Entertainment Furniture Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Distribution Channel, By Region & Competition, 2019-2029F

Description

The global Entertainment Furniture Market was valued at USD 23.17 Billion in 2023 and is expected to reach USD 33.72 Billion by 2029 with a CAGR of 6.45% during the forecast period. The market's growth is attributed to increasing consumer interest in home entertainment systems, innovations in entertainment technology, and the rising trend of smart home integrations. As more individuals invest in home theaters and gaming setups, there is a corresponding uptick in demand for suitable furniture such as TV stands, media consoles, and entertainment centers that can efficiently accommodate these devices. Additionally, the expansion of the market is bolstered by the popularity of multifunctional and space-efficient furniture designs tailored for modern living spaces, particularly in densely populated urban regions. Environmental sustainability is also becoming a significant trend, with eco-conscious buyers opting for products made from sustainable materials. These dynamics collectively enhance the global entertainment experience, leading to a more robust market for entertainment furniture.

Market Overview
Forecast Period	2025-2029
Market Size 2023	USD 23.17 Billion
Market Size 2029	USD 33.72 Billion
CAGR 2024-2029	6.45%
Fastest Growing Segment	Entertainment Centers
Largest Market	North America

According to data from the International Trade Administration, the U.S. Media and Entertainment (M&E) industry is the largest globally, valued at USD649 billion, and is expected to grow to USD808 billion by 2028, with an average annual growth rate of 4.3%. The industry has been steadily recovering from the COVID-19 pandemic, with global revenue from live events, including music performances and cinema box office, increasing year-on-year in 2023 by 26% and 30.4%, respectively. Live events accounted for 38.6% of the net growth in M&E spending this year.

The Government of India has implemented several initiatives to boost the cable distribution sector and attract more institutional funding. These include raising the Foreign Direct Investment (FDI) limit from 74% to 100% for cable and direct-to-home (DTH) satellite platforms, as well as granting industry status to the film sector for easier access to institutional finance. The Film Facilitation Office (FFO), established by the Ministry of Information & Broadcasting, serves as a single-window clearance and facilitation point for producers and production companies, helping them obtain the necessary filming permissions.

Key Market Drivers

Rising Consumer Demand for Home Entertainment Systems

Consumer interest in home entertainment systems has surged, driven by the escalating popularity of streaming services, the advent of larger and more advanced televisions, and the booming gaming industry. People are heavily investing in home theaters and gaming setups, necessitating the purchase of related furniture like TV stands, media consoles, and entertainment centers. Technological progress in entertainment technologies, particularly larger 4K and OLED TVs, smart home integrations, and high-end gaming consoles, further increases this need. These state-of-the-art devices require specialized furniture that supports larger screens and organizes multiple electronic components such as sound systems, gaming consoles, and streaming devices. As technology evolves, the market for entertainment furniture keeps pace, ensuring products meet new requirements. Moreover, consumers are on the lookout for furniture that blends functionality and aesthetics, featuring elements like built-in charging ports, LED lighting, and hidden cable management to cater to their tech-savvy needs.

Technological Advancements and Smart Home Integration

The integration of advanced home entertainment technologies like larger 4K and OLED TVs, comprehensive smart home systems, and sophisticated gaming consoles has surged, driving considerable demand for compatible entertainment furniture. Modern entertainment setups typically include multiple gadgets, necessitating furniture that can effectively house and organize these devices. TV stands, media consoles, and storage solutions that accommodate these advanced gadgets are gaining in popularity. Additionally, the demand for smart furniture equipped with features like built-in charging ports, LED lighting, and concealed cable management is on the rise. Consumers are increasingly seeking multifunctional and visually appealing setups. These technological advancements not only elevate entertainment experiences but also expand the furniture market designed to support these advanced systems.

