PUBLISHER: The Insight Partners | PRODUCT CODE: 1509796
PUBLISHER: The Insight Partners | PRODUCT CODE: 1509796
US Sleepwear Market Size and Forecast, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, End User, Distribution Channel, and Region
The US sleepwear market size is projected to reach US$ 9.65 billion in 2023 to US$ 15.05 billion by 2031; it is estimated to register a CAGR of 5.7% from 2023 to 2031.
In the past few years, customers have increasingly started purchasing sleepwear, especially made from luxury fabrics such as silk. The growing demand for luxury sleepwear encourages key market players to manufacture products that fulfill the demands of the target audience. The shift in consumer behavior toward self-care routine and relaxation time contributes to the US sleepwear market. Moreover, the country is one of the largest economies and fashion markets worldwide. Sleepwear manufacturers are taking strategic initiatives such as product launches and expansion to meet the varying customer demands. In August 2023, Macy's partnered with Gap to launch exclusive sleepwear, which was available at supermarkets, company websites, and e-commerce mobile apps. This sleepwear is made from comfortable and breathable fabrics designed for both men and women.
Many people prefer to wear sleepwear during the daytime, which is also increasing its sales. The fashion trend related to sleepwear, followed by celebrities and influencers, further contributes to the market growth in the country. Social media influencers and celebrities are also launching their own sleepwear and loungewear brands in the US to benefit from rising demand. For instance, in May 2024, Madeleine White, a TikTok fashion influencer, launched a nightwear brand, See You Tomorrow.
However, the presence of counterfeit products in the US sleepwear market can hamper its growth and development in the coming years. The presence of counterfeit sleepwear can damage a brand's reputation in case customers associate the inferior quality of counterfeit products with the original ones, leading to revenue loss for the company.
Further, rising demand for sustainable fabrics to design sleepwear can positively influence the US sleepwear market growth. Many consumers are increasingly seeking products that are eco-friendly, ethically sourced, and free from chemicals. Sustainable fabrics such as bamboo, organic cotton, Tencel, and recycled fabrics often have a low carbon footprint and significantly reduce pollution levels compared to conventional fabrics. As the production processes become more efficient and cost-effective, sustainable fabrics are likely to become a mainstream commodity in the US. The sleepwear manufacturers in the country are focusing on using sustainable fabrics without compromising on style. For instance, Coyuchi offers lightweight sleepwear co-ords, with colorful floral motif prints using 100% fairtrade-certified organic cotton which creates a style statement while ensuring sustainability.
A few players operating in the US sleepwear market include Lunya, Luemme Inc (Cosabella), EBERJEY, Boody, Desmond & Dempsey, Olivia Von Halle, COYUCHI, MATE the Label, Organic Basic, Wear Pact LLC, and ASCENO among others. Players operating in the US sleepwear market focus on providing innovative and healthy products at affordable prices to fulfill customer demand.
The overall US sleepwear market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the US sleepwear market.
Table Of Contents
1. Introduction
- 1.1 The Insight Partners Research Report Guidance
- 1.2 Market Segmentation
2. Executive Summary
- 2.1 Key Market Insights
- 2.2 Market Attractiveness
3. Research Methodology
- 3.1 Secondary Research
- 3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macro-economic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country level data:
4. US Sleepwear Market Landscape
- 4.1 Market Overview
- 4.2 Porters Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Intensity of Competitive Rivalry
- 4.2.5 Threat of Substitutes
- 4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Sleepwear Manufacturers
- 4.3.3 Distributors/Suppliers
- 4.3.4 Distribution Channel
- 4.4 List of Vendors in Value Chain
5. US Sleepwear Market - Key Market Dynamics
- 5.1 US Sleepwear Market - Key Market Dynamics
- 5.2 Market Drivers
- 5.2.1 Rising Demand for Comfortable Clothing
- 5.2.2 Increasing Brand Endorsements by Celebrities and Social Media Influencers
- 5.3 Market Restraints
- 5.3.1 Presence of Counterfeit Clothes
- 5.4 Market Opportunities
- 5.4.1 Growing Sales through Online Channels
- 5.5 Future Trends
- 5.5.1 Adoption of Sustainable Fabrics in Sleepwear Production
- 5.6 Impact of Drivers and Restraints:
6. US Sleepwear Market Analysis
- 6.1 US Sleepwear Market Volume (Million Units), 2021-2031
- 6.2 US Sleepwear Market Volume Forecast and Analysis (Million Units)
- 6.3 US Sleepwear Market Revenue (US$ Million), 2021-2031
- 6.4 US Sleepwear Market Forecast and Analysis
7. US Sleepwear Market Volume and Revenue Analysis - by Product Type
- 7.1 Top Wear
- 7.1.1 Overview
- 7.1.2 Top Wear: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
- 7.1.3 Top Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- 7.2 Bottom Wear
- 7.2.1 Overview
- 7.2.2 Bottom Wear: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
- 7.2.3 Bottom Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- 7.3 Coveralls/One Piece
- 7.3.1 Overview
- 7.3.2 Coveralls/One Piece: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
- 7.3.3 Coveralls/One Piece: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- 7.4 Co-ords
- 7.4.1 Overview
- 7.4.2 Co-ords: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
- 7.4.3 Co-ords: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8. US Sleepwear Market Revenue Analysis - by End User
- 8.1 Men
- 8.1.1 Overview
- 8.1.2 Men: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- 8.2 Women
- 8.2.1 Overview
- 8.2.2 Women: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- 8.3 Kids
- 8.3.1 Overview
- 8.3.2 Kids: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9. US Sleepwear Market Revenue Analysis - by Distribution Channel
- 9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- 9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- 9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- 9.4 Others
- 9.4.1 Overview
- 9.4.2 Others: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10. US Sleepwear Market - Regional Analysis
- 10.1 US
- 10.1.1 US Sleepwear Market Breakdown by Region
- 10.1.2 US Sleepwear Market Revenue and Forecast and Analysis - by Region
- 10.1.2.1 US Sleepwear Market Volume and Forecast and Analysis - by Region
- 10.1.2.2 US Sleepwear Market Revenue and Forecast and Analysis -by Region
- 10.1.2.3 Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- 10.1.2.3.1 Northeast: US Sleepwear Market Breakdown by Product Type
