PUBLISHER: TechSci Research | PRODUCT CODE: 1249387
PUBLISHER: TechSci Research | PRODUCT CODE: 1249387
Fruit Beer Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Flavor, By Distribution Channel, By Region, Competition
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The global fruit beer market is projected to grow robustly in the forecast period because of the growing preference for low alcohol content, a comprehensive offering by market players. Fruit beer is a mild variety of beer that tastes of sweet fruits. It is made from malt-scented strawberries, plums, raspberries, and cherries. It is a flavoring or additive-containing form. Fruit beer was first manufactured in Belgium and is now sold everywhere. Fruits offer a wide variety of natural flavor options for brewing beer, especially with so many new brews and flavor combinations emerging in the market.
Over the past five years, one in ten global beer launches has included fruit tastes from concentrated juice, flavor extracts, or fruit peel. Significant brewers like Anheuser-Busch and Carlsberg have adopted the practice since it started with shandies in Europe. Moreover, the fruit beer brands are adjusting to the current environment and fundamentally rethinking their core messages while engaging with consumers on social media. Brands are developing hashtag campaigns, giveaways, barter collaborations, and marketing their breweries/beers in a way that attracts new customers and draws back the crowd helping them sell it through their social media itself. Through their creative marketing efforts, firms have improved their visibility and searchability, increased consumer contact, followed by reaching out to customers.
Rising Health Consciousness Fueling the Market Growth
According to the World Health Organization, Alcoholism causes 3 million deaths yearly, causing 5.3% of all deaths. Also, according to disability-adjusted life years, alcohol contributes approximately 5.1% of the world's disease and injury burden. Fruit beers are also regarded as less hazardous for the human body than traditional beer products, rarely harming the liver or kidneys. Along with its fruity scent and flavor, fruit beer's health benefits encourage consumers to buy it. Fruit beer contains significant amounts of soluble dietary fiber, folic acid, vitamin E, and other minerals. These minerals found in fruit beer are believed to lower the risk of heart attacks. Also, these drinks usually contain optimum fiber, potassium, and calcium content, as well as hydrated the body. Consequently, it can be consumed as a health drink in addition to being a fun drink. Thus, the demand for drinks with no alcohol content further drives the market growth of fruit beer worldwide.
New Product Launches Aiding the Market Growth
Consumers are increasingly looking for low-alcohol beer options, particularly millennials. Consumers want more variety and refreshments. Therefore, the market players of fruit beer have constantly been launching new products. They are expanding their product portfolio to attract more consumers, providing them with broad product offerings. For instance, in 2022, Kenya Breweries Limited launched Rockshore Tropical Lager, which is a brand new, alcoholic, fruit-flavored beer belonging to the KBL light beer category. The new flavored beer has 4.2% alcohol by volume (ABV) and is naturally flavored with pineapple and passion fruit from tropical African fruits. Similarly, in 2022, Sonnen Hill Brewing launched their limited-edition fruit ale, i.e., raspberry and blackberry beer, available at Sonnen Hill retail shops and online stores. Hence, this factor is anticipated to further enhance the market growth of the fruit beer market in the forecast period.
Increasing Number of Bars and Restaurants Boosting the Market Growth
The increasing number of restaurants, pubs, and cafes, along with the younger generation's shifting preference for fruit brews over alcoholic beverages, are fueling the demand for fruit beer worldwide. The social habit of hanging out with friends in bars and pubs drives up the need for international fruit beers, positively influencing segment growth. In Belgium, the 408 breweries, which produce more than 1500 distinct beers, invested USD310.79 million in breweries and the hotel and catering industry in 2021. Such factors are projected to further expand the market growth in the forecast period.
Market Segmentation
The global fruit beer market is segmented on flavor, distribution channel, region, and competitional landscape. Based on flavor, the market is further fragmented into peach, raspberry, cherry, apricot, and others (strawberry, blueberry, etc.). Based on distribution channels, the market is segmented into on-trade, supermarkets/hypermarkets, specialty stores, online, and others (convenience stores, etc.). The market analysis also studies the regional segmentation to devise regional Market Segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Company Profiles
All Saints Brewing Company, New Glarus Brewing Company, Lindemans Public Limited, Lost Coast Brewery, Shipyard Brewing Company, Canal Street Brewing Co., L.L.C., Unibroue Inc., Allagash Brewing Company, Siren Craft Brew Limited, and Fifco, Inc. are among the major market players in the global platform that lead the market growth of the global fruit beer market.