Key Market Challenges

Intense Competition and High Consumer Expectations

The Global Entertainment Furniture Market faces significant challenges, including intense competition and the constant need for innovation to meet evolving consumer preferences. The market is highly competitive, with numerous companies offering a wide range of products, thus pushing firms to innovate and differentiate their offerings. Additionally, the fluctuating costs of materials and potential supply chain disruptions can impact production and pricing strategies. Shifting consumer preferences require companies to continually evolve their product lines. High expectations from consumers regarding quality, functionality, and aesthetics add another layer of complexity, as failing to meet these demands can result in losing market share.

Fluctuating Material Costs and Supply Chain Disruptions

Another major challenge for the market is the fluctuating costs of raw materials and the impact of supply chain disruptions. The production of entertainment furniture relies heavily on materials such as wood, metals, and composites, the prices of which can be highly volatile due to economic conditions, trade policies, and natural disasters. These fluctuations complicate price consistency and can squeeze profit margins. Furthermore, global supply chain disruptions, whether from geopolitical tensions or events like pandemics, can delay production schedules and impact the timely delivery of products. Companies must develop resilient supply chain strategies and explore alternative materials to mitigate these risks.

Key Market Trends

Sustainability and Eco-Friendly Materials

A significant trend in the market is the increasing focus on sustainability, driven by eco-conscious consumers seeking environmentally responsible options. The demand for furniture made from sustainable materials such as reclaimed wood, bamboo, and recycled metals is growing. Additionally, designs that minimize environmental impact are becoming more popular. Manufacturers are introducing products with low-VOC finishes, reduced carbon footprints, and certifications like the FSC (Forest Stewardship Council). Modular and multifunctional designs that extend furniture lifecycle are gaining traction as they align with principles of waste reduction and long-term use, thereby supporting the sustainability movement. This trend indicates a broader awareness of environmental issues and a commitment to sustainable living practices.

Multifunctional and Space-Saving Designs

The trend towards smaller, multifunctional living spaces, especially in urban environments, is driving demand for compact, space-efficient designs that offer both functionality and style. As more people live in apartments or homes with limited space, they seek entertainment furniture that maximizes storage while retaining a sleek and modern appearance. Items like TV stands with built-in shelving, media consoles with hidden compartments, and modular units that can be rearranged are particularly appealing. These versatile solutions enable consumers to optimize their living spaces without compromising on aesthetics or convenience. This trend is anticipated to continue as urbanization progresses and living spaces become even more compact.

Segmental Insights

Product Type Insights

In 2023, the TV stands segment led the market with a significant revenue share. The rising popularity of home entertainment systems and streaming services has boosted TV ownership, subsequently increasing the demand for TV stands. Consumers are looking for functional furniture that complements their living spaces while offering storage solutions for media devices, gaming consoles, and accessories. Modern TV stands featuring built-in cable management, adjustable shelves, and appealing designs are particularly sought after as they provide both organization and style. Furthermore, the preference for minimalist and space-efficient designs, particularly in urban areas with space constraints, is driving demand for compact, multifunctional TV stands.

Distribution Channel Insights

The offline distribution channel commanded the largest market share in 2023. Purchases of entertainment furniture through offline channels are primarily driven by the need for consumers to physically experience products before buying. This allows them to assess quality, comfort, and functionality firsthand. Showrooms offer a tactile experience that helps customers visualize how the furniture will fit into their homes. The availability of personalized in-store assistance, immediate product availability, and the option to compare different models side-by-side enhances the shopping experience. Additionally, offline channels often appeal to consumers seeking customized solutions or premium products, as they can interact with design experts and explore a diverse range of finishes, materials, and configurations in person.

