Europe Toilet Seat Market Size and Forecast 2021 - 2031, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, Material Type, Distribution Channel, and Country

List of Tables

The Europe toilet seat market size is projected to reach US$ 3.08 billion by 2031 from US$ 2.08 billion in 2024. The market is expected to register a CAGR of 5.8% during 2025-2031.

As more people invest in upgrading their existing homes or constructing new homes, the residential segment creates a significant demand for modern and aesthetic bathroom fixtures, including toilet seats. Homeowners and property developers are keen on creating stylish and functional bathrooms. Well-designed bathrooms can significantly enhance the overall appeal and value of homes. Thus, with growing urbanization and rising disposable income, consumers are increasingly spending on home renovation and construction activities. According to the Office for National Statistics (ONS), the value of new construction work rose by US$ 6.15 billion in 2023, which can be ascribed to growth in both private and public sectors. The private commercial, private infrastructure, and public other types of new work were the main contributors to this growth, increasing by 13.1%, 18.3%, and 18.1%, respectively, to the total value of new construction work, as shown in the image below.

Homeowners and property developers are prioritizing bathroom upgrades to enhance functionality and aesthetics, recognizing the role of well-designed spaces in improving property value. As a result, high-quality toilet seats with ergonomic design, durability, and advanced features are becoming essential components of contemporary home improvement projects. The growing trend of spacious and luxurious bathrooms further fuels demand for premium toilet seats, including those with heated surfaces, bidet functions, and soft-close mechanisms. As renovation and construction activities continue to surge, manufacturers are responding by making a diverse range of toilet seat options available for consumers to cater to their evolved preferences. The growing focus on sustainability, comfort, and smart home integration is expected to benefit the toilet seat market across Europe in the coming years.

Based on product type, the Europe toilet seat market is bifurcated into conventional and smart. The conventional segment holds a significant market share in 2024. The conventional toilet seats segment of the Europe toilet seat market benefits from the simplicity, affordability, and broad consumer appeal of these products. These seats are typically made from materials such as plastics, wood, or thermoset that offer basic functionality without advanced technological features. They are available in various shapes, sizes, and designs to fit standard toilets, making them a practical choice for commercial, residential, and public restrooms. The market is fueled by ongoing construction, and renovation, and replacement activities (for worn-out seats). While smart toilet seats are gaining popularity, conventional seats hold a significant share due to their cost-effectiveness, ease of installation, and minimal maintenance requirements. Moreover, antimicrobial coatings, improved durability, and eco-friendly materials are emerging as significant trends associated with conventional toilet seats, catering to evolving consumer preferences for hygiene and sustainability.

Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, sanitary ware stores, online retail, and others. The online retail segment is expected to register the highest CAGR in the Europe toilet seat market. E-commerce platforms are increasingly preferred by consumers owing to the convenience of remote shopping, availability of an array of brands, and free home delivery services offered by online sellers. Consumers also benefit from easy price comparisons, customer reviews, doorstep delivery, and frequent discounts or promotions. Additionally, product descriptions, user reviews, and ratings provided on online platforms help consumers choose the right product. Many brands of toilet seats are available across online retail channels at affordable prices, which further enhances the customer shopping experience. E-commerce platforms integrate multiple payment options and easy return/exchange policies, which enhances their appeal among consumers.

SCHUTTE Group GmbH, Villeroy & Boch Group, Hansgrohe SE, Duravit AG, Hamberger Sanitary GmbH, TOTO Ltd, Roca Sanitario S.A.U., COMPLEMENTOS SANITARIOS SA, Devon&Devon S.p.A, and MKW are among the key players operating in the Europe toilet seat market.

The overall Europe toilet seat market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the Europe toilet seat market.

Product Code: TIPRE00040911

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macro-economic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country level data:
3.3 Limitations and Assumptions

4. Europe Toilet Seat Market Landscape

4.1 Market Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Threat of New Entrants:
- 4.2.2 Threat of Substitutes:
- 4.2.3 Bargaining Power of Buyers:
- 4.2.4 Bargaining Power of Suppliers:
- 4.2.5 Competitive Rivalry:
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors or Suppliers
- 4.3.4 Distribution Channel
4.4 Average Selling Price by Distribution Channel, US$/Unit, 2024

5. Europe Toilet Seat Market - Key Market Dynamics

5.1 Europe Toilet Seat Market - Key Market Dynamics
5.2 Market Drivers
- 5.2.1 Increase in Home Renovation and Construction Activities
- 5.2.2 Surge in Online Retailing of Toilet Seats
5.3 Market Restraints
- 5.3.1 Fluctuating Raw Material Prices
5.4 Market Opportunities
- 5.4.1 Elevating Demand for Smart Toilets
5.5 Future Trends
- 5.5.1 Sustainable and Eco-Friendly Designs
5.6 Impact of Drivers and Restraints:

