Eye Shadow Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Application, By Sales Channel, By Region & Competition, 2019-2029F

Description

The global eye shadow market was valued at USD 2.98 Billion in 2023 and is expected to reach USD 4.42 Billion by 2029 with a CAGR of 6.8% during the forecast period. This projected growth is attributed to several factors including the heightened influence of social media and beauty personalities, which motivate consumers to explore a variety of eye shadow styles and create a demand for diverse shades and finishes. The market is also evolving due to an increased emphasis on personal expression as individuals utilize eye shadow to reflect their creativity and distinctive fashion. Additionally, the celebrated appearances of celebrities and red-carpet events play a pivotal role in setting trends that consumers strive to imitate. Another major growth driver is the rising popularity of cruelty-free and vegan beauty products, as consumers increasingly opt for products that align with their ethical values. With advancements in technology, eye shadow formulations now offer long-lasting wear and intense pigmentation, catering to consumers who desire professional-grade results. Key regions leading this expansion are North America and Europe, particularly the United States, the United Kingdom, Australia, and Germany, which are establishing themselves as significant producers in the global market. As the sector continues to grow, the impact of social media and influencers will remain significant, shaping both consumer behaviors and product innovation within the eye shadow industry.

Market Overview
Forecast Period	2025-2029
Market Size 2023	USD 2.98 Billion
Market Size 2029	USD 4.42 Billion
CAGR 2024-2029	6.8%
Fastest Growing Segment	Online
Largest Market	Asia-Pacific

Key Market Drivers

Social Media Influence and Personal Expression

The proliferation of social media platforms such as Instagram, YouTube, and TikTok has profoundly impacted the global eye shadow market. These platforms serve as platforms for beauty tutorials, challenges, and product reviews, inspiring consumers to diversify their eye shadow collections. Influencers and beauty experts are instrumental in promoting new styles and products, encouraging a wider audience to experiment with various shades, textures, and finishes. This drive towards experimentation aligns with the cultural shift that places a premium on personal expression and individuality. Eye shadow, with its extensive palette of hues and styles, allows users to express their unique personalities and aesthetics. By serving as a medium for artistic self-expression, eye shadows boost the demand for bold, avant-garde colors and sophisticated makeup techniques. The growing trend of using eye shadow as a personal statement is further backed by a broad array of palettes designed for all skin tones, enhancing inclusivity and representation in the beauty industry.

Celebrity and Event-Driven Trends

The influence of celebrity culture and high-profile events has a notable impact on the global eye shadow market's trends. Appearances at prestigious events and the stylings of beloved celebrities introduce fresh trends that are later adopted by the broader consumer base eager to replicate these looks. Celebrity influence is significant, often sparking interest in specific eye shadow products and styles. Manufacturers keenly observe these trends to tailor their product offerings to meet consumer demand, producing lines reflective of popular aesthetics seen in public spaces. This connection between celebrity tendencies and consumer behavior fuels the market as more individuals yearn to emulate glitzy and memorable appearances. Moreover, collaborations between celebrities and beauty brands enhance market influence, as collections endorsed by high-profile personalities result in increased sales in their association with celebrity allure. As long as celebrity culture remains influential, it continues to shape the dynamics of the eye shadow market.

Key Market Challenges

Challenges of Natural and Organic Products

Despite the increasing demand for natural and organic beauty products, the global eye shadow market faces considerable challenges in this space. Products labeled as 'natural' or 'organic' attract consumers who prioritize products devoid of harmful chemicals and kinder to the skin. However, these products usually have a shorter shelf life compared to traditional cosmetics. The limited shelf life could deter frequent consumer purchases, potentially affecting market growth. Further complicating this challenge are the higher production costs of natural and organic formulations that often result in steeper retail prices, limiting purchase frequency among cost-sensitive consumers.

