Silicone Stretch Lids Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Platinum Grade Silicone, Food Grade Silicone), By Distribution Channel (Online, Offline), By Region & Competition, 2019-2029F

Description

The global silicone stretch lids market was valued at USD 104.29 Billion in 2023 and is expected to reach USD 138.17 Billion by 2029 with a CAGR of 4.8% during the forecast period. This market encompasses the segment of the consumer products industry dedicated to producing, marketing, and distributing flexible silicone lids designed to fit and seal various containers. These lids are known for their elasticity, heat resistance, and non-toxic characteristics, making them popular among consumers who are increasingly looking for sustainable alternatives to single-use plastic wraps and aluminum foils. Silicone stretch lids are specifically crafted to stretch and securely seal containers of various shapes and sizes, including bowls, cups, pots, and pans. Their flexible nature allows them to form an airtight seal, thereby extending the freshness and shelf life of stored food items. Additionally, silicone lids offer the convenience of being dishwasher, freezer, and microwave safe, enhancing their practicality for everyday use. The market for silicone stretch lids is diverse, featuring an array of sizes, colors, and sets tailored to meet customer preferences and household needs. Manufacturers in this sector emphasize innovation in manufacturing techniques, ensuring that these products are durable, versatile, and meet safety standards.

Market Overview
Forecast Period	2025-2029
Market Size 2023	USD 104.29 Billion
Market Size 2029	USD 138.17 Billion
CAGR 2024-2029	4.8%
Fastest Growing Segment	Online
Largest Market	North America

Key Market Drivers

Environmentally Friendly Alternatives

The growing consumer demand for eco-friendly and sustainable products is a major driver for the Global Silicone Stretch Lids Market. Silicone lids present a reusable and environmentally responsible alternative to single-use plastic wraps and aluminum foils. With increasing awareness about environmental issues and sustainable living, consumers are opting for products that reduce waste and encourage reuse. This rising environmental consciousness is pushing manufacturers to innovate and produce more sustainable products. Campaigns and regulatory policies aimed at decreasing plastic waste are also propelling the shift towards silicone stretch lids, thereby fueling market growth.

Consumer Shift Towards Reusable Products

The market is also driven by the significant shift among consumers towards reusable products. Silicone stretch lids offer durability and long-lasting utility compared to traditional single-use options. These silicone lids can be repeatedly washed and reused without losing their effectiveness, making them a cost-effective and convenient choice for consumers. Their practicality, combined with their environmental benefits, makes them an appealing option for households looking to reduce waste and adopt more sustainable kitchen practices. The increasing emphasis on reducing single-use plastics is directly influencing the demand for reusable kitchen products, including silicone stretch lids.

Key Market Challenges

Supply Chain Disruptions

The Global Silicone Stretch Lids Market faces substantial challenges due to supply chain disruptions. Issues such as logistical delays, equipment failures, and inadequate transportation methods can create shortages and affect timely product deliveries, leading to decreased availability in the market and impacting sales and customer satisfaction. To address these challenges, manufacturers must develop robust and adaptable supply chain strategies, ensuring consistent product availability. Effective planning and coordination with suppliers, distributors, and retailers are crucial to maintaining a steady flow of silicone stretch lids in the market.

Price Sensitivity

Another significant challenge is price sensitivity. While there is a growing demand for sustainable products, the cost of manufacturing silicone lids is higher compared to traditional plastic wraps and aluminum foils. This increased production cost often translates into higher retail prices, which can deter price-sensitive consumers. To overcome this challenge, manufacturers need to balance product pricing with the perceived value and benefits of silicone stretch lids. Offering promotions, discounts, and bundling options can attract cost-conscious consumers and improve market penetration. Educating consumers on the long-term cost savings and environmental benefits of reusable silicone lids is also essential in addressing price sensitivity.

