Platform Market Share Analysis
    - 6.3.2.2.2. By Type Market Share Analysis
    - 6.3.2.2.3. By Payment Mode Market Share Analysis
- 6.3.3. Mexico Online On-Demand Home Services Market Outlook
  - 6.3.3.1. Market Payment Mode & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Platform Market Share Analysis
    - 6.3.3.2.2. By Type Market Share Analysis
    - 6.3.3.2.3. By Payment Mode Market Share Analysis

7. Asia Pacific Online On-Demand Home Services Market Outlook

7.1. Market Payment Mode & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Platform Market Share Analysis
- 7.2.2. By Type Market Share Analysis
- 7.2.3. By Payment Mode Market Share Analysis
- 7.2.4. By Country Market Share Analysis
7.3. Asia Pacific: Country Analysis
- 7.3.1. China Online On-Demand Home Services Market Outlook
  - 7.3.1.1. Market Payment Mode & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Platform Market Share Analysis
    - 7.3.1.2.2. By Type Market Share Analysis
    - 7.3.1.2.3. By Payment Mode Market Share Analysis
- 7.3.2. Japan Online On-Demand Home Services Market Outlook
  - 7.3.2.1. Market Payment Mode & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Platform Market Share Analysis
    - 7.3.2.2.2. By Type Market Share Analysis
    - 7.3.2.2.3. By Payment Mode Market Share Analysis
- 7.3.3. India Online On-Demand Home Services Market Outlook
  - 7.3.3.1. Market Payment Mode & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Platform Market Share Analysis
    - 7.3.3.2.2. By Type Market Share Analysis
    - 7.3.3.2.3. By Payment Mode Market Share Analysis
- 7.3.4. Australia Online On-Demand Home Services Market Outlook
  - 7.3.4.1. Market Payment Mode & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Platform Market Share Analysis
    - 7.3.4.2.2. By Type Market Share Analysis
    - 7.3.4.2.3. By Payment Mode Market Share Analysis
- 7.3.5. South Korea Online On-Demand Home Services Market Outlook
  - 7.3.5.1. Market Payment Mode & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Platform Market Share Analysis
    - 7.3.5.2.2. By Type Market Share Analysis
    - 7.3.5.2.3. By Payment Mode Market Share Analysis
- 7.3.6. Indonesia Online On-Demand Home Services Market Outlook
  - 7.3.6.1. Market Payment Mode & Forecast
    - 7.3.6.1.1. By Value
  - 7.3.6.2. Market Share & Forecast
    - 7.3.6.2.1. By Platform Market Share Analysis
    - 7.3.6.2.2. By Type Market Share Analysis
    - 7.3.6.2.3. By Payment Mode Market Share Analysis

8. Europe Online On-Demand Home Services Market Outlook

8.1. Market Payment Mode & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Platform Market Share Analysis
- 8.2.2. By Type Market Share Analysis
- 8.2.3. By Payment Mode Market Share Analysis
- 8.2.4. By Country Market Share Analysis
8.3. Europe: Country Analysis
- 8.3.1. France Online On-Demand Home Services Market Outlook
  - 8.3.1.1. Market Payment Mode & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Platform Market Share Analysis
    - 8.3.1.2.2. By Type Market Share Analysis
    - 8.3.1.2.3. By Payment Mode Market Share Analysis
- 8.3.2. United Kingdom Online On-Demand Home Services Market Outlook
  - 8.3.2.1. Market Payment Mode & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Platform Market Share Analysis
    - 8.3.2.2.2. By Type Market Share Analysis
    - 8.3.2.2.3. By Payment Mode Market Share Analysis
- 8.3.3. Italy Online On-Demand Home Services Market Outlook
  - 8.3.3.1. Market Payment Mode & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Platform Market Share Analysis
    - 8.3.3.2.2. By Type Market Share Analysis
    - 8.3.3.2.3. By Payment Mode Market Share Analysis
- 8.3.4. Germany Online On-Demand Home Services Market Outlook
  - 8.3.4.1. Market Payment Mode & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Platform Market Share Analysis
    - 8.3.4.2.2. By Type Market Share Analysis
    - 8.3.4.2.3. By Payment Mode Market Share Analysis
- 8.3.5. Spain Online On-Demand Home Services Market Outlook
  - 8.3.5.1. Market Payment Mode & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Platform Market Share Analysis
    - 8.3.5.2.2. By Type Market Share Analysis
    - 8.3.5.2.3. By Payment Mode Market Share Analysis

9. South America Online On-Demand Home Services Market Outlook

9.1. Market Payment Mode & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Platform Market Share Analysis
- 9.2.2. By Type Market Share Analysis
- 9.2.3. By Payment Mode Market Share Analysis
- 9.2.4. By Country Market Share Analysis
9.3. South America: Country Analysis
- 9.3.1. Argentina Online On-Demand Home Services Market Outlook
  - 9.3.1.1. Market Payment Mode & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Platform Market Share Analysis
    - 9.3.1.2.2. By Type Market Share Analysis
    - 9.3.1.2.3. By Payment Mode Market Share Analysis
- 9.3.2. Colombia Online On-Demand Home Services Market Outlook
  - 9.3.2.1. Market Payment Mode & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Platform Market Share Analysis
    - 9.3.2.2.2. By Type Market Share Analysis
    - 9.3.2.2.3. By Payment Mode Market Share Analysis
- 9.3.3. Brazil Online On-Demand Home Services Market Outlook
  - 9.3.3.1. Market Payment Mode & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Platform Market Share Analysis
    - 9.3.3.2.2. By Type Market Share Analysis
    - 9.3.3.2.3. By Payment Mode Market Share Analysis