Regional Insights

North America dominated the global entertainment furniture market, securing the highest revenue share in 2023. There is escalating consumer expenditure on home entertainment systems, including high-definition TVs and advanced gaming setups, which propels the demand for functional and stylish furniture solutions. Market expansion in this region is also driven by trends such as open-concept living spaces and the increased adoption of smart home technologies. Leading manufacturers like IKEA, Ashley Furniture, and La-Z-Boy provide a broad range of products catering to diverse consumer preferences, from sleek, modern designs to traditional styles. Within North America, the entertainment furniture market in the United States accounted for around 70% of the regional market in 2023. The U.S. market features a blend of well-established brands and innovative new entrants, each competing to cater to the varied preferences of an expanding customer base. As lifestyles increasingly revolve around home-centric entertainment, the U.S. entertainment furniture market is poised for sustained growth, driven by consumers' continued quest for convenience and elegance in home furnishings. Customization options and the integration of smart technologies into furniture designs are also on the rise in this market.

Key Market Players

Inter IKEA Systems B.V.
Ashley Furniture Industries, LLC
La-Z-Boy Incorporated
Williams-Sonoma, Inc.
Sauder Woodworking Co.
Bush Industries, Inc.
Reliance Retail Limited (Urban Ladder)
Bassett Furniture Industries, Incorporated
SEI Furniture
Riverside Furniture Corporation

Report Scope:

In this report, the global Entertainment Furniture Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Entertainment Furniture Market, By Product Type:

TV Stands
Entertainment Centers
Media Consoles
Others

Entertainment Furniture Market, By Distribution Channel:

Online
Offline

Entertainment Furniture Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- Germany
- Spain
- Italy
- United Kingdom
Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
- Kuwait
- Egypt
South America
- Brazil
- Argentina
- Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Entertainment Furniture Market.

Available Customizations:

Global Entertainment Furniture Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customer

4.1. Factors Influencing Purchase Decision
4.2. Sources of Information

5. Global Entertainment Furniture Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type Market Share Analysis (TV Stands, Entertainment Centers, Media Consoles, Others)
- 5.2.2. By Distribution Channel Market Share Analysis (Online, Offline)
- 5.2.3. By Regional Market Share Analysis
  - 5.2.3.1. North America Market Share Analysis
  - 5.2.3.2. Europe Market Share Analysis
  - 5.2.3.3. Asia-Pacific Market Share Analysis
  - 5.2.3.4. Middle East & Africa Market Share Analysis
  - 5.2.3.5. South America Market Share Analysis
- 5.2.4. By Top 5 Companies Market Share Analysis, Others (2023)
5.3. Global Entertainment Furniture Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Entertainment Furniture Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis
- 6.2.2. By Distribution Channel Market Share Analysis
- 6.2.3. By Country Market Share Analysis
  - 6.2.3.1. United States Entertainment Furniture Market Outlook
    - 6.2.3.1.1. Market Size & Forecast
    - 6.2.3.1.1.1. By Value
    - 6.2.3.1.2. Market Share & Forecast
    - 6.2.3.1.2.1. By Product Type Market Share Analysis
    - 6.2.3.1.2.2. By Distribution Channel Market Share Analysis
  - 6.2.3.2. Canada Entertainment Furniture Market Outlook
    - 6.2.3.2.1. Market Size & Forecast
    - 6.2.3.2.1.1. By Value
    - 6.2.3.2.2. Market Share & Forecast
    - 6.2.3.2.2.1. By Product Type Market Share Analysis
    - 6.2.3.2.2.2. By Distribution Channel Market Share Analysis
  - 6.2.3.3. Mexico Entertainment Furniture Market Outlook
    - 6.2.3.3.1. Market Size & Forecast
    - 6.2.3.3.1.1. By Value
    - 6.2.3.3.2. Market Share & Forecast
    - 6.2.3.3.2.1. By Product Type Market Share Analysis
    - 6.2.3.3.2.2. By Distribution Channel Market Share Analysis

