PUBLISHER: TechSci Research | PRODUCT CODE: 1637317
PUBLISHER: TechSci Research | PRODUCT CODE: 1637317
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Global Tuna market was valued at USD 39.76 billion in 2024 and is expected to grow to USD 46.31 billion by 2030 with a CAGR of 3.65% during the forecast period. The Tuna market is fueled by the increasing demand for healthy, high-protein foods as consumers become more health-conscious. Tuna, rich in omega-3 fatty acids and low in fat, is gaining popularity among health-conscious individuals. The rise in disposable income in emerging economies is boosting tuna consumption, especially in canned and ready-to-eat forms. Also, sustainability practices and certification programs like MSC (Marine Stewardship Council) are positively influencing consumer preferences, as they prioritize responsibly sourced seafood. Innovations in packaging, such as easy-to-open cans and pouches, and the growing popularity of sushi and sashimi also contribute to market growth.
Market Overview | |
---|---|
Forecast Period | 2026-2030 |
Market Size 2024 | USD 39.76 Billion |
Market Size 2030 | USD 46.31 Billion |
CAGR 2025-2030 | 3.65% |
Fastest Growing Segment | Online |
Largest Market | Europe |
Key Market Drivers
Rising Consumption of Protein-Rich Foods
The rising consumption of protein-rich foods is a key driving factor in the growth of the tuna market. Tuna, known for being an excellent source of lean protein, omega-3 fatty acids, and essential vitamins, aligns with increasing consumer demand for healthier, nutrient-dense food options. As people become more conscious of their health and dietary choices, they are turning to high-protein, low-fat foods like tuna to support muscle growth, improve heart health, and maintain overall well-being. As a part of this, according to a recent study, as of February 2024, per capita fish intake climbed by 81.43 percent, from 4.9 kg to 8.89 kg, with a 4.05 percent annual growth rate over the last 15 years. Annual per capita consumption among fish-eating communities increased by 66 percent. Also, the trend toward flexitarian and pescatarian diets, which emphasize plant-based eating but include seafood, has contributed to a rise in tuna consumption. Tuna's versatility, available in fresh, frozen, and canned forms, makes it accessible and convenient for a wide range of consumers. The growing popularity of tuna in global cuisines, particularly in sushi, salads, and sandwiches, has also expanded its market reach. As protein consumption continues to rise worldwide, especially in emerging economies, the demand for tuna is expected to grow steadily in the coming years.
Longer Shelf-Life & Affordability to Drive Its Market Growth
The long shelf-life and affordability of tuna are significant factors driving the growth of its market. Tuna, particularly in canned and frozen forms, offers a much longer shelf life compared to fresh seafood, making it more accessible and convenient for consumers. This extended shelf life reduces food waste and allows consumers to store tuna for longer periods, contributing to its popularity in households and businesses. Canned tuna is a cost-effective protein source, providing a convenient, affordable, and nutritious meal option for individuals and families, especially in budget-conscious regions. The affordability of tuna has made it a staple in many diets, with both high-quality and value-pack options available for various consumer segments. This price accessibility, combined with the long shelf-life, has made tuna a go-to choice for ready-to-eat meals, snacks, and food preparation in households. These factors collectively position tuna as a highly attractive food product for a wide range of consumers globally.
Rising Demand of Innovative Packaging
The rising demand for innovative packaging is driving the tuna market as consumers increasingly seek convenience, sustainability, and freshness. Modern packaging solutions, such as easy-to-open cans, vacuum-sealed pouches, and eco-friendly materials, cater to the growing preference for convenience and portability. As a part of this, in June 2024, Thai Union, the world's leading seafood company, launched John West's Ecotwist, a breakthrough packaging solution designed for ease of use, sustainability, and low waste. After launching in the United Kingdom, one of the Thai Union's major markets, the Group plans to expand Ecotwist into additional nations. In addition, British consumers can find Ecotwist in all Asda stores, with additional major retailers to follow shortly. Ecotwist is the largest packaging innovation in the UK's ambient tuna industry in the last 20 years, and it represents a significant step forward sustainability for John West. Customers can now enjoy John West's high-quality tuna without the burden of any unnecessary packing or waste.
Key Market Challenges
Increased Consumer Inclination Towards Plant-Based Protein Food
Increased consumer inclination towards plant-based protein food poses a significant challenge to the tuna market. As a part of this, according to the Plant-Based Foods Association, as of 2022, 70% of the total US population consumes plant-based diets, up from 66% a year before. As plant-based diets gain popularity, driven by health, environmental, and ethical concerns, many consumers are shifting away from animal-derived protein sources, including seafood like tuna. The rise of plant-based protein alternatives, such as legumes, tofu, tempeh, and innovative plant-based meat products, is appealing to those adopting vegan, vegetarian, or flexitarian diets. These alternatives are often marketed as more sustainable, cruelty-free, and environmentally friendly, which appeals to the growing number of eco-conscious consumers.
Supply Chain Disruptions
Supply chain disruptions pose a significant challenge to the tuna market, impacting both production and distribution. Climate change, for example, can alter tuna migration patterns, affecting the availability and quality of fish. Rising ocean temperatures, unpredictable weather patterns, and ocean acidification can influence tuna fishing grounds, making it more difficult to predict catch volumes and fishing conditions. Geopolitical tensions, such as trade disputes or conflicts between countries that rely on tuna fishing, can also disrupt the global supply chain, causing delays, increased costs, or restrictions on exports. Hence, the increased cost of tuna, caused by these supply chain disruptions, may drive consumers to seek alternatives, ultimately affecting market demand.