Report Scope
In this report, the global fruit beer market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Global Fruit Beer Market, By Flavor:
- Peach
- Raspberry
- Cherry
- Apricot
- Others
Global Fruit Beer Market, By Distribution Channel:
- On-trade
- Supermarkets/Hypermarkets
- Specialty Stores
- Online
- Others
Global Fruit Beer Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Germany
- United Kingdom
- Italy
- Spain
- Russia
- Netherlands
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Vietnam
- Indonesia
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Turkey
- Egypt
- South America
- Brazil
- Argentina
- Colombia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global fruit beer market.
Available Customizations
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
- 1.1. Product Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
3. Executive Summary
- 3.1. Market Overview
- 3.2. Market Forecast
- 3.3. Key Regions
- 3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
- 4.1. Sample Size Determination
- 4.2. Respondent Demographics
- 4.2.1. By Gender
- 4.2.2. By Age
- 4.2.3. By Occupation
- 4.3. Brand Awareness
- 4.4. Frequency of Purchase
- 4.5. Factors Influencing Purchase Decision
- 4.6. Brand Satisfaction
- 4.7. Customer Satisfaction
5. Global Fruit Beer Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.2. Market Share & Forecast
- 5.2.1. By Flavor Market Share Analysis (Peach, Raspberry, Cherry, Apricot, Others (Strawberry, Blueberry, etc.))
- 5.2.2. By Distribution Channel Market Share Analysis (On-trade, Supermarkets/Hypermarkets, Specialty Stores, Online and Others (Convenience Stores, etc.))
- 5.2.3. By Regional Market Share Analysis
- 5.2.3.1. North America Market Share Analysis
- 5.2.3.2. South America Market Share Analysis
- 5.2.3.3. Middle East & Africa Market Share Analysis
- 5.2.3.4. Europe Market Share Analysis
- 5.2.3.5. Asia -Pacific Market Share Analysis
- 5.2.4. By Company Market Share Analysis
- 5.3. Global Fruit Beer Market Mapping & Opportunity Assessment
- 5.3.1. By Flavor Market Mapping & Opportunity Assessment
- 5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.3. By Regional Market Mapping & Opportunity Assessment
6. North America Fruit Beer Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.2. Market Share & Forecast
- 6.2.1. By Flavor Market Share Analysis
- 6.2.2. By Distribution Channel Market Share Analysis
- 6.2.3. By Country Market Share Analysis
- 6.2.3.1. United States Fruit Beer Market Outlook
- 6.2.3.1.1. Market Size & Forecast
- 6.2.3.1.1.1. By Value
- 6.2.3.1.2. Market Share & Forecast
- 6.2.3.1.2.1. By Flavor Market Share Analysis
- 6.2.3.1.2.2. By Distribution Channel Market Share Analysis
- 6.2.3.2. Canada Fruit Beer Market Outlook
- 6.2.3.2.1. Market Size & Forecast
- 6.2.3.2.1.1. By Value
- 6.2.3.2.2. Market Share & Forecast
- 6.2.3.2.2.1. By Flavor Market Share Analysis
- 6.2.3.2.2.2. By Distribution Channel Market Share Analysis
- 6.2.3.3. Mexico Fruit Beer Market Outlook
- 6.2.3.3.1. Market Size & Forecast
- 6.2.3.3.1.1. By Value
- 6.2.3.3.2. Market Share & Forecast
- 6.2.3.3.2.1. By Flavor Market Share Analysis
- 6.2.3.3.2.2. By Distribution Channel Market Share Analysis
- 6.2.3.1. United States Fruit Beer Market Outlook
7. Europe Fruit Beer Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.2. Market Share & Forecast
- 7.2.1. By Flavor Market Share Analysis
- 7.2.2. By Distribution Channel Market Share Analysis
