Online Advertising Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Advertising Format, By Platform, By End User, By Region, By Company

Description

Global Online Advertising market is anticipated to grow during the forecast period due to the growing usage of social media, increasing advent of mobile advertising, and rising demand for content marketing.

Global Online Advertising Market Scope

Online advertising is the practice of sending marketing messages to a targeted and identified audience via the internet. Online advertising is useful for increasing website traffic and brand awareness, but its primary goal is to persuade the targeted audience to take particular action, like making a purchase, etc.

Market Overview
Forecast Period	2024-2028
Market Size 2022	USD 210 Billion
Market Size 2028	USD 394 Billion
CAGR 2023-2028	10.54%
Fastest Growing Segment	Video Advertising
Largest Market	North America

Online advertising allows businesses to target and engage with specific individuals who are more likely to be interested in their company or product, without the need to spend excessively on reaching a larger audience. Online advertising provides detailed audience information so that one can effectively target their efforts. This implies that one can concentrate on customers who are nearby, in a particular city or state, nationally, or who are looking for a particular concept of online advertisement.

Global Online Advertising Market Overview

In order to reach and interact with their target audiences, advertisers use a wide variety of platforms, formats, and strategies in the rapidly expanding global online advertising market. A number of factors, such as consumer adoption of digital technologies, popularity of mobile devices, and the emergence of social media and other online platforms as important channels for connecting with consumers, are fueling the growth of the online advertising market. Programmatic advertising, data-driven targeting, and mobile-first strategies are just a few examples of the new technologies and marketing tactics that are regularly introduced to the market, which is also characterized by rapid innovation and evolution. While there are many opportunities for advertisers in the online advertising market, there are also several difficulties, such as problems with ad fraud, data privacy, and the use of ad-blockers.

Global Online Advertising Market Drivers

Global Online Advertising market is driven by a variety of factors that are shaping the way advertisers reach and engage with their target audiences. One of the primary drivers of the online advertising market is the growing penetration of the internet across the world. As more people gain access to the internet, the potential audience for online advertising continues to expand. Additionally, the increasing use of mobile devices like smartphones and tablets has led to a shift in the way advertisers approach their campaigns, with a growing focus on mobile-first strategies. The availability of big data and advanced analytics tools has also been a key driver of the online advertising market, as advertisers are now able to target specific audiences based on factors such as demographics, interests, and browsing behavior. Social media platforms like Facebook, Twitter, and Instagram have become a crucial part of many people's daily lives, and advertisers have responded by developing highly targeted campaigns that leverage the user data available on these platforms.

Global Online Advertising Market Trends

The global online advertising market is characterized by rapid innovation and evolution, with new trends and technologies emerging on a regular basis. One of the most significant trends in recent years has been the increasing emphasis on personalization. Advertisers are now leveraging data analytics to better understand consumer behavior and preferences and are developing more targeted campaigns that resonate with specific audiences. Video advertising has also emerged as a key trend in the online advertising market, with more and more brands incorporating video content into their campaigns. Influencer marketing is another key trend in the online advertising market, with brands partnering with social media influencers to reach new audiences and build trust with consumers. Furthermore, Programmatic Advertising Technology continues to evolve, with more sophisticated algorithms and automation tools enabling advertisers to target their campaigns and optimize their ad spending more efficiently.

Global Online Advertising Market Challenges

While the global online advertising market presents many opportunities for advertisers, it also comes with several challenges. One of the biggest challenges facing advertisers is the issue of ad fraud, which involves fraudulent activity designed to generate illegitimate ad impressions or clicks. Ad fraud not only wastes advertisers' ad spend, but it also undermines the integrity of the entire online advertising ecosystem. Another challenge facing advertisers is the growing use of ad-blockers, which prevent ads from being displayed to users who have installed them. As ad-blocker usage becomes more widespread, advertisers must find new ways to reach their target audiences, such as developing more engaging and less intrusive ad formats. Data privacy is another challenge for advertisers, as consumers become more aware of the data that is being collected and how it is being used. Finally, the online advertising market is highly competitive, with advertisers competing for the attention of increasingly discerning and demanding audiences.

