Europe Dietary Supplements Market Size and Forecast, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type, Form, Distribution Channel, and Country

List of Tables

The Europe dietary supplements market size is projected to reach US$ 19.84 billion in 2023 to US$ 31.09 billion by 2031; it is estimated to register a CAGR of 5.8% from 2023 to 2031.

The increasing number of organic and vegan consumers in Europe boosts the demand for dietary supplement products with organic and herbal ingredients. According to Berlin-based Veganz's survey they ranked five European countries by the number of vegans, with the UK leading with 3.2%. Italy followed with 2.3%, followed by Germany and Austria with 2.2%. Spain followed with 2.1%, and France had 2.0%. The vegan population in these countries is over five million. Organic dietary supplements contain vitamins, minerals, herbs, amino acids, or enzymes, all sourced from natural, organic environments to support overall health and wellness. These supplements enhance nutrient intake, improve health outcomes, and are environmentally friendly as they are free of harmful pesticides and chemicals. They are safe for long-term consumption and do not contain synthetic additives.

Germany holds a significant share of the Europe dietary supplements market in 2023. The dietary supplements market in Germany is witnessing a notable surge due to increasing health concerns among the population and the rise in health and fitness trends, as well as changing dietary habits, including the growing popularity of dietary supplements. The fast-growing dietary supplements market shows increased health awareness and the desire to pursue a more active and healthier lifestyle. According to the German Federal Institute for Risk Assessment (BfR), almost one in three Germans currently take such pills, powder, and capsules. In addition, with a growing demand for more personalized health solutions, dietary supplements have become particularly popular among millennials. The dietary supplement adoption rate is growing across the country as individuals become more aware of their health benefits. To capitalize on this trend, market players are increasingly relying on e-commerce platforms to expand their presence in Germany.

The European Union's (EU) legal framework for food supplements is the strictest among all regulations across the globe. The EU General Food Law Regulation classifies food supplements as foodstuffs; also, manufacturers of packaged food products and dietary supplements need to comply with the regulatory norms set by the European Food Safety Authority (EFSA). The EU's regulation mandates mandatory labeling for dietary supplements, including trade name, ingredient list, net quantity, minimum durability date, storage conditions, EU-based FBO name/business address, recommended daily dosage, and amount of nutritional or physiological substances per dose. It emphasizes that supplements must not replace a balanced diet. These regulations created numerous challenges for dietary supplement manufacturers in the region.

A few players operating in the Europe dietary supplements market include Glanbia Plc, Herbalife Nutrition Ltd, Amway Corp, Bayer AG, Arkopharma SAS, Pfizer Inc, Otsuka Holdings Co Ltd, GSK Plc, NOW Health Group Inc, and Nestle Health Science SA, among others. Players operating in the Europe dietary supplements market focus on providing innovative products at affordable prices to fulfill customer demand.

The overall Europe dietary supplements market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the Europe dietary supplements market.

Product Code: TIPRE00027457

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macro-economic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country level data:

4. Europe Dietary Supplements Market Landscape

4.1 Market Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors/Retailers

5. Europe Dietary Supplements Market - Key Market Dynamics

5.1 Europe Dietary Supplements Market - Key Market Dynamics
5.2 Market Drivers
- 5.2.1 Rising Popularity of Dietary Supplements
- 5.2.2 Rising Number of Strategic Initiatives by Key Players to Expand Product Portfolio
5.3 Market Restraints
- 5.3.1 High Regulatory Stringency Associated with Supplements
5.4 Market Opportunities
- 5.4.1 Increasing Preference for Dietary Supplements with Organic and Vegan Claims
5.5 Future Trends
- 5.5.1 Growing Popularity of Beauty Supplements
5.6 Impact of Drivers and Restraints:

6. Europe Dietary Supplements Market Analysis

6.1 Europe Dietary Supplements Market Revenue (US$ Million), 2021-2031
6.2 Europe Dietary Supplements Market Forecast and Analysis

7. Europe Dietary Supplements Market Analysis - by Type

7.1 Vitamins
- 7.1.1 Overview
- 7.1.2 Vitamins: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Minerals
- 7.2.1 Overview
- 7.2.2 Minerals: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
7.3 Proteins and Amino Acids
- 7.3.1 Overview
- 7.3.2 Proteins and Amino Acids: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
7.4 Probiotics
- 7.4.1 Overview
- 7.4.2 Probiotics: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
7.5 Blends
- 7.5.1 Overview
- 7.5.2 Blends: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
7.6 Others
- 7.6.1 Overview
- 7.6.2 Others: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)