Key Market Trends

Focus on Sustainability and Eco-Friendly Packaging

A significant trend in the Global Silicone Stretch Lids Market is the emphasis on sustainability and eco-friendly packaging. Consumers are increasingly preferring products that reflect their environmental values and promote reduced waste. This trend is prompting manufacturers to incorporate sustainable practices into their production processes and packaging choices. The use of recycled materials and biodegradable options is gaining popularity, appealing particularly to eco-conscious consumers. Additionally, clear labeling and certifications that indicate eco-friendliness are becoming crucial factors influencing purchasing decisions. As the market for sustainable products grows, manufacturers must continue to innovate and prioritize sustainability to stay competitive and meet consumer expectations.

Expansion of E-Commerce and Online Retail Platforms

The rapid growth of e-commerce and online retail platforms is another notable trend impacting the silicone stretch lids market. Consumers are increasingly turning to online channels for their shopping needs due to the convenience and variety they offer. E-commerce platforms provide an accessible and efficient way for consumers to browse, compare, and purchase silicone stretch lids. The direct-to-consumer (D2C) model is also emerging as a preferred business model, allowing manufacturers to offer competitive pricing by bypassing traditional distribution channels. This rise in online retail provides opportunities for smaller players and innovative products to reach a broader audience. Effective online marketing, positive user reviews, and engaging product descriptions are crucial for attracting and retaining online shoppers in this digital age.

Segmental Insights

Type Insights

In the silicone stretch lids market, platinum grade silicone has emerged as the leading type over food grade silicone, owing to its superior quality, durability, and safety features, making it the preferred choice for both manufacturers and consumers. Platinum grade silicone is a higher-quality variant, produced using platinum as a catalyst in the curing process. This method results in a silicone product that is more durable, flexible, and resistant to extreme temperatures, both hot and cold, compared to food grade silicone. Its superior properties make it ideal for kitchen products like stretch lids, where repeated use and exposure to varying temperatures are common. One of the primary reasons for platinum grade silicone's leadership in the market is its long-lasting durability. Platinum grade silicone can withstand more wear and tear without breaking down or losing its elasticity, ensuring a longer product lifespan. This feature is particularly important for reusable products like silicone stretch lids, as consumers seek durable alternatives to single-use plastic wraps. Platinum silicone's durability not only increases the product's usability but also justifies its higher price point, as consumers view it as a long-term investment.

Another key factor is safety. Platinum grade silicone is often preferred in kitchenware applications because it is known for being non-toxic, hypoallergenic, and free of harmful chemicals such as BPA, phthalates, or latex. Its non-reactive nature ensures that no chemicals are transferred to food during storage, even under high temperatures, making it ideal for use in microwave ovens, refrigerators, and freezers. This level of safety is critical for consumers who are concerned about food contamination, particularly when storing perishable or sensitive food items. Additionally, premium branding and consumer demand for high-quality products** have driven manufacturers to focus more on platinum grade silicone. As consumers become increasingly aware of the benefits of high-quality materials in kitchenware, platinum grade silicone stretch lids have gained a reputation for being superior in performance and safety, further boosting their popularity. In summary, platinum grade silicone leads the silicone stretch lids market due to its exceptional durability, safety, and long-term cost-effectiveness, making it the preferred option for consumers and manufacturers alike.