Global Online Advertising Market Opportunities

Global Online Advertising market presents many opportunities for advertisers to reach and engage with their target audiences. One of the major opportunities for advertisers in the market is the social media influencer marketing. To enhance their brand presence, advertisers in all sectors are forming partnerships with social media influencers. This is proving to be an effective digital marketing tactic, largely because customers are more likely to believe reviews from other customers than advertisements from companies. By 2024 and beyond, more businesses should start utilizing these influencers to boost sales. Due to consumer fatigue, there is a growing expectation of reduced reliance on celebrity endorsements in the future. Consumers now prefer influencers who have a stronger connection to the product or industry. An illustrative example of this shift is James Charles, a renowned makeup artist specializing in cosmetics, who collaborated with Cover Girl on promotional campaigns.

Furthermore, digital marketers can more effectively analyze user data with the help of artificial intelligence (AI) to further tailor the customer journey. Businesses can now learn a lot about their customers by targeting them through the use of AI. Additionally, AI offers users a more individualized experience by offering them specialized support throughout the entire purchasing process. Businesses can provide this level of customer service by programmatically delivering ads to specific audiences. In 2023, programmatic advertising is anticipated to represent more than 72% of all online marketing expenditures.

Global Online Advertising Market Company Profiles

Google LLC, Meta Platforms, Inc., Microsoft Corporation, Twitter, Inc., Adobe Inc., Baidu, Inc, Yahoo! Inc., IAC Inc., Amazon.com, Inc., and ByteDance Ltd. (TikTok), etc. are the market players in the global online advertising market during the forecast period.

Global Online Advertising Market Segmentation

Global Online Advertising market is segmented into advertising format, platform, end user, and region. Based on advertising format, the market is segmented into social media, search engine, video, e-mail, and others (podcast, radio, etc.). Based on platform, the market is segmented into web and application. Based on the end user, the market is segmented into automotive, BFSI, healthcare, retail, media & entertainment, and others (travel & tourism, government, etc.). Based on region, the market is divided into North America, Europe, Asia-Pacific, Middle East and Africa, and South America.

Report Scope:

In this report, the global Online Advertising market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Advertising Market, By Advertising Format:

Social Media
Search Engine
Video
E-mail
Others

Online Advertising Market, By Platform:

Web
Application

Online Advertising Market, By End User:

Automotive
BFSI
Healthcare
Retail
Media & Entertainment
Others

Online Advertising Market, By Region:

Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia

North America
- United States
- Canada
- Mexico

Europe
- Germany
- France
- United Kingdom
- Italy
- Spain

Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Turkey

South America
- Brazil
- Argentina
- Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Online Advertising market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Service Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customer Analysis

4.1. Platform Preference
4.2. Preferred Advertising Format

5. Global Online Advertising Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Advertising Format Market Share Analysis (Social Media, Search Engine, Video, E-mail, and Others (Podcast, Radio, etc.))
- 5.2.2. By Platform Market Share Analysis (Web, Application)
- 5.2.3. By End User Market Share Analysis (Automotive, BFSI, Healthcare, Retail, Media & Entertainment, and Others (Travel & Tourism, Government, etc.))
- 5.2.4. By Regional Market Share Analysis
  - 5.2.4.1. Asia-Pacific Market Share Analysis
  - 5.2.4.2. North America Market Share Analysis
  - 5.2.4.3. Europe Market Share Analysis
  - 5.2.4.4. Middle East & Africa Market Share Analysis
  - 5.2.4.5. South America Market Share Analysis
- 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Online Advertising Mapping & Opportunity Assessment
- 5.3.1. By Advertising Format Market Mapping & Opportunity Assessment
- 5.3.2. By Platform Market Mapping & Opportunity Assessment
- 5.3.3. By End User Market Mapping & Opportunity Assessment
- 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. Asia-Pacific Online Advertising Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Advertising Format Market Share Analysis
- 6.2.2. By Platform Market Share Analysis
- 6.2.3. By End User Market Share Analysis
- 6.2.4. By Country Market Share Analysis
  - 6.2.4.1. China Online Advertising Market Outlook
    - 6.2.4.1.1. Market Size & Forecast
    - 6.2.4.1.1.1. By Value
    - 6.2.4.1.2. Market Share & Forecast
    - 6.2.4.1.2.1. By Advertising Format Market Share Analysis
    - 6.2.4.1.2.2. By Platform Market Share Analysis
    - 6.2.4.1.2.3. By End User Market Share Analysis
  - 6.2.4.2. India Online Advertising Market Outlook
    - 6.2.4.2.1. Market Size & Forecast
    - 6.2.4.2.1.1. By Value
    - 6.2.4.2.2. Market Share & Forecast
    - 6.2.4.2.2.1. By Advertising Format Market Share Analysis
    - 6.2.4.2.2.2. By Platform Market Share Analysis
    - 6.2.4.2.2.3. By End User Market Share Analysis
  - 6.2.4.3. Japan Online Advertising Market Outlook
    - 6.2.4.3.1. Market Size & Forecast
    - 6.2.4.3.1.1. By Value
    - 6.2.4.3.2. Market Share & Forecast
    - 6.2.4.3.2.1. By Advertising Format Market Share Analysis
    - 6.2.4.3.2.2. By Platform Market Share Analysis
    - 6.2.4.3.2.3. By End User Market Share Analysis
  - 6.2.4.4. South Korea Online Advertising Market Outlook
    - 6.2.4.4.1. Market Size & Forecast
    - 6.2.4.4.1.1. By Value
    - 6.2.4.4.2. Market Share & Forecast
    - 6.2.4.4.2.1. By Advertising Format Market Share Analysis
    - 6.2.4.4.2.2. By Platform Market Share Analysis
    - 6.2.4.4.2.3. By End User Market Share Analysis
  - 6.2.4.5. Australia Online Advertising Market Outlook
    - 6.2.4.5.1. Market Size & Forecast
    - 6.2.4.5.1.1. By Value
    - 6.2.4.5.2. Market Share & Forecast
    - 6.2.4.5.2.1. By Advertising Format Market Share Analysis
    - 6.2.4.5.2.2. By Platform Market Share Analysis
    - 6.2.4.5.2.3. By End User Market Share Analysis