8. Europe Dietary Supplements Market Analysis - by Form

8.1 Tablets
- 8.1.1 Overview
- 8.1.2 Tablets: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Capsules and Softgels
- 8.2.1 Overview
- 8.2.2 Capsules and Softgels: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Powders
- 8.3.1 Overview
- 8.3.2 Powders: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
8.4 Others
- 8.4.1 Overview
- 8.4.2 Others: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)

9. Europe Dietary Supplements Market Analysis - by Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)

10. Europe Dietary Supplements Market - Country Analysis

10.1 Europe
- 10.1.1 Europe Dietary Supplements Market Overview
- 10.1.2 Europe Dietary Supplements Market Revenue and Forecast and Analysis - by Country
  - 10.1.2.1 Europe Dietary Supplements Market Revenue and Forecast and Analysis - by Country
  - 10.1.2.2 Germany: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.2.1 Germany: Europe Dietary Supplements Market Breakdown by Type
    - 10.1.2.2.2 Germany: Europe Dietary Supplements Market Breakdown by Form
    - 10.1.2.2.3 Germany: Europe Dietary Supplements Market Breakdown by Distribution Channel
  - 10.1.2.3 France: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.3.1 France: Europe Dietary Supplements Market Breakdown by Type
    - 10.1.2.3.2 France: Europe Dietary Supplements Market Breakdown by Form
    - 10.1.2.3.3 France: Europe Dietary Supplements Market Breakdown by Distribution Channel
  - 10.1.2.4 Italy: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.4.1 Italy: Europe Dietary Supplements Market Breakdown by Type
    - 10.1.2.4.2 Italy: Europe Dietary Supplements Market Breakdown by Form
    - 10.1.2.4.3 Italy: Europe Dietary Supplements Market Breakdown by Distribution Channel
  - 10.1.2.5 United Kingdom: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.5.1 United Kingdom: Europe Dietary Supplements Market Breakdown by Type
    - 10.1.2.5.2 United Kingdom: Europe Dietary Supplements Market Breakdown by Form
    - 10.1.2.5.3 United Kingdom: Europe Dietary Supplements Market Breakdown by Distribution Channel
  - 10.1.2.6 Spain: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.6.1 Spain: Europe Dietary Supplements Market Breakdown by Type
    - 10.1.2.6.2 Spain: Europe Dietary Supplements Market Breakdown by Form
    - 10.1.2.6.3 Spain: Europe Dietary Supplements Market Breakdown by Distribution Channel
  - 10.1.2.7 Rest of Europe: Europe Dietary Supplements Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.2.7.1 Rest of Europe: Europe Dietary Supplements Market Breakdown by Type
    - 10.1.2.7.2 Rest of Europe: Europe Dietary Supplements Market Breakdown by Form
    - 10.1.2.7.3 Rest of Europe: Europe Dietary Supplements Market Breakdown by Distribution Channel

11. Competitive Landscape

11.1 Heat Map Analysis
11.2 Company Positioning and Concentration

12. Industry Landscape

12.1 Overview
12.2 Mergers And Acquisitions
12.3 Agreements, Collaborations, And Joint Ventures
12.4 Product Launch
12.5 Expansions And Other Strategic Developments

13. Company Profiles

13.1 Glanbia Plc
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Herbalife Nutrition Ltd
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Amway Corp
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 Bayer AG
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 Arkopharma SAS
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 Pfizer Inc
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
13.7 Otsuka Holdings Co Ltd
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
13.8 GSK Plc
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments
13.9 NOW Health Group Inc
- 13.9.1 Key Facts
- 13.9.2 Business Description
- 13.9.3 Products and Services
- 13.9.4 Financial Overview
- 13.9.5 SWOT Analysis
- 13.9.6 Key Developments
13.10 Nestle Health Science SA
- 13.10.1 Key Facts
- 13.10.2 Business Description
- 13.10.3 Products and Services
- 13.10.4 Financial Overview
- 13.10.5 SWOT Analysis
- 13.10.6 Key Developments

14. Appendix

14.1 About The Insight Partners