Economic Constraints and DIY Alternatives

Economic challenges also pose a hurdle to the global eye shadow market. Rising prices of premium and organic eye shadows might discourage budget-conscious consumers, negatively affecting market dynamics. Further exacerbating this challenge is the growing DIY trend, where consumers use existing makeup products like lipstick or blush as eye shadow. This 'Do-it-Yourself' movement offers a cost-efficient alternative to specialized eye shadow products, granting flexibility while reducing the need for specific purchases. This trend impacts sales and compels manufacturers to innovate and present compelling reasons for investing in specialized products.

Key Market Trends

Shift Towards Vegan and Cruelty-Free Products

An increasingly discernible trend in the Global Eye Shadow Market is the shift towards vegan and cruelty-free products. More consumers are actively looking for brands that abstain from animal testing and use natural ingredients, aligning with their ethical and environmental considerations. This inclination is strongest among younger demographics, more conscious about ethical sourcing and sustainability. Consequently, beauty companies are evolving by reformulating products and securing certifications to charm this ethically minded market, thereby broadening their consumer base and fostering brand loyalty among conscientious consumers.

Technological Innovations in Formulations

Significant technological advancements are shaping the Global Eye Shadow Market. Developments in product formulations have resulted in the creation of eye shadows with enhanced pigmentation, better blendability, and lasting wear. These high-performance products meet the consumer demand for quality and efficacy, promising professional finishes with minimal effort. Companies are heavily investing in research to introduce innovative formulas that differentiate themselves in a burgeoning market. Products featuring unique textures such as cream-to-powder or liquid eye shadows are gaining traction for their versatility and ease of use.

Segmental Insights

Product Type Insights

Within product categories, powder eye shadows continue to be the most popular among consumers, representing a significant market share. Their user-friendly nature, especially suitable for beginners, and their seamless blending capabilities make them a preferred choice. Powder eye shadows are favored due to the extensive selection of textures and finishes available. Conversely, the pencil eye shadow segment is forecasted to grow positively. These products provide convenience and precision, appealing to consumers desiring quick and effortless applications. Pencil eye shadows are particularly attractive for those with hectic schedules looking for on-the-move solutions.

Application Insights

A significant share of the market is held by the personal application segment, propelled by the trend of minimalist makeup for daily use. This trend increases the use of eye shadows, particularly for personal, day-to-day application. Similarly, the premium segment, though currently smaller, is anticipated to rise as more consumers demand top-notch, high-quality eye shadows. The inclination towards premium products is in part due to the trend towards natural and organic compositions, with consumers ready to pay a premium for brands matching their health-oriented and ethical beliefs.

Regional Insights

The Asia-Pacific (APAC) region is the leading market for eye shadow globally, driven by high demand, beauty trends, and cultural preferences for makeup products. Countries such as China, Japan, South Korea, and India contribute significantly to this growth, as beauty and skincare routines are highly valued in these cultures. In particular, South Korea has established itself as a beauty industry powerhouse, with its K-beauty trend influencing makeup styles worldwide. The Chinese market has seen rapid growth due to an increasing number of young consumers embracing makeup and skincare as part of self-expression. The APAC region benefits from a rising middle class with higher disposable income, fueling demand for premium and branded makeup products, including eye shadows. Social media and beauty influencers further amplify this demand, with brands investing in regional collaborations and exclusive product launches tailored to local preferences. Innovative packaging and color palettes tailored to the skin tones and aesthetic tastes of the Asian market have also bolstered its popularity. The region's beauty consumers often value high-quality, affordable, and trend-focused products, driving many international and local brands to prioritize the APAC market. Thus, APAC's consumer base and cultural beauty trends position it as the top region for eye shadow market growth globally..

Key Market Players

L'Oreal S.A.
Lvmh Moet Hennessy Vuitton SE
The Estee Lauder Companies Inc.
Revlon Consumer Products LLC
Shiseido Company, Limited
Chanel
Coty Inc.
Amway Corporation
Kao Corporation
Kendo Holdings, Inc

Report Scope:

In this report, the global eye shadow market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Eye Shadow Market, By Product Type:

Powder Form
Liquid Form
Pencil Form
Others

Eye Shadow Market, By Application:

Personal
Professional

Eye Shadow Market, By Sales Channel:

Hypermarkets/Supermarkets
Specialty Stores
Multi-Brand Stores
Online
Independent Departmental Stores
Others

Eye Shadow Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- Germany
- Spain
- Italy
- United Kingdom
Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
- Kuwait
- Egypt
South America
- Brazil
- Argentina
- Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global eye shadow market.