Regional Insights

North America has emerged as a key region in the global silicone stretch lids market, largely due to its heightened consumer awareness and commitment to sustainability. The region's consumer base increasingly prioritizes environmentally friendly and reusable products, driving the demand for silicone stretch lids. These products offer a sustainable alternative to single-use plastic wraps, aligning perfectly with the environmental consciousness prevalent in North American markets, particularly in the U.S. and Canada. This growing preference for eco-friendly kitchen solutions is a direct response to the global movement toward reducing plastic waste and promoting sustainable consumption habits. The presence of leading market players in North America is another major factor contributing to the region's prominence in the silicone stretch lids market. Companies are actively innovating and launching new, improved products that cater to the evolving needs of consumers. These innovations include lids with enhanced durability, multi-size functionality, and compatibility with a variety of containers. Such advancements have not only improved product quality but have also increased consumer satisfaction, further boosting the market's growth in the region. Moreover, regulatory initiatives in North America, particularly those aimed at reducing plastic waste, are creating a favorable environment for the adoption of silicone stretch lids. Government policies promoting sustainable living and efforts to ban single-use plastics in various states and cities across the U.S. are driving consumers and businesses to seek reusable alternatives. These regulations have accelerated the shift from disposable plastic wraps to silicone stretch lids, making them a preferred choice for environmentally conscious consumers. As consumer preferences continue to align with sustainability goals and regulatory pressures push for greener alternatives, North America is expected to maintain its strong position in the global silicone stretch lids market in the coming years.

Key Market Players

Hasthip
ModFamily
- Favhome IN
Nordic Ware
Pattern Brands
Chef Craft
Krushi Vikas
Orblue
Zaavio
Ever Eco

Report Scope:

In this report, the global silicone stretch lids market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Silicone Stretch Lids Market, By Type:

Platinum Grade Silicone
Food Grade Silicone

Silicone Stretch Lids Market, By Distribution Channel:

Online
Offline

Silicone Stretch Lids Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- Germany
- Spain
- Italy
- United Kingdom
Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
- Kuwait
- Egypt
South America
- Brazil
- Argentina
- Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global silicone stretch lids market.

Available Customizations:

Global Silicone Stretch Lids market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customer

4.1. Factors Influencing Purchase Decision
4.2. Sources of Information

5. Global Silicone Stretch Lids Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type Market Share Analysis (Platinum Grade Silicone, Food Grade Silicone)
- 5.2.2. By Distribution Channel Market Share Analysis (Online, Offline)
- 5.2.3. By Regional Market Share Analysis
  - 5.2.3.1. North America Market Share Analysis
  - 5.2.3.2. Europe Market Share Analysis
  - 5.2.3.3. Asia-Pacific Market Share Analysis
  - 5.2.3.4. Middle East & Africa Market Share Analysis
  - 5.2.3.5. South America Market Share Analysis
- 5.2.4. By Top 5 Companies Market Share Analysis, Others (2023)
5.3. Global Silicone Stretch Lids Market Mapping & Opportunity Assessment
- 5.3.1. By Type Market Mapping & Opportunity Assessment
- 5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Silicone Stretch Lids Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type Market Share Analysis
- 6.2.2. By Distribution Channel Market Share Analysis
- 6.2.3. By Country Market Share Analysis
  - 6.2.3.1. United States Silicone Stretch Lids Market Outlook
    - 6.2.3.1.1. Market Size & Forecast
    - 6.2.3.1.1.1. By Value
    - 6.2.3.1.2. Market Share & Forecast
    - 6.2.3.1.2.1. By Type Market Share Analysis
    - 6.2.3.1.2.2. By Distribution Channel Market Share Analysis
  - 6.2.3.2. Canada Silicone Stretch Lids Market Outlook
    - 6.2.3.2.1. Market Size & Forecast
    - 6.2.3.2.1.1. By Value
    - 6.2.3.2.2. Market Share & Forecast
    - 6.2.3.2.2.1. By Type Market Share Analysis
    - 6.2.3.2.2.2. By Distribution Channel Market Share Analysis
  - 6.2.3.3. Mexico Silicone Stretch Lids Market Outlook
    - 6.2.3.3.1. Market Size & Forecast
    - 6.2.3.3.1.1. By Value
    - 6.2.3.3.2. Market Share & Forecast
    - 6.2.3.3.2.1. By Type Market Share Analysis
    - 6.2.3.3.2.2. By Distribution Channel Market Share Analysis

