North America Maqui Berries Market Forecast to 2030 - Regional Analysis - by Form, Category, and Application

PUBLISHED: June 4, 2024

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The North America maqui berries market is expected to grow from US$ 11.44 million in 2022 to US$ 26.93 million by 2030. It is estimated to grow at a CAGR of 11.3% from 2022 to 2030.

Increasing Use of Maqui Berries in Functional Food and Beverages Fuels North America Maqui Berries Market

In recent years, there has been an increasing demand for functional food and beverages due to growing health awareness and rising preference for healthy food consumption. People are rapidly replacing sugar-dense, fried, and junk food with nutritionally rich, natural, and clean products. Moreover, they are concerned about the negative impacts of artificial food additives and ingredients in packaged food and beverages. Therefore, manufacturers of functional food and beverages prefer natural fruit and vegetable extracts and botanicals to increase the nutritional value of products. Maqui berries are considered the highest antioxidant-containing superfruit. It has seven times more antioxidant capacity than acai berry and nine times more than goji berry. Also, maqui berries help neutralize the cell-damaging free radicals.

Oxygen Radical Absorbance Capacity (ORAC) of Different Berries Measured in Micromoles Trolox Equivalents (TE) Per 100 Gram of the Raw Fruit

Source: ORAC Database of the US Department of Agriculture

Maqui berries have the highest Oxygen Radical Absorbance Capacity (ORAC) among all the berries. High ORAC helps boost immunity; fight infections caused by viruses, parasites, and bacteria; and increase energy levels. Thus, the rich nutritional profile of maqui berries is driving their demand among functional food and beverage manufacturers. Manufacturers of yogurts, breakfast cereals, protein and energy bars, energy and sports drinks, functional bakery products, baby food, probiotic drinks, and functional food and beverage products are extensively adding maqui berries and maqui berry powders and extracts to their products to enhance the nutritional profile and flavor and a vibrant purple color. All these benefits of maqui berries fuel the North America maqui berries market growth.

North America Maqui Berries Market Overview

The North American maqui berries market is segmented into the US, Canada, and Mexico. North America is one of the major markets for maqui berries due to increasing demand for antioxidant-rich food and beverages. Maqui berries have the highest antioxidant content than blueberries, acai berries, and goji berries. Antioxidants help reduce the risk of chronic diseases, including cancer, heart diseases, and diabetes. Moreover, they slow down the aging process, promote a healthy gut, and boost immunity, providing longevity. Rising health concerns due to hectic lifestyles, lack of physical activity, and increasing consumption of junk food propel the demand for functional food and beverages in North America. Moreover, people are actively preferring food and beverages with high natural antioxidants that provide numerous health benefits. Owing to these benefits, the demand for maqui berries is increasing across the food & beverages industry in North America.

Maqui berries are in high demand across the nutraceuticals sector in North America. Manufacturers of nutraceuticals and dietary supplements include maqui berries and extracts as one of the active ingredients in their products due to the associated health benefits such as regulating blood sugar levels, neutralizing free radical activities, boosting immunity, and strengthening bones and joints. In January 2022, CK Nutraceuticals, a supplier of natural ingredients for food & beverages and nutraceuticals industries, signed a distribution agreement with Maqui New Life, a manufacturer of maqui berry-derived delphinol, to distribute MaquiBright, a standardized maqui berry extract, to its customer base within the North American nutraceuticals sector. Thus, the upsurging demand for maqui berries in the pharmaceuticals & nutraceuticals industry in North America drives the maqui berries market growth in the region.

North America Maqui Berries Market Revenue and Forecast to 2030 (US$ Million)

North America Maqui Berries Market Segmentation

The North America maqui berries market is segmented into form, category, application, and country.

Based on form, the North America maqui berries market is bifurcated into fresh and processed. The processed segment held a larger share of the North America maqui berries market in 2022.

In terms of category, the North America maqui berries market is bifurcated into organic and conventional. The conventional segment held a larger share of the North America maqui berries market in 2022.

By application , the North America maqui berries market is segmented into functional food and beverage, pharmaceuticals and nutraceuticals, personal care and cosmetics, and animal nutrition. The functional food and beverage segment held the largest share of the North America maqui berries market in 2022.

Based on country, the North America maqui berries market is segmented into the US, Canada, and Mexico. The US dominated North America maqui berries market in 2022.

