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PUBLISHER: The Insight Partners | PRODUCT CODE: 1533093

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PUBLISHER: The Insight Partners | PRODUCT CODE: 1533093

Europe Automotive Telematics Market Forecast to 2030 - Regional Analysis - by Offering, Connectivity, Vehicle Type, and Application (Infotainment, Remote Diagnosis, Navigation, Safety and Security, and Others)

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The Europe automotive telematics market was valued at US$ 9,821.65 million in 2022 and is expected to reach US$ 35,591.64 million by 2030; it is estimated to register a CAGR of 17.5% from 2022 to 2030.

Increasing Adoption of Intelligent Telematic Solutions Drives Europe Automotive Telematics Market

Intelligent telematics gateways are the next-generation neural processing chips with AI integration that help track vehicle locations in real-time. This chip tracks and communicates with the fleet owners and offers data processing and storage solutions. Several key players in the market are developing and launching intelligent telematics gateway solutions in order to meet the growing demand for connected vehicles. For instance,

In September 2023, Mullen Automotive Inc., the electric vehicle manufacturer, launched the intelligent telematics solution Commercial Pulse. This advanced telematics solution provides customers with complete solutions, from vehicle diagnostics to fleet management and optimization. Commercial Pulse is an AI-integrated telematics system that provides drivers and fleet management companies with maintenance alerts, live vehicle location, driver safety, battery charging metrics, and many other parameters. In October 2023, Nauto, an AI-powered safety solutions provider to commercial fleets, launched an advanced AI-powered telematics solution. It offers better visibility, optimizes vehicle tracking vehicle misuse, and offers maintenance planning. Nauto's advanced telematics solution has AI-powered vehicle safety capabilities with its single software platform on a single device. The company built more than 3 billion AI-powered driving miles for the fleets. According to The Insight Partners, the IoT-based intelligent telematics gateways market was valued at ~US$ 509 million in 2022 and is growing rapidly. Increasing AI and IoT technologies have surged the demand for intelligent automotive telematics gateway products. The intelligent telematics gateway products include Eurotech's DynaGATE 10-14, released in 2022. It is a 5G embedded telematics gateway with integrated AI, processing IP, and video feeds from vehicle cameras.

The rise in AI in the transition to intelligent telematics gateways and 5G technologies is expected to create ample opportunity for the growth of the Europe automotive telematics market. These gateways are embedded with advanced, powerful processors, such as multi-core CPUs, and can handle high volumes of data using AI.

AI and Intelligent telematics gateway integration offers the following benefits to fleet managers and commercial vehicle owners:

Real-time decision-making that allows faster response in emergencies Predictive maintenance analyzes data from the vehicle's sensors to predict vehicle parts failure rates. It also helps prevent the breakdown cost of the vehicle components. Intelligent vehicle telematics improves drivers and public safety. Enhances the overall efficiency using AI algorithms that optimize routes and improve fuel efficiency.

Europe Automotive Telematics Market Overview

The European Automobile Manufacturers' Association, or ACEA, stated that vehicle production in Europe was 16.24 million units in 2022. According to the same organization, more than 10.9 million passenger cars were produced across the European Union in 2022, an increase of 8.3% compared to 2021. The Europe automotive industry accounted for ~20% of global production in 2022. The adoption of connected vehicles is gaining momentum across the region. The connected vehicles comprise automotive telematics systems such as software, hardware, and other solutions. The adoption is driven by consumer preferences, regulatory measures and safety standards, and an increase in implementation of advanced driver assistance systems (ADAS) and vehicle-to-everything (V2X) communication. European governments are actively supporting the deployment of connected vehicles to enhance road safety and reduce emissions. Cooperative Intelligent Transport Systems (C-ITS) is one of the EU's connected vehicle projects. Successful implementation of this system will enable information exchange between vehicles and the road infrastructure. The C-ROADS Platform, which enables the uniform deployment of C-ITS operations throughout Europe, is being developed in close collaboration with road authorities and operators. Many notable European countries, such as Germany, Spain, France, and the UK, are investing heavily to develop suitable infrastructure for connected mobility. For instance, Spain is building its first intelligent highways. In this project, Kapsch TrafficCom's technology and software will enable the digitalization of a 60-kilometer section of the A8 motorway near Bilbao by 2024. Hence, increasing adoption of connected vehicles and rising automotive production across European countries drive the Europe automotive telematics market.