6. Europe Toilet Seat Market Analysis

6.1 Europe Toilet Seat Market Volume (Million Units), 2021-2031
6.2 Europe Toilet Seat Market Volume Forecast and Analysis (Million Units)
6.3 Europe Toilet Seat Market Revenue (US$ Million), 2021-2031
6.4 Europe Toilet Seat Market Forecast and Analysis (US$ Million)

7. Europe Toilet Seat Market Revenue Analysis - by Product Type

7.1 Conventional
- 7.1.1 Overview
- 7.1.2 Conventional: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Smart
- 7.2.1 Overview
- 7.2.2 Smart: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)

8. Europe Toilet Seat Market Revenue Analysis - by Material Type

8.1 Plastic
- 8.1.1 Overview
- 8.1.2 Plastic: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Wood
- 8.2.1 Overview
- 8.2.2 Wood: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Ceramic
- 8.3.1 Overview
- 8.3.2 Ceramic: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
8.4 Others
- 8.4.1 Overview
- 8.4.2 Others: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)

9. Europe Toilet Seat Market Volume and Revenue Analysis - by Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Sanitary Ware Stores
- 9.3.1 Overview
- 9.3.2 Sanitary Ware Stores: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
9.4 Online Retail
- 9.4.1 Overview
- 9.4.2 Online Retail: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
9.5 Others
- 9.5.1 Overview
- 9.5.2 Others: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)

10. Europe Toilet Seat Market - Country Analysis

10.1 Europe
- 10.1.1 Europe Toilet Seat Market Breakdown by Countries
- 10.1.2 Europe Toilet Seat Market Revenue and Forecast and Analysis - by Country
  - 10.1.2.1 Europe Toilet Seat Market Volume and Forecast and Analysis - by Country
  - 10.1.2.2 Europe Europe Toilet Seat Market Revenue and Forecast and Analysis -by Country
  - 10.1.2.3 Germany: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.3.1 Germany: Europe Toilet Seat Market Breakdown by Distribution Channel
  - 10.1.2.4 France: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.4.1 France: Europe Toilet Seat Market Breakdown by Distribution Channel
  - 10.1.2.5 Italy: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.5.1 Italy: Europe Toilet Seat Market Breakdown by Distribution Channel
  - 10.1.2.6 Spain: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.6.1 Spain: Europe Toilet Seat Market Breakdown by Distribution Channel
  - 10.1.2.7 United Kingdom: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.7.1 United Kingdom: Europe Toilet Seat Market Breakdown by Distribution Channel
  - 10.1.2.8 Austria: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.8.1 Austria: Europe Toilet Seat Market Breakdown by Distribution Channel
  - 10.1.2.9 Belgium: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.9.1 Belgium: Europe Toilet Seat Market Breakdown by Distribution Channel
  - 10.1.2.10 Netherlands: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.10.1 Netherlands: Europe Toilet Seat Market Breakdown by Distribution Channel
  - 10.1.2.11 Portugal: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.11.1 Portugal: Europe Toilet Seat Market Breakdown by Distribution Channel
  - 10.1.2.12 Rest of Europe: Europe Toilet Seat Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.12.1 Rest of Europe: Europe Toilet Seat Market Breakdown by Distribution Channel

11. Competitive Landscape

11.1 Heat Map Analysis by Key Players
11.2 Company Market Share Analysis, 2024

12. Industry Landscape

12.1 Overview
12.2 Expansion
12.3 Mergers and Acquisitions
12.4 New Launch

13. Company Profiles

13.1 SCHUTTE Group GmbH
- 13.1.1 1.Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Villeroy & Boch Group
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Hansgrohe SE
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 Duravit AG
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 Hamberger Sanitary GmbH
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 TOTO Ltd.
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
13.7 Roca Sanitario S.A.U.
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
13.8 COMPLEMENTOS SANITARIOS, SA
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments
13.9 Devon&Devon S.p.A
- 13.9.1 Key Facts
- 13.9.2 Business Description
- 13.9.3 Products and Services
- 13.9.4 Financial Overview
- 13.9.5 SWOT Analysis
- 13.9.6 Key Developments
13.10 MKW
- 13.10.1 Key Facts
- 13.10.2 Business Description
- 13.10.3 Products and Services
- 13.10.4 Financial Overview
- 13.10.5 SWOT Analysis
- 13.10.6 Key Developments

14. Appendix

14.1 About The Insight Partners