North America Digital English Language Learning Market Forecast to 2030 - Regional Analysis - by Product Type (Cloud and On-Premise), Business Type (B2B and B2C), and End User (Non-Academic Learners and Academic Learners)

Description

List of Tables

The North America digital English language learning market was valued at US$ 613.40 million in 2022 and is expected to reach US$ 1,360.73 million by 2030; it is estimated to register a CAGR of 10.5% from 2022 to 2030.

Increasing Use of Virtual Reality and Augmented Reality Fuel North America Digital English Language Learning Market

As the world continues to embrace technologies, various regions, such as North America, Europe, APAC, and the MEA, are significantly using virtual reality (VR) and augmented reality (AR) technologies. These regions are also attracting entrepreneurs, educational firms, experts, and businesses from all over the world, aiming to use these technologies. Various companies, such as VirtualSpeech, Engage VR, ClassVR, Mondly VR, VRChat, Language Lab, ImmerseMe, and Fulldive, are providing VR tools to explore the world of English learning. There are more opportunities for language learning due to the incorporation of AR and VR. The use of VR and AR technologies can place students in virtual worlds where they can engage with people who speak English. For instance, students can practice placing food orders in an English-speaking restaurant or take virtual city tours, giving them a realistic setting to learn the language. Therefore, the increasing use of AR and VR is anticipated to be a significant trend in the digital English language learning market.

North America Digital English Language Learning Market Overview

The economically prosperous region of North America constitutes the highly advanced economies of the US and Canada. Industrialization has remained a high priority in the US and Canada, and it has also been the main factor driving the economy over the years. The US boasts the world's most technologically advanced information & communication technology (ICT) sector. The presence of an established digital infrastructure in North America further provides opportunities for digital-based English language learning. The high GDP of the region is one of the major driving factors for individuals to migrate to these countries in search of luxurious lifestyles and better jobs as well as education opportunities. Being economically advanced, a large population from other parts of the world migrated to North America. As English is the business language followed by North American companies, the migrants coming from other parts of the globe seek to gather proficiency in the English language and, therefore, contribute to the soaring revenues of the digital English language learning market. Besides this, various student exchange programs between universities in North America and other countries have also contributed to the growing demand for digital English language learning. A huge growth in the digital English language learning market has been observed in Mexico. Relatively low English language proficiency, coupled with increasing prospects of companies setting up businesses in Mexico, has favored the growth of the digital English language learning market. Further, the Mexican government has taken various initiatives that support the establishment of a robust digital infrastructure in the country. Prominent digital English language learning service providers in North America include Cengage/ National Geographic Learning, Pearson ELT, Springer Nature Limited, and Transparent Language, Inc.

North America Digital English Language Learning Market Revenue and Forecast to 2030 (US$ Million)

North America Digital English Language Learning Market Segmentation

The North America digital English language learning market is categorized into product type, business type, end user, and country.

Based on product type, the North America digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022.

By business type, the North America digital English language learning market is divided into B2B and B2C. The B2B segment held a larger share of North America digital English language learning market in 2022.

In terms of end user, the North America digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held a larger share of North America digital English language learning market in 2022. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 - 5, 6 - 11, 12 - 16, 17 - 30, and 30 Above.

Based on country, the North America digital English language learning market is categorized into the US, Canada, and Mexico. The US dominated the North America digital English language learning market share in 2022.

EF EDUCATION FIRST; ELSA, Corp.; Houghton Mifflin Harcourt Co; MACMILLAN; McGraw-Hill Education Inc; OXFORD UNIVERSITY PRESS; Pearson Plc; Sanako Corporation; Transparent Language; Vipkid; CAMBRIDGE UNIVERSITY PRESS; Voxy; Chegg Inc; Duolingo Inc; INLINGUA INTERNATIONAL LTD.; Berlitz Corporation; and IXL Learning are some of the leading companies operating in the North America Digital English Language Learning market.