Key Market Trends
Rising Demand for Sustainably Sourced Fish
The rising demand for sustainably sourced fish is a key trend driving the tuna market as consumers become more environmentally conscious and ethically minded. As awareness of overfishing and its environmental impact grows, many consumers are seeking tuna products that are caught using responsible, sustainable methods. Certifications like the Marine Stewardship Council (MSC) and other eco-labels have become important indicators for consumers, who are increasingly prioritizing traceability, ethical sourcing, and environmental stewardship when making purchasing decisions. As a part of this, as of August 2022, FishWise has collaborated with other retailers, including Aldi, Albertsons, and Hy-Vee, to assist them obtain more sustainable fish. Many additional grocery stores are likely to stock sustainable canned tuna, so look for the terms listed above on the label.
Growing Demand for Ready-to-Eat Products
The growing demand for ready-to-eat products is significantly shaping the tuna market, driven by busy lifestyles and a desire for convenience. As consumers seek quick and easy meal solutions, ready-to-eat tuna products, such as canned tuna, pouches, and tuna salads, have gained immense popularity. These products cater to the fast-paced nature of modern life, offering a nutritious, protein-packed meal that requires minimal preparation. The convenience of pre-packaged, ready-to-eat tuna makes it an ideal choice for consumers looking for quick meal options for lunch, dinner, or snacks. As consumers increasingly prioritize convenience and health, the demand for ready-to-eat tuna products is expected to continue growing, benefiting both the retail and foodservice sectors.
Growing Health-Conscious Population
The health-conscious population is significantly driving the growth of the tuna market, as consumers increasingly seek lean, nutrient-dense, and heart-healthy foods. Tuna, known for its high protein content, low fat, and abundance of omega-3 fatty acids, aligns perfectly with the rising demand for health-focused foods. Omega-3 fatty acids are renowned for their cardiovascular benefits, supporting heart health, reducing cholesterol, and enhancing brain function, making tuna a popular choice for individuals seeking to improve their overall health. As more consumers prioritize health and wellness, the demand for health-focused tuna products continues to rise, positioning tuna as a staple in the diets of the health-conscious population.
Segmental Insights
Distribution Channel Insights
Offline dominated the global Tuna market owing to the increased consumers preference for purchasing tuna in physical stores due to the ability to inspect product quality, check packaging, and make immediate purchases. Also, in many regions, physical stores offer better accessibility to a wide variety of tuna products, including fresh, frozen, and canned options. The presence of established brands and the convenience of shopping in-store contribute to offline dominance. In addition, the in-store experience allows consumers to compare prices, promotions, and product varieties, which drives sales.
Regional Insights
Europe dominated the global Tuna market, owing to the region strong consumption base for tuna, particularly in countries like Spain, Italy, and France, where tuna is a staple in traditional Mediterranean diets. Tuna is often featured in popular dishes like salads, pasta, and sandwiches, driving consistent demand across the region. The availability of diverse tuna products, including canned, frozen, and fresh varieties, caters to different consumer preferences, further boosting market growth. Also, Europe's large retail networks, both offline and online, have made it easier for consumers to access a wide range of tuna options. These factors combine to establish Europe as the dominant player in the global tuna market.
Recent Developments
In December 2024, Simak, a company owned by Fisheries Development Oman, launched a new line of commercial canned tuna goods in the local market. The inauguration of commercial production at the factory in Duqm coincided with the 54th National Day Celebrations. The facility usually uses advanced technology to provide over 100 million cans annually to equalize to more than 30,000 metric tons of raw seafood.
In August 2024, Wild Planet, a pioneer in sustainably sourced canned seafood, launched its Limited-Edition Wild Tuna Snack Pack in collaboration with two beloved, healthier-for-you brands, Simple Mills and Chosen Foods. The collaboration, which will be available for a limited time on Wild Planet's website beginning August 1, features the company's newest product, sustainably pole and line caught Skipjack Wild Tuna with zesty diced Dill Pickle, lemon juice, and a hint of sea salt. Serve with nutrient-dense Simple Mills Fine Ground Sea Salt Almond Flour Crackers and Chosen Foods Classic Mayo prepared with 100% Pure Avocado Oil for a very satisfying snack or light lunch. Consumers who have coupled the wonderful trio of brands and expressed their affection on social media may now enjoy them all in one convenient Pack: on-the-go, at work, at school, or at home.
In May 2024, Wanda Fish launched its first cell-cultured bluefin tuna product. Wanda Fish's patent-pending technology for inducing native fat development in bluefin tuna cells, as well as a whole-cut downstream manufacturing process, allows for a quick, low-cost, and easily scalable production approach. The fat gives the whole cut of cultured fish a velvety texture as well as a distinct, rich flavor and critical nutrients such as omega-3s.
In June 2023, Bumble Bee Seafoods expanded its award-winning portfolio of canned, pouched, and kit-based high-quality tuna products with 12 new additions to retail store shelves. Many of the new goods and line extensions will be available nationally at major stores. Bumble Bee debuted numerous new items in 2022, including Bumble Bee Wild-Caught Tuna Pouches in two flavors: Applewood Smoke and Mediterranean Herbs & Spices, as well as Bumble Bee Quick Catch Tuna Bowls in Southwest, Mediterranean, and Teriyaki.
Bolton Group S.r.l.
Century Pacific Food Incorporated
Albacora SA
Thai Union Group Plc
Dongwon Industries Ltd
IBL Ltd
FCF Co., Ltd
Sea Delight, LLC
Crown Prince, Inc.
Monsoon Fisheries
In this report, the Global Tuna Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Tuna Market, By Distribution Channel:
Company Profiles: Detailed analysis of the major companies presents in the Global Tuna Market.
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