Europe Automotive Telematics Market Revenue and Forecast to 2030 (US$ Million)

Europe Automotive Telematics Market Segmentation

The Europe automotive telematics market is categorized into offering, connectivity, vehicle type, application, and country.

Based on offering, the Europe automotive telematics market is bifurcated into hardware and software & services. The hardware segment held a larger market share in 2022. The hardware is further sub segmented into telematics control units, navigation system, in-vehicle infotainment units, and others.

In terms of connectivity, the Europe automotive telematics market is categorized into integrated, tethered, and embedded. The embedded segment held the largest market share in 2022.

By vehicle type, the Europe automotive telematics market is bifurcated into passenger cars and commercial cars. The passenger cars segment held a larger market share in 2022.

By application, the Europe automotive telematics market is segmented into infotainment, remote diagnosis, navigation (GPS), safety and security, and others. The infotainment segment held the largest market share in 2022.

By country, the Europe automotive telematics market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Germany dominated the Europe automotive telematics market share in 2022.

Verizon Communications Inc, Geotab Inc., Omnitracs LLC, Samsara Inc, ORBCOMM Inc, Trimble Inc, Valeo SE, TomTom NV, Denso Corp, Luxoft Switzerland AG, and Harman International Industries Inc are among the leading companies operating in the Europe automotive telematics market.

Product Code: BMIRE00030214

Table Of Contents

1. Introduction

  • 1.1 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. Europe Automotive Telematics Market Landscape

  • 4.1 Overview
  • 4.2 Europe PEST Analysis
  • 4.3 Ecosystem Analysis
    • 4.3.1 List of Automotive Telematic Suppliers
  • 4.4 List of Automotive Telematics companies and subscribers

5. Europe Automotive Telematics Market - Key Industry Dynamics

  • 5.1 Europe Automotive Telematics Market - Key Industry Dynamics
  • 5.2 Market Drivers
    • 5.2.1 Rising Automotive Sales and Production Globally
    • 5.2.2 Increasing Installation of Telematic Devices by Automotive OEMs
    • 5.2.3 Growing Demand for Vehicle Rental Services
    • 5.2.4 The Rising Adoption of Fleet Management Solutions by the Transport and Logistics Sector
  • 5.3 Market Restraints
    • 5.3.1 Data Privacy and Security Concerns
    • 5.3.2 High Initial Costs and Affordability Concerns
  • 5.4 Market Opportunities
    • 5.4.1 Increasing Adoption of Intelligent Telematic Solutions
  • 5.5 Future Trends
    • 5.5.1 Rising Adoption of Connected Cars
    • 5.5.2 Mounting Adoption of IoT and AI in Fleet Management
  • 5.6 Impact of Drivers and Restraints:

6. Automotive Telematics Market - Europe Market Analysis

  • 6.1 Europe Automotive Telematics Market Revenue (US$ Million), 2022 - 2030
  • 6.2 Europe Automotive Telematics Market Forecast and Analysis

7. Europe Automotive Telematics Market Analysis - Offering

  • 7.1 Europe Automotive Telematics Market, By Offering (2022 and 2030)
  • 7.2 Hardware
    • 7.2.1 Overview
    • 7.2.2 Hardware Market, Revenue and Forecast to 2030 (US$ Million)
    • 7.2.3 Telematics Control Units
      • 7.2.3.1 Overview
    • 7.2.4 Navigation System
      • 7.2.4.1 Overview
    • 7.2.5 In-Vehicle Infotainment Systems
      • 7.2.5.1 Overview
    • 7.2.6 Others
      • 7.2.6.1 Overview
  • 7.3 Software and Services
    • 7.3.1 Overview
    • 7.3.2 Software and Services Market, Revenue and Forecast to 2030 (US$ Million)