Available Customizations:

Global Eye Shadow market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customer

4.1. Factors Influencing Purchase Decision
4.2. Sources of Information

5. Global Eye Shadow Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type Market Share Analysis (Powder Form, Liquid Form, Pencil Form, Others)
- 5.2.2. By Application Market Share Analysis (Personal, Professional)
- 5.2.3. By Sales Channel Market Share Analysis (Hypermarkets/Supermarkets, Specialty Stores, Multi-Brand Stores, Online, Independent Departmental Stores, Others)
- 5.2.4. By Regional Market Share Analysis
  - 5.2.4.1. North America Market Share Analysis
  - 5.2.4.2. Europe Market Share Analysis
  - 5.2.4.3. Asia-Pacific Market Share Analysis
  - 5.2.4.4. Middle East & Africa Market Share Analysis
  - 5.2.4.5. South America Market Share Analysis
- 5.2.5. By Top 5 Companies Market Share Analysis, Others (2023)
5.3. Global Eye Shadow Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By Application Market Mapping & Opportunity Assessment
- 5.3.3. By Sales Channel Market Mapping & Opportunity Assessment
- 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Eye Shadow Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis
- 6.2.2. By Application Market Share Analysis
- 6.2.3. By Sales Channel Market Share Analysis
- 6.2.4. By Country Market Share Analysis
  - 6.2.4.1. United States Eye Shadow Market Outlook
    - 6.2.4.1.1. Market Size & Forecast
    - 6.2.4.1.1.1. By Value
    - 6.2.4.1.2. Market Share & Forecast
    - 6.2.4.1.2.1. By Product Type Market Share Analysis
    - 6.2.4.1.2.2. By Application Market Share Analysis
    - 6.2.4.1.2.3. By Sales Channel Market Share Analysis
  - 6.2.4.2. Canada Eye Shadow Market Outlook
    - 6.2.4.2.1. Market Size & Forecast
    - 6.2.4.2.1.1. By Value
    - 6.2.4.2.2. Market Share & Forecast
    - 6.2.4.2.2.1. By Product Type Market Share Analysis
    - 6.2.4.2.2.2. By Application Market Share Analysis
    - 6.2.4.2.2.3. By Sales Channel Market Share Analysis
  - 6.2.4.3. Mexico Eye Shadow Market Outlook
    - 6.2.4.3.1. Market Size & Forecast
    - 6.2.4.3.1.1. By Value
    - 6.2.4.3.2. Market Share & Forecast
    - 6.2.4.3.2.1. By Product Type Market Share Analysis
    - 6.2.4.3.2.2. By Application Market Share Analysis
    - 6.2.4.3.2.3. By Sales Channel Market Share Analysis