7. Europe Silicone Stretch Lids Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type Market Share Analysis
- 7.2.2. By Distribution Channel Market Share Analysis
- 7.2.3. By Country Market Share Analysis
  - 7.2.3.1. France Silicone Stretch Lids Market Outlook
    - 7.2.3.1.1. Market Size & Forecast
    - 7.2.3.1.1.1. By Value
    - 7.2.3.1.2. Market Share & Forecast
    - 7.2.3.1.2.1. By Type Market Share Analysis
    - 7.2.3.1.2.2. By Distribution Channel Market Share Analysis
  - 7.2.3.2. Germany Silicone Stretch Lids Market Outlook
    - 7.2.3.2.1. Market Size & Forecast
    - 7.2.3.2.1.1. By Value
    - 7.2.3.2.2. Market Share & Forecast
    - 7.2.3.2.2.1. By Type Market Share Analysis
    - 7.2.3.2.2.2. By Distribution Channel Market Share Analysis
  - 7.2.3.3. Spain Silicone Stretch Lids Market Outlook
    - 7.2.3.3.1. Market Size & Forecast
    - 7.2.3.3.1.1. By Value
    - 7.2.3.3.2. Market Share & Forecast
    - 7.2.3.3.2.1. By Type Market Share Analysis
    - 7.2.3.3.2.2. By Distribution Channel Market Share Analysis
  - 7.2.3.4. Italy Silicone Stretch Lids Market Outlook
    - 7.2.3.4.1. Market Size & Forecast
    - 7.2.3.4.1.1. By Value
    - 7.2.3.4.2. Market Share & Forecast
    - 7.2.3.4.2.1. By Type Market Share Analysis
    - 7.2.3.4.2.2. By Distribution Channel Market Share Analysis
  - 7.2.3.5. United Kingdom Silicone Stretch Lids Market Outlook
    - 7.2.3.5.1. Market Size & Forecast
    - 7.2.3.5.1.1. By Value
    - 7.2.3.5.2. Market Share & Forecast
    - 7.2.3.5.2.1. By Type Market Share Analysis
    - 7.2.3.5.2.2. By Distribution Channel Market Share Analysis

8. Asia-Pacific Silicone Stretch Lids Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type Market Share Analysis
- 8.2.2. By Distribution Channel Market Share Analysis
- 8.2.3. By Country Market Share Analysis
  - 8.2.3.1. China Silicone Stretch Lids Market Outlook
    - 8.2.3.1.1. Market Size & Forecast
    - 8.2.3.1.1.1. By Value
    - 8.2.3.1.2. Market Share & Forecast
    - 8.2.3.1.2.1. By Type Market Share Analysis
    - 8.2.3.1.2.2. By Distribution Channel Market Share Analysis
  - 8.2.3.2. Japan Silicone Stretch Lids Market Outlook
    - 8.2.3.2.1. Market Size & Forecast
    - 8.2.3.2.1.1. By Value
    - 8.2.3.2.2. Market Share & Forecast
    - 8.2.3.2.2.1. By Type Market Share Analysis
    - 8.2.3.2.2.2. By Distribution Channel Market Share Analysis
  - 8.2.3.3. India Silicone Stretch Lids Market Outlook
    - 8.2.3.3.1. Market Size & Forecast
    - 8.2.3.3.1.1. By Value
    - 8.2.3.3.2. Market Share & Forecast
    - 8.2.3.3.2.1. By Type Market Share Analysis
    - 8.2.3.3.2.2. By Distribution Channel Market Share Analysis
  - 8.2.3.4. Vietnam Silicone Stretch Lids Market Outlook
    - 8.2.3.4.1. Market Size & Forecast
    - 8.2.3.4.1.1. By Value
    - 8.2.3.4.2. Market Share & Forecast
    - 8.2.3.4.2.1. By Type Market Share Analysis
    - 8.2.3.4.2.2. By Distribution Channel Market Share Analysis
  - 8.2.3.5. South Korea Silicone Stretch Lids Market Outlook
    - 8.2.3.5.1. Market Size & Forecast
    - 8.2.3.5.1.1. By Value
    - 8.2.3.5.2. Market Share & Forecast
    - 8.2.3.5.2.1. By Type Market Share Analysis
    - 8.2.3.5.2.2. By Distribution Channel Market Share Analysis