7. Europe Entertainment Furniture Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis
- 7.2.2. By Distribution Channel Market Share Analysis
- 7.2.3. By Country Market Share Analysis
  - 7.2.3.1. France Entertainment Furniture Market Outlook
    - 7.2.3.1.1. Market Size & Forecast
    - 7.2.3.1.1.1. By Value
    - 7.2.3.1.2. Market Share & Forecast
    - 7.2.3.1.2.1. By Product Type Market Share Analysis
    - 7.2.3.1.2.2. By Distribution Channel Market Share Analysis
  - 7.2.3.2. Germany Entertainment Furniture Market Outlook
    - 7.2.3.2.1. Market Size & Forecast
    - 7.2.3.2.1.1. By Value
    - 7.2.3.2.2. Market Share & Forecast
    - 7.2.3.2.2.1. By Product Type Market Share Analysis
    - 7.2.3.2.2.2. By Distribution Channel Market Share Analysis
  - 7.2.3.3. Spain Entertainment Furniture Market Outlook
    - 7.2.3.3.1. Market Size & Forecast
    - 7.2.3.3.1.1. By Value
    - 7.2.3.3.2. Market Share & Forecast
    - 7.2.3.3.2.1. By Product Type Market Share Analysis
    - 7.2.3.3.2.2. By Distribution Channel Market Share Analysis
  - 7.2.3.4. Italy Entertainment Furniture Market Outlook
    - 7.2.3.4.1. Market Size & Forecast
    - 7.2.3.4.1.1. By Value
    - 7.2.3.4.2. Market Share & Forecast
    - 7.2.3.4.2.1. By Product Type Market Share Analysis
    - 7.2.3.4.2.2. By Distribution Channel Market Share Analysis
  - 7.2.3.5. United Kingdom Entertainment Furniture Market Outlook
    - 7.2.3.5.1. Market Size & Forecast
    - 7.2.3.5.1.1. By Value
    - 7.2.3.5.2. Market Share & Forecast
    - 7.2.3.5.2.1. By Product Type Market Share Analysis
    - 7.2.3.5.2.2. By Distribution Channel Market Share Analysis

8. Asia-Pacific Entertainment Furniture Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis
- 8.2.2. By Distribution Channel Market Share Analysis
- 8.2.3. By Country Market Share Analysis
  - 8.2.3.1. China Entertainment Furniture Market Outlook
    - 8.2.3.1.1. Market Size & Forecast
    - 8.2.3.1.1.1. By Value
    - 8.2.3.1.2. Market Share & Forecast
    - 8.2.3.1.2.1. By Product Type Market Share Analysis
    - 8.2.3.1.2.2. By Distribution Channel Market Share Analysis
  - 8.2.3.2. Japan Entertainment Furniture Market Outlook
    - 8.2.3.2.1. Market Size & Forecast
    - 8.2.3.2.1.1. By Value
    - 8.2.3.2.2. Market Share & Forecast
    - 8.2.3.2.2.1. By Product Type Market Share Analysis
    - 8.2.3.2.2.2. By Distribution Channel Market Share Analysis
  - 8.2.3.3. India Entertainment Furniture Market Outlook
    - 8.2.3.3.1. Market Size & Forecast
    - 8.2.3.3.1.1. By Value
    - 8.2.3.3.2. Market Share & Forecast
    - 8.2.3.3.2.1. By Product Type Market Share Analysis
    - 8.2.3.3.2.2. By Distribution Channel Market Share Analysis
  - 8.2.3.4. Vietnam Entertainment Furniture Market Outlook
    - 8.2.3.4.1. Market Size & Forecast
    - 8.2.3.4.1.1. By Value
    - 8.2.3.4.2. Market Share & Forecast
    - 8.2.3.4.2.1. By Product Type Market Share Analysis
    - 8.2.3.4.2.2. By Distribution Channel Market Share Analysis
  - 8.2.3.5. South Korea Entertainment Furniture Market Outlook
    - 8.2.3.5.1. Market Size & Forecast
    - 8.2.3.5.1.1. By Value
    - 8.2.3.5.2. Market Share & Forecast
    - 8.2.3.5.2.1. By Product Type Market Share Analysis
    - 8.2.3.5.2.2. By Distribution Channel Market Share Analysis