8. Europe Automotive Telematics Market Analysis - Connectivity

  • 8.1 Europe Automotive Telematics Market, By Connectivity (2022 and 2030)
  • 8.2 Integrated
    • 8.2.1 Overview
    • 8.2.2 Integrated Market, Revenue and Forecast to 2030 (US$ Million)
  • 8.3 Tethered
    • 8.3.1 Overview
    • 8.3.2 Tethered Market, Revenue and Forecast to 2030 (US$ Million)
  • 8.4 Embedded
    • 8.4.1 Overview
    • 8.4.2 Embedded Market, Revenue and Forecast to 2030 (US$ Million)

9. Europe Automotive Telematics Market Analysis - Vehicle Type

  • 9.1 Europe Automotive Telematics Market, By Vehicle Type (2022 and 2030)
  • 9.2 Passenger Cars
    • 9.2.1 Overview
    • 9.2.2 Passenger Cars Market, Revenue and Forecast to 2030 (US$ Million)
  • 9.3 Commercial Vehicles
    • 9.3.1 Overview
    • 9.3.2 Commercial Vehicles Market, Revenue and Forecast to 2030 (US$ Million)

10. Europe Automotive Telematics Market Analysis - Application

  • 10.1 Europe Automotive Telematics Market, By Application (2022 and 2030)
  • 10.2 Infotainment
    • 10.2.1 Overview
    • 10.2.2 Infotainment Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.3 Remote Diagnosis
    • 10.3.1 Overview
    • 10.3.2 Remote Diagnosis Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.4 Navigation (GPS)
    • 10.4.1 Overview
    • 10.4.2 Navigation (GPS) Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.5 Safety and Security
    • 10.5.1 Overview
    • 10.5.2 Safety and Security Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.6 Others
    • 10.6.1 Overview
    • 10.6.2 Others Market, Revenue and Forecast to 2030 (US$ Million)

11. Europe Automotive Telematics Market - Country Analysis

  • 11.1 Overview
    • 11.1.1 Europe Automotive Telematics Market Revenue and Forecasts and Analysis - By Country
      • 11.1.1.1 Germany: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million)
        • 11.1.1.1.1 Germany: Europe Automotive Telematics Market Breakdown by Offering
        • 11.1.1.1.1.1 Germany: Europe Automotive Telematics Market Breakdown by Hardware
        • 11.1.1.1.2 Germany: Europe Automotive Telematics Market Breakdown by Connectivity
        • 11.1.1.1.3 Germany: Europe Automotive Telematics Market Breakdown by Vehicle Type
        • 11.1.1.1.4 Germany: Europe Automotive Telematics Market Breakdown by Application
      • 11.1.1.2 France: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million)
        • 11.1.1.2.1 France: Europe Automotive Telematics Market Breakdown by Offering
        • 11.1.1.2.1.1 France: Europe Automotive Telematics Market Breakdown by Hardware
        • 11.1.1.2.2 France: Europe Automotive Telematics Market Breakdown by Connectivity
        • 11.1.1.2.3 France: Europe Automotive Telematics Market Breakdown by Vehicle Type
        • 11.1.1.2.4 France: Europe Automotive Telematics Market Breakdown by Application
      • 11.1.1.3 Italy: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million)
        • 11.1.1.3.1 Italy: Europe Automotive Telematics Market Breakdown by Offering
        • 11.1.1.3.1.1 Italy; Europe Automotive Telematics Market Breakdown by Hardware
        • 11.1.1.3.2 Italy Europe Automotive Telematics Market Breakdown by Connectivity
        • 11.1.1.3.3 Italy: Europe Automotive Telematics Market Breakdown by Vehicle Type
        • 11.1.1.3.4 Italy: Europe Automotive Telematics Market Breakdown by Application
      • 11.1.1.4 UK: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million)
        • 11.1.1.4.1 UK: Europe Automotive Telematics Market Breakdown by Offering
        • 11.1.1.4.1.1 UK: Europe Automotive Telematics Market Breakdown by Hardware
        • 11.1.1.4.2 UK: Europe Automotive Telematics Market Breakdown by Connectivity
        • 11.1.1.4.3 UK: Europe Automotive Telematics Market Breakdown by Vehicle Type
        • 11.1.1.4.4 UK: Europe Automotive Telematics Market Breakdown by Application
      • 11.1.1.5 Russia: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million)
        • 11.1.1.5.1 Russia: Europe Automotive Telematics Market Breakdown by Offering
        • 11.1.1.5.1.1 Russia: Europe Automotive Telematics Market Breakdown by Hardware
        • 11.1.1.5.2 Russia: Europe Automotive Telematics Market Breakdown by Connectivity
        • 11.1.1.5.3 Russia: Europe Automotive Telematics Market Breakdown by Vehicle Type
        • 11.1.1.5.4 Russia: Europe Automotive Telematics Market Breakdown by Application
      • 11.1.1.6 Rest of Europe: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million)
        • 11.1.1.6.1 Rest of Europe: Europe Automotive Telematics Market Breakdown by Offering
        • 11.1.1.6.1.1 Rest of Europe: Europe Automotive Telematics Market Breakdown by Hardware
        • 11.1.1.6.2 Rest of Europe: Europe Automotive Telematics Market Breakdown by Connectivity
        • 11.1.1.6.3 Rest of Europe: Europe Automotive Telematics Market Breakdown by Vehicle Type
        • 11.1.1.6.4 Rest of Europe: Europe Automotive Telematics Market Breakdown by Application