7. Europe Eye Shadow Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis
- 7.2.2. By Application Market Share Analysis
- 7.2.3. By Sales Channel Market Share Analysis
- 7.2.4. By Country Market Share Analysis
  - 7.2.4.1. France Eye Shadow Market Outlook
    - 7.2.4.1.1. Market Size & Forecast
    - 7.2.4.1.1.1. By Value
    - 7.2.4.1.2. Market Share & Forecast
    - 7.2.4.1.2.1. By Product Type Market Share Analysis
    - 7.2.4.1.2.2. By Application Market Share Analysis
    - 7.2.4.1.2.3. By Sales Channel Market Share Analysis
  - 7.2.4.2. Germany Eye Shadow Market Outlook
    - 7.2.4.2.1. Market Size & Forecast
    - 7.2.4.2.1.1. By Value
    - 7.2.4.2.2. Market Share & Forecast
    - 7.2.4.2.2.1. By Product Type Market Share Analysis
    - 7.2.4.2.2.2. By Application Market Share Analysis
    - 7.2.4.2.2.3. By Sales Channel Market Share Analysis
  - 7.2.4.3. Spain Eye Shadow Market Outlook
    - 7.2.4.3.1. Market Size & Forecast
    - 7.2.4.3.1.1. By Value
    - 7.2.4.3.2. Market Share & Forecast
    - 7.2.4.3.2.1. By Product Type Market Share Analysis
    - 7.2.4.3.2.2. By Application Market Share Analysis
    - 7.2.4.3.2.3. By Sales Channel Market Share Analysis
  - 7.2.4.4. Italy Eye Shadow Market Outlook
    - 7.2.4.4.1. Market Size & Forecast
    - 7.2.4.4.1.1. By Value
    - 7.2.4.4.2. Market Share & Forecast
    - 7.2.4.4.2.1. By Product Type Market Share Analysis
    - 7.2.4.4.2.2. By Application Market Share Analysis
    - 7.2.4.4.2.3. By Sales Channel Market Share Analysis
  - 7.2.4.5. United Kingdom Eye Shadow Market Outlook
    - 7.2.4.5.1. Market Size & Forecast
    - 7.2.4.5.1.1. By Value
    - 7.2.4.5.2. Market Share & Forecast
    - 7.2.4.5.2.1. By Product Type Market Share Analysis
    - 7.2.4.5.2.2. By Application Market Share Analysis
    - 7.2.4.5.2.3. By Sales Channel Market Share Analysis

8. Asia-Pacific Eye Shadow Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis
- 8.2.2. By Application Market Share Analysis
- 8.2.3. By Sales Channel Market Share Analysis
- 8.2.4. By Country Market Share Analysis
  - 8.2.4.1. China Eye Shadow Market Outlook
    - 8.2.4.1.1. Market Size & Forecast
    - 8.2.4.1.1.1. By Value
    - 8.2.4.1.2. Market Share & Forecast
    - 8.2.4.1.2.1. By Product Type Market Share Analysis
    - 8.2.4.1.2.2. By Application Market Share Analysis
    - 8.2.4.1.2.3. By Sales Channel Market Share Analysis
  - 8.2.4.2. Japan Eye Shadow Market Outlook
    - 8.2.4.2.1. Market Size & Forecast
    - 8.2.4.2.1.1. By Value
    - 8.2.4.2.2. Market Share & Forecast
    - 8.2.4.2.2.1. By Product Type Market Share Analysis
    - 8.2.4.2.2.2. By Application Market Share Analysis
    - 8.2.4.2.2.3. By Sales Channel Market Share Analysis
  - 8.2.4.3. India Eye Shadow Market Outlook
    - 8.2.4.3.1. Market Size & Forecast
    - 8.2.4.3.1.1. By Value
    - 8.2.4.3.2. Market Share & Forecast
    - 8.2.4.3.2.1. By Product Type Market Share Analysis
    - 8.2.4.3.2.2. By Application Market Share Analysis
    - 8.2.4.3.2.3. By Sales Channel Market Share Analysis
  - 8.2.4.4. Vietnam Eye Shadow Market Outlook
    - 8.2.4.4.1. Market Size & Forecast
    - 8.2.4.4.1.1. By Value
    - 8.2.4.4.2. Market Share & Forecast
    - 8.2.4.4.2.1. By Product Type Market Share Analysis
    - 8.2.4.4.2.2. By Application Market Share Analysis
    - 8.2.4.4.2.3. By Sales Channel Market Share Analysis
  - 8.2.4.5. South Korea Eye Shadow Market Outlook
    - 8.2.4.5.1. Market Size & Forecast
    - 8.2.4.5.1.1. By Value
    - 8.2.4.5.2. Market Share & Forecast
    - 8.2.4.5.2.1. By Product Type Market Share Analysis
    - 8.2.4.5.2.2. By Application Market Share Analysis
    - 8.2.4.5.2.3. By Sales Channel Market Share Analysis