9. Middle East & Africa Entertainment Furniture Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type Market Share Analysis
- 9.2.2. By Distribution Channel Market Share Analysis
- 9.2.3. By Country Market Share Analysis
  - 9.2.3.1. South Africa Entertainment Furniture Market Outlook
    - 9.2.3.1.1. Market Size & Forecast
    - 9.2.3.1.1.1. By Value
    - 9.2.3.1.2. Market Share & Forecast
    - 9.2.3.1.2.1. By Product Type Market Share Analysis
    - 9.2.3.1.2.2. By Distribution Channel Market Share Analysis
  - 9.2.3.2. Saudi Arabia Entertainment Furniture Market Outlook
    - 9.2.3.2.1. Market Size & Forecast
    - 9.2.3.2.1.1. By Value
    - 9.2.3.2.2. Market Share & Forecast
    - 9.2.3.2.2.1. By Product Type Market Share Analysis
    - 9.2.3.2.2.2. By Distribution Channel Market Share Analysis
  - 9.2.3.3. UAE Entertainment Furniture Market Outlook
    - 9.2.3.3.1. Market Size & Forecast
    - 9.2.3.3.1.1. By Value
    - 9.2.3.3.2. Market Share & Forecast
    - 9.2.3.3.2.1. By Product Type Market Share Analysis
    - 9.2.3.3.2.2. By Distribution Channel Market Share Analysis
  - 9.2.3.4. Turkey Entertainment Furniture Market Outlook
    - 9.2.3.4.1. Market Size & Forecast
    - 9.2.3.4.1.1. By Value
    - 9.2.3.4.2. Market Share & Forecast
    - 9.2.3.4.2.1. By Product Type Market Share Analysis
    - 9.2.3.4.2.2. By Distribution Channel Market Share Analysis
  - 9.2.3.5. Kuwait Entertainment Furniture Market Outlook
    - 9.2.3.5.1. Market Size & Forecast
    - 9.2.3.5.1.1. By Value
    - 9.2.3.5.2. Market Share & Forecast
    - 9.2.3.5.2.1. By Product Type Market Share Analysis
    - 9.2.3.5.2.2. By Distribution Channel Market Share Analysis
  - 9.2.3.6. Egypt Entertainment Furniture Market Outlook
    - 9.2.3.6.1. Market Size & Forecast
    - 9.2.3.6.1.1. By Value
    - 9.2.3.6.2. Market Share & Forecast
    - 9.2.3.6.2.1. By Product Type Market Share Analysis
    - 9.2.3.6.2.2. By Distribution Channel Market Share Analysis

10. South America Entertainment Furniture Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type Market Share Analysis
- 10.2.2. By Distribution Channel Market Share Analysis
- 10.2.3. By Country Market Share Analysis
  - 10.2.3.1. Brazil Entertainment Furniture Market Outlook
    - 10.2.3.1.1. Market Size & Forecast
    - 10.2.3.1.1.1. By Value
    - 10.2.3.1.2. Market Share & Forecast
    - 10.2.3.1.2.1. By Product Type Market Share Analysis
    - 10.2.3.1.2.2. By Distribution Channel Market Share Analysis
  - 10.2.3.2. Argentina Entertainment Furniture Market Outlook
    - 10.2.3.2.1. Market Size & Forecast
    - 10.2.3.2.1.1. By Value
    - 10.2.3.2.2. Market Share & Forecast
    - 10.2.3.2.2.1. By Product Type Market Share Analysis
    - 10.2.3.2.2.2. By Distribution Channel Market Share Analysis
  - 10.2.3.3. Colombia Entertainment Furniture Market Outlook
    - 10.2.3.3.1. Market Size & Forecast
    - 10.2.3.3.1.1. By Value
    - 10.2.3.3.2. Market Share & Forecast
    - 10.2.3.3.2.1. By Product Type Market Share Analysis
    - 10.2.3.3.2.2. By Distribution Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Impact of COVID-19 on Global Entertainment Furniture Market

