Insurance Brokerage Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Insurance Type, By Brokerage Type, By Region, By Competition, 2020-2030F

Description

The global Insurance Brokerage Market was valued at USD 309.67 Billion in 2024 and is expected to reach USD 395.41 Billion by 2030 with a CAGR of 4.22% during the forecast period. The global Insurance Brokerage Market is driven by several key factors, including the rising awareness of insurance products, increasing demand for customized solutions, advancements in digital platforms, and growing complexity of insurance products. Additionally, the expansion of the global economy, along with regulatory developments and strategic partnerships, further boosts the market's growth. These elements contribute to a more dynamic and competitive environment, attracting more businesses and consumers to the market. As of 2024, there are 421,568 Insurance Brokers & Agencies in the US, showing a 0.4% increase from 2023. California, Texas, and Florida are the States with the most number of Insurance Brokers & Agencies businesses in the US. Over the past five years (2019-2024), the industry has grown by an average of 0.4% annually.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 309.67 Billion
Market Size 2030	USD 395.41 Billion
CAGR 2025-2030	4.22%
Fastest Growing Segment	Life Insurance
Largest Market	North America

Market Drivers

Demand for Customized Insurance Solutions

A key driver of the Insurance Brokerage Market is the growing demand for customized insurance solutions. As businesses and individuals face increasingly complex risks, they require tailored insurance coverage to meet specific needs. For businesses, risks such as cyber threats, natural disasters, and regulatory compliance require specialized policies. Insurance brokers, leveraging their expertise, assess these unique risks and design custom insurance packages to ensure proper coverage. For individuals, insurance brokers help navigate a wide range of policies, from health and life insurance to auto and property, ensuring that clients receive optimal coverage that fits their specific circumstances. This growing need for personalized insurance solutions drives the demand for brokers, who serve as trusted advisors in an otherwise complex and fragmented market. For instance, Policybazaar, based in Gurugram, expanded its revenue by launching new business lines, shifting from solely being an online insurance distributor. With its established presence in insurance distribution, Policybazaar diversified its offerings to capture new market opportunities and address changing customer needs.

Complexity of Insurance Products

Insurance products are becoming increasingly complex, leading to a greater need for expert guidance. Policies now involve numerous conditions, exclusions, and varied coverage types, making it difficult for individuals and businesses to determine the best options independently. Brokers simplify the decision-making process by offering clear, comparative insights into policy details, ensuring that clients select appropriate coverage. With businesses facing evolving risks like cyber threats and environmental concerns, brokers' expertise is crucial in navigating specialized insurance policies. The growing complexity of insurance offerings thus increases the reliance on brokers to navigate these intricate markets, fueling their demand.

Digital Transformation and Technological Advancements

The digital transformation in the insurance industry is a significant driver of the insurance brokerage market. Advances in technology, such as artificial intelligence (AI), data analytics, and automation, have enhanced brokers' ability to offer more personalized and efficient services. Brokers can now use AI tools to assess risks, predict customer needs, and provide real-time policy recommendations. Digital platforms have also improved accessibility, enabling brokers to reach a broader client base. As the insurance industry continues to embrace digital tools, brokers are able to offer better customer experiences, streamline the policy selection process, and reduce operational costs, further driving the market's growth. For instance, Ideal Insurance has partnered with insurtech platform Riskcovry to launch an insurance distribution platform, allowing the team to access a variety of insurance products through an intuitive digital dashboard. The platform offers real-time tracking and streamlined workflows, reducing manual tasks and operational errors. This partnership aims to enhance customer service by providing quick and easy access to insurance options.

Key Market Challenges

Intense Competition

One of the major challenges facing the Insurance Brokerage Market is the increasing level of competition, particularly from direct-to-consumer platforms and insurtech startups. Traditional insurance brokers are facing pressure from digital platforms that offer streamlined, self-service solutions, often at lower costs. These digital platforms leverage advanced technology to provide customers with quick quotes and policy comparisons, reducing the need for human intermediaries. As a result, insurance brokers must find ways to differentiate their services, such as offering personalized advice, specialized products, or value-added services, to retain customers and stay competitive. This competitive pressure requires brokers to continually innovate and adopt new technologies to remain relevant in a rapidly evolving market.

Data Security and Privacy Concerns

With the increasing reliance on digital tools and data analytics, insurance brokers face significant challenges related to data security and privacy. Brokers handle sensitive personal and financial information, making them prime targets for cyberattacks. A data breach can not only result in financial losses but also damage the reputation and trustworthiness of the brokerage firm. Additionally, as regulations around data privacy (such as GDPR) become more stringent, brokers are under pressure to maintain high standards of data security and compliance. Ensuring robust cybersecurity measures and safeguarding customer data is a critical challenge for brokers in the digital age.