9. Middle East & Africa Eye Shadow Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type Market Share Analysis
- 9.2.2. By Application Market Share Analysis
- 9.2.3. By Sales Channel Market Share Analysis
- 9.2.4. By Country Market Share Analysis
  - 9.2.4.1. South Africa Eye Shadow Market Outlook
    - 9.2.4.1.1. Market Size & Forecast
    - 9.2.4.1.1.1. By Value
    - 9.2.4.1.2. Market Share & Forecast
    - 9.2.4.1.2.1. By Product Type Market Share Analysis
    - 9.2.4.1.2.2. By Application Market Share Analysis
    - 9.2.4.1.2.3. By Sales Channel Market Share Analysis
  - 9.2.4.2. Saudi Arabia Eye Shadow Market Outlook
    - 9.2.4.2.1. Market Size & Forecast
    - 9.2.4.2.1.1. By Value
    - 9.2.4.2.2. Market Share & Forecast
    - 9.2.4.2.2.1. By Product Type Market Share Analysis
    - 9.2.4.2.2.2. By Application Market Share Analysis
    - 9.2.4.2.2.3. By Sales Channel Market Share Analysis
  - 9.2.4.3. UAE Eye Shadow Market Outlook
    - 9.2.4.3.1. Market Size & Forecast
    - 9.2.4.3.1.1. By Value
    - 9.2.4.3.2. Market Share & Forecast
    - 9.2.4.3.2.1. By Product Type Market Share Analysis
    - 9.2.4.3.2.2. By Application Market Share Analysis
    - 9.2.4.3.2.3. By Sales Channel Market Share Analysis
  - 9.2.4.4. Turkey Eye Shadow Market Outlook
    - 9.2.4.4.1. Market Size & Forecast
    - 9.2.4.4.1.1. By Value
    - 9.2.4.4.2. Market Share & Forecast
    - 9.2.4.4.2.1. By Product Type Market Share Analysis
    - 9.2.4.4.2.2. By Application Market Share Analysis
    - 9.2.4.4.2.3. By Sales Channel Market Share Analysis
  - 9.2.4.5. Kuwait Eye Shadow Market Outlook
    - 9.2.4.5.1. Market Size & Forecast
    - 9.2.4.5.1.1. By Value
    - 9.2.4.5.2. Market Share & Forecast
    - 9.2.4.5.2.1. By Product Type Market Share Analysis
    - 9.2.4.5.2.2. By Application Market Share Analysis
    - 9.2.4.5.2.3. By Sales Channel Market Share Analysis
  - 9.2.4.6. Egypt Eye Shadow Market Outlook
    - 9.2.4.6.1. Market Size & Forecast
    - 9.2.4.6.1.1. By Value
    - 9.2.4.6.2. Market Share & Forecast
    - 9.2.4.6.2.1. By Product Type Market Share Analysis
    - 9.2.4.6.2.2. By Application Market Share Analysis
    - 9.2.4.6.2.3. By Sales Channel Market Share Analysis

10. South America Eye Shadow Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type Market Share Analysis
- 10.2.2. By Application Market Share Analysis
- 10.2.3. By Sales Channel Market Share Analysis
- 10.2.4. By Country Market Share Analysis
  - 10.2.4.1. Brazil Eye Shadow Market Outlook
    - 10.2.4.1.1. Market Size & Forecast
    - 10.2.4.1.1.1. By Value
    - 10.2.4.1.2. Market Share & Forecast
    - 10.2.4.1.2.1. By Product Type Market Share Analysis
    - 10.2.4.1.2.2. By Application Market Share Analysis
    - 10.2.4.1.2.3. By Sales Channel Market Share Analysis
  - 10.2.4.2. Argentina Eye Shadow Market Outlook
    - 10.2.4.2.1. Market Size & Forecast
    - 10.2.4.2.1.1. By Value
    - 10.2.4.2.2. Market Share & Forecast
    - 10.2.4.2.2.1. By Product Type Market Share Analysis
    - 10.2.4.2.2.2. By Application Market Share Analysis
    - 10.2.4.2.2.3. By Sales Channel Market Share Analysis
  - 10.2.4.3. Colombia Eye Shadow Market Outlook
    - 10.2.4.3.1. Market Size & Forecast
    - 10.2.4.3.1.1. By Value
    - 10.2.4.3.2. Market Share & Forecast
    - 10.2.4.3.2.1. By Product Type Market Share Analysis
    - 10.2.4.3.2.2. By Application Market Share Analysis
    - 10.2.4.3.2.3. By Sales Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Impact of COVID-19 on Global Eye Shadow Market