Abbott Blackstone Co, CK Ingredients Inc, Ferreiro & Co Inc, HP Ingredients Corp, Jeeva Organic Pvt Ltd, Nature's Power Nutraceuticals Corp, Rainforest Supply LLC, Shaanxi LonierHerb Bio-Technology Co Ltd, Vita Forte Inc, and Xi'an Herb Bio-Tech Co Ltd are some of the leading companies operating in the North America maqui berries market.

Product Code: BMIRE00030222

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions

4. North America Maqui Berries Market Landscape

4.1 Overview
4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Competitive Rivalry
- 4.3.5 Threat of Substitutes
4.4 Ecosystem Analysis
- 4.4.1 List of Vendors in the Value Chain

5. North America Maqui Berries Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Increasing Use of Maqui Berries in Functional Food and Beverages
- 5.1.2 Utilization of Maqui Berries in Supplements for Diabetes
5.2 Market Restraints
- 5.2.1 Limited Supply of Maqui Berries
5.3 Market Opportunities
- 5.3.1 Development of Medicines with Maqui Berry Extracts that Support Eye Health
5.4 Future Trends
- 5.4.1 Rising Popularity of Skin Care Products with Maqui Berry
5.5 Impact of Drivers and Restraints:

6. Maqui Berries Market - North America Market Analysis

6.1 North America Maqui Berries Market Revenue (US$ Thousand), 2020 - 2030
6.2 North America Maqui Berries Market Forecast and Analysis

7. North America Maqui Berries Market Analysis - Form

7.1 Fresh
- 7.1.1 Overview
- 7.1.2 Fresh: Market Revenue and Forecast to 2030 (US$ Thousand)
7.2 Processed
- 7.2.1 Overview
- 7.2.2 Processed: Market Revenue and Forecast to 2030 (US$ Thousand)

8. North America Maqui Berries Market Analysis - Category

8.1 Organic
- 8.1.1 Overview
- 8.1.2 Organic: Market Revenue and Forecast to 2030 (US$ Thousand)
8.2 Conventional
- 8.2.1 Overview
- 8.2.2 Conventional: Market Revenue and Forecast to 2030 (US$ Thousand)

9. North America Maqui Berries Market Analysis - Application

9.1 Functional Food and Beverages
- 9.1.1 Overview
- 9.1.2 Functional Food and Beverages: Market Revenue and Forecast to 2030 (US$ Thousand)
9.2 Pharmaceuticals and Nutraceuticals
- 9.2.1 Overview
- 9.2.2 Pharmaceuticals and Nutraceuticals: Market Revenue and Forecast to 2030 (US$ Thousand)
9.3 Personal Care and Cosmetics
- 9.3.1 Overview
- 9.3.2 Personal Care and Cosmetics Market Revenue and Forecast to 2030 (US$ Thousand)
9.4 Animal Nutrition
- 9.4.1 Overview
- 9.4.2 Animal Nutrition: Market Revenue and Forecast to 2030 (US$ Thousand)

10. North America Maqui Berries Market - Country Analysis

10.1 North America Maqui Berries Market Overview
- 10.1.1 North America Maqui Berries Market, By Key Country - Revenue (2022) (US$ Thousand)
  - 10.1.1.1 North America Maqui Berries Market Breakdown by Country
  - 10.1.1.2 US Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand)
    - 10.1.1.2.1 US Maqui Berries Market Breakdown by Form
    - 10.1.1.2.2 US Maqui Berries Market Breakdown by Category
    - 10.1.1.2.3 US Maqui Berries Market Breakdown by Application
  - 10.1.1.3 Canada Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand)
    - 10.1.1.3.1 Canada Maqui Berries Market Breakdown by Form
    - 10.1.1.3.2 Canada Maqui Berries Market Breakdown by Category
    - 10.1.1.3.3 Canada Maqui Berries Market Breakdown by Application
  - 10.1.1.4 Mexico Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand)
    - 10.1.1.4.1 Mexico Maqui Berries Market Breakdown by Form
    - 10.1.1.4.2 Mexico Maqui Berries Market Breakdown by Category
    - 10.1.1.4.3 Mexico Maqui Berries Market Breakdown by Application