Key Market Trends

Digital Transformation and Technology Integration

One of the key trends driving the Insurance Brokerage Market is the ongoing digital transformation. Brokers are increasingly adopting technology such as artificial intelligence (AI), machine learning, data analytics, and automation to improve their services. AI tools help brokers analyze vast amounts of data to better assess risks and deliver personalized policy recommendations in real time. Automated systems streamline the underwriting and claims processes, reducing the need for manual intervention, enhancing efficiency, and improving the customer experience. Additionally, digital platforms and mobile apps enable brokers to offer a more convenient, self-service experience for clients, allowing them to access policy information, make claims, and receive quotes quickly. This trend is crucial as consumers demand faster and more efficient ways of engaging with insurance services. By leveraging these technologies, brokers can provide more tailored, data-driven solutions, enhancing both their competitiveness and client satisfaction.

Shift Toward Personalization

As customers become more informed and demanding, the shift towards personalized insurance solutions is a prominent trend in the insurance brokerage market. Clients are increasingly seeking policies that cater to their specific needs rather than one-size-fits-all packages. Insurance brokers are adapting by offering more customized products based on individual or business requirements. Personalization extends beyond pricing to include coverage options, terms, and customer service. Brokers are using data analytics to understand client profiles better and design tailored insurance plans that offer better value and protection. The focus on personalized services is also expanding using usage-based insurance (UBI) products, which align premiums with actual usage or behavior, such as in auto or health insurance. This trend is reshaping the broker's role as a trusted advisor, as they work to align coverage with the unique needs and risk profiles of their clients.

Segmental Insights

Insurance Type Insights

The Property & Casualty insurance segment dominates the Insurance Brokerage Market due to its essential role in providing coverage for businesses and individuals against property damage, liability, and various risks. P&C insurance is critical for mitigating financial loss caused by accidents, natural disasters, and legal liabilities, which has made it a key focus for brokers. The growing complexity of risks, including cyber threats, climate change, and emerging market challenges, drives the demand for customized P&C insurance solutions, further bolstering this segment's dominance. Businesses, especially in sectors like manufacturing, construction, and technology, rely heavily on P&C insurance to protect their assets, operations, and employees. Additionally, increasing awareness among individuals regarding the need for property and liability coverage further fuels the growth of this segment. Brokers, leveraging their expertise, help clients navigate complex policies, compare options, and secure optimal coverage, positioning the P&C insurance segment as a central pillar of the broader insurance brokerage market.

Regional Insights

North America holds the largest market share in the Insurance Brokerage Market, driven by the region's mature insurance industry, high demand for diverse insurance products, and robust economic growth. The United States and Canada have well-established insurance markets with a strong regulatory framework, contributing to the growth of the brokerage sector. In particular, businesses across various industries, including manufacturing, healthcare, and technology, rely on brokers for customized insurance solutions to address their complex risk profiles. Additionally, North America faces a rising frequency of natural disasters, such as hurricanes and wildfires, which drives demand for property and casualty insurance. With increasing awareness about risk management and technological advancements, brokers in North America are well-positioned to offer tailored, efficient services. As a result, the region continues to dominate the global insurance brokerage landscape.

Key Market Players

Acrisure LLC
Aon Plc
Brown & Brown, Inc.
Arthur J Gallagher & Co
HUB International Limited
Lockton Companies (Hong Kong) Limited
Marsh & McLennan Companies Inc
Truist Insurance Holdings
USI Insurance Services L.L.C
Willis Towers Watson Plc

Report Scope:

In this report, the global Insurance Brokerage Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Insurance Brokerage Market, By Insurance Type:

Life Insurance
Property & Casualty Insurance

Insurance Brokerage Market, By Brokerage Type:

Retail Brokerage
Wholesale Brokerage

Insurance Brokerage Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- Germany
- Spain
- Italy
- United Kingdom
Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
- Kuwait
- Egypt
South America
- Brazil
- Argentina
- Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Insurance Brokerage Market.