Product Code: BMIRE00030488

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Digital English Language Learning Market Landscape

4.1 Overview
4.2 Ecosystem Analysis
- 4.2.1 List of Vendors in the Value Chain

5. North America Digital English Language Learning Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Rising Digitalization in Educational Sector
- 5.1.2 Increasing Gamification of Language Learning Platforms
5.2 Market Restraints
- 5.2.1 Data Security Risks
5.3 Market Opportunities
- 5.3.1 Governmental Initiatives
- 5.3.2 Use of Artificial Intelligence in English Language Learning Platforms
5.4 Future Trends
- 5.4.1 Increasing Use of Virtual Reality and Augmented Reality
5.5 Impact of Drivers and Restraints:

6. Digital English Language Learning Market - North America Market Analysis

6.1 Overview
6.2 Digital English Language Learning Market Revenue (US$ Million), 2020-2030
6.3 Digital English Language Learning Market Forecast Analysis

7. North America Digital English Language Learning Market Analysis - by Product Type

7.1 Cloud
- 7.1.1 Overview
- 7.1.2 Cloud: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
7.2 On-Premise
- 7.2.1 Overview
- 7.2.2 On-Premise: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

8. North America Digital English Language Learning Market Analysis - by Business Type

8.1 B2B
- 8.1.1 Overview
- 8.1.2 B2B: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
8.2 B2C
- 8.2.1 Overview
- 8.2.2 B2C: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9. North America Digital English Language Learning Market Analysis - by End User

9.1 Non-Academic Learners
- 9.1.1 Overview
- 9.1.2 Non-Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.1.2.1 Corporate
    - 9.1.2.1.1 Overview
    - 9.1.2.1.2 Corporate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.1.2.2 Private Language Schools
    - 9.1.2.2.1 Overview
    - 9.1.2.2.2 Private Language Schools: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.1.2.3 Direct to Consumer
    - 9.1.2.3.1 Overview
    - 9.1.2.3.2 Direct to Consumer: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.2.3.2.1 TOEFL
    - 9.1.2.3.2.1.1 TOEFL: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.2.3.2.2 TOEIC
    - 9.1.2.3.2.2.1 TOEIC: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.2.3.2.3 Cambridge Business English Certificate
    - 9.1.2.3.2.3.1 Cambridge Business English Certificate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.2.3.2.4 IELTS
    - 9.1.2.3.2.4.1 IELTS: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.2.3.2.5 Others
    - 9.1.2.3.2.5.1 Others: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2 Academic Learners
- 9.2.1 Overview
- 9.2.2 Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.2.2.1 0 to 5
    - 9.2.2.1.1 Overview
    - 9.2.2.1.2 0 to 5: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.2.2.2 6 to 11
    - 9.2.2.2.1 Overview
    - 9.2.2.2.2 6 to 11: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.2.2.3 12 to 16
    - 9.2.2.3.1 Overview
    - 9.2.2.3.2 12 to 16: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.2.2.4 17 to 30
    - 9.2.2.4.1 Overview
    - 9.2.2.4.2 17 to 30: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.2.3.5 30 Above
    - 9.2.3.5.1 Overview
    - 9.2.3.5.2 30 Above: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