11. Company Profiles

11.1 HP Ingredients Corp
- 11.1.1 Key Facts
- 11.1.2 Business Description
- 11.1.3 Products and Services
- 11.1.4 Financial Overview
- 11.1.5 SWOT Analysis
- 11.1.6 Key Developments
11.2 Shaanxi LonierHerb Bio-Technology Co Ltd
- 11.2.1 Key Facts
- 11.2.2 Business Description
- 11.2.3 Products and Services
- 11.2.4 Financial Overview
- 11.2.5 SWOT Analysis
- 11.2.6 Key Developments
11.3 Rainforest Supply LLC
- 11.3.1 Key Facts
- 11.3.2 Business Description
- 11.3.3 Products and Services
- 11.3.4 Financial Overview
- 11.3.5 SWOT Analysis
- 11.3.6 Key Developments
11.4 CK Ingredients Inc
- 11.4.1 Key Facts
- 11.4.2 Business Description
- 11.4.3 Products and Services
- 11.4.4 Financial Overview
- 11.4.5 SWOT Analysis
- 11.4.6 Key Developments
11.5 Jeeva Organic Pvt Ltd
- 11.5.1 Key Facts
- 11.5.2 Business Description
- 11.5.3 Products and Services
- 11.5.4 Financial Overview
- 11.5.5 SWOT Analysis
- 11.5.6 Key Developments
11.6 Ferreiro & Co Inc
- 11.6.1 Key Facts
- 11.6.2 Business Description
- 11.6.3 Products and Services
- 11.6.4 Financial Overview
- 11.6.5 SWOT Analysis
- 11.6.6 Key Developments
11.7 Abbott Blackstone Co
- 11.7.1 Key Facts
- 11.7.2 Business Description
- 11.7.3 Products and Services
- 11.7.4 Financial Overview
- 11.7.5 SWOT Analysis
- 11.7.6 Key Developments
11.8 Vita Forte Inc
- 11.8.1 Key Facts
- 11.8.2 Business Description
- 11.8.3 Products and Services
- 11.8.4 Financial Overview
- 11.8.5 SWOT Analysis
- 11.8.6 Key Developments
11.9 Nature's Power Nutraceuticals Corp
- 11.9.1 Key Facts
- 11.9.2 Business Description
- 11.9.3 Products and Services
- 11.9.4 Financial Overview
- 11.9.5 SWOT Analysis
- 11.9.6 Key Developments
11.10 Xi'an Herb Bio-Tech Co Ltd
- 11.10.1 Key Facts
- 11.10.2 Business Description
- 11.10.3 Products and Services
- 11.10.4 Financial Overview
- 11.10.5 SWOT Analysis
- 11.10.6 Key Developments

12. Appendix

Product Code: BMIRE00030222

List Of Tables

Table 1. North America Maqui Berries Market Segmentation
Table 2. List of Vendors in the Value Chain
Table 3. Delphinidin Content of "Superfruit" Berries
Table 4. North America Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand)
Table 5. US Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand) - By Form
Table 6. US Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand) - By Category
Table 7. US Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand) - By Application
Table 8. Canada Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand) - By Form
Table 9. Canada Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand) - By Category
Table 10. Canada Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand) - By Application
Table 11. Mexico Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand) - By Form
Table 12. Mexico Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand) - By Category
Table 13. Mexico Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand) - By Application

List Of Figures

Figure 1. North America Maqui Berries Market Segmentation, By Country
Figure 2. Ecosystem: North America Maqui Berries Market
Figure 3. North America Maqui Berries Market - Key Industry Dynamics
Figure 4. Oxygen Radical Absorbance Capacity (ORAC) of Different Berries Measured in Micromoles Trolox Equivalents (TE) Per 100 Gram of the Raw Fruit
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. North America Maqui Berries Market Revenue (US$ Thousand), 2020 - 2030
Figure 7. North America Maqui Berries Market Share (%) - Form, 2022 and 2030
Figure 8. Fresh: Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 9. Processed: Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 10. North America Maqui Berries Market Share (%) -Category, 2022 and 2030
Figure 11. Organic: Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 12. Conventional: Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 13. North America Maqui Berries Market Share (%) -Application, 2022 and 2030
Figure 14. Functional Food and Beverages: Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 15. Pharmaceuticals and Nutraceuticals: Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 16. Personal Care and Cosmetics Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 17. Animal Nutrition: Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 18. North America Maqui Berries Market, By Key Country - Revenue (2022) (US$ Thousand)
Figure 19. North America Maqui Berries Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 20. US Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 21. Canada Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 22. Mexico Maqui Berries Market Revenue and Forecasts to 2030 (US$ Thousand)