Available Customizations:

Global Insurance Brokerage Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customer

4.1. Factors Influencing Purchase Decision
4.2. Sources of Information

5. Global Insurance Brokerage Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Insurance Type Market Share Analysis (Life Insurance, Property & Casualty Insurance)
- 5.2.2. By Brokerage Type Market Share Analysis (Retail Brokerage, Wholesale Brokerage)
- 5.2.3. By Regional Market Share Analysis
  - 5.2.3.1. North America Market Share Analysis
  - 5.2.3.2. Europe Market Share Analysis
  - 5.2.3.3. Asia-Pacific Market Share Analysis
  - 5.2.3.4. Middle East & Africa Market Share Analysis
  - 5.2.3.5. South America Market Share Analysis
- 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Global Insurance Brokerage Market Mapping & Opportunity Assessment
- 5.3.1. By Insurance Type Market Mapping & Opportunity Assessment
- 5.3.2. By Brokerage Type Market Mapping & Opportunity Assessment
- 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Insurance Brokerage Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Insurance Type Market Share Analysis
- 6.2.2. By Brokerage Type Market Share Analysis
- 6.2.3. By Country Market Share Analysis
  - 6.2.3.1. United States Insurance Brokerage Market Outlook
    - 6.2.3.1.1. Market Size & Forecast
    - 6.2.3.1.1.1. By Value
    - 6.2.3.1.2. Market Share & Forecast
    - 6.2.3.1.2.1. By Insurance Type Market Share Analysis
    - 6.2.3.1.2.2. By Brokerage Type Market Share Analysis
  - 6.2.3.2. Canada Insurance Brokerage Market Outlook
    - 6.2.3.2.1. Market Size & Forecast
    - 6.2.3.2.1.1. By Value
    - 6.2.3.2.2. Market Share & Forecast
    - 6.2.3.2.2.1. By Insurance Type Market Share Analysis
    - 6.2.3.2.2.2. By Brokerage Type Market Share Analysis
  - 6.2.3.3. Mexico Insurance Brokerage Market Outlook
    - 6.2.3.3.1. Market Size & Forecast
    - 6.2.3.3.1.1. By Value
    - 6.2.3.3.2. Market Share & Forecast
    - 6.2.3.3.2.1. By Insurance Type Market Share Analysis
    - 6.2.3.3.2.2. By Brokerage Type Market Share Analysis

7. Europe Insurance Brokerage Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Insurance Type Market Share Analysis
- 7.2.2. By Brokerage Type Market Share Analysis
- 7.2.3. By Country Market Share Analysis
  - 7.2.3.1. France Insurance Brokerage Market Outlook
    - 7.2.3.1.1. Market Size & Forecast
    - 7.2.3.1.1.1. By Value
    - 7.2.3.1.2. Market Share & Forecast
    - 7.2.3.1.2.1. By Insurance Type Market Share Analysis
    - 7.2.3.1.2.2. By Brokerage Type Market Share Analysis
  - 7.2.3.2. Germany Insurance Brokerage Market Outlook
    - 7.2.3.2.1. Market Size & Forecast
    - 7.2.3.2.1.1. By Value
    - 7.2.3.2.2. Market Share & Forecast
    - 7.2.3.2.2.1. By Insurance Type Market Share Analysis
    - 7.2.3.2.2.2. By Brokerage Type Market Share Analysis
  - 7.2.3.3. Spain Insurance Brokerage Market Outlook
    - 7.2.3.3.1. Market Size & Forecast
    - 7.2.3.3.1.1. By Value
    - 7.2.3.3.2. Market Share & Forecast
    - 7.2.3.3.2.1. By Insurance Type Market Share Analysis
    - 7.2.3.3.2.2. By Brokerage Type Market Share Analysis
  - 7.2.3.4. Italy Insurance Brokerage Market Outlook
    - 7.2.3.4.1. Market Size & Forecast
    - 7.2.3.4.1.1. By Value
    - 7.2.3.4.2. Market Share & Forecast
    - 7.2.3.4.2.1. By Insurance Type Market Share Analysis
    - 7.2.3.4.2.2. By Brokerage Type Market Share Analysis
  - 7.2.3.5. United Kingdom Insurance Brokerage Market Outlook
    - 7.2.3.5.1. Market Size & Forecast
    - 7.2.3.5.1.1. By Value
    - 7.2.3.5.2. Market Share & Forecast
    - 7.2.3.5.2.1. By Insurance Type Market Share Analysis
    - 7.2.3.5.2.2. By Brokerage Type Market Share Analysis