12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Regions Impacted
- 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Inter IKEA Systems B.V.
  - 14.1.1.1. Company Details
  - 14.1.1.2. Products
  - 14.1.1.3. Financials (As Per Availability)
  - 14.1.1.4. Key Market Focus & Geographical Presence
  - 14.1.1.5. Recent Developments
  - 14.1.1.6. Key Management Personnel
- 14.1.2. . Ashley Furniture Industries, LLC
  - 14.1.2.1. Company Details
  - 14.1.2.2. Products
  - 14.1.2.3. Financials (As Per Availability)
  - 14.1.2.4. Key Market Focus & Geographical Presence
  - 14.1.2.5. Recent Developments
  - 14.1.2.6. Key Management Personnel
- 14.1.3. La-Z-Boy Incorporated
  - 14.1.3.1. Company Details
  - 14.1.3.2. Products
  - 14.1.3.3. Financials (As Per Availability)
  - 14.1.3.4. Key Market Focus & Geographical Presence
  - 14.1.3.5. Recent Developments
  - 14.1.3.6. Key Management Personnel
- 14.1.4. Williams-Sonoma, Inc.
  - 14.1.4.1. Company Details
  - 14.1.4.2. Products
  - 14.1.4.3. Financials (As Per Availability)
  - 14.1.4.4. Key Market Focus & Geographical Presence
  - 14.1.4.5. Recent Developments
  - 14.1.4.6. Key Management Personnel
- 14.1.5. Sauder Woodworking Co.
  - 14.1.5.1. Company Details
  - 14.1.5.2. Products
  - 14.1.5.3. Financials (As Per Availability)
  - 14.1.5.4. Key Market Focus & Geographical Presence
  - 14.1.5.5. Recent Developments
  - 14.1.5.6. Key Management Personnel
- 14.1.6. Bush Industries, Inc.
  - 14.1.6.1. Company Details
  - 14.1.6.2. Products
  - 14.1.6.3. Financials (As Per Availability)
  - 14.1.6.4. Key Market Focus & Geographical Presence
  - 14.1.6.5. Recent Developments
  - 14.1.6.6. Key Management Personnel
- 14.1.7. Reliance Retail Limited (Urban Ladder)
  - 14.1.7.1. Company Details
  - 14.1.7.2. Products
  - 14.1.7.3. Financials (As Per Availability)
  - 14.1.7.4. Key Market Focus & Geographical Presence
  - 14.1.7.5. Recent Developments
  - 14.1.7.6. Key Management Personnel
- 14.1.8. Bassett Furniture Industries, Incorporated
  - 14.1.8.1. Company Details
  - 14.1.8.2. Products
  - 14.1.8.3. Financials (As Per Availability)
  - 14.1.8.4. Key Market Focus & Geographical Presence
  - 14.1.8.5. Recent Developments
  - 14.1.8.6. Key Management Personnel
- 14.1.9. SEI Furniture
  - 14.1.9.1. Company Details
  - 14.1.9.2. Products
  - 14.1.9.3. Financials (As Per Availability)
  - 14.1.9.4. Key Market Focus & Geographical Presence
  - 14.1.9.5. Recent Developments
  - 14.1.9.6. Key Management Personnel
- 14.1.10. Riverside Furniture Corporation
  - 14.1.10.1. Company Details
  - 14.1.10.2. Products
  - 14.1.10.3. Financials (As Per Availability)
  - 14.1.10.4. Key Market Focus & Geographical Presence
  - 14.1.10.5. Recent Developments
  - 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

15.1. Key Focus Areas
15.2. Target Product Type
15.3. Target Distribution Channel