12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Regions Impacted
- 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. L'Oreal S.A.
  - 14.1.1.1. Company Details
  - 14.1.1.2. Products
  - 14.1.1.3. Financials (As Per Availability)
  - 14.1.1.4. Key Market Focus & Geographical Presence
  - 14.1.1.5. Recent Developments
  - 14.1.1.6. Key Management Personnel
- 14.1.2. Lvmh Moet Hennessy Vuitton SE
  - 14.1.2.1. Company Details
  - 14.1.2.2. Products
  - 14.1.2.3. Financials (As Per Availability)
  - 14.1.2.4. Key Market Focus & Geographical Presence
  - 14.1.2.5. Recent Developments
  - 14.1.2.6. Key Management Personnel
- 14.1.3. The Estee Lauder Companies Inc.
  - 14.1.3.1. Company Details
  - 14.1.3.2. Products
  - 14.1.3.3. Financials (As Per Availability)
  - 14.1.3.4. Key Market Focus & Geographical Presence
  - 14.1.3.5. Recent Developments
  - 14.1.3.6. Key Management Personnel
- 14.1.4. Revlon Consumer Products LLC
  - 14.1.4.1. Company Details
  - 14.1.4.2. Products
  - 14.1.4.3. Financials (As Per Availability)
  - 14.1.4.4. Key Market Focus & Geographical Presence
  - 14.1.4.5. Recent Developments
  - 14.1.4.6. Key Management Personnel
- 14.1.5. Shiseido Company, Limited.
  - 14.1.5.1. Company Details
  - 14.1.5.2. Products
  - 14.1.5.3. Financials (As Per Availability)
  - 14.1.5.4. Key Market Focus & Geographical Presence
  - 14.1.5.5. Recent Developments
  - 14.1.5.6. Key Management Personnel
- 14.1.6. Chanel
  - 14.1.6.1. Company Details
  - 14.1.6.2. Products
  - 14.1.6.3. Financials (As Per Availability)
  - 14.1.6.4. Key Market Focus & Geographical Presence
  - 14.1.6.5. Recent Developments
  - 14.1.6.6. Key Management Personnel
- 14.1.7. Coty, Inc.
  - 14.1.7.1. Company Details
  - 14.1.7.2. Products
  - 14.1.7.3. Financials (As Per Availability)
  - 14.1.7.4. Key Market Focus & Geographical Presence
  - 14.1.7.5. Recent Developments
  - 14.1.7.6. Key Management Personnel
- 14.1.8. Amway Corporation
  - 14.1.8.1. Company Details
  - 14.1.8.2. Products
  - 14.1.8.3. Financials (As Per Availability)
  - 14.1.8.4. Key Market Focus & Geographical Presence
  - 14.1.8.5. Recent Developments
  - 14.1.8.6. Key Management Personnel
- 14.1.9. Kao Corporation
  - 14.1.9.1. Company Details
  - 14.1.9.2. Products
  - 14.1.9.3. Financials (As Per Availability)
  - 14.1.9.4. Key Market Focus & Geographical Presence
  - 14.1.9.5. Recent Developments
  - 14.1.9.6. Key Management Personnel
- 14.1.10. Kendo Holdings, Inc.
  - 14.1.10.1. Company Details
  - 14.1.10.2. Products
  - 14.1.10.3. Financials (As Per Availability)
  - 14.1.10.4. Key Market Focus & Geographical Presence
  - 14.1.10.5. Recent Developments
  - 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

15.1. Key Focus Areas
15.2. Target Product Type
15.3. Target Sales Channel