8. Asia-Pacific Insurance Brokerage Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Insurance Type Market Share Analysis
- 8.2.2. By Brokerage Type Market Share Analysis
- 8.2.3. By Country Market Share Analysis
  - 8.2.3.1. China Insurance Brokerage Market Outlook
    - 8.2.3.1.1. Market Size & Forecast
    - 8.2.3.1.1.1. By Value
    - 8.2.3.1.2. Market Share & Forecast
    - 8.2.3.1.2.1. By Insurance Type Market Share Analysis
    - 8.2.3.1.2.2. By Brokerage Type Market Share Analysis
  - 8.2.3.2. Japan Insurance Brokerage Market Outlook
    - 8.2.3.2.1. Market Size & Forecast
    - 8.2.3.2.1.1. By Value
    - 8.2.3.2.2. Market Share & Forecast
    - 8.2.3.2.2.1. By Insurance Type Market Share Analysis
    - 8.2.3.2.2.2. By Brokerage Type Market Share Analysis
  - 8.2.3.3. India Insurance Brokerage Market Outlook
    - 8.2.3.3.1. Market Size & Forecast
    - 8.2.3.3.1.1. By Value
    - 8.2.3.3.2. Market Share & Forecast
    - 8.2.3.3.2.1. By Insurance Type Market Share Analysis
    - 8.2.3.3.2.2. By Brokerage Type Market Share Analysis
  - 8.2.3.4. Vietnam Insurance Brokerage Market Outlook
    - 8.2.3.4.1. Market Size & Forecast
    - 8.2.3.4.1.1. By Value
    - 8.2.3.4.2. Market Share & Forecast
    - 8.2.3.4.2.1. By Insurance Type Market Share Analysis
    - 8.2.3.4.2.2. By Brokerage Type Market Share Analysis
  - 8.2.3.5. South Korea Insurance Brokerage Market Outlook
    - 8.2.3.5.1. Market Size & Forecast
    - 8.2.3.5.1.1. By Value
    - 8.2.3.5.2. Market Share & Forecast
    - 8.2.3.5.2.1. By Insurance Type Market Share Analysis
    - 8.2.3.5.2.2. By Brokerage Type Market Share Analysis

9. Middle East & Africa Insurance Brokerage Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Insurance Type Market Share Analysis
- 9.2.2. By Brokerage Type Market Share Analysis
- 9.2.3. By Country Market Share Analysis
  - 9.2.3.1. South Africa Insurance Brokerage Market Outlook
    - 9.2.3.1.1. Market Size & Forecast
    - 9.2.3.1.1.1. By Value
    - 9.2.3.1.2. Market Share & Forecast
    - 9.2.3.1.2.1. By Insurance Type Market Share Analysis
    - 9.2.3.1.2.2. By Brokerage Type Market Share Analysis
  - 9.2.3.2. Saudi Arabia Insurance Brokerage Market Outlook
    - 9.2.3.2.1. Market Size & Forecast
    - 9.2.3.2.1.1. By Value
    - 9.2.3.2.2. Market Share & Forecast
    - 9.2.3.2.2.1. By Insurance Type Market Share Analysis
    - 9.2.3.2.2.2. By Brokerage Type Market Share Analysis
  - 9.2.3.3. UAE Insurance Brokerage Market Outlook
    - 9.2.3.3.1. Market Size & Forecast
    - 9.2.3.3.1.1. By Value
    - 9.2.3.3.2. Market Share & Forecast
    - 9.2.3.3.2.1. By Insurance Type Market Share Analysis
    - 9.2.3.3.2.2. By Brokerage Type Market Share Analysis
  - 9.2.3.4. Turkey Insurance Brokerage Market Outlook
    - 9.2.3.4.1. Market Size & Forecast
    - 9.2.3.4.1.1. By Value
    - 9.2.3.4.2. Market Share & Forecast
    - 9.2.3.4.2.1. By Insurance Type Market Share Analysis
    - 9.2.3.4.2.2. By Brokerage Type Market Share Analysis
  - 9.2.3.5. Kuwait Insurance Brokerage Market Outlook
    - 9.2.3.5.1. Market Size & Forecast
    - 9.2.3.5.1.1. By Value
    - 9.2.3.5.2. Market Share & Forecast
    - 9.2.3.5.2.1. By Insurance Type Market Share Analysis
    - 9.2.3.5.2.2. By Brokerage Type Market Share Analysis
  - 9.2.3.6. Egypt Insurance Brokerage Market Outlook
    - 9.2.3.6.1. Market Size & Forecast
    - 9.2.3.6.1.1. By Value
    - 9.2.3.6.2. Market Share & Forecast
    - 9.2.3.6.2.1. By Insurance Type Market Share Analysis
    - 9.2.3.6.2.2. By Brokerage Type Market Share Analysis

