PUBLISHER: The Insight Partners | PRODUCT CODE: 1713229
PUBLISHER: The Insight Partners | PRODUCT CODE: 1713229
The A2P SMS market size was valued at US$ 73.49 billion in 2024 and is anticipated to reach US$ 93.83 billion by 2031. The A2P SMS market is estimated to record a CAGR of 3.8% from 2025 to 2031.
The A2P SMS market in Asia Pacific (APAC) is segmented into Australia, China, India, South Korea, Japan, and the Rest of Asia Pacific. China, as one of the world's largest and most dynamic telecommunications markets, plays a significant role in the global A2P SMS market. Along with a wide population, the country registers an incredibly high mobile penetration, and the use of mobile messaging services has become popular in the country. Moreover, with businesses increasingly embracing digital transformation, the demand for A2P SMS has increased in the country. An upsurge in mobile internet usage and the rapid growth of mobile commerce result in the need for secure, reliable communication channels, making A2P SMS one of the key messaging solutions for enterprises. In February 2024, Infobip, a global cloud communications platform, announced a partnership with China Mobile International (Malaysia) Sdn. Bhd. (CMI Malaysia). CMI Malaysia is a subsidiary of China Mobile International, the world-leading international telecommunications company. With the partnership, Infobip and CMI Malaysia exchange A2P SMS traffic and leverage cloud solutions to help businesses solidify their current offerings and enhance customer service on both sides.
In Japan, businesses are emphasizing on user authentication (based on their mobile phone numbers) to send them billing notifications and reminder notifications. NTT Communications Corporation (NTT Com), the ICT solutions and international communications business within the NTT Group, provides an A2P SMS International Hubbing Service that enables enterprises to send A2P SMS for marketing and authentication purposes to mobile subscribers overseas via short, secure routes. Moreover, Japan's financial sector, including major banks such as Mitsubishi UFJ Financial Group (MUFG), Sumitomo Mitsui Trust Bank, and Mizuho Bank, uses A2P SMS for two-factor authentication (2FA) to secure online banking services, as well as for transaction alerts, account activity notifications, and security-related updates.
Based on application, the market is segmented into pushed content services, interactive messaging services, promotional and marketing campaigns, CRM services, authentication services, and others. The CRM services segment held the largest A2P SMS market share in 2024. Customer relationship management (CRM) services use SMS as a communication channel to manage and enhance customer relationships. A2P SMS in CRM services can be leveraged in various customer-facing activities such as support, notifications, reminders, feedback collection, and personalized offers; it is particularly valuable because SMS has high open rates and allows businesses to interact with customers effectively. A2P SMS can be used to provide real-time support updates, service alerts, or troubleshooting notifications. For instance, businesses can send customers SMS updates regarding the status of a support ticket, product repair, or service request. Automated messages can also notify customers when their inquiries are processed, and their issues are resolved. Businesses such as healthcare providers, salons, and service technicians that require customers to book appointments can use A2P SMS to send appointment confirmations.
Twilio Inc, Sinch AB, Infobip Ltd, Telesign, C3ntro Telecom, Clickatell, Intergo Telecom Ltd, Concepto Movil LLC, Route Mobile, and Tata Communications Ltd. are among the prominent players profiled in the A2P SMS market report. Several other major players were also studied and analyzed in the market to get a holistic view of the market and its ecosystem.
The overall A2P SMS market share has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the A2P SMS market. The process also helps obtain an overview and forecast of the market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights. This process includes industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the A2P SMS market.