- 10.1.2.3.2 Northeast: US Sleepwear Market Breakdown by End User
- 10.1.2.3.3 Northeast: US Sleepwear Market Breakdown by Distribution Channel
- 10.1.2.4 Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- 10.1.2.4.1 Southwest: US Sleepwear Market Breakdown by Product Type
- 10.1.2.4.2 Southwest: US Sleepwear Market Breakdown by End User
- 10.1.2.4.3 Southwest: US Sleepwear Market Breakdown by Distribution Channel
- 10.1.2.5 West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- 10.1.2.5.1 West: US Sleepwear Market Breakdown by Product Type
- 10.1.2.5.2 West: US Sleepwear Market Breakdown by End User
- 10.1.2.5.3 West: US Sleepwear Market Breakdown by Distribution Channel
- 10.1.2.6 Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- 10.1.2.6.1 Southeast: US Sleepwear Market Breakdown by Product Type
- 10.1.2.6.2 Southeast: US Sleepwear Market Breakdown by End User
- 10.1.2.6.3 Southeast: US Sleepwear Market Breakdown by Distribution Channel
- 10.1.2.7 Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- 10.1.2.7.1 Midwest: US Sleepwear Market Breakdown by Product Type
- 10.1.2.7.2 Midwest: US Sleepwear Market Breakdown by End User
- 10.1.2.7.3 Midwest: US Sleepwear Market Breakdown by Distribution Channel
11. Competitive Landscape
- 11.1 Heat Map Analysis
- 11.2 Company Positioning and Concentration
- 11.3 Company Market Share - 2023
12. Industry Landscape
- 12.1 Overview
- 12.2 Market Initiative
- 12.3 Product News & Company News
13. Company Profiles
- 13.1 Lunya
- 13.1.1 Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
- 13.2 Luemme Inc (Cosabella)
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
- 13.3 EBERJEY
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
- 13.4 Boody
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
- 13.5 Desmond & Dempsey
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
- 13.6 OLIVIA VON HALLE
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
- 13.7 COYUCHI
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
- 13.8 MATE the Label
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments
- 13.9 Organic Basic
- 13.9.1 Key Facts
- 13.9.2 Business Description
- 13.9.3 Products and Services
- 13.9.4 Financial Overview
- 13.9.5 SWOT Analysis
- 13.9.6 Key Developments
- 13.10 Wear Pact, LLC
- 13.10.1 Key Facts
- 13.10.2 Business Description
- 13.10.3 Products and Services
- 13.10.4 Financial Overview
- 13.10.5 SWOT Analysis
- 13.10.6 Key Developments
- 13.11 ASCENO
- 13.11.1 Key Facts
- 13.11.2 Business Description
- 13.11.3 Products and Services
- 13.11.4 Financial Overview
- 13.11.5 SWOT Analysis
- 13.11.6 Key Developments
14. Appendix
- 14.1 About The Insight Partners
List Of Tables
- Table 1. US Sleepwear Market Segmentation
- Table 2. List of Vendors in Value Chain
- Table 3. US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
- Table 4. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Table 5. US Sleepwear Market - Volume and Forecast to 2031 (Million Units) - by Product Type
- Table 6. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
- Table 7. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
- Table 8. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
- Table 9. US Sleepwear Market - Volume and Forecast to 2031 (Million Units) - by Region
- Table 10. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Region
- Table 11. Northeast: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
- Table 12. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
- Table 13. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
- Table 14. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
- Table 15. Southwest: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
- Table 16. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
- Table 17. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
- Table 18. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
- Table 19. West: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
- Table 20. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
- Table 21. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
- Table 22. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
- Table 23. Southeast: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
- Table 24. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
- Table 25. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
- Table 26. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
- Table 27. Midwest: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
- Table 28. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
- Table 29. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
- Table 30. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
- Table 31. Company Market Share - 2023
List Of Figures
- Figure 1. US Sleepwear Market Segmentation, by Geography
- Figure 2. US Sleepwear Market-Porter's Five Forces Analysis
- Figure 3. Ecosystem Analysis: US Sleepwear Market
- Figure 4. Impact Analysis of Drivers and Restraints
- Figure 5. US Sleepwear Market Volume (Million Units), 2021-2031
- Figure 6. US Sleepwear Market Revenue (US$ Million), 2021-2031
- Figure 7. US Sleepwear Market Share (%) - Product Type, 2023 and 2031
- Figure 8. Top Wear: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
- Figure 9. Top Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 10. Bottom Wear: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
- Figure 11. Bottom Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 12. Coveralls/One Piece: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
- Figure 13. Coveralls/One Piece: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 14. Co-ords: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
- Figure 15. Co-ords: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 16. US Sleepwear Market Share (%) - End User, 2023 and 2031
- Figure 17. Men: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 18. Women: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 19. Kids: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 20. US Sleepwear Market Share (%) - Distribution Channel, 2023 and 2031
- Figure 21. Supermarkets and Hypermarkets: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 22. Specialty Stores: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 23. Online Retail: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 24. Others: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 25. US Sleepwear Market Breakdown by Key Regions, 2023 and 2031 (%)
- Figure 26. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 27. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 28. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 29. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 30. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
- Figure 31. Heat Map Analysis
- Figure 32. Company Positioning and Concentration
