PUBLISHER: The Insight Partners | PRODUCT CODE: 1688907
PUBLISHER: The Insight Partners | PRODUCT CODE: 1688907
The bread market size is projected to reach US$ 330.81 billion by 2031 from US$ 249.27 billion in 2024. The market is expected to register a CAGR of 4.1% during 2024-2031.
Companies in the bread market across the world are experiencing a surge in demand due to the increasing preference for convenience and ready-to-eat products. The strikingly hectic lifestyle of consumers, along with the need for quick and simplified meal solutions, has led to a significant rise in bread consumption. Convenience-driven factors such as ease of preparation, longer shelf life, and portability make bread popular among individuals. Additionally, the availability of a wide variety of bread options, including loaves, sandwich bread, baguettes, and burger buns, caters to diverse consumer preferences and dietary requirements.
Ready-to-eat products such as bread save the effort and time spent on food preparation and provide the convenience of storage. According to the "2023 Food and Health Survey" conducted by the International Food Information Council in 2023, out of 1,022 American participants (aged 18-80), 61% chose convenience as a major factor impacting their food-buying decisions in 2023; the reported share was 56% in 2022. Preprocessed food allows consumers to save time and effort associated with food preparation and reduces baking time. As a result, bakeries and bread manufacturers recorded a spike in their sales, which further encouraged them to expand their product offerings to cater to changing consumer preferences. Thus, the increasing demand for convenience and ready-to-eat products significantly contributes to the growth of the global bread market. As the market evolves, manufacturers are likely to innovate further to meet the changing needs and preferences of consumers in the coming years as well.
In terms of type, the market is segmented into sandwich bread, brioche buns, ciabatta rolls, baguettes, panini and focaccia bread, hamburger buns, hotdog buns, and others. The sandwich bread segment held the largest bread market share in 2024. This segment primarily includes soft, sliced bread and bread loaves used for making sandwiches, toast, and other quick meals, making it a staple in households, cafes, and quick service restaurants (QSRs). Its popularity stems from its adaptability to different flavors, fillings, and culinary applications, ensuring consistent demand. The attractiveness of sandwich bread is attributed to its ability to cater to diverse consumer preferences, as it is usually available in plain, whole-grain, multigrain, and gluten-free options. Additionally, manufacturers focus on offering innovative, fortified versions enriched with vitamins, minerals, and fibers to align with the surging demand for functional and healthier food options.
A few players operating in the bread market are Lantmannen Unibake, Rich Products Corp, La Brea Bakery, Flowers Foods Inc, Grupo Bimbo SAB de CV, Fiera Foods Company, La Lorraine Bakery Group, EUROPASTRY, SA, Backerhaus Veit GmbH, Schripps European Bread, Vandemoortele NV, Upper Crust, FGF Brands Inc, VIVESCIA, and Conagra Brands Inc and among others. Players operating in the bread market focus on providing innovative and healthy products at affordable prices to fulfill customer demand.
The overall bread market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the bread market.