7. North America Online Advertising Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Advertising Format Market Share Analysis
- 7.2.2. By Platform Market Share Analysis
- 7.2.3. By End User Market Share Analysis
- 7.2.4. By Country Market Share Analysis
  - 7.2.4.1. United States Online Advertising Market Outlook
    - 7.2.4.1.1. Market Size & Forecast
    - 7.2.4.1.1.1. By Value
    - 7.2.4.1.2. Market Share & Forecast
    - 7.2.4.1.2.1. By Advertising Format Market Share Analysis
    - 7.2.4.1.2.2. By Platform Market Share Analysis
    - 7.2.4.1.2.3. By End User Market Share Analysis
  - 7.2.4.2. Canada Online Advertising Market Outlook
    - 7.2.4.2.1. Market Size & Forecast
    - 7.2.4.2.1.1. By Value
    - 7.2.4.2.2. Market Share & Forecast
    - 7.2.4.2.2.1. By Advertising Format Market Share Analysis
    - 7.2.4.2.2.2. By Platform Market Share Analysis
    - 7.2.4.2.2.3. By End User Market Share Analysis
  - 7.2.4.3. Mexico Online Advertising Market Outlook
    - 7.2.4.3.1. Market Size & Forecast
    - 7.2.4.3.1.1. By Value
    - 7.2.4.3.2. Market Share & Forecast
    - 7.2.4.3.2.1. By Advertising Format Market Share Analysis
    - 7.2.4.3.2.2. By Platform Market Share Analysis
    - 7.2.4.3.2.3. By End User Market Share Analysis

8. Europe Online Advertising Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Advertising Format Market Share Analysis
- 8.2.2. By Platform Market Share Analysis
- 8.2.3. By End User Market Share Analysis
- 8.2.4. By Country Market Share Analysis
  - 8.2.4.1. Germany Online Advertising Market Outlook
    - 8.2.4.1.1. Market Size & Forecast
    - 8.2.4.1.1.1. By Value
    - 8.2.4.1.2. Market Share & Forecast
    - 8.2.4.1.2.1. By Advertising Format Market Share Analysis
    - 8.2.4.1.2.2. By Platform Market Share Analysis
    - 8.2.4.1.2.3. By End User Market Share Analysis
  - 8.2.4.2. France Online Advertising Market Outlook
    - 8.2.4.2.1. Market Size & Forecast
    - 8.2.4.2.1.1. By Value
    - 8.2.4.2.2. Market Share & Forecast
    - 8.2.4.2.2.1. By Advertising Format Market Share Analysis
    - 8.2.4.2.2.2. By Platform Market Share Analysis
    - 8.2.4.2.2.3. By End User Market Share Analysis
  - 8.2.4.3. United Kingdom Online Advertising Market Outlook
    - 8.2.4.3.1. Market Size & Forecast
    - 8.2.4.3.1.1. By Value
    - 8.2.4.3.2. Market Share & Forecast
    - 8.2.4.3.2.1. By Advertising Format Market Share Analysis
    - 8.2.4.3.2.2. By Platform Market Share Analysis
    - 8.2.4.3.2.3. By End User Market Share Analysis
  - 8.2.4.4. Italy Online Advertising Market Outlook
    - 8.2.4.4.1. Market Size & Forecast
    - 8.2.4.4.1.1. By Value
    - 8.2.4.4.2. Market Share & Forecast
    - 8.2.4.4.2.1. By Advertising Format Market Share Analysis
    - 8.2.4.4.2.2. By Platform Market Share Analysis
    - 8.2.4.4.2.3. By End User Market Share Analysis
  - 8.2.4.5. Spain Online Advertising Market Outlook
    - 8.2.4.5.1. Market Size & Forecast
    - 8.2.4.5.1.1. By Value
    - 8.2.4.5.2. Market Share & Forecast
    - 8.2.4.5.2.1. By Advertising Format Market Share Analysis
    - 8.2.4.5.2.2. By Platform Market Share Analysis
    - 8.2.4.5.2.3. By End User Market Share Analysis