12. Competitive Landscape

  • 12.1 Heat Map Analysis by Key Players
  • 12.2 Company Positioning & Concentration

13. Industry Landscape

  • 13.1 Overview
  • 13.2 Market Initiative
  • 13.3 Product Development

14. Company Profiles

  • 14.1 Verizon Communications Inc
    • 14.1.1 Key Facts
    • 14.1.2 Business Description
    • 14.1.3 Products and Services
    • 14.1.4 Financial Overview
    • 14.1.5 SWOT Analysis
    • 14.1.6 Key Developments
  • 14.2 Geotab Inc.
    • 14.2.1 Key Facts
    • 14.2.2 Business Description
    • 14.2.3 Products and Services
    • 14.2.4 Financial Overview
    • 14.2.5 SWOT Analysis
    • 14.2.6 Key Developments
  • 14.3 Omnitracs LLC
    • 14.3.1 Key Facts
    • 14.3.2 Business Description
    • 14.3.3 Products and Services
    • 14.3.4 Financial Overview
    • 14.3.5 SWOT Analysis
    • 14.3.6 Key Developments
  • 14.4 Samsara Inc
    • 14.4.1 Key Facts
    • 14.4.2 Business Description
    • 14.4.3 Products and Services
    • 14.4.4 Financial Overview
    • 14.4.5 SWOT Analysis
    • 14.4.6 Key Developments
  • 14.5 RBCOMM Inc
    • 14.5.1 Key Facts
    • 14.5.2 Business Description
    • 14.5.3 Products and Services
    • 14.5.4 Financial Overview
    • 14.5.5 SWOT Analysis
    • 14.5.6 Key Developments
  • 14.6 Trimble Inc
    • 14.6.1 Key Facts
    • 14.6.2 Business Description
    • 14.6.3 Products and Services
    • 14.6.4 Financial Overview
    • 14.6.5 SWOT Analysis
    • 14.6.6 Key Developments
  • 14.7 Valeo SE
    • 14.7.1 Key Facts
    • 14.7.2 Business Description
    • 14.7.3 Products and Services
    • 14.7.4 Financial Overview
    • 14.7.5 SWOT Analysis
    • 14.7.6 Key Developments
  • 14.8 TomTom NV
    • 14.8.1 Key Facts
    • 14.8.2 Business Description
    • 14.8.3 Products and Services
    • 14.8.4 Financial Overview
    • 14.8.5 SWOT Analysis
    • 14.8.6 Key Developments
  • 14.9 Denso Corp
    • 14.9.1 Key Facts
    • 14.9.2 Business Description
    • 14.9.3 Products and Services
    • 14.9.4 Financial Overview
    • 14.9.5 SWOT Analysis
    • 14.9.6 Key Developments
  • 14.10 Luxoft Switzerland AG
    • 14.10.1 Key Facts
    • 14.10.2 Business Description
    • 14.10.3 Products and Services
    • 14.10.4 Financial Overview
    • 14.10.5 SWOT Analysis
    • 14.10.6 Key Developments
  • 14.11 Harman International Industries Inc
    • 14.11.1 Key Facts
    • 14.11.2 Business Description
    • 14.11.3 Products and Services
    • 14.11.4 Financial Overview
    • 14.11.5 SWOT Analysis
    • 14.11.6 Key Developments