- 7.2.3. By Country Market Share Analysis
- 7.2.3.1. France Fruit Beer Market Outlook
- 7.2.3.1.1. Market Size & Forecast
- 7.2.3.1.1.1. By Value
- 7.2.3.1.2. Market Share & Forecast
- 7.2.3.1.2.1. By Flavor Market Share Analysis
- 7.2.3.1.2.2. By Distribution Channel Market Share Analysis
- 7.2.3.2. Germany Fruit Beer Market Outlook
- 7.2.3.2.1. Market Size & Forecast
- 7.2.3.2.1.1. By Value
- 7.2.3.2.2. Market Share & Forecast
- 7.2.3.2.2.1. By Flavor Market Share Analysis
- 7.2.3.2.2.2. By Distribution Channel Market Share Analysis
- 7.2.3.3. United Kingdom Fruit Beer Market Outlook
- 7.2.3.3.1. Market Size & Forecast
- 7.2.3.3.1.1. By Value
- 7.2.3.3.2. Market Share & Forecast
- 7.2.3.3.2.1. By Flavor Market Share Analysis
- 7.2.3.3.2.2. By Distribution Channel Market Share Analysis
- 7.2.3.4. Italy Fruit Beer Market Outlook
- 7.2.3.4.1. Market Size & Forecast
- 7.2.3.4.1.1. By Value
- 7.2.3.4.2. Market Share & Forecast
- 7.2.3.4.2.1. By Flavor Market Share Analysis
- 7.2.3.4.2.2. By Distribution Channel Market Share Analysis
- 7.2.3.5. Spain Fruit Beer Market Outlook
- 7.2.3.5.1. Market Size & Forecast
- 7.2.3.5.1.1. By Value
- 7.2.3.5.2. Market Share & Forecast
- 7.2.3.5.2.1. By Flavor Market Share Analysis
- 7.2.3.5.2.2. By Distribution Channel Market Share Analysis
- 7.2.3.6. Russia Fruit Beer Market Outlook
- 7.2.3.6.1. Market Size & Forecast
- 7.2.3.6.1.1. By Value
- 7.2.3.6.2. Market Share & Forecast
- 7.2.3.6.2.1. By Flavor Market Share Analysis
- 7.2.3.6.2.2. By Distribution Channel Market Share Analysis
- 7.2.3.7. Netherlands Fruit Beer Market Outlook
- 7.2.3.7.1. Market Size & Forecast
- 7.2.3.7.1.1. By Value
- 7.2.3.7.2. Market Share & Forecast
- 7.2.3.7.2.1. By Flavor Market Share Analysis
- 7.2.3.7.2.2. By Distribution Channel Market Share Analysis
- 7.2.3.1. France Fruit Beer Market Outlook
8. Asia-Pacific Fruit Beer Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.2. Market Share & Forecast
- 8.2.1. By Flavor Market Share Analysis
- 8.2.2. By Distribution Channel Market Share Analysis
- 8.2.3. By Country Market Share Analysis
- 8.2.3.1. China Fruit Beer Market Outlook
- 8.2.3.1.1. Market Size & Forecast
- 8.2.3.1.1.1. By Value
- 8.2.3.1.2. Market Share & Forecast
- 8.2.3.1.2.1. By Flavor Market Share Analysis
- 8.2.3.1.2.2. By Distribution Channel Market Share Analysis
- 8.2.3.2. India Fruit Beer Market Outlook
- 8.2.3.2.1. Market Size & Forecast
- 8.2.3.2.1.1. By Value
- 8.2.3.2.2. Market Share & Forecast
- 8.2.3.2.2.1. By Flavor Market Share Analysis
- 8.2.3.2.2.2. By Distribution Channel Market Share Analysis
- 8.2.3.3. Japan Fruit Beer Market Outlook
- 8.2.3.3.1. Market Size & Forecast
- 8.2.3.3.1.1. By Value
- 8.2.3.3.2. Market Share & Forecast
- 8.2.3.3.2.1. By Flavor Market Share Analysis
- 8.2.3.3.2.2. By Distribution Channel Market Share Analysis
- 8.2.3.4. South Korea Fruit Beer Market Outlook
- 8.2.3.4.1. Market Size & Forecast
- 8.2.3.4.1.1. By Value
- 8.2.3.4.2. Market Share & Forecast
- 8.2.3.4.2.1. By Flavor Market Share Analysis
- 8.2.3.4.2.2. By Distribution Channel Market Share Analysis
- 8.2.3.5. Australia Fruit Beer Market Outlook
- 8.2.3.5.1. Market Size & Forecast
- 8.2.3.5.1.1. By Value
- 8.2.3.5.2. Market Share & Forecast
- 8.2.3.5.2.1. By Flavor Market Share Analysis
- 8.2.3.5.2.2. By Distribution Channel Market Share Analysis
- 8.2.3.6. Vietnam Fruit Beer Market Outlook
- 8.2.3.6.1. Market Size & Forecast
- 8.2.3.6.1.1. By Value
- 8.2.3.6.2. Market Share & Forecast
