South & Central America Immersive Entertainment Market Forecast to 2031 - Regional Analysis - by Component, Technology (Virtual Reality, Augmented Reality, Mixed Reality, and Others), and End User

Description

List of Tables

The South & Central America immersive entertainment market was valued at US$ 3,301.69 million in 2023 and is expected to reach US$ 15,117.26 million by 2031; it is estimated to record a CAGR of 20.9% from 2023 to 2031.

Advancements in Entertainment Industry Fuel South & Central America Immersive Entertainment Market

An increase in disposable income surged the consumption of entertainment and leisure. Rising popularity of entertainment industries such as radio, sports, and film is attributed to the increasing high-income population that are significantly investing in entertainment services. Audiences of all demographics consume media through various platforms, including digital advertising, events, radio, television, movies, out-of-home (OOH), music, games, and animation and visual effects (VFX). In the media & entertainment industry, augmented and virtual reality technologies improve the bonds between viewers and content producers. Today's consumers live in a world where the lines separating the digital and physical domains are increasingly blurred. Artists who canceled live entertainment events due to social distancing during the pandemic utilized VR entertainment content to entertain their audiences. AI is one of the newest innovations in the media sector, affecting radio, TV, visual effects, and so forth. AI tools can be used to organize and analyze the vast amounts of unstructured digital data that entertainment firms own. AI, ML, and natural language processing (NLP) can be used to anticipate user engagement with content. Thus, advancements in the entertainment industry are expected to provide lucrative opportunities for immersive entertainment market growth during the forecast period.

South & Central America Immersive Entertainment Market Overview

The South America immersive entertainment market is segmented into Brazil, Argentina, and the Rest of South America. The regional market is still in its developing stage. However, it holds the potential to expand significantly in the coming years. The immersive entertainment market in South America has been reporting steady growth in recent years owing to the advancements in technology and increasing consumer demand for immersive experiences, including VR gaming, AR applications, and immersive theater experiences. In addition, the increasing popularity of events such as gaming conventions and VR arcades drives the market expansion. The growth of the entertainment industry has been attributed to the rising penetration of major streaming OTT platforms in the region, including Netflix, Amazon Prime Video, and others. Thus, the growing entertainment industry in South America is positively influencing the South America immersive entertainment market.

South & Central America Immersive Entertainment Market Revenue and Forecast to 2031 (US$ Million)

South & Central America Immersive Entertainment Market Segmentation

The South & Central America immersive entertainment market is categorized into component, technology, end user, and country.

Based on component, the South & Central America immersive entertainment market is bifurcated into hardware and software & services. The hardware segment held a larger market share in 2023.

By technology, the South & Central America immersive entertainment market is categorized into virtual reality (VR), augmented reality (AR), mixed reality (MR), and others. The virtual reality (VR) segment held the largest market share in 2023.

In terms of end user, the South & Central America immersive entertainment market is categorized into media & entertainment, gaming, design & architecture, retail, education, and others. The gaming segment held the largest market share in 2023.

By country, the South & Central America immersive entertainment market is segmented into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated the South & Central America immersive entertainment market share in 2023.

Microsoft Corp, Qualcomm Inc, Google LLC, Sony Group Corp, Infosys Ltd, HTC Corp, Samsung Electronics Co Ltd, Apple Inc, and Salesforce Inc are some of the leading companies operating in the South & Central America immersive entertainment market.

Product Code: BMIRE00031029

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macro-economic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country level data:

4. South & Central America Immersive Entertainment Market Landscape

4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
- 4.3.1 List of Vendors in the Value Chain

5. South & Central America Immersive Entertainment Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Widespread Application of Immersive Technologies Across Entertainment Industry
- 5.1.2 Increasing Adoption of Digital Transformation Model Among Organizations
- 5.1.3 Growing Spending on Live Events Worldwide
5.2 Market Restraints
- 5.2.1 High Cost Associated with Immersive Entertainment Solutions
5.3 Market Opportunities
- 5.3.1 Advancements in Entertainment Industry
- 5.3.2 Emergence of Immersive Entertainment in Automotive Industry
5.4 Future Trends
- 5.4.1 Increasing Adoption of Artificial Intelligence Technology
5.5 Impact of Drivers and Restraints:

6. Immersive Entertainment Market - South & Central America Analysis

6.1 South & Central America Immersive Entertainment Market Overview
6.2 Immersive Entertainment Market Revenue (US$ Million), 2021-2031
6.3 Immersive Entertainment Market Forecast Analysis

7. South & Central America Immersive Entertainment Market Analysis - by Component

7.1 Hardware
- 7.1.1 Overview
- 7.1.2 Hardware: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Software and Services
- 7.2.1 Overview
- 7.2.2 Software and Services: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)

8. South & Central America Immersive Entertainment Market Analysis - by Technology

8.1 Virtual Reality (VR)
- 8.1.1 Overview
- 8.1.2 Virtual Reality (VR): Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Augmented Reality (AR)
- 8.2.1 Overview
- 8.2.2 Augmented Reality (AR): Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Mixed Reality (MR)
- 8.3.1 Overview
- 8.3.2 Mixed Reality (MR): Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
8.4 Others
- 8.4.1 Overview
- 8.4.2 Others: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)

9. South & Central America Immersive Entertainment Market Analysis - by End User

9.1 Media and Entertainment
- 9.1.1 Overview
- 9.1.2 Media and Entertainment: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Gaming
- 9.2.1 Overview
- 9.2.2 Gaming: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Design and Architecture
- 9.3.1 Overview
- 9.3.2 Design and Architecture: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
9.4 Retail
- 9.4.1 Overview
- 9.4.2 Retail: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
9.5 Education
- 9.5.1 Overview
- 9.5.2 Education: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
9.6 Others
- 9.6.1 Overview
- 9.6.2 Others: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)

10. South & Central America Immersive Entertainment Market - Country Analysis

10.1 South & Central America
- 10.1.1 South & Central America: Immersive Entertainment Market Breakdown, by Key Countries, 2023 and 2031 (%)
  - 10.1.1.1 South & Central America: Immersive Entertainment Market - Revenue and Forecast Analysis - by Country
  - 10.1.1.2 Brazil: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.2.1 Brazil: Immersive Entertainment Market Breakdown, by Component
    - 10.1.1.2.2 Brazil: Immersive Entertainment Market Breakdown, by Technology
    - 10.1.1.2.3 Brazil: Immersive Entertainment Market Breakdown, by End User
  - 10.1.1.3 Argentina: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.3.1 Argentina: Immersive Entertainment Market Breakdown, by Component
    - 10.1.1.3.2 Argentina: Immersive Entertainment Market Breakdown, by Technology
    - 10.1.1.3.3 Argentina: Immersive Entertainment Market Breakdown, by End User
  - 10.1.1.4 Rest of South & Central America: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.4.1 Rest of South & Central America: Immersive Entertainment Market Breakdown, by Component
    - 10.1.1.4.2 Rest of South & Central America: Immersive Entertainment Market Breakdown, by Technology
    - 10.1.1.4.3 Rest of South & Central America: Immersive Entertainment Market Breakdown, by End User

11. Competitive Landscape

11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentration

12. Industry Landscape

12.1 Overview
12.2 Market Initiative
12.3 Product Development
12.4 Mergers & Acquisitions

13. Company Profiles

13.1 Microsoft Corp
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Qualcomm Inc
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Google LLC
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 Sony Group Corp
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 Infosys Ltd
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 HTC Corp
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
13.7 Samsung Electronics Co Ltd
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
13.8 Apple Inc
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments
13.9 Salesforce Inc
- 13.9.1 Key Facts
- 13.9.2 Business Description
- 13.9.3 Products and Services
- 13.9.4 Financial Overview
- 13.9.5 SWOT Analysis
- 13.9.6 Key Developments

14. Appendix

14.1 Word Index
14.2 About The Insight Partners