10. Middle East & Africa Online On-Demand Home Services Market Outlook

10.1. Market Payment Mode & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Platform Market Share Analysis
- 10.2.2. By Type Market Share Analysis
- 10.2.3. By Payment Mode Market Share Analysis
- 10.2.4. By Country Market Share Analysis
10.3. Middle East & Africa: Country Analysis
- 10.3.1. South Africa Online On-Demand Home Services Market Outlook
  - 10.3.1.1. Market Payment Mode & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Platform Market Share Analysis
    - 10.3.1.2.2. By Type Market Share Analysis
    - 10.3.1.2.3. By Payment Mode Market Share Analysis
- 10.3.2. Saudi Arabia Online On-Demand Home Services Market Outlook
  - 10.3.2.1. Market Payment Mode & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Platform Market Share Analysis
    - 10.3.2.2.2. By Type Market Share Analysis
    - 10.3.2.2.3. By Payment Mode Market Share Analysis
- 10.3.3. UAE Online On-Demand Home Services Market Outlook
  - 10.3.3.1. Market Payment Mode & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Platform Market Share Analysis
    - 10.3.3.2.2. By Type Market Share Analysis
    - 10.3.3.2.3. By Payment Mode Market Share Analysis
- 10.3.4. Turkey Online On-Demand Home Services Market Outlook
  - 10.3.4.1. Market Payment Mode & Forecast
    - 10.3.4.1.1. By Value
  - 10.3.4.2. Market Share & Forecast
    - 10.3.4.2.1. By Platform Market Share Analysis
    - 10.3.4.2.2. By Type Market Share Analysis
    - 10.3.4.2.3. By Payment Mode Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Impact of COVID-19 on Global Online On-Demand Home Services Market

12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Region Impacted
- 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Amazon.com, Inc
  - 14.1.1.1. Company Details
  - 14.1.1.2. Products
  - 14.1.1.3. Financials (As Per Availability)
  - 14.1.1.4. Key Market Focus & Geographical Presence
  - 14.1.1.5. Recent Developments
  - 14.1.1.6. Key Management Personnel
- 14.1.2. Angi Inc.,
  - 14.1.2.1. Company Details
  - 14.1.2.2. Products
  - 14.1.2.3. Financials (As Per Availability)
  - 14.1.2.4. Key Market Focus & Geographical Presence
  - 14.1.2.5. Recent Developments
  - 14.1.2.6. Key Management Personnel
- 14.1.3. Housejoy India Private Limited
  - 14.1.3.1. Company Details
  - 14.1.3.2. Products
  - 14.1.3.3. Financials (As Per Availability)
  - 14.1.3.4. Key Market Focus & Geographical Presence
  - 14.1.3.5. Recent Developments
  - 14.1.3.6. Key Management Personnel
- 14.1.4. TaskEasy, Inc.
  - 14.1.4.1. Company Details
  - 14.1.4.2. Products
  - 14.1.4.3. Financials (As Per Availability)
  - 14.1.4.4. Key Market Focus & Geographical Presence
  - 14.1.4.5. Recent Developments
  - 14.1.4.6. Key Management Personnel
- 14.1.5. TaskRabbit, Inc.
  - 14.1.5.1. Company Details
  - 14.1.5.2. Products
  - 14.1.5.3. Financials (As Per Availability)
  - 14.1.5.4. Key Market Focus & Geographical Presence
  - 14.1.5.5. Recent Developments
  - 14.1.5.6. Key Management Personnel
- 14.1.6. Thumbtack, Inc.
  - 14.1.6.1. Company Details
  - 14.1.6.2. Products
  - 14.1.6.3. Financials (As Per Availability)
  - 14.1.6.4. Key Market Focus & Geographical Presence
  - 14.1.6.5. Recent Developments
  - 14.1.6.6. Key Management Personnel
- 14.1.7. Urbanclap Technologies India Private Limited
  - 14.1.7.1. Company Details
  - 14.1.7.2. Products
  - 14.1.7.3. Financials (As Per Availability)
  - 14.1.7.4. Key Market Focus & Geographical Presence
  - 14.1.7.5. Recent Developments
  - 14.1.7.6. Key Management Personnel
- 14.1.8. Balaji Nursery
  - 14.1.8.1. Company Details
  - 14.1.8.2. Products
  - 14.1.8.3. Financials (As Per Availability)
  - 14.1.8.4. Key Market Focus & Geographical Presence
  - 14.1.8.5. Recent Developments
  - 14.1.8.6. Key Management Personnel
- 14.1.9. LawnMowingOnline.com LLC
  - 14.1.9.1. Company Details
  - 14.1.9.2. Products
  - 14.1.9.3. Financials (As Per Availability)
  - 14.1.9.4. Key Market Focus & Geographical Presence
  - 14.1.9.5. Recent Developments
  - 14.1.9.6. Key Management Personnel
- 14.1.10. Lawn Starter Inc.
  - 14.1.10.1. Company Details
  - 14.1.10.2. Products
  - 14.1.10.3. Financials (As Per Availability)
  - 14.1.10.4. Key Market Focus & Geographical Presence
  - 14.1.10.5. Recent Developments
  - 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

15.1. Key Focus Areas
15.2. Target By Platform
15.3. Target By Payment Mode