- 8.2.3.6.2.1. By Flavor Market Share Analysis
- 8.2.3.6.2.2. By Distribution Channel Market Share Analysis
- 8.2.3.7. Indonesia Fruit Beer Market Outlook
- 8.2.3.7.1. Market Size & Forecast
- 8.2.3.7.1.1. By Value
- 8.2.3.7.2. Market Share & Forecast
- 8.2.3.7.2.1. By Flavor Market Share Analysis
- 8.2.3.7.2.2. By Distribution Channel Market Share Analysis
- 8.2.3.1. China Fruit Beer Market Outlook
9. Middle East & Africa Fruit Beer Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.2. Market Share & Forecast
- 9.2.1. By Flavor Market Share Analysis
- 9.2.2. By Distribution Channel Market Share Analysis
- 9.2.3. By Country Market Share Analysis
- 9.2.3.1. Saudi Arabia Fruit Beer Market Outlook
- 9.2.3.1.1. Market Size & Forecast
- 9.2.3.1.1.1. By Value
- 9.2.3.1.2. Market Share & Forecast
- 9.2.3.1.2.1. By Flavor Market Share Analysis
- 9.2.3.1.2.2. By Distribution Channel Market Share Analysis
- 9.2.3.2. South Africa Fruit Beer Market Outlook
- 9.2.3.2.1. Market Size & Forecast
- 9.2.3.2.1.1. By Value
- 9.2.3.2.2. Market Share & Forecast
- 9.2.3.2.2.1. By Flavor Market Share Analysis
- 9.2.3.2.2.2. By Distribution Channel Market Share Analysis
- 9.2.3.3. UAE Fruit Beer Market Outlook
- 9.2.3.3.1. Market Size & Forecast
- 9.2.3.3.1.1. By Value
- 9.2.3.3.2. Market Share & Forecast
- 9.2.3.3.2.1. By Flavor Market Share Analysis
- 9.2.3.3.2.2. By Distribution Channel Market Share Analysis
- 9.2.3.4. Turkey Fruit Beer Market Outlook
- 9.2.3.4.1. Market Size & Forecast
- 9.2.3.4.1.1. By Value
- 9.2.3.4.2. Market Share & Forecast
- 9.2.3.4.2.1. By Flavor Market Share Analysis
- 9.2.3.4.2.2. By Distribution Channel Market Share Analysis
- 9.2.3.5. Egypt Fruit Beer Market Outlook
- 9.2.3.5.1. Market Size & Forecast
- 9.2.3.5.1.1. By Value
- 9.2.3.5.2. Market Share & Forecast
- 9.2.3.5.2.1. By Flavor Market Share Analysis
- 9.2.3.5.2.2. By Distribution Channel Market Share Analysis
- 9.2.3.1. Saudi Arabia Fruit Beer Market Outlook
10. South America Fruit Beer Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.2. Market Share & Forecast
- 10.2.1. By Flavor Market Share Analysis
- 10.2.2. By Distribution Channel Market Share Analysis
- 10.2.3. By Country Market Share Analysis
- 10.2.3.1. Brazil Fruit Beer Market Outlook
- 10.2.3.1.1. Market Size & Forecast
- 10.2.3.1.1.1. By Value
- 10.2.3.1.2. Market Share & Forecast
- 10.2.3.1.2.1. By Flavor Market Share Analysis
- 10.2.3.1.2.2. By Distribution Channel Market Share Analysis
- 10.2.3.2. Argentina Fruit Beer Market Outlook
- 10.2.3.2.1. Market Size & Forecast
- 10.2.3.2.1.1. By Value
- 10.2.3.2.2. Market Share & Forecast
- 10.2.3.2.2.1. By Flavor Market Share Analysis
- 10.2.3.2.2.2. By Distribution Channel Market Share Analysis
- 10.2.3.3. Colombia Fruit Beer Market Outlook
- 10.2.3.3.1. Market Size & Forecast
- 10.2.3.3.1.1. By Value
- 10.2.3.3.2. Market Share & Forecast
- 10.2.3.3.2.1. By Flavor Market Share Analysis
- 10.2.3.3.2.2. By Distribution Channel Market Share Analysis
- 10.2.3.1. Brazil Fruit Beer Market Outlook
11. Market Dynamics
- 11.1. Drivers
- 11.1.1. Rising Health Consciousness
- 11.1.2. Flavor Varieties
- 11.1.3. New Launches
- 11.2. Challenges
- 11.2.1. Counterfeit Products
- 11.2.2. Rising Campaigns against Alcohol Consumption
12. Impact of COVID-19 on Global Fruit Beer Market
- 12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Regions Impacted
- 12.1.3. Key Countries Impacted
- 12.1.4. Key Distribution Channel Impacted
13. Market Trends & Developments