9. Middle East & Africa Online Advertising Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Advertising Format Market Share Analysis
- 9.2.2. By Platform Market Share Analysis
- 9.2.3. By End User Market Share Analysis
- 9.2.4. By Country Market Share Analysis
  - 9.2.4.1. Saudi Arabia Online Advertising Market Outlook
    - 9.2.4.1.1. Market Size & Forecast
    - 9.2.4.1.1.1. By Value
    - 9.2.4.1.2. Market Share & Forecast
    - 9.2.4.1.2.1. By Advertising Format Market Share Analysis
    - 9.2.4.1.2.2. By Platform Market Share Analysis
    - 9.2.4.1.2.3. By End User Market Share Analysis
  - 9.2.4.2. UAE Online Advertising Market Outlook
    - 9.2.4.2.1. Market Size & Forecast
    - 9.2.4.2.1.1. By Value
    - 9.2.4.2.2. Market Share & Forecast
    - 9.2.4.2.2.1. By Advertising Format Market Share Analysis
    - 9.2.4.2.2.2. By Platform Market Share Analysis
    - 9.2.4.2.2.3. By End User Market Share Analysis
  - 9.2.4.3. South Africa Online Advertising Market Outlook
    - 9.2.4.3.1. Market Size & Forecast
    - 9.2.4.3.1.1. By Value
    - 9.2.4.3.2. Market Share & Forecast
    - 9.2.4.3.2.1. By Advertising Format Market Share Analysis
    - 9.2.4.3.2.2. By Platform Market Share Analysis
    - 9.2.4.3.2.3. By End User Market Share Analysis
  - 9.2.4.4. Turkey Online Advertising Market Outlook
    - 9.2.4.4.1. Market Size & Forecast
    - 9.2.4.4.1.1. By Value
    - 9.2.4.4.2. Market Share & Forecast
    - 9.2.4.4.2.1. By Advertising Format Market Share Analysis
    - 9.2.4.4.2.2. By Platform Market Share Analysis
    - 9.2.4.4.2.3. By End User Market Share Analysis

10. South America Online Advertising Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Advertising Format Market Share Analysis
- 10.2.2. By Platform Market Share Analysis
- 10.2.3. By End User Market Share Analysis
- 10.2.4. By Country Market Share Analysis
  - 10.2.4.1. Brazil Online Advertising Market Outlook
    - 10.2.4.1.1. Market Size & Forecast
    - 10.2.4.1.1.1. By Value
    - 10.2.4.1.2. Market Share & Forecast
    - 10.2.4.1.2.1. By Advertising Format Market Share Analysis
    - 10.2.4.1.2.2. By Platform Market Share Analysis
    - 10.2.4.1.2.3. By End User Market Share Analysis
  - 10.2.4.2. Colombia Online Advertising Market Outlook
    - 10.2.4.2.1. Market Size & Forecast
    - 10.2.4.2.1.1. By Value
    - 10.2.4.2.2. Market Share & Forecast
    - 10.2.4.2.2.1. By Advertising Format Market Share Analysis
    - 10.2.4.2.2.2. By Platform Market Share Analysis
    - 10.2.4.2.2.3. By End User Market Share Analysis
  - 10.2.4.3. Argentina Online Advertising Market Outlook
    - 10.2.4.3.1. Market Size & Forecast
    - 10.2.4.3.1.1. By Value
    - 10.2.4.3.2. Market Share & Forecast
    - 10.2.4.3.2.1. By Advertising Format Market Share Analysis
    - 10.2.4.3.2.2. By Platform Market Share Analysis
    - 10.2.4.3.2.3. By End User Market Share Analysis