10. South America Insurance Brokerage Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Insurance Type Market Share Analysis
- 10.2.2. By Brokerage Type Market Share Analysis
- 10.2.3. By Country Market Share Analysis
  - 10.2.3.1. Brazil Insurance Brokerage Market Outlook
    - 10.2.3.1.1. Market Size & Forecast
    - 10.2.3.1.1.1. By Value
    - 10.2.3.1.2. Market Share & Forecast
    - 10.2.3.1.2.1. By Insurance Type Market Share Analysis
    - 10.2.3.1.2.2. By Brokerage Type Market Share Analysis
  - 10.2.3.2. Argentina Insurance Brokerage Market Outlook
    - 10.2.3.2.1. Market Size & Forecast
    - 10.2.3.2.1.1. By Value
    - 10.2.3.2.2. Market Share & Forecast
    - 10.2.3.2.2.1. By Insurance Type Market Share Analysis
    - 10.2.3.2.2.2. By Brokerage Type Market Share Analysis
  - 10.2.3.3. Colombia Insurance Brokerage Market Outlook
    - 10.2.3.3.1. Market Size & Forecast
    - 10.2.3.3.1.1. By Value
    - 10.2.3.3.2. Market Share & Forecast
    - 10.2.3.3.2.1. By Insurance Type Market Share Analysis
    - 10.2.3.3.2.2. By Brokerage Type Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Impact of COVID-19 on Global Insurance Brokerage Market

12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Regions Impacted
- 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Acrisure LLC
  - 14.1.1.1. Company Details
  - 14.1.1.2. Products
  - 14.1.1.3. Financials (As Per Availability)
  - 14.1.1.4. Key Market Focus & Geographical Presence
  - 14.1.1.5. Recent Developments
  - 14.1.1.6. Key Management Personnel
- 14.1.2. . Aon Plc
  - 14.1.2.1. Company Details
  - 14.1.2.2. Products
  - 14.1.2.3. Financials (As Per Availability)
  - 14.1.2.4. Key Market Focus & Geographical Presence
  - 14.1.2.5. Recent Developments
  - 14.1.2.6. Key Management Personnel
- 14.1.3. Brown & Brown, Inc.
  - 14.1.3.1. Company Details
  - 14.1.3.2. Products
  - 14.1.3.3. Financials (As Per Availability)
  - 14.1.3.4. Key Market Focus & Geographical Presence
  - 14.1.3.5. Recent Developments
  - 14.1.3.6. Key Management Personnel
- 14.1.4. Arthur J Gallagher & Co
  - 14.1.4.1. Company Details
  - 14.1.4.2. Products
  - 14.1.4.3. Financials (As Per Availability)
  - 14.1.4.4. Key Market Focus & Geographical Presence
  - 14.1.4.5. Recent Developments
  - 14.1.4.6. Key Management Personnel
- 14.1.5. HUB International Limited
  - 14.1.5.1. Company Details
  - 14.1.5.2. Products
  - 14.1.5.3. Financials (As Per Availability)
  - 14.1.5.4. Key Market Focus & Geographical Presence
  - 14.1.5.5. Recent Developments
  - 14.1.5.6. Key Management Personnel
- 14.1.6. Lockton Companies (Hong Kong) Limited
  - 14.1.6.1. Company Details
  - 14.1.6.2. Products
  - 14.1.6.3. Financials (As Per Availability)
  - 14.1.6.4. Key Market Focus & Geographical Presence
  - 14.1.6.5. Recent Developments
  - 14.1.6.6. Key Management Personnel
- 14.1.7. Marsh & McLennan Companies Inc
  - 14.1.7.1. Company Details
  - 14.1.7.2. Products
  - 14.1.7.3. Financials (As Per Availability)
  - 14.1.7.4. Key Market Focus & Geographical Presence
  - 14.1.7.5. Recent Developments
  - 14.1.7.6. Key Management Personnel
- 14.1.8. Truist Insurance Holdings
  - 14.1.8.1. Company Details
  - 14.1.8.2. Products
  - 14.1.8.3. Financials (As Per Availability)
  - 14.1.8.4. Key Market Focus & Geographical Presence
  - 14.1.8.5. Recent Developments
  - 14.1.8.6. Key Management Personnel
- 14.1.9. USI Insurance Services L.L.C
  - 14.1.9.1. Company Details
  - 14.1.9.2. Products
  - 14.1.9.3. Financials (As Per Availability)
  - 14.1.9.4. Key Market Focus & Geographical Presence
  - 14.1.9.5. Recent Developments
  - 14.1.9.6. Key Management Personnel
- 14.1.10. Willis Towers Watson Plc
  - 14.1.10.1. Company Details
  - 14.1.10.2. Products
  - 14.1.10.3. Financials (As Per Availability)
  - 14.1.10.4. Key Market Focus & Geographical Presence
  - 14.1.10.5. Recent Developments
  - 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

15.1. Key Focus Areas
15.2. Target Insurance Type
15.3. Target Brokerage Type