- 13.1. Changing Tastes and Preferences
- 13.2. Growing Distribution Channels
- 13.3. Increasing Marketing Strategies
- 13.4. Increasing Number of Restaurants and Lounges
- 13.5. Government Initiatives to Decrease Alcohol Consumption
14. Import & Export Analysis
- 14.1. Top 5 Exporting Countries
- 14.1.1. By Value
- 14.2. Top 5 Importing Countries
- 14.2.1. By Value
15. Porter's Five Forces Model
- 15.1. Competitive Rivalry
- 15.2. Bargaining Power of Buyers
- 15.3. Bargaining Power of Suppliers
- 15.4. Threat of New Entrants
- 15.5. Threat of Substitutes
16. SWOT Analysis
- 16.1. Strengths
- 16.2. Weaknesses
- 16.3. Opportunities
- 16.4. Threats
17. Competitive Landscape
- 17.1. Company Profiles
- 17.1.1. All Saints Brewing Company
- 17.1.1.1. Company Details
- 17.1.1.2. Product & Services
- 17.1.1.3. Financials (As Reported)
- 17.1.1.4. Key Market Focus & Geographical Presence
- 17.1.1.5. Recent Developments
- 17.1.1.6. Key Management Personnel
- 17.1.2. New Glarus Brewing Company
- 17.1.2.1. Company Details
- 17.1.2.2. Product & Services
- 17.1.2.3. Financials (As Reported)
- 17.1.2.4. Key Market Focus & Geographical Presence
- 17.1.2.5. Recent Developments
- 17.1.2.6. Key Management Personnel
- 17.1.3. Lindemans Public Limited
- 17.1.3.1. Company Details
- 17.1.3.2. Product & Services
- 17.1.3.3. Financials (As Reported)
- 17.1.3.4. Key Market Focus & Geographical Presence
- 17.1.3.5. Recent Developments
- 17.1.3.6. Key Management Personnel
- 17.1.4. Lost Coast Brewery
- 17.1.4.1. Company Details
- 17.1.4.2. Product & Services
- 17.1.4.3. Financials (As Reported)
- 17.1.4.4. Key Market Focus & Geographical Presence
- 17.1.4.5. Recent Developments
- 17.1.4.6. Key Management Personnel
- 17.1.5. Shipyard Brewing Company
- 17.1.5.1. Company Details
- 17.1.5.2. Product & Services
- 17.1.5.3. Financials (As Reported)
- 17.1.5.4. Key Market Focus & Geographical Presence
- 17.1.5.5. Recent Developments
- 17.1.5.6. Key Management Personnel
- 17.1.6. Canal Street Brewing Co., L.L.C.
- 17.1.6.1. Company Details
- 17.1.6.2. Product & Services
- 17.1.6.3. Financials (As Reported)
- 17.1.6.4. Key Market Focus & Geographical Presence
- 17.1.6.5. Recent Developments
- 17.1.6.6. Key Management Personnel
- 17.1.7. Unibroue Inc.
- 17.1.7.1. Company Details
- 17.1.7.2. Product & Services
- 17.1.7.3. Financials (As Reported)
- 17.1.7.4. Key Market Focus & Geographical Presence
- 17.1.7.5. Recent Developments
- 17.1.7.6. Key Management Personnel
- 17.1.8. Allagash Brewing Company
- 17.1.8.1. Company Details
- 17.1.8.2. Product & Services
- 17.1.8.3. Financials (As Reported)
- 17.1.8.4. Key Market Focus & Geographical Presence
- 17.1.8.5. Recent Developments
- 17.1.8.6. Key Management Personnel
- 17.1.9. Siren Craft Brew Limited
- 17.1.9.1. Company Details
- 17.1.9.2. Product & Services
- 17.1.9.3. Financials (As Reported)
- 17.1.9.4. Key Market Focus & Geographical Presence
- 17.1.9.5. Recent Developments
- 17.1.9.6. Key Management Personnel
- 17.1.10. Fifco Inc.
- 17.1.10.1. Company Details
- 17.1.10.2. Product & Services
- 17.1.10.3. Financials (As Reported)
- 17.1.10.4. Key Market Focus & Geographical Presence
- 17.1.10.5. Recent Developments
- 17.1.10.6. Key Management Personnel
- 17.1.1. All Saints Brewing Company
18. Strategic Recommendations/Action Plan
- 18.1. Key Focus Areas
- 18.2. Target Regions & Countries
- 18.3. Target Flavor
- 18.4. Target Distribution Channel
(Note: The companies list can be customized based on the client requirements.)