11. Market Dynamics

11.1. Drivers
- 11.1.1. Growing Use of Social Media
- 11.1.2. Mobile Advertising
- 11.1.3. Cost-Effective
11.2. Challenges
- 11.2.1. Ad Blockers
- 11.2.2. Ad Fraud

12. Impact of COVID-19 on the Global Online Advertising Market

12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Regions Impacted
- 12.1.3. Key Countries Impacted
- 12.1.4. Key Distribution Channel Impacted

13. Market Trends & Developments

13.1. Increased Use of Programmatic Advertising
13.2. Video Advertising
13.3. Personalized advertising
13.4. Use of Artificial Intelligence
13.5. Influencer Marketing

14. SWOT Analysis

14.1. Strengths
14.2. Weaknesses
14.3. Opportunities
14.4. Threats

15. Competitive Landscape

15.1. Company Profiles
- 15.1.1. Google LLC
  - 15.1.1.1. Company Details
  - 15.1.1.2. Product & Services
  - 15.1.1.3. Financials (As Per Availability)
  - 15.1.1.4. Key Market Focus & Geographical Presence
  - 15.1.1.5. Recent Developments
  - 15.1.1.6. Key Management Personnel
- 15.1.2. Meta Platforms, Inc.
  - 15.1.2.1. Company Details
  - 15.1.2.2. Product & Services
  - 15.1.2.3. Financials (As Per Availability)
  - 15.1.2.4. Key Market Focus & Geographical Presence
  - 15.1.2.5. Recent Developments
  - 15.1.2.6. Key Management Personnel
- 15.1.3. Microsoft Corporation
  - 15.1.3.1. Company Details
  - 15.1.3.2. Product & Services
  - 15.1.3.3. Financials (As Per Availability)
  - 15.1.3.4. Key Market Focus & Geographical Presence
  - 15.1.3.5. Recent Developments
  - 15.1.3.6. Key Management Personnel
- 15.1.4. Twitter, Inc.
  - 15.1.4.1. Company Details
  - 15.1.4.2. Product & Services
  - 15.1.4.3. Financials (As Per Availability)
  - 15.1.4.4. Key Market Focus & Geographical Presence
  - 15.1.4.5. Recent Developments
  - 15.1.4.6. Key Management Personnel
- 15.1.5. Adobe Inc.
  - 15.1.5.1. Company Details
  - 15.1.5.2. Product & Services
  - 15.1.5.3. Financials (As Per Availability)
  - 15.1.5.4. Key Market Focus & Geographical Presence
  - 15.1.5.5. Recent Developments
  - 15.1.5.6. Key Management Personnel
- 15.1.6. Baidu, Inc
  - 15.1.6.1. Company Details
  - 15.1.6.2. Product & Services
  - 15.1.6.3. Financials (As Per Availability)
  - 15.1.6.4. Key Market Focus & Geographical Presence
  - 15.1.6.5. Recent Developments
  - 15.1.6.6. Key Management Personnel
- 15.1.7. Yahoo! Inc.
  - 15.1.7.1. Company Details
  - 15.1.7.2. Product & Services
  - 15.1.7.3. Financials (As Per Availability)
  - 15.1.7.4. Key Market Focus & Geographical Presence
  - 15.1.7.5. Recent Developments
  - 15.1.7.6. Key Management Personnel
- 15.1.8. IAC Inc.
  - 15.1.8.1. Company Details
  - 15.1.8.2. Product & Services
  - 15.1.8.3. Financials (As Per Availability)
  - 15.1.8.4. Key Market Focus & Geographical Presence
  - 15.1.8.5. Recent Developments
  - 15.1.8.6. Key Management Personnel
- 15.1.9. Amazon.com, Inc.
  - 15.1.9.1. Company Details
  - 15.1.9.2. Product & Services
  - 15.1.9.3. Financials (As Per Availability)
  - 15.1.9.4. Key Market Focus & Geographical Presence
  - 15.1.9.5. Recent Developments
  - 15.1.9.6. Key Management Personnel
- 15.1.10. ByteDance Ltd. (TikTok)
  - 15.1.10.1. Company Details
  - 15.1.10.2. Product & Services
  - 15.1.10.3. Financials (As Per Availability)
  - 15.1.10.4. Key Market Focus & Geographical Presence
  - 15.1.10.5. Recent Developments
  - 15.1.10.6. Key Management Personnel

16. Strategic Recommendations/Action Plan

16.1. Key Focus Areas
16.2. Target Region

17. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)