PUBLISHER: The Insight Partners | PRODUCT CODE: 1597173
PUBLISHER: The Insight Partners | PRODUCT CODE: 1597173
The Asia Pacific gas barbecue grills market was valued at US$ 645.77 million in 2022 and is expected to reach US$ 1,035.57 million by 2030; it is estimated to register at a CAGR of 6.1% from 2022 to 2030.
Rising Preferences to Buy Gas Barbecue Grills from Online Shopping Platforms Boost Asia Pacific Gas Barbecue Grills Market
The online retail sector is growing rapidly in various countries across the world due to factors such as the growing number of people shopping online, the high number of smartphone users, and the inclination toward a better standard of living. Numerous advantages of these platforms, including the availability of multiple product choices, easy accessibility, coupons and discounts, special offers, easy return and exchange, and on-time delivery, promote the online sales of different products. Moreover, integrating advanced technologies such as AI in e-commerce platforms provides many growth prospects for e-commerce distribution channels. Consumers highly prefer online retail platforms to research grills and compare features and pricing against different brands and retailers. The access to product information and content and convenience offered by e-commerce shopping appeal to many people looking for grill products for the best value. In addition, augmented reality in product content provides real-world visualization, and people can see how their new grills will look and fit in their space. This is instilling confidence and garnering excitement in people for the product. Various grill manufacturers focus on selling their products online as they have greater access to consumers, and they can also do relevant cross-selling.
Further, the emergence of the COVID-19 pandemic has fueled online retail sales of different products. People were compelled to use online platforms to get their essentials due to lockdown and other social restrictions. Many new online buyers were added in 2020. The sale of different types of grills flourished under the economic uncertainty wrought by the COVID-19 pandemic.
Furthermore, due to the internet, product manufacturers have become more accessible than previously. Many consumers prefer buying barbecue grills directly from manufacturers as they can talk directly with the brand's support team on the brand's e-commerce website, and they can get the best advice on their questions. Other benefits of buying directly from a manufacturer include better deals on warranties, expert service, lower prices, and customization of products to suit exact needs. All these benefits influence consumers to buy barbecue grills directly from manufacturers on their websites. Barbecue grill manufacturers, such as Weber, Bull Outdoor Products, and others, are selling their products through their own websites. Various manufacturers prefer selling their products directly to consumers to build better relationships with customers and to have control over pricing, customer data, brand, and reputation. Thus, the trend of rising preferences to buy gas barbecue grills from online shopping platforms is expected to boost the Asia Pacific gas barbecue grills market growth during the studied period.
Asia Pacific Gas Barbecue Grills Market Overview
In Asia Pacific, barbecue grills have grown in popularity over the previous decade due to the growing interest of people in outdoor cooking activities. Gas-fueled grills are the ones that are being used in large quantities. Barbeque grills have become a piece of accessible kitchen equipment. Its availability in different sizes makes it easy to carry as per people's comfort. Factors such as the fast cooking of food and convenience have increased its demand among the people in Asia Pacific. The influence of Western culture, coupled with the growing popularity of grilled food among the people, is also boosting the demand for different types of barbecue grills, such as gas barbecue grills.
In addition, the growth in urbanization, along with the increasing disposable income of people in the region, is leading to a change in lifestyle and the adoption of different kitchen appliances. This is also fueling the growth of the gas barbecue grills market.
Further, the strong growth of the online retail sector in the region is boosting the gas barbecue grills market growth. In Asia Pacific, the growth in online shopping is mainly attributed to a rise in per capita income, an inclination toward a better standard of living, and a high number of smartphone users. The growth of the online retail sector in the region provides people with easy and quick access to different grilling products from different brands with unique features, thus helping boost product sales in the region. Furthermore, various brands are investing in the region, which is increasing the availability of different types of grilling products for consumers in the region.
Asia Pacific Gas Barbecue Grills Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Gas Barbecue Grills Market Segmentation
The Asia Pacific gas barbecue grills market is segmented based on type, distribution channel, and country.
Based on type, the Asia Pacific gas barbecue grills market is bifurcated into built-in and freestanding. The freestanding segment held a larger share in 2022.
In terms of distribution channel, the Asia Pacific gas barbecue grills market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share in 2022.
Based on country, the Asia Pacific gas barbecue grills market is categorized into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific gas barbecue grills market in 2022.
The Coleman Co Inc, Bull Outdoor Products Inc, Lynx Gills Inc, Sitro Group Australia Pty Ltd, Nexgrill Industries Inc, RH Peterson Co, Ningbo Huige Outdoor Products Co Ltd, Sub-Zero Group Inc, and Weber Inc are some of the leading companies operating in the Asia Pacific gas barbecue grills market.