9. Middle East & Africa Silicone Stretch Lids Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type Market Share Analysis
- 9.2.2. By Distribution Channel Market Share Analysis
- 9.2.3. By Country Market Share Analysis
  - 9.2.3.1. South Africa Silicone Stretch Lids Market Outlook
    - 9.2.3.1.1. Market Size & Forecast
    - 9.2.3.1.1.1. By Value
    - 9.2.3.1.2. Market Share & Forecast
    - 9.2.3.1.2.1. By Type Market Share Analysis
    - 9.2.3.1.2.2. By Distribution Channel Market Share Analysis
  - 9.2.3.2. Saudi Arabia Silicone Stretch Lids Market Outlook
    - 9.2.3.2.1. Market Size & Forecast
    - 9.2.3.2.1.1. By Value
    - 9.2.3.2.2. Market Share & Forecast
    - 9.2.3.2.2.1. By Type Market Share Analysis
    - 9.2.3.2.2.2. By Distribution Channel Market Share Analysis
  - 9.2.3.3. UAE Silicone Stretch Lids Market Outlook
    - 9.2.3.3.1. Market Size & Forecast
    - 9.2.3.3.1.1. By Value
    - 9.2.3.3.2. Market Share & Forecast
    - 9.2.3.3.2.1. By Type Market Share Analysis
    - 9.2.3.3.2.2. By Distribution Channel Market Share Analysis
  - 9.2.3.4. Turkey Silicone Stretch Lids Market Outlook
    - 9.2.3.4.1. Market Size & Forecast
    - 9.2.3.4.1.1. By Value
    - 9.2.3.4.2. Market Share & Forecast
    - 9.2.3.4.2.1. By Type Market Share Analysis
    - 9.2.3.4.2.2. By Distribution Channel Market Share Analysis
  - 9.2.3.5. Kuwait Silicone Stretch Lids Market Outlook
    - 9.2.3.5.1. Market Size & Forecast
    - 9.2.3.5.1.1. By Value
    - 9.2.3.5.2. Market Share & Forecast
    - 9.2.3.5.2.1. By Type Market Share Analysis
    - 9.2.3.5.2.2. By Distribution Channel Market Share Analysis
  - 9.2.3.6. Egypt Silicone Stretch Lids Market Outlook
    - 9.2.3.6.1. Market Size & Forecast
    - 9.2.3.6.1.1. By Value
    - 9.2.3.6.2. Market Share & Forecast
    - 9.2.3.6.2.1. By Type Market Share Analysis
    - 9.2.3.6.2.2. By Distribution Channel Market Share Analysis

10. South America Silicone Stretch Lids Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type Market Share Analysis
- 10.2.2. By Distribution Channel Market Share Analysis
- 10.2.3. By Country Market Share Analysis
  - 10.2.3.1. Brazil Silicone Stretch Lids Market Outlook
    - 10.2.3.1.1. Market Size & Forecast
    - 10.2.3.1.1.1. By Value
    - 10.2.3.1.2. Market Share & Forecast
    - 10.2.3.1.2.1. By Type Market Share Analysis
    - 10.2.3.1.2.2. By Distribution Channel Market Share Analysis
  - 10.2.3.2. Argentina Silicone Stretch Lids Market Outlook
    - 10.2.3.2.1. Market Size & Forecast
    - 10.2.3.2.1.1. By Value
    - 10.2.3.2.2. Market Share & Forecast
    - 10.2.3.2.2.1. By Type Market Share Analysis
    - 10.2.3.2.2.2. By Distribution Channel Market Share Analysis
  - 10.2.3.3. Colombia Silicone Stretch Lids Market Outlook
    - 10.2.3.3.1. Market Size & Forecast
    - 10.2.3.3.1.1. By Value
    - 10.2.3.3.2. Market Share & Forecast
    - 10.2.3.3.2.1. By Type Market Share Analysis
    - 10.2.3.3.2.2. By Distribution Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Impact of COVID-19 on Global Silicone Stretch Lids Market

