PUBLISHER: The Insight Partners | PRODUCT CODE: 1637671
PUBLISHER: The Insight Partners | PRODUCT CODE: 1637671
The North America demineralized whey powder market was valued at US$ 172.56 million in 2023 and is expected to reach US$ 241.68 million by 2031; it is estimated to record a CAGR of 4.3% from 2023 to 2031.
Wide Application Scope of Demineralized Whey Powder Fuels North America Demineralized Whey Powder Market
Demineralized whey powder is utilized in a wide range of applications, namely, food and beverage, infant formula, bakery and confectionery, dairy and frozen desserts, sports nutrition, etc. In the food and beverage sector, it serves as a functional ingredient prized for its ability to enhance texture, flavor, and nutritional profiles. Commonly used in infant formulas, it provides essential proteins and bioactive peptides crucial for infant development. Its low mineral content makes it suitable for individuals with specific dietary needs, such as those requiring reduced lactose or sodium intake. Infant formulas fortified with demineralized whey powder mimic the composition of human breast milk, offering a balanced source of nutrients like lactose, proteins, vitamins, and minerals crucial for infant nutrition. The powder's ability to improve digestibility and reduce allergenic potential makes it a preferred choice for infants who may have sensitivities to whole milk proteins or lactose. In bakery products, demineralized whey powder improves moisture retention and extends shelf life. It also finds application in confectionery, where it contributes to creaminess and smooth texture in chocolates and candies. In the dairy industry, it enriches the nutritional content of yogurts, ice creams, and flavored milks while enhancing their creaminess. Beyond food, demineralized whey powder plays a pivotal role in the nutraceutical sector. Its bioactive components support the development of nutritional supplements, protein bars, and medical foods aimed at enhancing immune function and muscle recovery. Thus, the wide application scope of demineralized whey powder drives the demineralized whey powder market.
North America Demineralized Whey Powder Market Overview
Consumers in the US and Canada are shifting their preferences toward a healthy lifestyle and prefer products that provide health benefits. As the demineralized whey powder is derived from whey powder, which is a by-product of cheese making process, the major cheese industry contributes to the growth in the production of demineralized whey powder. According to the US Department of Agriculture's National Agricultural Statistics Service, the US cheese production volume reached approx. 14.1 billion pounds in 2023, which is up by 0.3%, or 43.5 million pounds, from the previous year. In North America, the demand for demineralized whey powder is prominently seen in the infant formula market, where it serves as a key ingredient due to its nutritional similarities to human breast milk. The region's stringent regulatory standards ensure that demineralized whey powder used in infant formulas meets high safety and nutritional requirements, enhancing consumer confidence.
The growing prevalence of several chronic diseases has led to increased protein consumption. While a majority of the population in North America is becoming physically active, obesity is a significant concern, leading to chronic cardiovascular diseases (CVDs), high blood pressure, and high cholesterol levels among the masses. According to the National Health and Nutrition Examination Survey (NHANES), more than 40% of adults and more than 20% of the youth in the US were categorized as obese; among this, 7.7% of adults and 5.6% of youth had critical obesity problems during 2021-2022. A few nonprofit and government institutions, such as the American Institute for Cancer Research, Dietary Guidelines for Americans (DGA), and Health Canada, encourage protein-based diets.
Additionally, the growing food & beverages industry is expected to boost the growth of the demineralized whey powder market in the coming years. Demineralized whey powder has a higher level of nutritional content, which propels its acceptance in the food & beverages industry. Whey also contains vitamins and minerals such as calcium, phosphorus, vitamin B, potassium, and ample antioxidants. The increase in the consumption of nutritional supplements, bakery products, and snacks will positively impact the demineralized whey powder market in North America. Also, demineralized whey powder is widely used in sports and energy drinks, as it helps enhance the athlete's power, strength, and physical performance. These factors are influencing the growth of the demineralized whey powder market in North America.
North America Demineralized Whey Powder Market Revenue and Forecast to 2031 (US$ Million)
North America Demineralized Whey Powder Market Segmentation
The North America demineralized whey powder market is categorized into type, category, application, and country.
Based on type, the North America demineralized whey powder market is categorized into 50% demineralized whey, 70% demineralized whey, 90% demineralized whey, and others. The 90% demineralized whey segment held the largest market share in 2023.
By category, the North America demineralized whey powder market is bifurcated into conventional and organic. The conventional segment held a larger market share in 2023.
In terms of application, the North America demineralized whey powder market is segmented into bakery and confectionery, dairy and frozen desserts, infant nutrition, beverages, and others. The infant nutrition segment held the largest market share in 2023.
By country, the North America demineralized whey powder market is segmented into the US, Canada, and Mexico. The US dominated the North America demineralized whey powder market share in 2023.
Interfood Holding BV, Lactalis Ingredients, Hiroland Domestic and Foreign Trade Ltd Co, Berkshire Dairy and Food Products LLC, LACLAT Ltd, Valio Ltd, Royal FrieslandCampina NV, and ALIMA-BIS are some of the leading companies operating in the North America demineralized whey powder market.