North America Flavor Masking Agents Market Forecast to 2030 - Regional Analysis - by Type (Sweet, Salt, Fat, Bitter, and Others) and Application (Food and Beverages, Pharmaceuticals and Nutraceuticals, and Others)

Description

List of Tables

The North America flavor masking agents market was valued at US$ 68.93 million in 2022 and is expected to reach US$ 114.79 million by 2030; it is estimated to grow at a CAGR of 6.6% from 2022 to 2030.

Technological Advancements in Flavor Masking Fuel North America Flavor Masking Agents Market

Flavor masking agents are used in various food and beverages, medicines and drugs, dietary supplements, and animal nutrition products through various techniques and technologies such as microencapsulation, nanotechnology, polymer coating, organoleptic methods, hot melt extrusion, complexation, and spray drying. Nanotechnology aids in enhancing the solubility and stability of flavors, as well as providing controlled release properties. Thus, manufacturers increasingly use nanotechnology to make flavor masking agents.

Moreover, microencapsulation is a relatively new technology in which the flavor content is encapsulated in a solid matrix. The flavor is released when the substance is heated or exposed to water. Spray drying, coacervation, polymerization, and other techniques are used in microencapsulation. In the microencapsulation process, the oil/water mixture is homogenized in the presence of wall material, followed by controlled spray drying. Wall materials include vegetable gums, starches, dextrin, proteins, cellulose esters, and others. Microencapsulation provides controlled flavor release at the right place and desired time. It protects the active ingredients (flavors) from moisture, acid, heat, oxidation, and ingredient interaction. It also provides the ease of handling ingredients as they are dry and free flowing, reducing overall transportation and handling costs. Microencapsulated flavor masking is highly shelf-stable, making it more desirable than other formats. The technology is not just for flavor and odor masking; it can also improve stability, prevent ingredient interaction, and modify the release of ingredients.

Thus, technological advancements in the manufacturing of flavor masking agents bolster the flavor masking agents market growth across the world.

North America Flavor Masking Agents Market Overview

The demand for flavor masking agents is surging as consumers become health-conscious and actively seek food products with low sugar, low fat, low sodium, and low salt. This rise in demand for reduced salt and sugar products has led to increased usage of artificial sweeteners and sugar substitutes, which can have distinct aftertastes, requiring masking. Due to this factor, the demand for flavor masking agents is surging in the North America region.

In recent years, vegan trends have gained significant momentum in North America owing to increasing awareness about the health benefits of vegan food and surging innovation in plant-based products. The World Food Organization stated that 6% of the population in the US is vegan, and the sales of plant-based food have increased by 27% in 2021 as compared to 2020. Thus, the rise in dietary restrictions and preferences, such as vegan, gluten-free, and FODMAP diets, has created a need for flavor masking agents. These agents help improve the taste of products designed to meet specific dietary requirements while maintaining enjoyable flavor profiles.

The demand for health and wellness products is rapidly increasing in countries such as the US and Canada owing to changing lifestyles of people, lack of physical activity, and other such factors. Majority of the nutritional supplements have a particular off flavor that reduces their desirability. Therefore, manufacturers readily use flavor masking agents to overcome the unpleasant taste of these nutritional supplements and increase their acceptance among the consumers. The sports nutrition industry is the rapidly growing industry in North America. Manufacturers of nutritional supplements are heavily investing in launching better products in terms of nutritional value, taste, and flavor. Therefore, the demand for ingredients such as flavor masking agents, enhancers, and other additives is expected to grow over the forecast period.

North America Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Th)

North America Flavor Masking Agents Market Segmentation

The North America flavor masking agents market is segmented based on type, application, and country.

Based on type, the North America flavor masking agents market is categorized into sweet, salt, fat, bitter, and others. The bitter segment held the largest North America flavor masking agents market share in 2022.

By application, the North America flavor masking agents market is segmented into food and beverages, pharmaceuticals and nutraceuticals, and others. The food and beverages segment held the largest North America flavor masking agents market share in 2022. The food and beverages segment is further subsegmented into bakery and confectionery, dairy and frozen desserts, beverages, meat, poultry, and seafood, meat substitutes, dairy alternatives, RTE and RTC meals, and other food and beverages.

Based on country, the North America flavor masking agents market is categorized into the US, Canada, and Mexico. The US dominated the North America flavor masking agents market in 2022.

Sensient Technologies Corp, Firmenich International SA, Tate & Lyle Plc, Archer-Daniels-Midland Co, Kerry Group Plc, Carmi Flavor & Fragrance Co Inc, Synergy Flavors Inc, Virginia Dare Extract Co Inc, GEO Specialty Chemicals Inc, and Koninklijke DSM NV are some of the leading companies operating in the North America flavor masking agents market.