15. Appendix

  • 15.1 Word Index
  • 15.2 About The Insight Partners
Product Code: BMIRE00030214

List Of Tables

  • Table 1. List of Suppliers in the Value Chain
  • Table 2. Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million)
  • Table 3. Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Offering
  • Table 4. Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Connectivity
  • Table 5. Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Vehicle Type
  • Table 6. Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Application
  • Table 7. Germany: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Offering
  • Table 8. Germany: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Hardware
  • Table 9. Germany: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Connectivity
  • Table 10. Germany: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Vehicle Type
  • Table 11. Germany: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Application
  • Table 12. France: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Offering
  • Table 13. France: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Hardware
  • Table 14. France: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Connectivity
  • Table 15. France: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Vehicle Type
  • Table 16. France: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Application
  • Table 17. Italy: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Offering
  • Table 18. Italy: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Hardware
  • Table 19. Italy: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Connectivity
  • Table 20. Italy: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Vehicle Type
  • Table 21. Italy: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Application
  • Table 22. UK: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Offering
  • Table 23. UK: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Hardware
  • Table 24. UK: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Connectivity
  • Table 25. UK: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Vehicle Type
  • Table 26. UK: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Application
  • Table 27. Russia: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Offering
  • Table 28. Russia: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Hardware
  • Table 29. Russia: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Connectivity
  • Table 30. Russia: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Vehicle Type
  • Table 31. Russia: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Application
  • Table 32. Rest of Europe: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Offering
  • Table 33. Rest of Europe: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Hardware
  • Table 34. Rest of Europe: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Connectivity
  • Table 35. Rest of Europe: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Vehicle Type
  • Table 36. Rest of Europe: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million) - Application
  • Table 37. Heat Map Analysis by Key Players
  • Table 38. List of Abbreviation

List Of Figures

  • Figure 1. Europe Automotive Telematics Market Segmentation, By Country
  • Figure 2. Europe PEST Analysis
  • Figure 3. Ecosystem: Europe Automotive Telematics Market
  • Figure 4. Impact Analysis of Drivers and Restraints
  • Figure 5. Europe Automotive Telematics Market Revenue (US$ Million), 2022 - 2030
  • Figure 6. Europe Automotive Telematics Market Share (%) - Offering, 2022 and 2030
  • Figure 7. Hardware Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 8. Software and Services Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 9. Europe Automotive Telematics Market Share (%) - Connectivity, 2022 and 2030
  • Figure 10. Integrated Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 11. Tethered Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 12. Embedded Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 13. Europe Automotive Telematics Market Share (%) - Vehicle Type, 2022 and 2030
  • Figure 14. Passenger Cars Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 15. Commercial Vehicles Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 16. Europe Automotive Telematics Market Share (%) - Application, 2022 and 2030
  • Figure 17. Infotainment Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 18. Remote Diagnosis Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 19. Navigation (GPS) Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 20. Safety and Security Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 21. Others Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 22. Europe Automotive Telematics Market Breakdown by Key Country, 2022 and 2030 (%)
  • Figure 23. Europe Automotive Telematics Market Breakdown by Key Country, 2022 and 2030 (%)
  • Figure 24. Germany: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 25. France: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 26. Italy: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 27. UK: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 28. Russia: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 29. Rest of Europe: Europe Automotive Telematics Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 30. Company Positioning & Concentration
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