12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Regions Impacted
- 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Hasthip
  - 14.1.1.1. Company Details
  - 14.1.1.2. Products
  - 14.1.1.3. Financials (As Per Availability)
  - 14.1.1.4. Key Market Focus & Geographical Presence
  - 14.1.1.5. Recent Developments
  - 14.1.1.6. Key Management Personnel
- 14.1.2. ModFamily
  - 14.1.2.1. Company Details
  - 14.1.2.2. Products
  - 14.1.2.3. Financials (As Per Availability)
  - 14.1.2.4. Key Market Focus & Geographical Presence
  - 14.1.2.5. Recent Developments
  - 14.1.2.6. Key Management Personnel
- 14.1.3. Favhome IN
  - 14.1.3.1. Company Details
  - 14.1.3.2. Products
  - 14.1.3.3. Financials (As Per Availability)
  - 14.1.3.4. Key Market Focus & Geographical Presence
  - 14.1.3.5. Recent Developments
  - 14.1.3.6. Key Management Personnel
- 14.1.4. Nordic Ware
  - 14.1.4.1. Company Details
  - 14.1.4.2. Products
  - 14.1.4.3. Financials (As Per Availability)
  - 14.1.4.4. Key Market Focus & Geographical Presence
  - 14.1.4.5. Recent Developments
  - 14.1.4.6. Key Management Personnel
- 14.1.5. Pattern Brands
  - 14.1.5.1. Company Details
  - 14.1.5.2. Products
  - 14.1.5.3. Financials (As Per Availability)
  - 14.1.5.4. Key Market Focus & Geographical Presence
  - 14.1.5.5. Recent Developments
  - 14.1.5.6. Key Management Personnel
- 14.1.6. Chef Craft
  - 14.1.6.1. Company Details
  - 14.1.6.2. Products
  - 14.1.6.3. Financials (As Per Availability)
  - 14.1.6.4. Key Market Focus & Geographical Presence
  - 14.1.6.5. Recent Developments
  - 14.1.6.6. Key Management Personnel
- 14.1.7. Krushi Vikas
  - 14.1.7.1. Company Details
  - 14.1.7.2. Products
  - 14.1.7.3. Financials (As Per Availability)
  - 14.1.7.4. Key Market Focus & Geographical Presence
  - 14.1.7.5. Recent Developments
  - 14.1.7.6. Key Management Personnel
- 14.1.8. Orblue
  - 14.1.8.1. Company Details
  - 14.1.8.2. Products
  - 14.1.8.3. Financials (As Per Availability)
  - 14.1.8.4. Key Market Focus & Geographical Presence
  - 14.1.8.5. Recent Developments
  - 14.1.8.6. Key Management Personnel
- 14.1.9. Zaavio
  - 14.1.9.1. Company Details
  - 14.1.9.2. Products
  - 14.1.9.3. Financials (As Per Availability)
  - 14.1.9.4. Key Market Focus & Geographical Presence
  - 14.1.9.5. Recent Developments
  - 14.1.9.6. Key Management Personnel
- 14.1.10.Ever Eco
  - 14.1.10.1. Company Details
  - 14.1.10.2. Products
  - 14.1.10.3. Financials (As Per Availability)
  - 14.1.10.4. Key Market Focus & Geographical Presence
  - 14.1.10.5. Recent Developments
  - 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

15.1. Key Focus Areas
15.2. Target Type
15.3. Target Distribution Channel