Product Code: TIPRE00023562

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. North America Flavor Masking Agents Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturing Process
- 4.3.3 Distributors or Suppliers
- 4.3.4 End-Use Industries
4.4 List of Vendors

5. North America Flavor Masking Agents Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Wide Array of Application
- 5.1.2 Technological Advancements in Flavor Masking
5.2 Market Restraints
- 5.2.1 High Manufacturing Expenses Results in High Product Cost
5.3 Market Opportunities
- 5.3.1 Rising Use of Flavor Masking Agents in Plant-Based Products
5.4 Future Trends
- 5.4.1 Increasing Demand for Natural Additives
5.5 Impact of Drivers and Restraints:

6. Flavor Masking Agents Market - North America Market Analysis

6.1 North America Flavor Masking Agents Market Revenue (US$ Thousand), 2020 - 2030
6.2 North America Flavor Masking Agents Market Forecast and Analysis

7. North America Flavor Masking Agents Market Analysis - By Type

7.1 Sweet
- 7.1.1 Overview
- 7.1.2 Sweet: North America Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.2 Salt
- 7.2.1 Overview
- 7.2.2 Salt: North America Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.3 Fat
- 7.3.1 Overview
- 7.3.2 Fat: North America Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.4 Bitter
- 7.4.1 Overview
- 7.4.2 Bitter: North America Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.5 Others
- 7.5.1 Overview
- 7.5.2 Others: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)

8. North America Flavor Masking Agents Market Analysis - by Application

8.1 Food and Beverages
- 8.1.1 Overview
- 8.1.2 Food and Beverages: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.2 Bakery and Confectionery
- 8.2.1 Overview
- 8.2.2 Bakery and Confectionery: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.3 Dairy and Frozen Desserts
- 8.3.1 Overview
- 8.3.2 Dairy and Frozen Desserts: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.4 Beverages
- 8.4.1 Overview
- 8.4.2 Beverages: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.5 Meat, Poultry, and Seafood
- 8.5.1 Overviews
- 8.5.2 Meat, Poultry, and Seafood: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.6 Meat Substitutes
- 8.6.1 Overview
- 8.6.2 Meat Substitutes: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.7 Dairy Alternatives
- 8.7.1 Overview
- 8.7.2 Dairy Alternatives: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.8 RTE and RTC Meals
- 8.8.1 Overview
- 8.8.2 RTE and RTC Meals: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.9 Other Food and Beverages
- 8.9.1 Overview
- 8.9.2 Other Food and Beverages: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.10 Pharmaceuticals and Nutraceuticals
- 8.10.1 Overview
- 8.10.2 Pharmaceuticals and Nutraceuticals: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.11 Others
- 8.11.1 Overview
- 8.11.2 Others: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)

9. North America Flavor Masking Agents Market - Country Analysis

9.1 North America
- 9.1.1 North America Flavor Masking Agents Market Breakdown by Country
  - 9.1.1.1 US Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
    - 9.1.1.1.1 US Flavor Masking Agents Market Breakdown by Type
    - 9.1.1.1.2 US Flavor Masking Agents Market Breakdown by Application
  - 9.1.1.2 Canada Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
    - 9.1.1.2.1 Canada Flavor Masking Agents Market Breakdown by Type
    - 9.1.1.2.2 Canada Flavor Masking Agents Market Breakdown by Application
  - 9.1.1.3 Mexico Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
    - 9.1.1.3.1 Mexico Flavor Masking Agents Market Breakdown by Type
    - 9.1.1.3.2 Mexico Flavor Masking Agents Market Breakdown by Application

10. Company Profiles

10.1 Sensient Technologies Corp
- 10.1.1 Key Facts
- 10.1.2 Business Description
- 10.1.3 Products and Services
- 10.1.4 Financial Overview
- 10.1.5 SWOT Analysis
- 10.1.6 Key Developments
10.2 Firmenich International SA
- 10.2.1 Key Facts
- 10.2.2 Business Description
- 10.2.3 Products and Services
- 10.2.4 Financial Overview
- 10.2.5 SWOT Analysis
- 10.2.6 Key Developments
10.3 Tate & Lyle Plc
- 10.3.1 Key Facts
- 10.3.2 Business Description
- 10.3.3 Products and Services
- 10.3.4 Financial Overview
- 10.3.5 SWOT Analysis
- 10.3.6 Key Developments
10.4 Archer-Daniels-Midland Co
- 10.4.1 Key Facts
- 10.4.2 Business Description
- 10.4.3 Products and Services
- 10.4.4 Financial Overview
- 10.4.5 SWOT Analysis
- 10.4.6 Key Developments
10.5 Kerry Group Plc
- 10.5.1 Key Facts
- 10.5.2 Business Description
- 10.5.3 Products and Services
- 10.5.4 Financial Overview
- 10.5.5 SWOT Analysis
- 10.5.6 Key Developments
10.6 Carmi Flavor & Fragrance Co Inc
- 10.6.1 Key Facts
- 10.6.2 Business Description
- 10.6.3 Products and Services
- 10.6.4 Financial Overview
- 10.6.5 SWOT Analysis
- 10.6.6 Key Developments
10.7 Synergy Flavors Inc
- 10.7.1 Key Facts
- 10.7.2 Business Description
- 10.7.3 Products and Services
- 10.7.4 Financial Overview
- 10.7.5 SWOT Analysis
- 10.7.6 Key Developments
10.8 Virginia Dare Extract Co Inc
- 10.8.1 Key Facts
- 10.8.2 Business Description
- 10.8.3 Products and Services
- 10.8.4 Financial Overview
- 10.8.5 SWOT Analysis
- 10.8.6 Key Developments
10.9 GEO Specialty Chemicals Inc
- 10.9.1 Key Facts
- 10.9.2 Business Description
- 10.9.3 Products and Services
- 10.9.4 Financial Overview
- 10.9.5 SWOT Analysis
- 10.9.6 Key Developments
10.10 Koninklijke DSM NV
- 10.10.1 Key Facts
- 10.10.2 Business Description
- 10.10.3 Products and Services
- 10.10.4 Financial Overview
- 10.10.5 SWOT Analysis
- 10.10.6 Key Developments

11. Appendix