10. North America Digital English Language Learning Market - Country Analysis

10.1 North America Market Overview
- 10.1.1 North America: Digital English Language Learning Market, By Key Country - Revenue 2022 (US$ Million)
- 10.1.2 North America: Digital English Language Learning Market - Revenue and Forecast Analysis - by Country
  - 10.1.2.1 North America: Digital English Language Learning Market - Revenue and Forecast Analysis - by Country
  - 10.1.2.2 United States: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 10.1.2.2.1 United States: Digital English Language Learning Market Breakdown, by Product Type
    - 10.1.2.2.2 United States: Digital English Language Learning Market Breakdown, by Business Type
    - 10.1.2.2.3 United States: Digital English Language Learning Market Breakdown, by End User
    - 10.1.2.2.3.1 United States: Digital English Language Learning Market Breakdown, by Non-academic Learners
    - 10.1.2.2.3.1.1 United States: Digital English Language Learning Market Breakdown, by Direct to Consumer
    - 10.1.2.2.3.2 United States: Digital English Language Learning Market Breakdown, by Academic Learners
  - 10.1.2.3 Canada: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 10.1.2.3.1 Canada: Digital English Language Learning Market Breakdown, by Product Type
    - 10.1.2.3.2 Canada: Digital English Language Learning Market Breakdown, by Business Type
    - 10.1.2.3.3 Canada: Digital English Language Learning Market Breakdown, by End User
    - 10.1.2.3.3.1 Canada: Digital English Language Learning Market Breakdown, by Non-academic Learners
    - 10.1.2.3.3.1.1 Canada: Digital English Language Learning Market Breakdown, by Direct to Consumer
    - 10.1.2.3.3.2 Canada: Digital English Language Learning Market Breakdown, by Academic Learners
  - 10.1.2.4 Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 10.1.2.4.1 Mexico: Digital English Language Learning Market Breakdown, by Product Type
    - 10.1.2.4.2 Mexico: Digital English Language Learning Market Breakdown, by Business Type
    - 10.1.2.4.3 Mexico: Digital English Language Learning Market Breakdown, by End User
    - 10.1.2.4.3.1 Mexico: Digital English Language Learning Market Breakdown, by Non-academic Learners
    - 10.1.2.4.3.1.1 Mexico: Digital English Language Learning Market Breakdown, by Direct to Consumer
    - 10.1.2.4.3.2 Mexico: Digital English Language Learning Market Breakdown, by Academic Learners

11. Industry Landscape

11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition

12. Company Profiles

12.1 EF EDUCATION FIRST
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 ELSA, Corp.
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 Houghton Mifflin Harcourt Co
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 MACMILLAN
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 McGraw-Hill Education Inc
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 OXFORD UNIVERSITY PRESS
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 Pearson Plc
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Sanako Corporation
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Transparent Language
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Vipkid
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments
12.11 CAMBRIDGE UNIVERSITY PRESS
- 12.11.1 Key Facts
- 12.11.2 Business Description
- 12.11.3 Products and Services
- 12.11.4 Financial Overview
- 12.11.5 SWOT Analysis
- 12.11.6 Key Developments
12.12 Voxy
- 12.12.1 Key Facts
- 12.12.2 Business Description
- 12.12.3 Products and Services
- 12.12.4 Financial Overview
- 12.12.5 SWOT Analysis
- 12.12.6 Key Developments
12.13 Chegg Inc
- 12.13.1 Key Facts
- 12.13.2 Business Description
- 12.13.3 Products and Services
- 12.13.4 Financial Overview
- 12.13.5 SWOT Analysis
- 12.13.6 Key Developments
12.14 Duolingo Inc
- 12.14.1 Key Facts
- 12.14.2 Business Description
- 12.14.3 Products and Services
- 12.14.4 Financial Overview
- 12.14.5 SWOT Analysis
- 12.14.6 Key Developments
12.15 INLINGUA INTERNATIONAL LTD.
- 12.15.1 Key Facts
- 12.15.2 Business Description
- 12.15.3 Products and Services
- 12.15.4 Financial Overview
- 12.15.5 SWOT Analysis
- 12.15.6 Key Developments
12.16 Berlitz Corporation
- 12.16.1 Key Facts
- 12.16.2 Business Description
- 12.16.3 Products and Services
- 12.16.4 Financial Overview
- 12.16.5 SWOT Analysis
- 12.16.6 Key Developments
12.17 IXL Learning
- 12.17.1 Key Facts
- 12.17.2 Business Description
- 12.17.3 Products and Services
- 12.17.4 Financial Overview
- 12.17.5 SWOT Analysis
- 12.17.6 Key Developments

13. Appendix

13.1 About the Insight Partners